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GENERAL

The MaiENZ industry portal and its websites are owned and maintained by Education New Zealand Manapou ki te Ao (ENZ), a Crown Entity funded by the New Zealand Government.

The following terms and conditions of use of MaiENZ and its websites form a contract between you and ENZ for your use of its websites and associated material, Assets and content (Terms).

ENZ may revise these Terms by giving you notice. ENZ will notify you of any changes by displaying the changes on its websites, and by continuing to use this portal and ENZ’s websites after such notification, you will be deemed to have accepted the changes.

Interpretation

Where a logon is obtained by an individual for use only by that individual, in these Terms, the words ‘you’, ‘your’ and ‘user’ refer to that individual.

An ‘Asset’ describes any item listed in the Brand Lab i.e. image, logo, photograph, video, PowerPoint template or campaign creative.

‘Usage Rules’ refer to the specific terms that accompany and apply to the use of each individual Asset or category of information, and may include usage instructions, requirements, limitations, or descriptions.

Copyright and permission to reproduce

Unless otherwise indicated, copyright in all material available on any of Education New Zealand sites is owned by Education New Zealand. You can reproduce this material free of charge without further permission, as long as you:

Reproduce the material accurately;
Do not use the material in a derogatory manner or a misleading context; and
Acknowledge the source and copyright status of the material.
Comply with all applicable laws (including the Privacy Act 1993) and its respective publicly available privacy policies (as may be amended from time to time) in relation to access to, possession, use and disclosure of data available on our websites

Third party materials

Some information on ENZ’s websites is the intellectual property of third parties.

ENZ has obtained a licence or consent from these third parties for the use of that material on its websites and by registered users. Your rights as a registered user in relation to ENZ-provided information are defined by, and limited to, these Terms.

Liability and indemnity

You warrant that you shall not at any time take any step or make any omission that brings the reputation or good standing of the author of the information, ENZ or New Zealand into disrepute. In addition, you must acknowledge the author of the information in any use of that information.

You will defend and indemnify ENZ against all costs, expenses and damages incurred in connection with any claim against ENZ arising out of or related to: (a) a breach by you of these Terms; (b) the use of the information either alone or in combination with any other material; or (c) any claim by a third party related to the use of the information either alone or in combination with any other material.

If ENZ becomes liable to you for any form of loss or damage, ENZ’s liability to you arising out of all claims for loss or damage under these Terms will not exceed in aggregate $1.00.

Disclaimer

The information is provided to you on an ‘as is’ basis. ENZ does not give any warranty or other assurance as to the accuracy, completeness or fitness for any particular purpose of the information appearing in its websites. To the fullest extent permitted by law, ENZ disclaims all responsibility for any damages or losses (including, without limitation, financial loss, damages or loss of business, loss of profits or savings, direct and indirect or consequential damages or losses) arising in contract, tort (including negligence) or otherwise from the use of, or inability to use the information or from any action or decision taken as a result of using the information.

If, for any reason whatsoever and at its sole discretion, ENZ wishes to or is required to terminate this licence, it may do so immediately by giving written notice to you. On receipt of this notice you must, as directed by ENZ, return all copies of downloaded information to ENZ or destroy all copies of that downloaded information that is in your possession. You must also provide a written undertaking that no further copies of the information are or will be used or retained by you for any reason.

These websites may contain links to third-party websites that are not under the control of ENZ. ENZ does not endorse and is not responsible in any way for any information, content or material that is available on such third-party websites.

Trademarks

The name, logo and tagline THINK NEW and EDUCATION NEW ZEALAND are trademarks of ENZ. You are not permitted to use or reproduce, or allow anyone to use or reproduce, these trademarks for any reason without ENZ’s express written consent.

The trademarks appearing on ENZ’s websites belong to us, our suppliers or our licensors. You must not use or reproduce or allow anyone to use or reproduce those trademarks for any reason without, in the case of our trademarks, our prior written permission or, in the case of third-party trademarks, the written permission of the owner of the relevant trademark.

Confidentiality

All information provided, or made available, as part of ENZ’s websites is the confidential information of ENZ. You must hold and maintain all confidential information in strict confidence, except where disclosure is permitted under the terms of a licence.

Availability of websites

You agree that ENZ’s websites:

May not operate on a continuous basis, and may be unavailable from time to time (including for maintenance purposes); and
ENZ may, at any time and for any reason, make its websites, or any part of its websites unavailable to you.

