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Government announces International Education Going for Growth Plan
The Plan outlines an objective to double the international education sector’s economic contribution by 2034. This target has been set at $7.2 billion.
In the short term, the Plan will have Education New Zealand (ENZ) focus its promotional efforts on markets with the highest potential for growth while continuing to maintain New Zealand’s strong presence and reputation for high-quality education in other markets.
ENZ Chief Executive Amanda Malu says New Zealand reaps a broad range of economic, social and cultural benefits from having international students in our classrooms and communities.
“A New Zealand education experience transforms lives, creating lifelong connections between students and Aotearoa. International education fuels innovation, boosts our economy, creates business opportunities, and delivers essential cross-cultural skills for a more connected world. The International Education Going for Growth Plan brings to life a vision to grow New Zealand as the destination of choice for international students,” Ms Malu said.
The plan to grow the international student sector has three objectives:
1. raise awareness of New Zealand as a study destination from 40% in 2024, to 42% in 2027 and 44% by 2034.
2. grow student enrolments from 83,400 in 2024 to 105,000 in 2027 and 119,000 by 2034.
3. increase the proportion of prospective students rating NZ among their top three choices of study destination from 18% in 2024 to 20% in 2027 and 22% in 2034.
In November 2025, in-study work rights will increase from 20 to 25 hours per week for eligible student visa holders and in-study work rights will be extended to all tertiary students in approved exchange or Study Abroad programmes, including programmes one-semester long.
The Ministry of Business, Innovation and Employment (MBIE) will progress work on medium-term immigration actions under the Plan - design of a new short duration visa for some sub-degree qualifications not eligible for post-study work rights and ways to make it easier for students to apply for multi-year visas. MBIE will seek input and views from key stakeholders to inform the development of this work.
You can view the International Education Going for Growth Plan document here.
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Around the world in five
United Kingdom
International education leaders in the UK have expressed concerns about new proposals to place a levy on the income that institutions earn from international student fees.
Global
A new global survey makes it clear that the more restrictive visa policies that have been introduced in leading destinations over the last 18 months continue to have a profound impact on international student mobility.
India
New research reveals that career advancement is the primary motivation for Indian students choosing to study abroad.
Europe
In the wake of Trump’s moves, the EU is hoping to offer a political safe haven for US scientists and academics.
Australia
Following the recent federal election in Australia, the makeup of Prime Minister Anthony Albanese’s new ministry is beginning to take shape.
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Helping education agents understand the NCEA qualification and the pathways it opens to higher study
Education New Zealand and the New Zealand Qualifications Authority (NZQA) collaborated to organise a webinar for education agents in December on the National Certificates of Educational Achievement (NCEA), New Zealand’s school-leaver qualification.
The webinar was well received, with 241 attendees, and featured a robust question and answer session at the end.
The session helped education agents – and by extension the international students they support – in better understanding how NCEA works, the changes introduced to the qualification in recent years, and how learners can access higher education in New Zealand and internationally after achieving the NCEA qualification.
NZQA Deputy Chief Executive - Assessment, Jann Marshall, said the webinar was a valuable opportunity to build understanding of how the NCEA qualification works.
“It is important for everyone working with international secondary learners to have some understanding of how NCEA works, and the opportunities it creates for learners wanting to continue their study in New Zealand or internationally.
“It was great that we could engage with education agents on the topic and answer questions.”
NCEA is a well-recognised qualification in many countries. New Zealand is also a signatory to UNESCO qualifications recognition conventions (for example, Lisbon, Tokyo and Global Conventions), which support learners with NCEA to work or study internationally.
About NCEA
NCEA is offered at three levels – Level 1 is usually attempted by students in Year 11 of schooling, Level 2 at Year 12, and Level 3 at Year 13 (the final year of New Zealand secondary school). NCEA Level 2 is generally the minimum qualification needed for some jobs and tertiary education programmes, while Level 3, with the University Entrance award, is the minimum standard for entrance into a New Zealand university.
