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  • More website enhancements

    In this issue, we alert you to changes to the site’s navigation and content, and remind you about the content that is available in to our audiences in their local language.  

    New navigation

    The new tabs across the top of the website (see below) reflect the most popular content searches our prospective students make.

    The ‘Study options’ tab has only been in place for a month and already it’s ranking as the third most popular section of the website.

    Each section has a new landing page, designed to display the most popular content as clearly as possible to our student and parent audiences.

    New content

    Work rights and work ready pages have been developed, as we all know there’s always high demand for information around employment.

    These new pages complement the dedicated pages that recently went live for:

     website20screen20grab

    More languages

    Throughout 2014/15, studyinnewzealand.com progressed from a website that provided the same content to all markets in English language only, to one that now provides tailored content to each of ENZ’s ‘Promote’ and ‘Rebalance’ markets. In many cases, this content is provided in the local language.

    Since late September, content pages in the Chinese, Vietnamese and Thai languages have been accessible via the drop down menu at the top right hand corner of the studyinnewzealand.com homepage.

    Content is also now provided in Japanese, Arabic, Spanish and Portuguese. This content is only accessible by people in market at this stage.

    As more programme pages are rolled out in 2016, we’ll be able to provide you with a more detailed picture as to how referrals are tracking.  

    Why are these developments important?

    Effective digital marketing, and sharing relevant content, is critical in reaching prospective students and the people who influence their decisions. It’s also important for driving referrals to your websites and to agents.

    The target student audience for our marketing is the ‘Millennials’ – the first generation that has never known life without the internet. More than 90 percent of Millennials use the internet to connect with friends and to find information to help make decisions.

    A desire for Millennials to access relevant and useful information as readily as possible, and be motivated to seek more information from institutions and agents, is what drives these website developments.

    Audience testing, plus gap and data analysis, inform what kind of developments are made. All developments have the ultimate aim of driving referrals to institutions and agents.

  • New website for MOE

    The new website will become the gateway to and go-to source for all government information about education, and replaces the former MOE website (www.minedu.govt.nz), which was decommissioned on 30 June 2015.

    The new website is part of a suite of changes MOE has made to its online presence and visual identity to work better across all channels, including online and with mobile technology.

    In line with the change to www.education.govt.nz MOE is also changing its email address from @minedu.govt.nz to @education.govt.nz.

    Now would be a good time to update the relevant email addresses and any links you have to the old website.

    Don’t worry if you miss some however, as emails sent to @minedu.govt.nz address will continue to work, as an ongoing rule.

    Please share this information with anyone else, including agents, who you think would appreciate receiving this update.

  • Site reading

    And that each website and digital resources helps our international education industry reach hundreds of thousands of international students and parents, education agents, education providers and exporters and people involved in education each year.  Monthly visitors to Education New Zealand’s (ENZ’s) websites studyinnewzealand.com and educationnz.govt.nz, total 184,036 and 5,826 respectively. In the three weeks that it has been live The Brand Lab has attracted 2,656 visits, and growing.

    Across government, international education now features in a number of ways. We’ll take a look at each of these in turn, and then provide a couple of examples of how you can use these resources to help make connections, enhance your marketing and, ultimately, grow your business.

    Studyinnewzealand.com The site studyinnewzealand.com replaces newzealandeducated.com and is designed as a place for international students and parents to find information about the unique benefits of studying in New Zealand. Its ultimate purpose is to drive quality traffic to the websites of New Zealand institutions and those of education agents.   Visitors to this website can read about what it’s like to learn, live and work in New Zealand, and get practical information on getting started i.e. getting in touch with an institution or contacting an education agent.   

    The New Zealand Education Story video is a feature of this site.

    Educationnz.govt.nz ENZ’s industry website is educationnz.govt.nz  and its purpose is to provide you with information, news, research and an event calendar to support your knowledge of trends and opportunities, and upcoming marketing events and activities.

    The Brand Lab The Brand Lab is a sub-domain of educationnz.govt.nz and is a veritable treasure trove of easily-accessed tools and resources – including The New Zealand Education Story – you can use to enhance the marketing of your institution, programme, product or service.

    New Zealand.com New Zealand education also features prominently – alongside Tourism New Zealand, New Zealand Trade & Enterprise, Immigration New Zealand – on the homepage of newzealand.com, a site managed by Tourism New Zealand.