Other

ENZ may update or change any information on its websites, at any time, without notice (but will give you notice when there is a change to the Terms). In the unlikely event that an unauthorised person makes changes to these websites, ENZ does not accept responsibility for those changes. Errors are subject to correction.

These Terms will be governed and interpreted in accordance with the laws of New Zealand.

Access to services

You will be permitted access to resources as long as you have validated your email address for your MaiENZ account and then according to the criteria for the following labs or services.

IntelliLab

You are a New Zealand education provider, education agent or government worker.
Your email address is part of a domain belonging to an ENZ-trusted organisation.

My ENZ Marketing Insights

You are a New Zealand education provider.
Your email address is part of a domain belonging to an ENZ-trusted organisation.
You have a search listing on the Study In New Zealand website.

Enrolment Opportunities

You are a nominated individual (usually from the admissions team) from a New Zealand education provider.
Your email address is part of a domain belonging to an ENZ-trusted organisation.

Account revocation

Your account will be revoked for:

Misuse of data, and/or
Not adhering to these terms and conditions.

Suspension for services

Your access to some services may be suspended for:

Misuse of data for that service, and/or
Not adhering to the terms and conditions of that service.

Or, in accordance with ENZ’s rights to amend, suspend or terminate access to services for New Zealand international education providers, your access may be suspended if you do not meet the following conditions:

Signatory to the The Education (Pastoral Care of Tertiary and International Learners) Code of Practice 2021;
Registered by the New Zealand Qualifications Authority with a Ministry of Education identification number; and
For all non-university Tertiary Education Organisations (TEOs), the maintenance of a Category 1 or Category 2 status under External Evaluation and Review (EER).

Use of Data

Compliance with Law: Each party shall comply with all applicable Laws (including the Privacy Act 1993) and its respective publicly available privacy policies (as may be amended from time to time) in relation to its access to, possession, use and disclosure of the Data.
Necessary consents: Each party warrants that it has all necessary authorisations and consents required to disclose Data to the other party for the Purpose.
Revocation of consent: To the extent any Prospective Student notifies a party that they wish to revoke their consent to the sharing of Data between the parties for the Purpose, the notified party shall promptly inform the other party of such revocation of consent and both parties shall as soon as practicable cease accessing, using, sharing, transferring or otherwise disclosing any of the Data that relates to the relevant Prospective Student.
Permitted uses of Data: Subject to compliance with the terms of this agreement, either party may copy, modify or create derivative works from any Data, in order to receive the benefits of this agreement and achieve the Purpose. For clarity, any such derivative works and the use of any data comprised in such works, shall also be subject to the terms of this agreement.

User responsibility

If you create an account on the MaiENZ, you are responsible for maintaining the security of your account.

You are responsible for taking reasonable steps to maintain the confidentiality of your username and password. You must immediately notify ENZ of any unauthorised uses of your information, your account or any other security breaches.

Brand Lab

Terms of use overview
All assets are free to use as long as the full terms of use, licence rules and usage instructions are followed.

Use of assets must inure to the benefit of Education New Zealand in some way.
All assets must not be used past the Expiry date of Licence of the particular asset.
All use of assets must comply with the Brand Guidelines and any Usage Rules both of which form part of these Terms.

Copyright and permission to reproduce
ENZ is willing to license the use of The Brand Lab’s Assets to you only if you accept all of the following Terms.

Please read these Terms carefully because downloading and/or using the Brand Lab’s Assets will be deemed to be your acceptance that you are using The Brand Lab’s Assets on the following terms.

The Assets and all of the content on the Brand Lab website is protected, including, without limitation, by copyright and other laws of New Zealand, international conventions and similar laws abroad. Copyright and other intellectual property rights in the Assets, is owned or controlled by ENZ or its licensors.

ENZ grants, and you accept, a licence to use the Assets on a royalty free, non-exclusive and non-transferable basis subject to the following conditions:

You comply with ENZ’s Brand Guidelines, the Usage Rules and these Terms, including without limitation the permitted use requirements set out below.
You may only use the Assets for the purpose of promoting New Zealand as an education destination.
Material produced by, or on behalf of, you, which features any of the Assets, must be predominantly distributed outside New Zealand.
The Assets must not be used for paid advertising.

You agree and acknowledge that:

You neither have nor will obtain any right, title or interest in or to the Assets, except to the extent any rights to use the Assets are specifically granted or confirmed to you under these Terms; and
You will only use the Assets in a commercially responsible manner and style that will protect and enhance the prestige, image, reputation and goodwill of the Assets and ENZ.