NCEA is standards-based, meaning each learner needs to show they have skills and knowledge at a specified level (a “standard”). Each standard a learner achieves gains them credits, and credits build toward an NCEA qualification.
Learners are also required to meet minimum requirements for literacy and numeracy. There are multiple opportunities in each school year for learners to attempt specific literacy and numeracy assessments, and there is also a list of other standards that can be used towards these requirements.
A recording of the webinar is available to view here on the Resources section of AgentLab
NCEA resources for education agents, students and parents
If you have any questions about NCEA, contact internationalunit@nzqa.govt.nz.
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Immigration New Zealand update
India delegation
Alison McDonald, Head of Immigration, joined ENZ Chief Executive Amanda Malu as part of the Prime Minister’s official delegation to India. Celia Coombes, Director Visa at Immigration New Zealand, responsible for the student visa product, joined Amanda and Ben Burrowes in India afterwards where they supported the New Zealand delegation at the Asia Pacific Association for International Education (APAIE) and met with the New Zealand Education Representatives in India (NZERI), a group of Indian education agents.
“Immigration New Zealand found the trip very valuable and insightful,” says Celia.
“Now we are working on how we can continue to support the growth of the education sector, particularly in India which is such an important market for New Zealand, and what needs to be done to support more applications being approved.”
New local points of contact in India and China
Immigration New Zealand has new Engagement Advisors appointed in New Delhi and Beijing. They will be a local point of contact and working to improve communication within both the education and tourism industry.
Visa processing
INZ is in a strong position for processing student visas, following initiatives put in place to make our processing more efficient. At the end of March 2025, international student visas were being decided in 10 days (two weeks) on average.
On average Te Pūkenga (New Zealand Institute of Skills and Technology) applications are being processed within 2.5 weeks, 2 weeks for University applications, 3 weeks for Private Training Establishment applications and 1.5 weeks for school applications.
INZ have already decided more than 20,500 student visa applications so far this year, and approved around 18,000 student visa applications (from 1 Jan – 31 March 2025).
To help with faster visa processing, it is key that all the information and documents needed to decide the application is provided. All the details can be found on our information sheet for students on the INZ website: Student visa information | Immigration New Zealand.
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Education in focus at Tourism Summit
The summit focused on Tourism 2025, a framework aimed to achieve economic growth in the tourism industry including an aspirational goal to reach $41 billion in annual earnings by 2025.
Grant was on a panel discussing the ‘target for value’ opportunities. International students and their families and friends are identified in the framework as one of the target markets that could deliver significant economic benefit to New Zealand.
“I was keen to take the chance to remind the tourism industry that we are all part of the NZ Inc team. Raising awareness is important for both industries – people need to know about New Zealand to consider us as a destination as a student and a tourist,” said Grant.
“With more than 97,000 international students, and growing, coming to New Zealand each year, that is 97,000 potential tourists who are in the main young, highly motivated and skilled communicators on social media. These students return home as advocates for New Zealand if we give them an experience of a lifetime – inspiring the next set of students and family and friends to come to this country.
“And we know family and friends visit international students while they are studying in New Zealand, particularly around graduation or at the end of their programme so there are valuable connections to be made there.
“The industry roadmaps tasked us with working more closely with New Zealand Trade and Enterprise and Tourism New Zealand, finding opportunities for joined up activities with shared market intelligence and shared services.
“Recent edu-tourism campaigns in Brazil and Japan targeting English language students gave us the chance to test the water working with Tourism New Zealand and 22 English Language Schools. Branded 100% Pure New Zealand we pitched this country as ‘the most exciting place to learn a new language’ and offered $300 of tourism activity with each enrolment during a specific timeframe.
“The campaign worked well in Brazil in particular, generating a lot of enquiries and we will continue to monitor the results to see how many of these turn into enrolments.
“At a more grassroots level, I encouraged tourism operators to meet with their local education institutions to understand the opportunities available to develop joint programmes or student-orientated initiatives. Tailoring services to the needs, ambitions and budgets of students will ensure they take some of the New Zealand spirit with them when they go home.
