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New brand identity of the Manaaki New Zealand Scholarship Programme launching next week
Education providers and suppliers who are part of the programme will be able to start using the new brand’s design assets from The ENZ BrandLab from 23 October.
The Manaaki New Zealand Scholarship website will also prominently showcase the refreshed brand from next week.
The new Manaaki logo consists of three parts. The tohu is on the left, the Manaaki wordmark is placed in the middle, with the Aotearoa New Zealand fernmark on the right-hand side.
New Zealand Ministry of Foreign Affairs and Trade - Manatū Aorere (MFAT) Scholarships Unit Manager, Alexandra Grace, said it was important for the new brand identity to reflect the transformational nature of Manaaki scholarships to build people’s skills and support them to contribute positively to their communities and countries.
“The new brand is an exciting step forward to unify the Manaaki New Zealand Scholarship Programme’s visual identity to appeal to prospective scholars who are most aligned with our Programme’s values,” Alexandra said.
He parirau is one of the key patterns of the new brand. It is inspired by the takarangi (spiral) and parirau (feathers).
The brand identity development and working group involved kaimahi Māori from MFAT, Education New Zealand Manapou ki te Ao and Indigenous Design Innovation Aotearoa (IDIA) who gifted a specially crafted whakatauākī* for the Manaaki New Zealand Scholarship Programme.
The whakatauākī ‘He Parirau Toro Ao’ translates to ‘stretch your wings to the world’.
ENZ’s Senior Advisor, Rautaki Māori, Craig Rofe, said the whakatauākī is a profound taonga and gift to the Manaaki New Zealand Scholarship Programme.
“It beautifully anchors the programme in āhua Māori (Māori ways of being).”
“We are also pleased with how the whole process of creating the new brand has been steeped in āhua Māori. The way everyone involved in the project used whakawhanaungatanga – the specific act of getting to know one another before we started our work – and wānanga, coming together to meet, discuss and deliberate, every step of the way, made all the difference,” Craig said.
Digital banners showing the application of the brand and whakatauākī.
The new brand was developed following research and interviews with 29 scholars and alumni, and a survey covering 627 people.
The research surfaced three compelling principles for the Manaaki New Zealand Scholarship Programme – manaakitanga, empowering people, communities and countries, and fostering enduring connections.
ENZ’s Manaaki Scholarships Manager, Nancy Linton, said the concept of manaakitanga is integral to the Manaaki New Zealand Scholarships Programme – not only by name, but also in the way that scholars are supported during their entire journey, from application and study to their return home.
“The manaaki we show our visitors by embracing them like part of our ‘whānau’ or family is visible in the way our educational providers extend that support to Manaaki scholars and alumni, who really value it as part of their study experience.
“I am pleased with the way we have incorporated this core element of the Programme, among others, into the new brand identity,” Nancy said.
A brand transition period is in place through 28 February 2025, to allow providers enough time to switch to new brand assets.
Visit The ENZ BrandLab to access new design assets for the Manaaki New Zealand Scholarship Programme after 24 October.
* Whakatauākī are proverbs where the person who said it first is known, as opposed to whakataukī, which are proverbs whose origin cannot be traced to a person.
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From the CE: Growth on the go
Kia ora koutou,
This month, the Government announced the International Education Going for Growth Plan – this is an exciting, positive step forward for international education as we chase a big growth target to double the value of New Zealand international education by 2034.
It’s an ambitious target. However, with the strong and steady growth we have seen in international student numbers in 2024, the Growth Plan will help us boost that growth track to make New Zealand the destination of choice for international students.
At its heart, the Growth Plan is about striking the right balance between achieving sustainable growth for the sector, while providing our international students with an excellent experience in New Zealand and enabling our communities to understand the broad benefits that international education brings.
I am pleased with the work that is underway to progress the plan’s implementation. Over July and early August, ENZ is holding a series of market focused, cross-sector sessions to share market plans for 2025-26. The sessions will provide sector representatives with a topline update on market plans, growth targets, the approach for subsectors, and market activity.
I believe these sessions will prove useful in clarifying how ENZ intends to engage with the sector to activate and deliver the plan.
