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NZIEC KI TUA commits to CANIE Accord
This will see the conference commit to taking urgent action to reduce greenhouse gas emissions and makes the conference part of a global network of international educators working toward that goal.

NZIEC KI TUA’s commitment to becoming a signatory to the CANIE Accord was announced at the closing plenary of NZIEC KI TUA 2023. Additionally, a piece of artwork created by the delegates during the two-day conference, demonstrating the sector’s commitment towards the United Nations Sustainable Development Goals, was presented to CANIE Oceania President Ainslie Moore and co-founder and a global board member of CANIE Dr Pii-Tuulia Nikula.  

Signing the CANIE Accord means NZIEC KI TUA is committed to actions such as replacing printing and shipping marketing materials with digital marketing technologies, account for greenhouse gas emissions from attendees, and advocate for accelerated climate action within Signatory’s own organisation and with other stakeholders within their sphere of influence.

Learn more about New Zealand’s approach to sustainability and climate action in international education at NZIEC KI TUA 2024, register today: https://www.nziec.co.nz/registration

Check out the full programme here: https://www.nziec.co.nz/programme

You too, can become a signatory to the CANIE Accord, join the sector-wide initiative to commit to responsible stewardship of the planet and join the global network of international educators working toward that goal. It’s free to become a signatory, check this link.
NZIEC KI TUA 2024 programme now live
Keynote speakers this year include the Minister for Tertiary Education and Skills, the Hon Penny Simmonds, Fanta Aw, CEO, NAFSA, Sir Ashley Bloomfield, and a special guest speaker from the 2024 Country of Honour – India.

Built on the Te Ara ki te Ao theme, the 2024 programme features sessions woven around sub-themes focused on –

Growth opportunities: How to sustainably grow international education exploring new products, services and markets while optimising technology.

Student experience: Explore all aspects of the student experience and ensure international students remain at the heart of our mahi. Insights and best practice to improve outcomes across the student journey.

Indigenous international education: How we take on the role of kaitiaki and foster indigenous-to-indigenous education relationships to give best effect.

Attraction and acquisition: Understand the unique value proposition of New Zealand education for impactful student recruitment through education agent engagement, international marketing, communications, market research and analysis and partnerships in education.

Market updates: Gain insights and updates from a range of global markets.

The conference also includes a range of engaging breakout sessions, including workshops and panel discussions hosted by experts across the sector, centred on the five sub-themes.