“And of course it is a two-way street - if tourism operators are engaging with young visitors and their families who are passionate about New Zealand, why not suggest they consider studying in New Zealand,” said Grant.
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From the CE: International education in the spotlight
Kia ora koutou,
I’ve recently returned to New Zealand following a productive visit to Viet Nam with the Prime Minister’s Trade Mission. It was highly encouraging to see international education front and centre of so many conversations. Beyond attracting Vietnamese students to New Zealand, the education relationship between our countries is evolving into deeper collaborations involving education institutions, businesses, and governments.
The visit also showcased outstanding examples of educational partnerships across the spectrum of New Zealand’s international education sector, from universities and private training establishments to EdTech companies, highlighting the breadth of collaboration opportunities.
Overall, the Mission was a valuable opportunity to raise awareness of New Zealand as a top-tier education destination offering a safe and welcoming environment.
International education was also a component of Deputy Prime Minister and Minister of Foreign Affairs, Rt Hon Winston Peters’ official visit to China. As part of his programme, the Minister had a warm meeting with Chinese alumni of New Zealand universities. From the report back, it was clear that the New Zealand study experience had left the alumni with a lasting, positive impression.
Coming up in May, ENZ will be going into the field for the 2025 International Student Experience Survey. This survey covers a range of topics relevant to the sector, including student decision-making, arrival and orientation, the education experience, living experience, people and connections, and perceptions of value for money.
Last year’s survey had 86 percent of international students reporting a positive overall experience of their time in New Zealand, and 41 percent of students giving an ‘excellent’ rating, the highest percentage yet! In case you missed deep diving into specific aspects of the student experience, you can browse through them here.
I’ve started packing my bags again, as this weekend I will be joining the Prime Minister’s Trade Mission to India. I’ll be staying on for a further week in Delhi for APAIE 2025. I look forward to updating you in my next column.
Ngā mihi nui,
Amanda Malu
Chief Executive
Education New Zealand Manapou ki te Ao
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New Zealand to be Country of Honour at China Annual Conference for International Education and China Education Expo 2025
CACIE is the largest international education conference in China connecting professionals, researchers and international education stakeholders. The 2023 Expo hosted 18 national pavilions, attracting 364 institutions from 34 countries and regions with a total of 28,980 visitors, including prospective students. New Zealand has participated in CACIE for 19 consecutive years.
The Expo is scheduled for late October 2025 in Beijing, China.
Michael Zhang, Regional Director Greater China, ENZ said, “Being Country of Honour is not only a privilege, it is a significant opportunity to raise awareness of New Zealand’s education offerings to China and a wide audience, including government leaders and officials, education providers, agents and students.”
The invitation builds on the momentum from high-level education engagements with China in the past two years since the borders reopened, including Premier Li’s visit to New Zealand in June 2024, and two visits to New Zealand by Education Minister Huai Jinpeng in 2023 and 2024.
China is New Zealand’s largest source country of international students accounting for 35 per cent of enrolments in 2023, and a top destination for New Zealanders on the Prime Minister’s Scholarship for Asia.
Zhang said, “Education links are an important part of New Zealand’s relationship with China. Being Country of Honour is an opportunity to support our international education sector to strengthen their links with Chinese counterparts and build new connections. This will help enhance student mobility, academic and research collaboration, and people-to-people links.”
Education New Zealand leads New Zealand’s education engagement with China and supports our providers in-market. This includes managing bilateral education cooperation initiatives such as high-level dialogues, sectoral forums, student mobility channels, national-level education events and research programmes such as the long-standing Tripartite Partnership Programme.
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Apply now for early 2025 study
It’s the busiest time of year for student visa applications at Immigration New Zealand.
If students are coming to New Zealand for early 2025 study, they need to apply for their student visa now. Otherwise, they might miss out.
Students must submit all the information needed when they apply. Our Student Visa Information Sheets on the Immigration New Zealand website have more information on what to include with a student visa application. If applications are incomplete, it will take longer or may be declined.