    The purpose of this site is to provide a gateway through which anyone who is interested in finding out more about New Zealand – as a tourist destination, as a place to do business, as a place to live and work and, most significantly for you, a place to study – can find the information they need.  The newzealand.com website also has a link to The New Zealand Story.

    The New Zealand Story – a film tells the world about the best New Zealand has to offer – can be viewed and downloaded through this site. Education features strongly in The New Zealand Story, particularly in its third chapter ‘Open Minds’.

    newzealand.com is delivering hundreds of new visitors daily to studyinnewzealand.com.

    The New Zealand Story also has an asset library that provides tools and resources to assist New Zealand exporters in telling a clear and consistent message about New Zealand to their international audiences.

    Summary In summary, the site and film that tells the story of New Zealand as a whole are newzealand.com and The New Zealand Story.

    The sister site and film to these – those that tell the story of New Zealand education as a whole – are studyinnewzealand.com and The New Zealand Education Story. These sites, along with the tools and resources provided in The Brand Lab, are designed to help you – our international education industry – tell a clear and consistent story of the unique benefits of New Zealand education to your audience. This paves the way for you to follow with the distinctive attributes of your particular education offering. 

    Providing you with information and news on marketing activities and events, research, trends and opportunities for professional development is ENZ’s corporate website educationnz.govt.nz

    ENZ welcomes ideas and feedback on our digital platforms. Please contact Kathryn McCarrison (General Manager Marketing & Channel Development) at Kathryn.McCarrison@enz.govt.nz

  • NZIEC 2017: Call for speakers open

    ENZ warmly welcomes presentation proposals from across the New Zealand and global international education industry. Presentations can relate to any aspect of the industry.

    Check out the NZIEC 2017 Call for Presenters document and presenter guidance on the NZIEC website.

    Presentation submissions close on 28 February 2017.

    A new partnership

    NZIEC day1 258ENZ is pleased to welcome ISANA International Education Association New Zealand as an official conference partner for NZIEC 2017. The partnership will see ISANA design and deliver a full breakout stream focused on enhancing the international student experience during the two-day conference.

    ENZ Chief Executive Grant McPherson said the partnership was a natural fit.

    “ISANA has a track record of helping education providers to better support international students through the adoption of strategies, models and evidence for teaching, learning and support.

    “ISANA’s involvement in NZIEC 2017 will mean that hundreds of international education professionals attending the conference can access that capability.”

    Check out all the details here.

    Exploring leadership in international education

    NZIEC day1 306At NZIEC 2016 we celebrated the journey our industry has taken from small beginnings to becoming New Zealand’s fourth largest export earner.

    At NZIEC 2017 we will explore the leadership required to raise our vibrant and successful industry to further heights in years to come.

    Whether we are forging positive student experiences, developing cutting edge products and services, taking our international relationships to the next level, or delivering innovative education offerings offshore, leadership matters. 

    Find out more about our conference theme here.

    About NZIEC 2017

    The 26th New Zealand International Education Conference is expected to attract up to 700 delegates. Registrations will open in April 2017. For more information, check out www.nziec.co.nz.

    We hope to see you at NZIEC 2017!

  • Immigration New Zealand update

    India delegation 

    Alison McDonald, Head of Immigration, joined ENZ Chief Executive Amanda Malu as part of the Prime Minister’s official delegation to India. Celia Coombes, Director Visa at Immigration New Zealand, responsible for the student visa product, joined Amanda and Ben Burrowes in India afterwards where they supported the New Zealand delegation at the Asia Pacific Association for International Education (APAIE) and met with the New Zealand Education Representatives in India (NZERI), a group of Indian education agents. 

    “Immigration New Zealand found the trip very valuable and insightful,” says Celia. 

    “Now we are working on how we can continue to support the growth of the education sector, particularly in India which is such an important market for New Zealand, and what needs to be done to support more applications being approved.” 

    New local points of contact in India and China 

    Immigration New Zealand has new Engagement Advisors appointed in New Delhi and Beijing. They will be a local point of contact and working to improve communication within both the education and tourism industry. 

    Visa processing 

    INZ is in a strong position for processing student visas, following initiatives put in place to make our processing more efficient. At the end of March 2025, international student visas were being decided in 10 days (two weeks) on average.  

    On average Te Pūkenga (New Zealand Institute of Skills and Technology) applications are being processed within 2.5 weeks, 2 weeks for University applications, 3 weeks for Private Training Establishment applications and 1.5 weeks for school applications.  