Permitted use
The rights granted to you by ENZ vary according to the category of the Asset. In addition to the Usage Rules accompanying each Asset, ENZ requires you to comply with the following use requirements for each of the listed Asset categories:

ASSET CATEGORY	PERMITTED USE	USE THAT IS NOT PERMITTED
Library images	All use by ENZ, ENZ’s partner government agencies and educational institutions worldwide is permitted.
Hero images	All use by ENZ, ENZ’s partner government agencies and educational institutions worldwide is permitted other than use for television.	These Terms do not grant you any rights to use the ‘hero images’ Assets in any television broadcast.
Video	Non-broadcast and promotional use is permitted including use on a website which is ‘click to view’, YouTube channel, DVD screening to internal audiences, public relations and editorial use. Audio and visual edits and caption change-outs are permitted, provided that they do not affect the original performance.	These Terms do not grant you any rights to use ‘brand video’ Assets in any television broadcast.
All other Assets (not specifically allocated to any of the categories listed above)	All use by ENZ, ENZ’s partner government agencies and educational institutions worldwide is permitted.

If there is any inconsistency between these Terms and the Usage Rules accompanying each Asset, the specific Usage Rules accompanying each Asset will prevail.

Embedded content
Embedded content (including embedded images and embedded video content) on this website are embedded from a third party-hosted site. Embedded content is subject to the licence terms of the location at which such content is hosted or the licence terms imposed by the owner of such content. Embedded content may be used or linked to only in accordance with the terms of the relevant licence. You are liable for any consequences of failure to comply with those licence terms.

Copyright clearance and permission to use
Images on this website that are made available for download must not be used in paid marketing or advertising and some images are only available for editorial use outside New Zealand. An image should feature the credit as shown and where practical. If an image is not downloadable, you may request our consent to use certain material.

NOTE: Editorial content may be used verbatim or edited by international media to tell a New Zealand education story. While we do not demand a credit for written content, a link to studywithnewzealand.govt.nz is encouraged.

Intellectual property
The materials displayed on this website are protected by copyright and other laws of New Zealand and under similar laws and international conventions abroad. You acknowledge and agree that all copyright and other property rights that may exist on this website including text, illustrations, infographics, photographs, video, music, sounds, layout, designs and source code belong to us or to our licensors (together, ‘our intellectual property’).

Except as permitted in the ‘embedded content’ or ‘copyright clearance and permission to use’ sections, or with our prior written permission in other cases, you may not in any form or by any means: use, copy, modify, adapt, reproduce, store, distribute, print, display, perform, publish, communicate or otherwise deal in any way with our intellectual property; or commercialise any information, products or services obtained from any part of this website.

Enrolment Opportunities

Background
a) ENZ has developed an application programme interface that securely stores and shares information regarding Prospective Students and their Enrolment Opportunities at NZ education institutions, where the Prospective Student has expressly consented to ENZ sharing that information with the relevant education institution.
b) The application programme interface also enables education institutions to securely send information back to ENZ about the status and progress of each Enrolment Opportunity shared by ENZ. The institution agrees to provide this information as a condition of using this service.
c) ENZ has agreed to provide the institutions with access to the application programme interface to enable the institutions to access and use the ENZ Data for the Purpose and in accordance with the terms of this agreement. The institutions are required to share institution data with ENZ through the application programme interface for the Purpose and in accordance with the terms of this agreement.

Privacy

The Information includes personal information as defined in the Privacy Act 1993 and is provided to your affiliated institution for the limited purpose of allowing you to contact the Student in relation to their shortlisted study option, or any other course you offer; and
assess the Student’s potential value to you/your affiliated institution as a student if they were to enrol, to inform the level of contact you/your affiliated institution make with the Student or Enquirer.
understand and asses any research or statistical analysis reports commissioned by ENZ in relation to student applications or enquiries.

For the avoidance of doubt, the Information must not be used for the purposes of assessing Students’ applications for admission to their shortlisted study option, or any other course you offer.

In receiving the Information, you agree to:

use the Information only for the purposes authorised above;
take all appropriate technical and organisational measures to prevent against the loss, unauthorised or unlawful processing, access, or use of Information;
hold, store and secure the Information in accordance with your own privacy policy;
immediately notify us of any updates to your email address;
immediately notify us if you become aware of a privacy breach;
immediately return, destroy, or otherwise deal with the Information in accordance with ENZ’s instructions in the event that ENZ suspends transferring you Information, and provide evidence to ENZ to demonstrate that you have done so; and
otherwise deal with the Information in accordance with the Privacy Act 1993 and the information privacy principles contained within it, and the EU General Data Protection Regulation (to the extent applicable).