And with the way our latest 2024 enrolment numbers have continued their upward surge, we are on the right track to advance towards our growth goals. Our enrolments are now at 72 percent of pre-pandemic levels seen in 2019, with most sub-sectors contributing to this growth.
We are also seeing interesting trends in these enrolment numbers across subsectors, level of study and source markets and we look forward to sharing these insights with the sector. So make sure you sign up for ENZ’s webinar on 2024 international student enrolments to learn more about emerging trends with students, and how you can use this information in your organisational planning.
Last week, we said farewell to two of ENZ’s long-serving Board members, Linda Sissons and Lyn Provost, who completed their terms, and welcomed new members Sara Brownlie and Prabha Ravi with a mihi whakatau.
Finally, this week, I will be attending The PIE Live Asia Pacific event, where I will be speaking at a ‘New Zealand: Country update and trends’ panel session alongside University of Canterbury Vice-Chancellor Cheryl de la Rey and Deputy Editor of The PIE News UK, Kimberley Martin.
The session will discuss how New Zealand is poised for sustainable growth in international education and will cover the New Zealand International Education Going for Growth Plan and its ambitious target to double the value of international education by 2034.
For those of you attending the event, I look forward to seeing you there.
Waiho i te toipoto, kaua i te toiroa
Let there be closeness, not distance
Ngā mihi nui,
Amanda Malu
Chief Executive
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Upcoming webinar: New Zealand International Education Enrolments 2024
Webinar details
- Wednesday 30th July, 11:00am-12:00pm (UTC+12)
- Register here: New Zealand International Education Enrolments 2024
Following the recent launch of the International Education Going for Growth Plan, join this webinar with Marie Clark, Director Insights, Education New Zealand Manapou ki te Ao, to hear more about the 2024 international student enrolments.
The full-year 2024 international student enrolments saw New Zealand reach 72 percent of pre-pandemic levels seen in 2019, with most sub-sectors contributing to this growth. Primary and intermediate schools have experienced the strongest growth, and New Zealand universities and government-funded PTEs are now very close to meeting or exceeding their 2019 enrolment numbers.
During this session, Marie will take participants through the data, including total enrolment numbers by subsector, highlight emerging trends and will offer advice on how this information can be used in your organisational planning.
If you have something you would like us to specifically highlight or a question please email insights@enz.govt.nz by 5pm Monday 28 July.
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Pulling in for a roadmap pit stop
More than 200 participants from all sectors met across five centres to discuss where we are on the roadmap journey, what’s changed, and where we go next.
The Strategic Roadmaps were developed in 2014 following extensive discussion and workshops to create a roadmap, or strategic plan, to achieve the 2025 goals for the international education industry.
“It was good to reconvene and recognise the significant achievements of the past year, as well as look out to future challenges and consider what they could mean for the strategic choices that were identified in 2014,” says Greg Scott, ENZ Business Development Manager.
“All 2014 strategic choices were put on the table to revisit and reconsider, and we’re working through the wealth of feedback industry gave us.”
Feedback shows that diversifying markets, balancing growth across New Zealand, as well as strengthening cross-sector collaboration and pathways, continuing market-led product development, and growing capability are common top priorities.
More detail on the reprioritised strategic choices by sector will be available in early 2016.
Clive Jones, ENZ General Manager Business Development, says the pit stops showed a bright outlook: “Over 85% of participants indicated that they are more optimistic about their international education business than a year earlier, which is a good way to begin a new year.”
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Does it matter if New Zealand wasn’t a student’s #1 choice? Join the Insights and Student Experience teams and find out!
In this session, Director of Insights, Marie Clark, Insights Analyst, Dr Tom Vardy, and Student Experience Manager, Ross Crosson, will give an overview of the key findings of the survey and will also exclusively preview our deep dive into the questions on decision making and country choice. Answering the question: Does it matter if New Zealand wasn’t an international student’s first choice?
In the 2024 International Student Experience Survey, students lifted their positive rating of their experience to 86 percent, two percent higher than the previous year. In addition, the number of students who rated their experience as “excellent” lifted eight percent to 41 percent. ENZ’s media release which includes links to the report and data sets can be found on our website - Rise in international students rating New Zealand experience positively.
As many education providers are looking to take advantage of new opportunities, this webinar is an important first chance to identify what additional support for international students may be required for the 2025 academic year.