Check out the full programme here: https://www.nziec.co.nz/programme

We look forward to seeing you at NZIEC KI TUA 2024, register today: https://www.nziec.co.nz/registration
Event registrations are open – and with a new whizz bang system!
There’s something for everyone among the agent seminars, alumni networking events, New Zealand education fairs and commercial fairs in China, Thailand, Malaysia, Japan, Korea and Viet Nam.
Exciting news is that, in line with our new categorisation of Japan as a ‘promote’ market, we are holding our first New Zealand education fair in Japan in October. Don’t miss out on this opportunity to showcase your education offering to this important market. As well, following on from the success of the agent seminars held in Osaka and Tokyo last year we will again be holding seminars in these cities leading up to the fair.
More exciting news on the event front is that our new event registration platform makes the whole process smoother, and does away with some of the paperwork. All the information you need regarding venues, locations and hotels, as well as some facts and figures about the market are available on the registration page for that event, all making for easier trip planning.
Each event will have an app, so that all the event information will be at your fingertips as you travel.
Registrations for all events close on Wednesday 15 July so check out the event calendar, select your country or countries, and away you go!
Phase two of the event registration improvements will include a meeting planner and appointment scheduler that will enable you to make appointments with agents well ahead of time and ensure you don’t miss out on valuable one-to-one meeting opportunities.
How to register for ENZ events
1. Go to https://enz.govt.nz/events and select the event you want to attend.
2. Click on the ‘Event info’ button.
3. Log in if you already have an ENZ Events account, or request a new account by clicking on the link provided. Once you have created a new ENZ Events account, you will need to return to https://enz.govt.nz/events, select the event you want to attend and sign in.
4. When you have signed in, you will be taken to an Overview page. Please scroll down the page to the ‘Click here to register’ link which will take you to the registration page.
5. Complete the registration form, making sure you tick the events you want to attend. If you don’t tick an event, you will not be registered.
6. Once you have submitted your registration form, you will receive an acknowledgement email. Read the email and check the events you registered for are showing correctly. If they are not listed, then you have not registered correctly and need to contact the events team at events@enz.govt.nz.
ENZ publishes event calendar 2018
ENZ is offering a range of events in 20 countries in 2018. Events include commercial fairs, New Zealand-only fairs and agent seminars. They can be found on the events calendar.
A number of events are open for registration now including China events and South America events (including Mexico), which will be held in March 2018. Viet Nam event dates will be confirmed by 6 November, with registration opening that day.
Sam Heeney, ENZ’s International Event Manager, notes some key changes to the events for 2018.
“For the first time, Mexico, ENZ’s new explore market, has been included in the South America roadshow, with an agent seminar and networking event,” said Sam.
“This will be a great opportunity to bring together agents and institutions to form new relationships.”
Sam said another event to look out for is ANZA 2018 which will be held in Auckland. This follows the two previous conferences which were held in Australia.
“ANZA 2018 will be a great opportunity to showcase New Zealand to many agents over the three-day event.
“We will have a New Zealand pavilion and will present at a number of the seminars.”
Visit the events page for full details.
Please note which sectors have been highlighted for each event – these have been identified as focus sectors by our in-market teams.
Prices for these events remain unchanged (all exclude GST):
- $2500 for commercial fairs
- $1500 for NZ-only fairs
- $250 for agent seminars
As always, do not book travel until you have registered and received confirmation from the events team.
Registration for events in second half of 2018 will open in mid-February.
Please contact events@enz.govt.nz with any questions.
ENZ Facebook group connects international students
The ENZ social media team has created #MyStudyinNZ Journey, a Facebook group for international students across New Zealand to connect, share upcoming events and meetups, ask questions and offer advice.
ENZ Director of Student Experience, Hayley Shields, says the group is a space for international students to support one another while also offering ENZ valuable learnings about the types of information they need. Plans are in place for a similar group on WeChat to be launched later in the year.
“This idea has come out of our student experience research where students told us they value the advice of other students. Facebook communities provide an easy forum for our international students to connect.”
To ensure the Facebook group is entirely student-focussed, ENZ has recruited a group of domestic and international students to act as moderators. They will ensure students get the information they need while maintaining the group atmosphere as a safe and positive space.
One of the Facebook moderators, Pritchard Mukuka, says, “For me, this group means bringing home, security and comfort to fellow international students to make their study and stay as pleasant as possible.”
How education providers can get involved
Please share the Facebook group details with your international students and encourage them to join up.
If you would like to share information about events taking place at your institution with the group, please email ENZ International Social Engagement Manager, Olivia Silverwood, on olivia.silverwood@enz.govt.nz
ENZ welcomes restart of PM's Scholarships for Asia and Latin America
Education Minister Chris Hipkins today announced that Education New Zealand Manapou ki te Ao (ENZ) is restarting the Prime Minister's Scholarships for Asia and Latin America, initially for group programmes only.
The Prime Minister's Scholarships for Asia and Latin America support New Zealanders to undertake life-changing international learning experiences through study, language and internship opportunities.
Since 2013, the programme has supported more than 2,400 New Zealanders to broaden their horizons and gain experience in Asia or Latin America.
The upcoming round will be open for group applications from 21 March – 2 May 2022. New Zealand universities, wānanga, institutes of technology and polytechnics, private training establishments, iwi and other educational organisations are invited to apply on behalf of a group of students.
“After two years of disruption due to COVID-19, we are thrilled to now be in a position to open a group scholarship round", says ENZ's Global Citizens Manager Carla Rey Vasquez.
“For Prime Minister's Scholars, the experience is truly transformational. Recipients develop their global citizenship through growing cultural understanding, developing language skills, learning about culture, business and trade practices in Asia and Latin America, and building lifelong friendships and networks.
“This benefits all New Zealanders, as upon their return the scholars are tasked with building on those reciprocal relationships, sharing the learning, and taking action to strengthen and foster the growth of local and global communities.
“Our scholars come from a wide range of backgrounds and all walks of life, and we see countless examples of alumni who have used their Prime Minister's Scholarship experience to make a positive impact through their careers and communities.”
One of those alumni is Denym Bird, whose Prime Minister's Scholarship for Asia took him in 2014 to study at Hong Kong's prestigious City University. At age 29, Denym is now living in Amsterdam and running his own business. Denym credits his scholarship experience with helping him cultivate international relationships and understand how the world works outside of New Zealand.

