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What do Kiwis think about international education?
Our sector’s successful future requires the public and other stakeholders to know about, and value, international education.
ENZ Director Student Experience & Global Citizens, Sahinde Pala, says the research shows us international education is not front of mind for most New Zealanders.
“However, when the benefits of international education were explained to the research participants, most were really onboard. They were also surprised they hadn’t heard it being talked about publicly and in the media.”
Participants responded extremely positively to the fact international students spend in their community, including to help create jobs across many sectors.
Sahinde says the research showed it is vital that communications broaden the conversation. This means sharing stories about the rich full breadth of other international education benefits New Zealanders care about now including, global citizenship, cultural diversity, tourism, and the fact education is a way to share our innovative ways of thinking, learning and living to benefit the world.
Great fresh insights into how to communicate with Kiwis
Sahinde notes this research gives us the first understanding of the ‘profiles’ of New Zealanders regarding international education – promoters, passives and detractors – and how to share communications that will increase public support.
Encouragingly, half of the NZ population are in the promoter group, with a further 47% in the passive group, and only 3% in the detractor group.
“The greatest social licence gains can be made through the ‘promoter’ group which makes up half of Kiwis. These people either know about international education or they fit a profile of having experiences or attributes that mean they are interested in New Zealand’s place in the world and cultural connectivity. The really great news is promoters will talk to others about international education if they hear it being discussed, and in a way that is meaningful to them.
“This is the task for all of us across the international education system,” she says.
The research also shows that two-thirds of New Zealanders are supportive of students coming into the country in 2021. “This is helpful to understand as we want to ensure those who have stayed and those who come this year receive the manaakitanga Think New promises them,” Sahinde says.
Putting the research findings to work and next steps
Using the insights from this research, ENZ is developing a communications toolkit, including ‘right fit’ messaging, for those in the international education system to use in their own public and stakeholder communications. This is scheduled for release in May.
The toolkit will sit alongside this research, and ENZ’s new regular The Insight Story publication, which provides international education data and insight, as social licence tools to help increase awareness and support for international education.
ENZ is also increasing its own communications to help increase awareness of what international education is, where it is going under the Recovery Plan and NZIES and ultimately, how it benefits students, New Zealand and our global relationships.
ENZ will continue research to understand perceptions and support for international education, including to look at ways of getting real time insights into public sentiment and support.
Read all about it!
The report is now on IntelliLab.
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Advice for international education staff navigating counselling for their students
Due to issues that have been raised with ENZ, we thought it would be a good idea to clarify that any student who needs support should reach out to the services available. INZ advises that accessing counselling is unlikely to be an immigration issue.
The past year of the pandemic has put a huge amount of stress and strain onto everyone, including international students.
It is more important than ever that international students access support services such as counselling if they need to.
Immigration New Zealand (INZ) supports ENZ in this important message – students should seek out counselling when they need it.
When applying for a new visa, students do have to declare details of ongoing healthcare they require – including what the treatment is, what it is for, the degree of treatment and how their condition is being managed.
A student does not need to declare that they have had counselling as part of their visa application unless they have significant mental health issues that require hospital care.
“In recent weeks, we’ve heard from members of the sector that some international students are shying away from seeking support because they’re afraid it’ll affect their current or future visas,” ENZ Director – Student Experience & Global Citizens, Sahinde Pala, said.
“The past 12 months has been an incredibly challenging period for everyone. Students out there feeling stressed or missing their loved ones at home should know that they are not alone.”
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ENZ-Enroller partnership looks to maintain capability of schools to host international students
ENZ is subsidising the cost of Enroller’s digital platform for schools for the remainder of 2021 and 2022. The funding will start with secondary schools.
“ENZ is aware that international student departments at schools are busier than ever, managing the increased pastoral care needs of students still in New Zealand,” ENZ General Manager – Partnerships & Marketing, Paul Irwin, says.
A report released by Edified in March showed that international recruitment and marketing in schools is in a state of flux. Due to a lack of travel, schools are relying more than ever on digital marketing – however, support and guidance is needed to support international departments to make the transition to digital.
“Our aim is to support more schools to continue digital marketing, managing enquiries and applications quickly and easily. This partnership will also help ensure that the schools sector is prepared for when international students return to New Zealand,” Irwin says.
ENZ and New Zealand company Enroller have worked together before on a research project that was completed in 2019.
That research indicated Enroller was incredibly useful to both schools and agents. 90 per cent of schools who participated said it was a more efficient way of processing student enrolments, saving them between two and three hours’ of work per student enrolment. Of the education agencies surveyed nearly 70 per cent said that Enroller made it easier to submit and manage applications to NZ schools.
The next step of that research project will continue with the 2021 partnership.
“We’re excited to be able to offer additional support to schools and continue the work that ENZ and Enroller began in 2018.” CEO and co-founder of Enroller, Michael Barry, says.
“The NZ school sector is hurting – It has been a long and uncertain 12 months for many. The extension of this research project will enable multi-tasking international departments, and their education agency partners, the additional digital capability and resource that they need to manage the rebuild of their international student roll, cost-effectively.”
Representatives from ENZ and Enroller are looking forward to sharing more on the partnership at Enroller’s upcoming virtual roadshow for current Enroller clients. The webinars will take place at 2:00pm on 25 May and 11:30am on 26 May.
Other interested schools can request a pack of information – please contact ENZ Business Development Manager Mary Camp (mary.camp@enz.govt.nz) for more information.
