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New Zealand strengthens its position as a study abroad destination for Brazilians
Figures from the 10th annual Brazilian Educational and Language Travel Association (Belta) Seal Survey 2025 show that New Zealand has climbed to the sixth most chosen destination by Brazilians studying abroad – compared to seventh place in 2024.
The survey ran from February to April this year and brought together insights from 586 education agencies and 1,780 students from across Brazil to understand trends, behaviours, and preferences in the international education sector.
At the survey launch in May, ENZ Market Development Manager, Bruna de Natale, discussed the country’s growing relevance as a study destination for Brazilian students.
Speaking at the survey launch event in May, ENZ Market Development Manager, Bruna de Natale said "The data shows that New Zealand has not only maintained its appeal but has also strengthened its position on the radar of Brazilian students, especially amid uncertainties in other markets."
Dive into the data
Language courses remain the most sought-after programs, accounting for 91% of preferences among the agencies surveyed.
Why Brazilian students are choosing New Zealand
According to the data, the main factors driving the choice of New Zealand as a destination are:
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High quality of life and safety
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Academic excellence with a focus on innovation
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Ease of obtaining a student visa
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Permission to work while studying
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Economically and socially stable environment
In addition, the growing demand for enriching cultural experiences, closer contact with nature, and the opportunity to develop socio-emotional skills has placed New Zealand in the spotlight — particularly among students who value a comprehensive education.
Additional insights from New Zealand-focused questions
A complementary survey, also conducted between February and April 2025 with 586 education agencies and 1,780 students across Brazil, highlighted specific factors influencing the decision to study in New Zealand.
The survey revealed that 75% of respondents who showed interest in New Zealand also considered it one of their top study destinations — ahead of countries like the United Kingdom and Canada. Students associate New Zealand with high-quality education, a good international reputation for its institutions, and globally recognised qualifications.
Additionally, New Zealand stands out for offering work opportunities during and after studies, socio-emotional skill development, and access to nature and outdoor activities — these factors align with current student preferences for holistic and life-enriching study abroad experiences.
If Brazil and/or any other Latin American country is part of your business plan for the 2025/26 financial year, please contact the in-market team via Latinamerica@enz.govt.nz.
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Around the world in five
China
China’s Ministry of Education has approved a slew of new transnational educational partnerships, as the country aims to grow its TNE enrolments from 800,000 to eight million.
Global
Students around the world are more confident about career prospects but are increasingly concerned about a range of other issues, including student diversity and their quality of life, according to the latest Global Student Satisfaction (GSS) Report 2025.
United Kingdom
According to a new report from the All-Party Parliamentary Group (APPG) for International Students, International students contribute more than £41.9 billion annually to the UK economy, with their impact felt in local communities.
Australia
The Australian Centre for Student Equity and Success (ACSES) has released a new report calling for a complete shift in how Australia’s higher education system addresses equity and access issues.
United States of America
An estimated 30% to 40% fewer international students are expected on American college campuses in the fall of 2025, compared with trends in the 2024-2025 academic year, according to NAFSA: Association of International Educators.
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From the CE: Global New Zealand education promotions backed by positive international student experience
Kia ora koutou,
I am delighted to share this update with you from Beijing, where I am attending the China Annual Conference and Expo for International Education (CACIE), which is among the largest and most influential international education conferences in the Asia-Pacific.
New Zealand, as you know, has the proud distinction of being Country of Honour at CACIE 2025. What’s made New Zealand’s presence even more impactful is to have Hon Dr Shane Reti, the Minister for Universities and Minister of Science, Innovation and Technology join us on this visit. It is helping us raise New Zealand’s profile in education, research and innovation space during our short time in Beijing.
With over 25 tertiary education providers from around New Zealand in attendance at the conference, including universities, wānanga, polytechnics and private training establishments, we have a diverse delegation presenting a strong and unified New Zealand education brand in China.
On Wednesday, ENZ hosted the New Zealand Education Friends and Partners Reception and attended the New Zealand-China Education B2B Networking session.
While the reception was a wonderful opportunity that enabled our education providers to extend manaakitanga to their longtime Chinese partners, the B2B networking session was an important one to help them connect with new institutional partners in China.
On Thursday, I am looking forward to attending the CACIE plenary session (attracting over 3,000 people) where Minister Reti will deliver the Country of Honour address, followed by the second New Zealand-China High-Level Education Forum that will see significant government-to-government engagement in education.
I can’t wait to share some significant outcomes from this visit with you soon.
CACIE is, of course, only the latest major opportunity in what has shaped up to be an incredibly impactful promotions season for New Zealand education across the world – from China, India, Europe and Thailand to Viet Nam, Japan and Korea. I am truly proud of the huge collaborative effort that has gone into the successful delivery of these events with the sector.
It’s reassuring that these strong global promotions of New Zealand’s education quality are backed by the stellar results of the 2025 New Zealand International Student Experience Survey that see 87% of international students continue to rate their New Zealand experience positively.
What’s better is that these highly positive satisfaction results come as international student enrolments in New Zealand continue to grow, with 63,610 international students enrolled in the country between January and April 2025, a 16% increase compared to the same period in 2024 (54,690).
It’s a great track for us to stay on!
Poipoia te kākano, kia pūawai
Nurture the seed and it will bloom into a flower
Ngā mihi nui,
Amanda Malu
Chief Executive
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Building on momentum from 2025 for steady growth in 2026
Kia ora koutou,
As 2025 draws to a close, I want to take a moment to reflect on what we’ve achieved together, and to thank you for the incredible support you’ve shown to grow international education in New Zealand.