    INZ have already decided more than 20,500 student visa applications so far this year, and approved around 18,000 student visa applications (from 1 Jan – 31 March 2025).  

    To help with faster visa processing, it is key that all the information and documents needed to decide the application is provided. All the details can be found on our information sheet for students on the INZ website: Student visa information | Immigration New Zealand.  

     

  • NZIEC 2017 to be biggest ever

    More than 700 delegates, presenters, exhibitors and sponsors will descend on SkyCity Convention Centre in Auckland to connect and discuss significant issues and opportunities for our industry.

    “The fact that more than 700 delegates are participating this year is a ringing endorsement of the health of the industry,” says ENZ Chief Executive Grant McPherson.

    “We’ve invested in NZIEC as a key initiative to bring all parts of our industry together to connect, exchange ideas and develop new ventures. This year’s theme is leadership, and we’re looking forward to two days of great presentations and stimulating discussions to drive the next phase of the industry’s development.”

    This year’s conference boasts an amazing range of conference partners and exhibitors. Lead Partner BPO Intelligence will be showcasing its print and digital offerings for every stage of the international student lifecycle.

    ENZ is delighted to welcome Vodafone New Zealand as Premium Partner. Vodafone is offering connectivity packages for international students that includes bonus data and calling offers as well as a greeting and transition service.

    ENZ is also pleased to welcome the following partners to conference:

    • Endeavour Education Services Ltd offers a range of services for institutions both seeking to undertake international recruitment and international students' work preparedness.
    • IDP IELTS Australia joins NZIEC this year. It offers IELTS testing in more than 50 countries around the world, including 16 locations in New Zealand.

    The PIE News returns as our official media partner, ISANA New Zealand joins us as programme partner, and we also welcome Ako Aotearoa, the National Centre for Tertiary Teaching Excellence. 

    But wait, there’s more! This year’s Expo Hall will feature a record 25 exhibitors. For a full list of exhibitors, check out the conference app or website.

    We look forward to seeing you at the international education event of the year!

    Registration closed

    While we are unable to accept any new registrations, you can still follow the conversation on Twitter with the hashtag #NZIEC.  

  • $10 million fund to support teaching of Asian languages

    The first call for registration of interest is open from 13 October to 20 November 2014. All state and state-integrated schools can apply for funding under ALLiS.

    The Government wants to increase second language learning for all students. As well as learning our national and official languages (English, Te Reo Māori, and New Zealand Sign Language), and Pasifika languages, New Zealand needs to increase the number of students learning Asian languages to support our growing trade and international relationships with key Asian countries.

    ALLiS will support schools by setting up new, or strengthening existing, Asian language programmes. ALLiS funding is available for up to 90 schools or clusters of schools, with particular emphasis on those that establish language learning pathways from primary through to secondary schools. The fund will encourage greater collaboration amongst schools in partnership with external Asian Language and Cultural organisations. Once the funding ends, programmes are expected to be self-sustaining.

    China, Japan and Korea are amongst our top five trading partners but the number of students learning these languages in our schools is relatively low compared to other international languages. In 2013, only two secondary schools offered Korean, fewer than 40 schools offered Mandarin Chinese, while Japanese was offered by 160 secondary schools.

    For more information on the ALLiS programme and the funding process visit the Ministry of Education website.

  • Government starts its business

    Today marked the official opening of the new Parliament, when the Government laid out its priorities in the Speech from the Throne (available in full here).

    The speech noted that in order to help ease pressure on infrastructure, the Government would make sure the immigration settings are right. 

    Specifically, it said it would “cut down on low quality international education courses and will ensure work visas issued reflect genuine skill shortages”.

    These areas were flagged in the run-up to the election and in the subsequent coalition agreement.

    ENZ Acting Chief Executive John Goulter noted that in a media interview on Monday, Prime Minister Jacinda Ardern described the possible reduction in overall immigration numbers as an estimate of 30,000 rather than a target.

    “Ms Ardern said the Minister of Immigration would be working through various proposals but she did not expect an announcement soon. Instead, the priorities for the Government’s first 100-day plan would be on areas such as housing and health.”