ENZ requires you to ensure all staff, subcontractors and agents who deal with Information are made aware of and comply with these obligations.

My ENZ Marketing Insights

Reports
If access to a report is granted and the receiver is not its intended audience, this report should not be shared and ENZ should be alerted as soon as possible.

Data Breach
Report
If either party becomes aware of any loss, unauthorised or accidental access to, use, alteration, destruction or disclosure of the Data, or any action that prevents a party from accessing the information on either a temporary or permanent basis (Data Breach), that party shall as soon as reasonably practicable after becoming aware of the Data Breach, report the Data Breach to the other party.

Cooperation and Mitigation
The parties shall in good faith cooperate with each other in relation to the response to and remediation of any Data Breach, and agree to use reasonable steps to:

address any applicable reporting requirements relating to the Data Breach; and
mitigate any effects of such Data Breach.

ENZ moves to Study with New Zealand website
The official government site for advice on how to study with New Zealand has been completely rebuilt and rebranded, in line with ENZ’s new global brand campaign to attract more international students to a New Zealand education.
The Study with New Zealand website showcases the full range of choices available to international students, from studying in New Zealand to new, flexible options for online and offshore courses, and pathways from these courses to further onshore study or blended learning programmes. It replaces the Study in New Zealand site.
Students can search for a course, a school, an education agent or a scholarship in a more intuitive and comprehensive way. ENZ will add new functions to the site in early 2022, including more enhancements to the Finder tool.
The new website is a key part of ENZ’s strategy for the evolution of the New Zealand education brand, in line with the Strategic Recovery Plan for International Education, which aims to diversify our education offerings and rebuild a more resilient sector.
Inviting students to study with New Zealand is more than just a subtle shift in language.
The website asks students to take a new look at a New Zealand education. It features ENZ’s new brand messages, photographs and videos showing students learning online. All brand and campaign materials are available for use by international education providers and agents on the ENZ Brand Lab.
We welcome your comments and suggestions on the new site. Get in touch with Study with New Zealand digital project manager Brooke Dyer at feedback@studywithnewzealand.govt.nz
International recognition for New Zealand educational robot KaiBot before official launch
The AI-enabled robot, KaiBot, which has won the award two months before its official launch date, is designed to support 5 to 15-year-old children to develop coding skills.
The Smart Toys competition is coordinated by the Dubai Future Foundation in collaboration with the World Economic Forum to highlight the best-emerging AI toys in education. The competition attracts innovators, entrepreneurs, toy developers, and start-ups from 20 countries globally.
Education New Zealand Manapou ki te Ao (ENZ) has been offering wraparound support to Kai’s Education over the last year, including supporting them to participate at EduTech Australia in August, profiling them with a spotlight feature with EdTechNZ, and offering support and insights as they venture into the UAE region.
ENZ’s Business Development Manager Alana Pellow, who has been working with Kai’s Education, said this was a fantastic outcome for New Zealand’s edtech community.
“KaiBot is a great example of how innovative and fun technology can positively impact education outcomes for young learners. It’s wonderful to see the Kai’s Education team achieve international recognition for the transformative impact their edtech has on learners.”
Read more about EdTech company Kai’s Education and KaiBot on this link.
Getting to know the Chinese government education agencies
To introduce Michael Zhang, incoming Regional Director Greater China and to farewell outgoing director Miranda Herbert, the China team at Education New Zealand Manapou ki te Ao (ENZ) met with key education agencies in Beijing in October 2022.
“The meetings were an opportunity to reaffirm the long-term good relationship between New Zealand and Chinese government education agencies,” Michael Zhang says.
“We were able to share updates about recent work, hear from each agency about their plans, and discuss possible opportunities for future collaboration with New Zealand institutions.”
Ministry of Education, People’s Republic of China (MoE)
The Ministry of Education is the key government body responsible for the development of China’s education system, from early childhood education through to higher education. Key focus areas include the development of national strategies, policies and plans for education reform and development.
The Department of International Cooperation and Exchange coordinates the Ministry’s engagement with foreign countries. The Department’s key functions include:
- Managing and guiding international education cooperation and exchanges
- Drafting guidance and policies for the management of Chinese students studying abroad, international students studying in China, Chinese-foreign cooperative joint ventures and schools for foreign children
- Supervising international cooperation and exchanges in the education sector
- Guiding the work of education departments/divisions in Chinese embassies/consulates
- Planning, coordinating and guiding the teaching of Chinese as a foreign language
- Conducting educational cooperation and exchanges with the Hong Kong Special Administrative Region, the Macao Special Administrative Region and Taiwan Region of China.
L to r: Rosemary An (ENZ), Kieran Knight (MFAT) Director You Jia (China MoE), Deputy Director-General Chen Dali (China MoE), Director-General Liu Jin (China MoE), H.E. Clare Fearnley (NZ Ambassador to China), Michael Zhang (ENZ), Miranda Herbert (ENZ)