This year has been one of big wins:
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New Zealand now has 83,535 international students enrolled between January and August, a 14% increase on last year, already surpassing 2024’s total.
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Education-related travel exports hit $4.52 billion, making international education among New Zealand’s top 10 exports.
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87% of international students rated their experience in the country positively, with 77% of New Zealanders agreeing that international education benefits the country.
These results are a testament to the strength of our partnerships and the commitment of everyone in this sector. Thank you for working with us on our Go-to-Market Plans, we are excited to keep building on this momentum in 2026 as we deliver on the International Education Going for Growth Plan.
And it’s not just our sector shining, New Zealand continues to stand out globally on several counts, which make us even more appealing as a high-quality study destination.
We are globally ranked:
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fifth for overall higher education quality (QS World University Rankings 2026)
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second on the Sustainable Trade Index
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third-most peaceful country in the world (Global Peace Index 2025)
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first for work-life balance (Global Life Work Balance Index 2025)
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tenth for overall prosperity and wellbeing (Legatum Prosperity Index 2025).
Finally, I want to acknowledge Amanda’s outstanding leadership as ENZ Chief Executive. Amanda has strengthened relationships across government and the sector, represented New Zealand internationally, and delivered an organisational reset that sets ENZ up for the future.
We’re immensely grateful for her contribution and wish her every success in her next role.
The ENZ Board has started recruiting for a new Chief Executive, and we’re working closely with Amanda and the leadership team to ensure a smooth transition. In the meantime, business continues as usual, and our team remains focused on achieving the growth goals we have set for international education.
On behalf of the ENZ Board, thank you for everything you’ve done to help international education grow and thrive this year.
Wishing you a safe and happy festive season filled with relaxation, good cheer and time with loved ones. We look forward to connecting again in the New Year and continuing this important work together.
Ngā mihi nui,
Tony Gray
Chair, Education New Zealand Manapou ki te Ao -
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Spotlight on Sri Lanka: A growing market for New Zealand
The international student demand from Sri Lanka is strengthening across universities, private training establishments (PTEs) and institutes of technology and polytechnics (ITPs).
New Zealand’s growing popularity is also evident in international student enrolment trends: 3,120 Sri Lankan students enrolled for study in New Zealand between January and August 2025, marking an impressive 57 percent increase compared to the same period in 2024.
ENZ’s Market Manager – Sri Lanka, Monika Chaudhary said New Zealand’s growing popularity in Sri Lanka as a study destination reflects both rising aspirations among Sri Lankan learners and their strong confidence in New Zealand’s education offering.
“With strong momentum building organically in Sri Lanka, ENZ is supporting this opportunity by investing in its marketing efforts, combining out-of-home advertising, promotions on radio, social media channels and an expanded “New Zealand Taught Me” campaign.
“This campaign showcases authentic stories of Sri Lankan students studying in New Zealand – helping build aspiration and trust in the New Zealand brand,” Monika said.
Watch below ENZ’s recent feature that highlights the journey of Manodya, a Sri Lankan student in New Zealand.
A highlight of ENZ’s promotions in the market is the first ever Study with New Zealand Roadshow to be held in Sri Lanka from 5-8 March, featuring 19 New Zealand education institutions across three subsectors.
The roadshow aims to strengthen institutional partnerships, increase visibility of New Zealand’s education offering in Sri Lankan schools, and provide targeted support for education agents through seminars and capability‑building sessions.
ENZ is also partnering with Thames International to deliver the Colombo and Kandy student fairs on 7-8 March, supported by extensive promotions, including digital promotions through Study with New Zealand channels that will help nurture prospective students and maintain their interest in New Zealand education offerings beyond the events.
This coordinated effort reflects New Zealand’s long-term commitment to Sri Lanka as a market with strong and sustainable growth potential across the entire tertiary sector.
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New Zealand to be Country of Honour at the China Annual Conference and Expo for International Education (CACIE) 2025
ENZ Chief Executive Amanda Malu was recently in Beijing attending the China Annual Conference and Expo for International Education (CACIE). There, as part of the announcement, Amanda gave a keynote speech at the CACIE Night gala dinner and highlighted the broad and important education links between New Zealand and China. New Zealand was previously Country of Honour at CACIE in 2015.
CACIE is the largest annual international education event for businesses and students in China. Over 20,000 visitors attended the expo, with an estimated 5,000 people in the audience at the opening plenary.
There are ample opportunities to showcase New Zealand at 2025 CACIE and leverage our COH status to raise awareness of New Zealand through a strong in-person presence, New Zealand-focused events, cultural performances and media engagements.
The ENZ team will work through peak bodies on feedback and input from the sector on the New Zealand presence and events at CACIE.
In the meantime, keep an eye on the CACIE website where the 2025 dates and conference theme will be announced soon, or reach out to your ENZ Business Development Manager if you have any questions or ideas to share.
Highlights from New Zealand’s presence at this year’s conference
Amanda met with LIU Limen, President of the China Education Association for International Exchange (CEAIE). The association is the host and organiser of the conference.
ENZ partnered with Tourism New Zealand to deliver the New Zealand Study Tours: Engaging in Quality Education and Success Pathways roundtable session which was opened with remarks by H.E. Grahame Morton, New Zealand Ambassador to People’s Republic of China. It was well attended; it became standing room only in the seminar room.
The New Zealand pavilion comprised of twelve New Zealand institutions. All eight universities, Te Pūkenga New Zealand Institute of Skills and Technology, ACG schools, Pacific International Hotel Management School, and New Zealand Tertiary College joined ENZ on the pavilion.