Click this link to join the session: Student Experience Webinar | Tuesday 24 September 11am to 12pm.
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International student enrolments continue upward surge
“Enrolments are steadily rising to pre-pandemic levels, with 2024 enrolments (83,425) now at 72 percent of 2019 totals (115,705).
“New Zealand reaps a broad range of economic, social and cultural benefits from having international students in our midst. International education boosts our economy, creates business opportunities, fuels innovation, and delivers essential cross-cultural skills for a more connected world.
“This sustained growth highlights the international education sector’s progress towards achieving the Government’s Going for Growth Plan goal of doubling the export revenue from international education by 2034.
“Universities and government-funded private training establishments (PTEs) are close to matching 2019 enrolment numbers. We are seeing enrolments grow across universities, schools, Te Pūkenga/NZIST, government-funded PTEs, and English language schools subsectors. In 2024, the strongest year-on-year growth was seen at government-funded PTEs (+59%) along with primary (+53%) and intermediate (+32%) schools.
“Universities saw 33,485 total enrolments, schools had 18,350 enrolments, while Te Pūkenga/NZIST and government-funded PTEs each had 10,270 and 10,185 enrolments, respectively.
“More international students are now enrolled for master’s study programmes in New Zealand. Between 2023 and 2024, there has been a 68% increase in master’s enrolments, with 14,695 international students in 2024, up from 8,740 in 2023. This is an 85% increase compared to 2019 when we had 7,945 enrolments for master’s study.
“The overall rise in enrolments at the national level is underscored by a diversity of regions leading strong growth from 2023, including Waikato (+50%), Hawke’s Bay (+44%), West Coast (+185%) and Gisborne (+156%). The Waikato region is notable in that it has seen significant growth across multiple subsectors: universities, Te Pūkenga/NZIST, government-funded PTEs and schools.
“China and India remain the top two source markets for international student enrolments with 34% and 14% enrolments respectively, followed by Japan (9%), South Korea (4%), Thailand (3%), United States of America (3%), Germany (3%), the Philippines (3%) and Sri Lanka (3%),” Malu says.
More information on enrolment numbers can be found here.
Note: All numbers are current as at 1 April 2025. Full numbers have been rounded to the nearest five. One individual may enrol more than once.
Government-funded PTEs are PTEs that receive government student funding for learners who are defined as domestic students under the Education and Training Act 2020 (note that PhD and exchange students are defined as domestic students under the Act).
For further information:
Sai Raje | Senior Communications Advisor, Education New Zealand
+64 21 479 649
About Education New Zealand Manapou ki te Ao (ENZ)
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.
With approximately 82 staff in 14 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Wānanga, private training establishments, New Zealand Institute of Technology/Te Pūkenga, and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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From the Chief Executive: Growth and global partnerships in international education
Kia ora koutou,
It’s great to be home following an impactful, whirlwind visit to Beijing for the China Annual Conference and Expo for International Education (CACIE).
I am pleased with the collective outcomes we have achieved from this visit. For one, New Zealand education institutions formalised 32 new partnerships with their Chinese counterparts that present real opportunity for knowledge exchange and pathways for students to experience the best of both countries.
ENZ signed a letter of intent with the China Center for International People-to-People Exchange to grow our education cooperation, particularly through institutional relationships across higher education and schools.
As Country of Honour at CACIE 2025 New Zealand had unparalleled opportunity to demonstrate why we are a high-quality education destination, backed by a strong student experience and a reputation for safety, inclusivity and innovation.
Last week ENZ’s extended leadership team, including our offshore Regional Directors, came together in Wellington. As part of our programme we visited four education providers across the region – Wellington College, Victoria University of Wellington, Whitireia and WelTec Petone and Le Cordon Bleu Wellington – before meeting with the Schools International Education Business Association (SIEBA) to understand the work they do with schools nationwide. These were insightful engagements that enriched our understanding, and we appreciated the warm welcome extended.
In other news, I am pleased to share with you that Tony Gray has been appointed permanent Chair of the Board of Education New Zealand. Tony has been a strong advocate for us while Acting Chair and a genuine pleasure to work with, so it is fantastic to have him confirmed in the role to 31 October 2027.