New Zealand’s Ambassador to China, Clare Fearnley, hosted a lunch on 27 October 2022, for China Ministry of Education Director-General Liu Jin and his team, in partnership with ENZ.
Both sides emphasised the value and warmth of the bilateral education relationship, underpinned by a long history of cooperation and several recent milestones despite the challenges of COVID.
There was strong interest to build on the positive ministerial engagement in August and the upcoming 10th Joint Working Group in late November, including hopes for high-level visits next year in both directions. Opportunities to engage with China MoE include high-level visits, and policy advice through ENZ’s China team.
Chinese Service Centre for Scholarly Exchange (CSCSE)
Initially founded in 1989, CSCSE is a public organization under China Ministry of Education (MOE). CSCSE specialises in offering professional services for international scholarly exchanges, including Chinese students and scholars studying abroad, returnees from overseas, and international students and scholars coming to study in China.
CSCSE is also dedicated to promoting the internationalisation and capacity-building of Chinese higher education institutions, as well as improving education resources through international exchanges and collaboration.
CSCSE is the only official organisation that provides overseas credential evaluation and recognition services in China. The statement of comparability of overseas qualifications issued by CSCSE is widely recognised by Chinese employers and institutions from various sectors. CSCSE is an active member in the international education community, facilitates global talent mobility and improves international recognition of qualifications. CSCSE has long-term partnership with foreign qualifications authorities, including NZQA.
CSCSE manages and executes the China International Education Exhibition Tour (CIEET), which New Zealand has regularly attended in past years. CSCSE also organises the China Study Abroad Forum in March each year, in which ENZ is a regular speaker and participant.

L to r: Xu Chenxing (CSCSE), Director Yu Haiying (CSCSE), Miranda Herbert (ENZ), Deputy Director-General XIA Jianhui (CSCSE), Michael Zhang (ENZ), Rosemary An (ENZ)