Image: Denym Bird, a Prime Minister's Scholarship for Asia recipient, in Hong Kong
“Developing an understanding of other cultures has been super valuable as I’ve developed my career and my business. And travelling at a relatively young age with the scholarship gave me a tremendous amount of confidence. All of this has contributed to me being able to set up business on my own.”
ENZ has chosen to initially open the scholarships to group applications only with the health and safety of participants in mind. Group programmes involve a higher level of oversight and will allow both education providers and government agencies to offer on-the-ground support to participants while on programme in Asia or Latin America.
Group programmes also allow individual participants to be recruited by education providers closer to the time of travel, when there is likely to be greater clarity on travel restrictions and safety. Flexibility will be built into this round, and travel will only take place once it is safe to do so. ENZ anticipates most groups will embark on their programmes in 2023.
"Safety of our participants continues to be our top priority throughout all stages of the scholarship programme", says Carla. “We have robust risk management systems and emergency procedures in place, the ability to monitor the changing global conditions as well as resources and tools to support recipients on programme. We will be working with other government agencies, as well as our own staff located in Asia and Latin America, to ensure that our Prime Minister's Scholars are well looked after throughout their scholarship experience.”
Currently enrolled students who are interested in taking part in a group programme should enquire with their education provider's international office to check if there are opportunities available.
For more information about the group scholarship round, including how to apply, click here.

Education providers can also learn more by registering for the following webinars:
Asia Market update
Date: Thursday 24^th of March 2:30pm- 4pm NZT
Description: Join us for an update about what is happening across Asia and the opportunities for outbound mobility. We will cover tips, key considerations and strategies for establishing partnerships offshore that increase the impact of your outbound scholarship programmes. The meeting will include a half hour country specific session.
Link:  https://enz.zoom.us/meeting/register/tZUvf-CppzItGNx86LKroP8qKSsu3LYtB7jy
Latin America Market update
Date: Friday 25^thof March, 9am- 10:30am NZT
Description: Join us for an update about what is happening across Latin America and the opportunities for outbound mobility. We will cover tips, key considerations and strategies for establishing partnerships offshore that increase the impact of your outbound scholarship programmes.
Link:  https://enz.zoom.us/meeting/register/tZ0kf-uvrTkjHNV95MeQWbE3TwaoemcH4nHp
Scholarship 101:
Date: Friday 25^th of March 12- 1pm NZT
Description: New to the Prime Minister's Scholarship to Asia and Latin America? Come and find out what the programme is all about and how your organization can make the most of the opportunities available.
Link:    https://enz.zoom.us/meeting/register/tZEqf-mhqz0tEtLYMvgPEOqb0AN6QcY1NK-D
ICEF ANZA returns to New Zealand

We’re pleased to announce that Tākina Wellington Convention and Exhibition Centre will host ANZA from March 4-6, 2026. ICEF ANZA will showcase New Zealand as a study destination to 160+ agents from all over the world, and is open to education providers from both Australia and New Zealand. ICEF ANZA was last in New Zealand in April 2024, where global agents and New Zealand and Australian education providers came together in Christchurch.

ICEF ANZA is an Australasia-focused event that gives education providers from Australia and New Zealand the opportunity to meet with top international student recruitment agents from around the world who have a focus on these key study destinations.

ENZ Group General Manager International and Sector Engagement, Sahinde Pala, said ENZ is excited to welcome ICEF ANZA back to New Zealand at a time when we are well positioned to attract more international students.

“We encourage institutions to participate, as well as to invite agents to visit their regions before and after the event, to experience more of our beautiful country first hand," she said.