    Meanwhile, ENZ has worked with fellow agencies including Immigration New Zealand and Ministry of Education on a response to queries. This message is now posted on INZ’s website here, and we encourage you to read and share this widely. It is reproduced below:

    As we work with our ministers in the new Government, agencies will continue to provide information and services to the international education sector.

    We will advise students, education providers and agents of any developments in the sector that may impact them as soon as any decisions are made.

    In the meantime, there have been no changes made to immigration settings. Immigration NZ continues to process student visas and post-study work visas as usual.

  • New travel rules for New Zealand from 1 October 2019

    The NZeTA (New Zealand Electronic Travel Authority) needs to be granted before traveling to New Zealand. It can take up to 72 hours for an approval to come through, so anyone coming to New Zealand should apply with plenty of time. Requests can be made via the official app or Immigration New Zealand’s website. There is a small fee. 

    Who needs an NZeTA?

    • People visiting or in transit from a visa waiver country — that is, a country whose passport holders do not need to get a visa before they arrive in New Zealand.
    • People travelling on a passport from a transit visa waiver country, and who will be in transit through Auckland International Airport’s transit lounge on the way to another country. 
    • Permanent residents of Australia.

     What does this mean for international students?

    People who are planning to come to New Zealand to complete a short course, such as an English language course, will need to apply for an NZeTA if they are coming from a visa waiver country.

    International students who need a visa to study will not need to get a NZeTA.

    Find out more information

     

  • First marae-led Prime Minister’s Scholarships for Asia recipients build indigenous connections in Japan

    The first marae-led Prime Minister’s Scholarships for Asia recipients (members of Te Piruru Papakainga, Ngāti Maniapoto) visited Japan for a six-week visit that included a customised internship that connected them with indigenous Ainu organisations and villages in Hokkaido.  

    ENZ’s Manukura Chief Advisor Māori, Ed Tuari and Director of Education – Japan, Misa Kitaoka, welcomed the scholarship recipients in Tokyo in early January.  

    This is a great outcome for the Prime Minister’s Scholarship Programme, which has seen an increase in Māori participation. The latest round of applications for the scholarships saw an increase in Māori participation to 22 percent in 2022 from 5 percent from 2016 to 2019. 

    ENZ is eager to continue partnering with iwi, marae and whānau groups to raise Māori participation in the Prime Minister’s Scholarship programme, particularly in the current group round that opened for applications in March.  

    ENZ’s Manukura Chief Advisor Māori, Ed Tuari said it was a privilege to participate in what is an important milestone for building indigenous connections between Māori and the Ainu people of Japan. 

    “This is a significant achievement for ENZ Manapou ki te Ao. I want to acknowledge this collective achievement as we break new ground with this marae-led group of PMSA recipients. 

    “It’s hugely encouraging to see the increase of Māori participation in the latest round of the scholarships. This is a demonstration of ENZ ‘walking the talk’ to ensure Māori are better represented in opportunities to share and learn on the global stage, as well as promote indigenous to indigenous exchanges.” 

    ENZ’s Director Scholarships Carla Rey Vasquez said she was excited to see the growth and learnings that these programmes would bring to the wider whānau and iwi.  

    “Our scholarship recipients cherished the opportunity to connect with indigenous communities in Japan, and they particularly appreciated the value of reciprocity as well as the importance of generational knowledge being shared along. 

    “We look forward to continuing to raise Māori participation in the Prime Minister’s Scholarship programme.” 

    The latest visit by scholarship recipients has also been a good opportunity to enrich the existing education connections between New Zealand and Japan under a Memorandum of Understanding between New Zealand and the Hokkaido Government, which was renewed in 2022.  

    The customised internship that saw scholarship recipients visit Ainu villages and organisations, was organised by the Hokkaido Government and the Hokkaido Board of Education.  

    ENZ’s Director of Education – Japan, Misa Kitaoka, said the visit by scholarship recipients was timely as Japan starts to promote Ainu history, language and culture.  

    “The Ainu people received official recognition as ‘indigenous people of northern Japan’ from the Japanese government in 2019. As the government begins to promote Ainu history, language, and culture in Japan, Ngāti Maniapoto’s visit to Hokkaido was timely and appreciated by the Ainu community to learn about how New Zealand society has embraced Māori language and culture.” 

    Applications are open for the 2023 group round of the Prime Minister’s Scholarships for Asia and Latin America until 23 April 2023. More information on applications is available on ENZ's dedicated scholarship website here.  

    [updated 18 April 2023]

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