Opportunities to engage with CSCSE include student recruitment fairs, study in China, international conferences, verification of foreign credentials, and transnational education programmes.
China Education Association for International Exchange (CEAIE)
CEAIE was founded in 1981 as a not-for-profit organisation to encourage international exchange and cooperation. It is a key organisation in facilitating foreign engagement with the Chinese education system.
Headquartered in Beijing, it has provincial associations for international exchange in 31 provinces, autonomous regions and municipalities in China, as well as local chapters in 16 major cities. It has relationships with more than 170 education organisations in more than 50 countries (including Universities New Zealand). CEAIE has been granted Special Consultative Status with the Economic and Social Council of the United Nations and has established official relations with UNESCO.
Every year in October, CEAIE organizes the China Annual Conference for International Education (CACIE), and the China Education Expo (CEE) both of which ENZ attends. New Zealand was designated Country of Honour at the 2015 conference and expo, which has provided remarkable marketing exposure for New Zealand education. Miranda Herbert from ENZ attended CACIE in October 2020 as a VIP guest and delivered a keynote speech, and in 2021 received a prestigious award recognising ENZ as an ‘outstanding international partner’. Among its activities, CEAIE supports major people-to-people dialogue and exchange mechanisms with partner countries and provides quality assurance services for China-Foreign cooperative transnational education programmes.
Currently, there is strong collaboration between the New Zealand education sector and CEAIE, and their initiatives across various sectors. The university sector held the 5th NZ-China Higher Education Forum with the support of Universities New Zealand and CEAIE on 10 November 2022. CEAIE also expressed interest in collaborating with the New Zealand school sector around Sister School Programmes and exploring opportunities to facilitate Leadership and Capacity building. ENZ is following up with CEAIE on the leadership opportunities and plans to run an Expressions of Interest process once more details are available.
Opportunities to engage with CEAIE include student recruitment fairs, conferences, school cooperation, training, and Quality Assurance for joint programmes.
Positive meetings were also held with other agencies affiliated to China MoE, including the China Center for People-to-People International Exchange (CCIPE) and China Scholarship Council (CSC).
CCIPE highlighted the growing strength and success of our Early Childhood Education Symposium, while CSC emphasised their desire to see increased numbers of Chinese scholarship students choose New Zealand for their studies, particularly at PhD level. All eight New Zealand universities have signed MOUs with CSC. New Zealand students can also study in China on fully-funded scholarships, by applying directly through CSC. There are programmes in English and Chinese: CSC Scholarships | China Scholarship Council | Chinese Government Scholarships (chinesescholarshipcouncil.com)
Japan promotes study abroad
The programme also aims to substantially alleviate the financial burden on students studying abroad by combining public- and private-sector scholarship programmes.
The number of Japanese students studying abroad has been on a downward trend, with a total of 58,060 in 2010 after peaking in 2004 at 82,945. The Japanese Education Ministry’s analysis has found that students are increasingly reluctant to study abroad for reasons such as overseas study experience not necessarily being an advantage when searching for a job; having to repeat the same year after returning to Japan; and the high cost.
Based on these findings, the Ministry has come up with a vision of creating a "global human resource development community," in which the government, companies and universities join hands to promote studying abroad among students. The Ministry has already set aside 15.3 billion yen (NZ$195 million) for a study-abroad scholarship programme for 32,500 university students and 3,600 high school students - three times the figure for the current fiscal year.
Participating companies will be asked to select students and offer them seminars before and after they study abroad, in which company employees discuss topics like "why studying abroad is necessary" and "how to make use of your study-abroad experiences in society." The companies are then expected to implement internships and hold company information sessions to effectively link returnees to employment. The government will also encourage participating companies to share information on students with study-abroad experiences in an effort to give them advantages in receiving informal job offers.
In a separate move, the Ministry has also decided that the teaching of English should start from the third grade at elementary school level, rather than the fifth grade under the current system. It plans to introduce the new system by 2020, with the aim of better preparing students for an international environment in the future. Third and fourth graders will study English once or twice a week, while fifth and sixth graders will do so three times a week. While English is not currently designated an official subject, the Ministry of Education, Culture, Sports, Science and Technology will upgrade it to an official course for fifth and six graders.

Source: Mainichi Newspaper 21 October 2013
Mayoral events provide vibrant welcomes to students in their regions
Last month we shared some of the wonderful images that New Zealand schools, universities, PTEs, Te Pūkenga and English Language Schools shared with ENZ as they welcomed their new students for 2024. This month we are sharing details and images from the Mayoral welcomes that some of our regions have held for their visiting international students.

Thank you for adding to our diversity and vibrancy!

More than 40 international students were greeted by Whanganui District Council Mayor, Andrew Tripe, at a special Mayoral welcome to the community on Monday 8 April.

Speaking to the students from countries including Brazil, South Korea, Japan, Germany, China, India Indonesia, Thailand, and Viet Nam, the Mayor thanked them for choosing Whanganui and adding to the “diversity and vibrancy of our community”.

The students attending had enrolled in both secondary schools and tertiary institutions in the district such as Whanganui High School, UCOL Whanganui and the New Zealand International Commercial Pilot Academy.

Formal greeting over, the Mayor was rushed by students seeking a special ‘selfie moment’ to share with families and social media.

A group of Brazilian international students attending Whanganui High School take up the opportunity of a photo with the Whanganui District Council Mayor, Andrew Tripe.

Similar levels of excitement were seen in Hamilton where the Mayor of Hamilton, Paula Southgate and local performance groups welcomed approximately 250 new international students to the Waikato region. The welcome event was held at the Pā, University of Waikato and is the first welcome since the Covid-19 pandemic put these events on hold.

Mayor Paula Southgate providing the official welcome to the Waikato’s approximately 250 international students.

Faymie Li, Education New Zealand Manapou ki te Ao’s Senior Advisor Student Experience said, “I was deeply honoured to witness this significant event and see how we demonstrate manaakitanga to our international students.

“The diverse cultures we embrace in Aotearoa is truly something to cherish and celebrate. It was wonderful to see so many school students attending the ceremony, offering them a unique student experience they don't typically encounter.”