For more information please visit: https://www.icef.com/events/icef-anza/

Click here to register: https://www.icef.com/provider-registration-form/
Ask New Anything
Campaign page: https://www.studyinnewzealand.govt.nz/asknewanything
NZ’s second big global digital campaign of 2019 launched on 7 October with our students at the heart of it.
The campaign will be promoted digitally in our key markets for 8 weeks. Campaign-related content and messaging will remain relevant and live on our channels for the foreseeable future.
The campaign will be the first time the refreshed Think New brand has been widely used in digital channels.
Campaign Strategy
The main objective of the campaign is to challenge perceptions of New Zealand by increasing awareness of the country as a high-quality study destination. The campaign aims to achieve this by inviting our target audiences in 14 international markets to question what they know about New Zealand.
Key markets that will be reached by the campaign are:
- Brazil
- Colombia
- France
- Germany
- India
- Italy
- Japan
- Korea
- Philippines
- Thailand
- UK
- USA
- Vietnam
- Indonesia
The campaign aims to increase New Zealand’s standing as the preferred study destination amongst our target audiences in these key markets.
For more information about ENZ’s target markets and the general digital campaign strategy, and New Zealand education providers can access the 2019 ENZ Digital Marketing Calendar on IntelliLab.
The creative concept and technical execution of this campaign will push ENZ into new territory for its marketing campaigns and award-winning digital strategy.
Utilising 100 short videos, a variety of digital media placements, Tohu the chatbot, a range of social media channels including a peer-to-peer Facebook group and Instagram Live sessions hosted by our Kiwi Ambassadors, the campaign embodies the authenticity and bold NEW thinking of the Think New brand.
A bespoke campaign strategy has been developed for China, making use of the same campaign creative concept and content, but delivered through the channels we know our audiences in China use and interact with the most.
ENZ invites and encourages our New Zealand education sector partners and education agents to participate in the campaign by sharing content and aligning your own messaging with those of the campaign and the Think New brand.
The campaign tool kit below provides more information around how your organisation can leverage the campaign.
Creative concept
Brand research tells us there is generally low awareness of New Zealand internationally, and where there is awareness it’s often based on incorrect perceptions of quality.
The creative concept of the Ask New Anything campaign seeks to address this by answering prospective students’ burning questions authentically and honestly, using unscripted video responses from current international students.
We started by researching the most used Google search terms relevant to studying in New Zealand, as well as the most asked questions on our Study in New Zealand chatbot Tohu. We combined this hard data with anecdotal questions from prospective and current students around what they want to know/what they wish they had known, and key brand messages we hoped to get across to our audiences.
From this we narrowed down to a list of 100 questions and filmed videos with international and New Zealand students, alumni, a teacher, a parent, and a New Zealand employer providing the answers. These videos form the basis of the campaign.
We also know that word of mouth is a key influence on student decision making. The Ask New Anything campaign not only offers pre-recorded Q&As with current students, but also gives prospective students the opportunity to talk directly to current students through a new Facebook group and scheduled Instagram Live events.
All of this results in a much more interactive campaign than anything ENZ has previously done. We’re not broadcasting a message to students; we’re asking them to start a conversation, putting prospective students themselves at the centre of the campaign.
Technical execution
A typical digital media campaign uses creative digital ad placements on social media, relevant websites and search engines to drive traffic through to a campaign landing page on a website.
Ask New Anything goes well beyond this, using new technology and a broad range of social media tools to be a true omni-channel campaign. The resulting immersive and pleasantly unexpected experience will help the Think New brand stand out.
The marketing activity and technology being used in this campaign includes:
- Tohu the chatbot – Tohu was launched on the Study in New Zealand website in 2018, on Facebook Messenger in early 2019, and on the NauMai NZ website in July 2019. Tohu is the centrepiece of the Ask New Anything campaign as it represents the technology through which prospective students can really ask any question they want. From the launch of the Ask New Anything campaign, Tohu will be able to respond to 100 of the most frequently asked questions with one of the short videos created for the campaign
- Facebook group - Should a question be asked that Tohu cannot answer, prospective students will be invited to join a Facebook group where they can ask real students their questions in real time. The Facebook group will be managed and moderated by our Kiwi Ambassadors.
- Instagram Live – Throughout the campaign, a select group of Kiwi Ambassadors will host a series of Instagram Live events. These events will be designed and scheduled to suit the key international regions we are targeting in the campaign.
- Campaign landing page – There will be a campaign landing page on the Study in New Zealand website. Tohu the chatbot will be the main focus of this page.
- Social media – Beyond the Facebook group, Instagram Live sessions and use of Tohu on Facebook Messenger, all of ENZ’s student-facing social media channels will be driving the campaign messages. Campaign content will be shared on Facebook, and YouTube and Instagram will feature strongly for both organic and paid media content.
- Database marketing – The database marketing strategy for the campaign ensures we are reaching all our currently engaged audiences, and nurturing new leads throughout their decision-making journey. Personalised email campaigns will be sent to members of the Study in New Zealand, My StudyNZ and NauMai NZ communities, and to anyone who signs up throughout the campaign period.
The campaign in China
Because our audiences in China use different digital platforms to our other markets, the Ask New Anything campaign will follow a different strategy in China.
Separate research has been undertaken to identify the most-asked questions for prospective international students in China. Based on this, the most relevant videos will be translated into Chinese and integrated into a campaign rollout on our China platforms:
