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  • Nine PTEs added to China study abroad list

    “This is an excellent outcome,” says ENZ's Regional Director Greater China – Alexandra Grace.  “It has been a challenging area of work, requiring close coordination between ENZ and NZQA and robust discussions with China’s Education Ministry.  Working closely, we were able to secure this outcome to the benefit of more of our outstanding private tertiaries.”

    The Jiaoyu Shewai Jianguan Xinx Wang (JSJ) Study Abroad website is maintained by the Chinese Ministry of Education and lists high quality tertiary education providers outside of China. Chinese students who are considering tertiary study overseas often use the website to decide where to study.

    The nine education providers that will be added to the JSJ Study Abroad website are:

    • Media Design School

    • New Zealand College of Chinese Medicine Limited

    • New Zealand School of Acupuncture and Traditional Chinese Medicine

    • New Zealand Tertiary College Limited

    • SAE Institute

    • South Pacific College of Natural Medicine

    • The New Zealand College of Massage Limited

    • UUNZ Institute of Business Limited

    • Wellpark College of Natural Therapies Limited

    These PTEs join 32 other tertiary institutions on the New Zealand page.

    All the education providers being added to the website meet criteria that have been agreed with the Chinese Ministry of Education. The Chinese Ministry of Education will only add education providers which meet the following criteria:

    • be signatories to the Code of Practice for the Pastoral Care of International Students

    • have achieved ratings of at least Confident for both educational performance and capability in self-assessment in their most recent NZQA external evaluation and review report (Category 1 and 2 providers)

    • offer degrees (at Level 7 or above of the New Zealand Qualifications Framework)

    • not be specialist English language schools

    • not be distance learning schools

    • not deliver religious programmes.

    Throughout negotiations NZQA has advocated for the adoption of a criteria-based approach for the listing of further New Zealand PTEs. The rationale behind this approach is to allow for a regular review process, ensuring that PTEs on the list continue to meet criteria expected by the Chinese Ministry of Education, and allowing additional PTEs to be added to the list as they meet the criteria.

    The announcement of the addition of nine further high-quality PTEs is a positive step. ENZ and NZQA will continue to negotiate with the Chinese Ministry of Education on the use of the criteria as the basis for regular review and updates to the JSJ Study Abroad website list to ensure that prospective students and parents are able to access accurate and up-to-date information on their study options in New Zealand.

    Providers who are not listed on the website can point to their EER report and the following text on the JSJ website when dealing with Chinese students and partners:

    新西兰还有许多招收外国学生的私立培训机构及语言学校。通过新西兰资格认证局 (NZQA) 审批的学校名单可查阅NZQA网站：www.nzqa.govt.nz.

    New Zealand also has many private training institutions and language schools to recruit foreign students. The New Zealand Qualifications Authority (NZQA) approved school list is available on the NZQA website: www.nzqa.govt.nz.
     
    The New Zealand page of the JSJ Study Abroad website can be viewed at http://www.jsj.edu.cn/n1/12040.shtml 

  • Replacement for China’s discontinued JSJ List announced

    JSJ is the abbreviation in Chinese for ‘Website of Information on International Education Affairs Supervision and Management’ (Chinese Pinyin: Jiaoyu Shewai Jianguan Xinxiwang; Chinese Characters: 教育涉外监管信息网). Since 2003, this had been a key portal used by Chinese students and families to find information on overseas institutions. To be added to the JSJ list, providers had to apply to China’s MoE for approval but in late 2022, the JSJ List for all countries was removed from the JSJ Website. Education New Zealand Manapou ki te Ao (ENZ) has been informed that this list will not be returning.  

    A new list of international institutions was released in late 2023 on the Smart Education of China website (Chinese Pinyin: Guojia Zhihui Jiaoyu Gonggong Fuwu Pingtai; Chinese characters: 国家智慧教育公共服务平台). This is an official government website supplying standardised information and services on education to the public.  

    New Zealand institutions will appear on the new list if a student had a qualification from that institution successfully verified by the Chinese Service Centre for Scholarly Exchange (CSCSE), within the past five years. The CSCSE is the agency under China MoE mandated to provide verification of foreign qualifications. It should be noted that the CSCSE’s scope of services extends only to qualifications at the equivalent of Level 5 and above on the New Zealand Qualifications and Credentials Framework. This process is automatic, and institutions cannot apply to China MoE or CSCSE to be listed. A summary of the New Zealand Higher Education Institutions included on this CSCSE list (as of January 2024) can be found here.  

    Notably CSCSE has an existing list of overseas institutions which have issued qualifications that students have successfully verified through the agency. The information on the Smart Education of China website replicates this list. Any updates to the listed institutions will be made to both lists simultaneously. The CSCSE List is available (in Chinese) here - https://yxcx.cscse.edu.cn/rzyxmd?aisiteOutPageId=515a44d6f5774554a701ff1b20802c0b   

    If you have any questions in relation to the above that relate to qualification recognition, please contact the NZQA team at: internationalunit@nzqa.govt.nz 

    If you have any questions in relation to the above that relate to the China market, please contact ENZ’s China team – China@enz.govt.nz  

  • Insights from China

    Session One: It’s all about the relationship: that’s the main message to emerge from a panel discussion between education providers that have partnered with institutions in China.