Jiabao Zhao (Boa), a former international student who completed a Bachelor of Management Studies with First Class Honours at the University of Waikato, shared a message of encouragement with the students. Boa’s advice for new students was: to study hard but also “talk to and meet students from outside your country. It’s easy to remain in your comfort zone but that is not the point of studying abroad. Network and build your presence”.

Former University of Waikato International Student sharing a message of encouragement to the new international students.

She also reminded students to take care of both their physical and mental health. There will be challenges but also great opportunities, and her own study and career journey is testament to that. She now works as an International Sales Operation Executive at Prolife Foods Ltd in Hamilton.

A handful of the 250 students who travelled to the Pā at the University of Waikato, for the international student welcome.

Also in March, nearly 100 international students received a fine welcome centered on the theme of connection, by Timaru District Mayor, Nigel Bowen. The Timaru District will be home to students from Japan, China, Germany, Thailand, South Korean, Hong Kong, Macau, Fiji, Philippines, Brazil and Poland, and more over the course of this year. You can read about this welcome in the Stuff article here - Nearly 100 international students welcomed to Timaru | Stuff.
Talkin’ ‘bout a Generation
Around 300,000 US students study overseas each year, and, recognising the value of international education, the US has strong plans to increase this number. Last year the Institute of International Education (IIE) launched the Generation Study Abroad initiative, which aims to have 600,000 US students studying overseas by the end of this decade.
In April last year, ENZ committed as a foreign government partner to the initiative, and pledged to double the number of US students studying in New Zealand by 2020 (in 2014, there were almost 2,500 US students enrolled at New Zealand institutions).
The inaugural Summit on Generation Study Abroad was held in Washington, D.C. in October. As part of the New Zealand commitment to the Generation Study Abroad initiative, ENZ hosted one of four official receptions at the New Zealand Embassy.
Four New Zealand universities, Waikato, Auckland, Otago and Canterbury, attended the Summit.
“Being asked to host a Summit reception was a recognition of the strong support New Zealand has given to the Generation Study Abroad initiative,” said Amy Rutherford, International Market Manager, North America.
“The US wants to increase the number of its students studying abroad at all levels – including from schools, community colleges and universities – and New Zealand is well-positioned to work with US institutions to host US students.”
The second IIE Summit on Generation Study Abroad will take place in Washington, DC in September/October 2016. Check here for more details.
If you’re interested in becoming an official commitment partner to the Generation Study Abroad initiative, email Amy at amy.rutherford@enz.govt.nz
New travel rules for NZ coming soon
From 1 October, some international visitors and transit passengers must have an NZeTA (New Zealand Electronic Travel Authority) before travelling to New Zealand.
The NZeTA is a new border security measure. It is not a visa and does not guarantee entry to New Zealand.
From 1 October 2019, travellers must have authority to travel to New Zealand. This means they must hold one of the following:
- An NZeTA (or an NZeTA exemption)
- A visa
- Citizenship of New Zealand or Australia.
What does this mean for international students?
People who are planning to come to New Zealand to complete a short-term course will need to apply for an NZeTA if they are coming from a visa waiver country. Friends and family planning to visit students in New Zealand will also need one, as well as education agents visiting on business.
International students who require a visa to study will not need an NZeTA.
Travel agents, student agents and schools can assist international students with applying for the NZeTA by downloading the NZeTA mobile app or visiting the Immigration New Zealand website.
There is a small fee attached: NZD$9 for mobile app requests and NZD$12 for website requests.
The only official way to request an NZeTA is through Immigration New Zealand. Travellers should be advised not to request an NZeTA through any unauthorised third party.
Visit the Immigration New Zealand website here for more information.
See a factsheet on the NZeTA here.
Rebuilding New Zealand education’s visibility in China
Last month, Lillian spent three weeks in New Zealand in what was her first visit to the country as part of her role at Education New Zealand Manapou ki te Ao.
The two-pronged purpose of her trip was to provide refreshed marketing insights to education providers in New Zealand and hear from providers on their expectations and the challenges they face when marketing their offering in China.
Here are Lillian’s takeaways from her visits and interactions in New Zealand –
Need for storytelling that better highlights New Zealand education’s points of difference
1. Engaging with education providers and visiting campuses highlighted to me several points of difference for New Zealand education, particularly how it is innovative, how it develops work-ready graduates, as well as how international students are welcomed and valued in New Zealand. Seeing these points of difference in real time made me realise how underrated the New Zealand education story is overseas, and the need to tell that story better. We need to focus on telling a New Zealand education story that is authentic and has concrete examples. A more visual storytelling format would be ideal to deliver the story.
  - Tip: Demonstrate the teaching and student engagement practices your institution delivers using visuals (images or videos).
  - Example: Take photos/videos in the lab, with robotics machines, with the 3D printer, the hands-on experience and student engagement (student hub), self-learning and learning from their peers.
Visit to Middleton Grange Intermediate School to understand the differences between New Zealand and Chinese classrooms