Paid media:
- WeChat
- Zhihu (Zhihu is China’s version of Quora. In classical Chinese, "Zhīhū" means "Know?". Chinese-language internet users nowadays increasingly resort to Zhihu for expert knowledge and insights into various topics.
Owned media:
Tohu the chatbot does not exist on our Chinese platforms, so the China Ask New Anything campaign makes use of the question/answer format in a different way, posing questions to our audience and then supplying key information based on their response.
On the Zhihu platform we will post questions for both Kiwi Ambassadors and users to answer. Key Opinion Leaders (KOLs) will also be recruited to support the campaign and both ask and answer questions about studying in New Zealand.
Messaging and Brand
The campaign concept and the technical execution of the campaign both contribute to the overall brand message of ‘I am New’. It showcases our innovative new thinking and captures New Zealand’s values of societal openness, transparency and manaakitanga.
Through this campaign, we want to show that New Zealand is an inclusive, collaborative and progressive environment where students are challenged and supported to reach their full potential.
Our new Think New brand strategy and creative approach position our international education brand for success and redefine what a quality education looks like and means.
Sector representation and localisation
The 100 question and answer videos have been carefully planned to ensure a good global representation of our markets. Care has been taken to match the talent to questions based region. So where a question is most important to a certain region, the talent has been matched to that region to ensure the most relevant response.
The videos feature 18 different individuals representing a spread of sectors and markets. We have included students from all the key markets we are targeting in the campaign. A teacher, employer, Kiwi student and parent are also included.
In the Facebook group and Instagram Live sessions, prospective students will be able to converse with Kiwi Ambassadors in local language – either directly or with the help of Facebook’s automatic translation technology.
Toolkit
Throughout the campaign duration New Zealand education will have an increased digital presence in the 13 target markets listed above.
New Zealand education providers and education agents are encouraged to leverage this campaign activity for your own marketing strategies.
Here is a toolkit of resources and suggested actions to help you get started:
- Ensure your institution profile on the Study in New Zealand website is up to date. Follow these step-by-step instructions to find out how. Please note you will be required a login to access this link.
- Register for the ENZ Brand Lab. There are over 1,000 images, videos and more available on the Brand Lab for you to download and use in your marketing.
- Read this article about how to leverage ENZ digital campaigns. You will need to be registered and signed in to the Brand Lab to access it.
- Share the Q&A videos from the campaign on your social media channels. ENZ will be creating a spreadsheet with all the YouTube links to make this easy for you navigate and choose the most relevant videos for your audiences. Watch this space or sign up to the Brand Lab to get a notification when this becomes available.
- Download ENZ’s 2019 Digital Marketing Calendar from IntelliLab. The calendar explains our key dates and strategies for each of our target markets. You will need to be registered and signed in to IntelliLab to access this.
- If you are an education agent, join ENZ’s AgentLab. This new platform was launched this year. Gain access to online training courses, news, webinars and ENZ updates.
Applications open for group Prime Minister’s Scholarships to study in Asia and Latin America
Applications from groups, institutions or organisation who can meet the objectives of the scholarship are welcome. Last year, successful group applicants included marae, whānau Māori trusts, tertiary providers, non-profit organisations and more. Applications close on 23 April 2023.
ENZ’s General Manager Sector Services, Sahinde Pala, says the scholarships are a wonderful opportunity for New Zealanders to gain transformational education experiences in Asia and Latin America.
“We love how the scholarships allow New Zealanders from a wide range of backgrounds to continue to add a global aspect to their learning, and make meaningful, often lifelong connections with people from other countries and cultures.
Applicants are invited to think differently about what overseas learning opportunities could enrich the lives of learners or members of their community, and how they contribute to New Zealand more broadly.”
The Prime Minister’s Scholarships are funded by the New Zealand Government and administered by Education New Zealand Manapou ki te Ao to support New Zealanders on learning experiences in Asia and Latin America.
The Scholarships’ group programme offers a flexible way to organise learning experiences in Asia and Latin America. Groups apply for a certain number of people, minimum of three, and once a programme is awarded, the organiser will run their own process to select the members who make up the group based on guidelines provided by ENZ.
Scholarship awardees from the 2022 group round have engaged in a diverse range of programmes, including customised indigenous-to-indigenous cultural exchange, advancing their language skills, learning new fashion design skills, and more. 
Participants in a group programme simply need to meet the same eligibility requirements as individuals, including being a New Zealand citizen or permanent resident at least 18 years old at the date of applying.
Since its launch in 2013, the Prime Minister’s Scholarship programme has seen nearly 3,000 recipients, which helps New Zealand continue to engage with key partners in Asia and Latin America.
Applications for student groups from wānanga, universities, Te Pūkenga, private training establishments, iwi and other organisations will be open from 8 March – 23 April 2022, with successful applicants advised in early June.
More information is available on ENZ's dedicated scholarship website here.
A list of successful applicants from the 2022 group scholarship round is available here.
ENDS
Media contact:
Sai Raje
Senior Communications Advisor
021 479 649

Scholarship queries: scholarships@enz.govt.nz

Education New Zealand (ENZ) is a New Zealand Government agency dedicated to international education. ENZ promotes New Zealand as a study destination globally and supports New Zealanders to broaden their horizons through international education experiences beyond our shores.