5 June 2019 at 9:00 am
ENZ launches digital Media Centre
5 June 2019
Education New Zealand has launched an online hub to showcase the best of New Zealand international education to the world.
ENZ Chief Executive Grant McPherson said the ENZ Media Centre will act as an entry point for international and New Zealand media to spark their interest and improve their understanding of the richness and breadth of New Zealand’s international education offering.
The Media Centre will start small but grow over time – helped by contributions from education providers. Their stories will range from profiles of their world-leading research and academics to innovative teaching programmes and unique courses.
“Each year, New Zealand attracts some 125,000 international students to our shores for the education experience of a lifetime. But the excellence, quality and diversity of these experiences is not widely understood.
“Through the Media Centre, we hope to broaden the discussions about what international education in New Zealand covers. For example, in addition to stories profiling international students in New Zealand, we will also share news about New Zealanders studying and interning offshore and the success of New Zealand education exports on the world stage.”
The content and design of the Media Centre is a result of consultation with ENZ’s international staff and PR agencies as well as discussion with education providers, regional economic development agencies and peak bodies. All content – written stories, listicles, think pieces, infographics and photography – is free to use.
“Telling the story about international education in New Zealand is an important part of ENZ's work. Last year, we worked with marketing and communication agencies in nine markets to generate more than 2,000 pieces of coverage. The Media Centre will support these efforts and help to lift the quality and quantity of coverage, including more up-to-date stories direct from our education providers.”
International education is New Zealand’s fourth largest export sector, and the Government sees the sector playing an important role in New Zealand’s future.
The New Zealand International Education Strategy 2018-2030, launched in August 2018, means New Zealand’s international education sector will look quite different in years to come – with a focus on an excellent education and student experience, sustainable growth and global citizens. The Media Centre will support and reflect this new direction.
Visit the Media Centre here: https://media.enz.govt.nz/
About Education New Zealand
Education New Zealand (ENZ) is New Zealand’s government agency for international education. ENZ works to grow awareness of New Zealand as a study destination and to support New Zealand education providers and businesses to take their services and products abroad. For more information see www.enz.govt.nz