    Professor Alister Jones is Senior Deputy Vice-Chancellor of the University of Waikato, which has a joint institute to fully deliver its degrees at Zhejiang University City College in Hangzhou.

    “It can take 15 to 25 years to create those relationships so it’s important to maintain your China team,” says Alister.

    Steve Burt, Director of International Education at Kāpiti College, says his school began developing its ties with schools in China by working with a Chinese education bureau eight years ago.

    For the Eastern Institute of Technology (EIT), developing relationships with organisations in China’s provinces help it diversify and build on its strengths in viticulture and wine.

    Fred Koenders, EIT’s Executive Dean for Commerce and Technology, says China is looking to increase its capabilities in vocational education.

    Tips for forming partnerships

    The panel’s tips for partnering with institutions in China include:

    • Do your research.
    • Be prepared to invest time and money into developing the relationship.
    • There is no substitute for face-to-face communication.
    • It’s critical to have a fluent Chinese speaker on your team.
    • Your Chinese partners may become friends for life.

    Session Two: Digital marketing in China

    China has a unique and challenging digital landscape. So how can New Zealand’s education sector use digital marketing to effectively promote themselves in China?

    Euan Howden, ENZ’s Director of Marketing Platforms and Campaigns, and Jordi Du, New Zealand General Manager of digital agency UMS, shared their insights into China’s social media landscape at NZIEC.

    Is WeChat enough?

    Jordi advises education providers adopt an omni-channel approach to digital marketing in China, rather than relying on WeChat.

    He says it’s important to look beyond WeChat because:

    • There are barriers to registering a WeChat official account.
    • It can be expensive to invest in content, media and campaigns.
    • It’s difficult to measure conversion.
    • WeChat isn’t the right channel to target Generation Z (born from the mid-1990s to early 2000s) or possibly Generation Y (born from 1980 to 1994).

    ENZ’s approach

    Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has created bespoke digital technology to share the New Zealand education story with Chinese students.

    We have multiple touchpoints with our Chinese audience, including an official WeChat account, a China-hosted version of our Study in New Zealand website, email, online media and a WeChat mini program to encourage students to use our My StudyNZ tool to connect with New Zealand education providers.

    Creating a content strategy

    When it comes to content strategy, Euan says some things are the same in China as they would be anywhere else.

    “People want relevant content, in the right place, that resonates with them and makes them want to learn more.”

    He advises using your own sources, such as current students, alumni, parents and agents, to create and share content across channels and tools.

    Euan also suggests: 

    • Choosing the right platform by understanding where your target audience is.
    • Developing carefully targeted content in the best possible format.
    • Aligning with ENZ’s campaigns for better brand recall.
    • Exploring and making use of key opinion leaders (KOLs) in China.

  • Countdown to conference

    It’s being held at the Viaduct Events Centre in Auckland on Thursday and Friday, 18-19 August. 

    We expect to release the programme and open registrations in the coming weeks.

    In the meantime, here are some key updates on New Zealand’s international education event of the year:

    Help us celebrate 25th anniversary

    2016 marks the 25th year of the New Zealand International Education Conference being held. We’d love you to help us celebrate 25 years of international education networking, sharing and capability development. If you’ve been around in the industry for “a while”, we’d love to hear from you.

    We want to showcase how our industry has grown and changed over the past 25 years. So if you have some interesting memories, stories, records or recollections, please drop us a line. It would be great to feature your memories as part of our 25th celebrations.

    BPO Intelligence comes to the party again

    BPO long

    A big thanks to our Platinum Sponsor, BPO Intelligence, who are sponsoring NZIEC for the third consecutive year. We’re grateful for their support of NZIEC – as well as the support they provide to international education providers across the country.

    BPO Intelligence offers a wide range of services for international education providers. Check out what they offer at www.bpointelligence.com and be sure to check out their booth at conference.

    Official media partner

    110913 ThePie MainLogo

    We’re excited to announce that we’ve partnered with The PIE (Professionals in International Education) as our official media partner for NZIEC 2016. The PIE team will be exhibiting at and reporting from the conference. If you haven’t already, you can sign up for The PIE News here.  

    Gold and silver sponsors

    We’re pleased to announce that Hotcourses and QS World University Rankings will be joining us at NZIEC 2016 as Gold Sponsors.

    Southern Cross Travel Insurance will feature at NZIEC as a Silver Sponsor.

    Find out more about our sponsors at the conference website and be sure to check out their booths at the conference exhibition hall.

    Exhibitors

    We have an array of exhibitors confirmed for NZIEC 2016:

    • ASB Bank

    • BPO Intelligence

    • Education New Zealand

    • Hotcourses

    • ICEF

    • MBIE Immigration New Zealand

    • New Zealand Police

    • New Zealand Qualifications Authority

    • PTE Academic

    • QS World University Rankings

    • Schools International Education Business Association (SIEBA)

    • The PIE.

    Stay tuned

    We’ll be releasing the programme and opening registrations for NZIEC in the coming weeks at www.nziec.co.nz. You can also stay tuned via E-News and LinkedIn.

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