Demonstrate outcomes of education programmes via successful alumni stories to promote offering
1. Chinese parents and students are very outcome driven. Institution or programme rankings remain the key consideration, but other indicators and outcomes are becoming increasingly important, including employability, international recognition, and a life-changing experience.
Demonstrating the outcome of an education programme by leveraging successful student or alumni stories and testimonials can be a critical in activating ‘word-of-mouth’ promotion that influences the decision-making of prospective students and parents.
- Tip: Highlight successes or outcomes for students through stories. Degree + good experience = happy alumni story. Parents and students want to know if a qualification from a New Zealand institution will be recognised in China, the world or if it could be a pathway to further study.
- Example: A Chinese student studied a business degree with a New Zealand tertiary provider and then landed a job at a Fortune 500 company or became an industry leader. Or if a Chinese student studied virtual art in a New Zealand PTE, got a job in Weta Digital, which has worked on recent Chinese blockbuster films. We have seen Chinese media are very interested in interviewing and profiling such students in their publications.
Consider digital content in local language for marketing impact
1. Research indicates that more Chinese students do their own research online and make their own decisions when choosing an overseas study destination and institution. So having a digital presence on China’s digital platforms is critical. Digital content in local languages also goes a long way in building brand awareness. If resources allow, exploring multiple channels and interacting with your audience in local languages will help you to gain a major advantage in optimising brand awareness and driving results in student recruitment.
  - Tip: Host Chinese language and China specific channels such as an official WeChat account. We understand it isn’t easy to set one up. If you are unable to set up a WeChat account for any reason or don’t have Chinese-speaking staff, having a Chinese language website is the next best option. Having crucial information online in Chinese helps promote the institution as trustworthy. Parents and students will use the Chinese language website to confirm information, even if they rely heavily on agents or school counsellors.
  - Example: ENZ has been working to optimise our digital presence in China, including with our Chinese language website: studywithnewzealand.cn. We recently revamped the storefront of SWNZ.cn to bolster its localisation, ensuring that from a Chinese user point of view, we can keep them interested and engaged in considering a New Zealand education provider. To ensure our digital presence continues to be fit for purpose, we undertake regular work to update and troubleshoot our platform and content.
ENZ’s Lillian Zhang presents China Marketing Insights and Strategies session to members of Study Dunedin on 24 February

With China fully re-opening to the world in January, the tempo of in-person events in the country is at pace already.
ENZ’s Greater China team is looking forward to supporting New Zealand providers visiting the country for agent seminars in Guangzhou and Beijing in May and other events later in the year.
If you have any enquiries related to marketing in China, please contact: china@enz.govt.nz
ENZ social platforms gain momentum in China
ENZ opened its official Weibo (China’s equivalent of Twitter) and Wechat (a quasi-combination of Facebook and WhatsApp) account in August 2014. So far, we have around 60,000 followers on both platforms combined.
To increase numbers, at the annual China Education Expo in October, ENZ shared QR codes of our social media channels with visitors at the ENZ booths, accumulating 230 followers in two days. A similar approach at the China International Import Expo in November attracted a further 300 new followers.
ENZ also launched a WeChat mini-programme that helps followers to make use of the My StudyNZ tool to find and match with education providers in New Zealand.
ENZ’s Regional Director – China & North Asia, Adele Bryant, said these social platforms are a key way to connect with Chinese students. New Zealand Education Minister Chris Hipkins was very supportive of ENZ’s social media efforts during his visit to China in July.
“Despite his packed schedule, Minister Hipkins filmed a short video promoting New Zealand education to our social media communities, which was shared on the New Zealand Embassy WeChat account and received 750 views and likes.”
In addition to the social platforms, ENZ has developed a China-based student-facing website which will enable smoother access for Chinese students, parents and agents.
“The new website means students can find it in the Chinese search engine more easily as it is hosted in Chinese domain,” says Adele.
“We will launch the new website soon so stay logged on!”
If you are interested to find out more, search Education New Zealand in Chinese (新西兰教育国际推广局) to follow us on Weibo and WeChat.