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• 10,000 milestone marks new heights
  “Our story has more impact when we tell it together,” says Kathryn McCarrison, Education New Zealand’s General Manager of Marketing and Channel Development. “That there are now more than 10,000 pieces of our material in circulation internationally is a great sign for the developing strength of New Zealand’s education brand.”
   
  An online toolkit of marketing materials, known as The Brand Lab, was launched in November 2013 to make tools to promote New Zealand education more readily available. “I’d like to thank the New Zealand education providers, agents and New Zealand officials offshore who’ve so quickly used these resources to complement their marketing efforts,” says Kathryn.
   
  “While our brand awareness is increasing, especially in China and India, we still have a long way to go in comparison to our better known competitors, so please keep telling your friends and contacts about what’s available to help their recruitment and sales efforts.”
   
  “The sharper we look together, the greater the impact we’ll all have when introducing New Zealand to prospective students and their parents.
   
  “We’re also fortunate to have a large pool of resources to draw on,” says Kathryn. “As well as The Brand Lab, the New Zealand Story and Tourism New Zealand’s media resources can all be used to promote New Zealand abroad, paving the way for people to introduce their product, service or school in more detail.”
   
  The Brand Lab is home to over 1,000 education-related assets ranging from royalty-free photos to a brochure series about New Zealand education available in nine different languages. More than 1,500 people from 60 nations around the world have downloaded digital assets so far, with the most frequent users being New Zealand institutions, international agents and Education New Zealand offshore staff.
   
  It’s free to use and download materials, following a simple request process to ensure brand guidelines are understood.
   
  The most popular downloads so far include the New Zealand Education Story video, the Think New education brochures, a directory of Institutes of Technology and Polytechnics and the New Zealand Qualifications Authority’s multilingual student guides.
   
  Kathryn says The Brand Lab will continue to expand and grow. “We recently asked our industry what they needed next so coming up soon are new photos, videos and a digital toolkit to promote studying in New Zealand online.”

• Introducing Misako Pitt, Tokyo

  We are delighted to announce that we have recruited Misako (Misa) Pitt to step into the role for a 13 month assignment.  Misa joined the team at the New Zealand Embassy in Tokyo on 3 August.

  Misa was born in Los Angeles, USA and grew up in Australia and Japan.  She graduated with a BA in economics from Stanford University and went on to complete a Masters at Columbia University.  Misa is a Certified Public Accountant and has worked in a range of finance roles with US corporates.  Her most recent role was Executive Director of the Australian and New Zealand Chamber of Commerce in Japan (ANZCCJ) where she was accountable for the operation of all organisational activities of the ANZCCJ, including event management, public and media relations, programme initiatives, membership recruitment and financial and staff management.

  As the co-Chair of the Stanford University OVAL (Outreach Volunteer Alumni Link) in Japan, Misa has been passionate about promoting international education to the Japanese educational community.  Misa also has a passion for film and worked on promoting an American/Japanese medical documentary called ‘The Power of Two’, an official selection at the Tokyo International Film Festival in 2011.

  Both Fiona and Misa will be at NZIEC 2015 in Hamilton this month.  Please take the opportunity to introduce yourself to the ENZ Tokyo team! 

• Schools

• IEGF success key to Chile market

  Vital English’s success in Chile started in mid-2012 when ENZ staff introduced Vital English to STEP, an institute associated with the University of Santo Tomas that regularly tenders for Chilean Government bids in English for Speakers of Other Languages (ESOL).

  Through this introduction, Vital English was able to identify an opportunity for developing an ESOL product based on an existing Vital English course that would be suitable for upskilling Chilean primary and secondary school teachers.

  Just a few months later, Vital English and STEP were involved in a Chilean Government pilot involving 380 teachers. The pilot saw teachers improve their Test of English for International Communication scores by one or more levels on the Common European Framework of Reference for Languages in three months.

  Given that success, the Chilean Government sought to extend the pilot to a 12 month course in 2013 involving 4000 teachers.

  Vital English was under pressure to rapidly develop new content to meet the needs of this bid and attend a number of meetings with Chilean Government officials. While both STEP and Vital English could recognise the scope of the opportunity, neither party had sufficient resources available to meet these requirements within the required timeframe.

  “Fortunately, the IEGF was announced”, says Adrian. “Winning an IEGF has provided enough of a financial boost to allow Vital English to develop the required content and get to market quickly to maximise the opportunity.

  “The result of being able to respond quickly to the requirements of the Chilean Government has, without question, strengthened our position there and accelerated our ability to grow the market. It has led to Vital English being invited to participate in a further bid for providing ESL to 1000 secondary school students.

  “Vital English is now participating in three different Chilean Government bids worth hundreds of thousands of dollars. More importantly, the lessons learned from the partnerships formed, have opened the door to a new business model that Vital English is well positioned to maximise.”

  For more information on the IEGF, click here.

  About Vital English

  Vital English is a supplier of digital support products for international students throughout the student engagement lifecycle; from helping institutions build awareness in the market to communicating with alumni digitally. Central to the Vital Suite of products is a catalogue of online and blended English courses. Vital English supply these products globally working with institutions in New Zealand, Canada, Australia, South East Asia and the Americas.

  Vital English is happy to share more feedback from lessons learned in Chile. Please contact Adrian Sallis for more information. adrian.sallis@vitalenglish.com

• Student Visa Dashboard February 2016

• AgentLab image 1

• Wellington region Shamanthi Jayawardena 02

• Waiuku College 4

• ENZ Diversity, Equity and Inclusion Action Plan 2025 2026

• Hazard and Risk Identification and Management Procedure