Lastly, I wanted to finish by acknowledging the sad passing of two public sector colleagues, Paul Irwin and Neil Miller, during the month of October.
Paul Irwin was a valued colleague at ENZ, having been a member of the Senior Leadership Team and part of our whānau for seven years. Although I didn’t work with Paul at ENZ, I knew him from his advertising industry days when we worked together on the ‘It’s Not OK’ campaign for action on family violence. His passing is a tremendous loss and he will be remembered for his strategic smarts, calm nature, and his leadership of New Zealand’s education brand over the years.
As Chief Advisor - Policy and International at the New Zealand Qualifications Authority, Neil Miller was a regular presence at International Peak Body meetings over the last four years. Neil would bring his deep-thinking skills and humour to these meetings, and always took a genuine approach to listening and helping solve issues that matter to us all.
Our thoughts are with their families and friends.
Moe mai rā, Paul and Neil.
Kua whetūrangitia kōrua
Return, take your place amongst the stars along with your ancestors that adorn the sky.
Ngā mihi nui,
Amanda Malu
Chief Executive
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Around the world in five
US
English language learning sector squeezed by market conditions
Difficult trading conditions over the last 12 months have taken their toll on intensive English language learning programmes in the US, leading to programme closures and an EnglishUSA membership decrease of 7.8 percent.
Read moreGLOBAL
OECD charts a slowing of international mobility growth
Growth in outbound mobility has slowed notably since 2010, according to a new Organisation for Economic Co-operation and Development (OECD) report on global education trends. The report highlights factors that will continue to shape global mobility trends through 2025.
Read moreCHINA
Overseas experience trumps language learning for Chinese students
Experiencing an overseas culture is the main reason for Chinese students to attend summer school programmes in the UK, according to education agents who took part in research from the British Council and English UK, placing this above improving foreign language ability. Read moreINDIA
Pearson brings virtual international education to India
UK learning company Pearson has launched a virtual international education curriculum for classes up to standard 12 in India, in partnership with International Connections Academy (iNaCA).
Read moreUK
How can universities help international students feel at home?
How universities in the UK are making international students feel welcome in the wake of Brexit and harsher visa rules.
Read more -
Around the world in five
Canada
The government of Canada has announced a CAN$1.7 billion scheme to attract international research talent, including scholarships for international doctoral students, as well as funding to recruit established and early career researchers.
The United Kingdom
Franchise providers have been told to “clean up or close down” as the UK government moves to bring the fast-growing sector under mandatory regulation and crack down on “rogue operators” exploiting students and public funds.
America
Just 4% of international students recently surveyed said they felt “very or extremely” safe in the US, as shifting visa rules and hostile immigration policies contribute to a climate of fear on American campuses.
India
The number of Indian students pursuing higher studies abroad has declined for the first time in three years, according to data from Ministry of External Affairs (MEA) released to the Indian parliament.
Global
Times Higher Education’s new report, Towards 2035: Projecting the Future of Global Higher Education, predicts that university-level enrolments will continue to grow through 2035 from their present number (264 million globally), but that those enrolments will be shaped and driven by much different forces than in the past.
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Update from Immigration NZ
Improving how Immigration New Zealand processes Student Visa applications
You may be aware that Immigration New Zealand (INZ) will move student visa applications onto its enhanced Immigration Online platform in the second half of 2025.
As part of this work, INZ is designing ways to improve the experience of applicants by:
- making it clearer which type of student visa to apply for
- improving information on the evidence requirements (especially financial evidence and demonstrating genuine, or bona fide intentions) and
- improving visibility of the progress of applications.
After initial designs are developed, INZ will test these with a group of students and nominees from education provider peak bodies that include:
- Universities New Zealand
- Te Pūkenga
- Schools International Education Business Association (SIEBA)
- Independent Schools NZ (ISNZ)
- Independent Tertiary Education New Zealand (ITENZ)
- Quality Tertiary Institutions (QTI)
- English New Zealand (Private and University English Language Colleges)
This work is centred around ways customers apply for student visas, and how INZ processes these. Substantive policy change is not part of this work.
INZ's focus is on implementing key improvements for students and the sector and ensuring a successful transition to its enhanced Immigration Online platform.