Apply now on the Immigration Zealand website.
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Support for Prime Minister’s Scholarships for Asia and Latin America recipients to continue to June 2026
The Prime Minister’s Scholarships programme was discontinued, and its funding reprioritised in the latest Government Budget 2025.
The decision to discontinue the programme is in line with the Government’s priority to deliver effective and fiscally sustainable public services and the need to focus on core activities in the current constrained fiscal environment.
The change takes effect from 1 July 2025. The decision will not impact any of the scholarships’ current recipients or recipients of the final group round, who were confirmed in June.
ENZ will continue to support current recipients, including those who are yet to travel overseas to 30 June 2026.
Since their inception in 2013 and 2016, respectively, the Prime Minister’s Scholarships for Asia and Latin America have been among ENZ’s significant, transformative and impactful programmes of work. To date, the programme has awarded 3,991 scholarships that have helped New Zealanders not only deepen their understanding of different cultures and languages but also enrich appreciation for their own culture and place in the world.
ENZ’s Group General Manager, International Marketing, Brand and Scholarships, Anna Gestro, said the Prime Minister’s Scholarships for Asia and Latin America have had a truly positive impact for building New Zealand’s connections in two key global regions.
“To date, the programme has awarded 3,991 scholarships that have helped New Zealanders deepen their understanding of new cultures and languages and enriched appreciation for their own culture and place in the world.
“The programme leaves a rich legacy through its rich and diverse alumni, who will continue to be global citizens in the way they nourish the connections and learnings picked up from their life-changing experiences from the scholarships,” Anna said.
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New Zealand grows education partnerships at one of China’s largest international education events
New Zealand education took centre stage at the China Annual Conference and Expo for International Education (CACIE) and China Education Expo (CEE) in Beijing, where New Zealand was honoured as the 2025 Country of Honour.
New Zealand’s Minister for Universities and Minister of Science, Innovation and Technology, Hon Dr Shane Reti, led a delegation of 25 tertiary education providers to China for the conference.
During the visit, Minister Reti met with Chinese Minister of Education Huai Jinpeng, opened the second New Zealand-China High-Level Education Forum, and the New Zealand Pavilion at CEE. He also met with Chinese Minister of Science and Technology Dr Yin Hejun to advance bilateral research and science cooperation.
Education New Zealand Manapou ki te Ao (ENZ) Chief Executive Amanda Malu says the event was a powerful platform to highlight the quality and innovation of New Zealand’s education system to one of our most important global education partners.
“Being the Country of Honour at CACIE and CEE gave us an unparalleled opportunity to demonstrate why New Zealand is a world-class education destination,” says Malu.
“Our education offering is backed by strong student outcomes and a reputation for safety, inclusivity, and innovation, qualities that resonate strongly with Chinese students and their families.”
The New Zealand Pavilion at CEE attracted thousands of prospective students, parents, and education partners, while CACIE provided a forum for high-level engagement between New Zealand and Chinese education leaders.
The visit saw ENZ sign a letter of intent with the China Center for International People-to-People Exchange to strengthen cooperation, specifically institutional relationships across vocational education, higher education, and schools.
Another significant outcome was the formalisation of 32 new partnerships between New Zealand education institutions and their Chinese counterparts, with many focused on transnational education programmes.
“These partnerships are more than agreements on paper, they represent real opportunities for collaboration, knowledge exchange, and pathways for students to experience the best of both countries,” Malu says.
“China continues to be a key partner in our international education sector, and events like CACIE reinforce the trust and mutual respect that underpin this relationship.”
With over 22,000 Chinese students enrolled in New Zealand in the first term of 2025, the strong interest at CEE reflects the enduring appeal of a New Zealand education.
“International students consistently tell us that their experience in New Zealand is positive and transformative,” Malu adds.
“That lived experience is our strongest endorsement, and it’s why we’re confident that the connections made at CACIE will translate into more students choosing New Zealand as their study destination.”
For further information:
Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao
sai.raje@enz.govt.nz | +64 21 479 649
About Education New Zealand Manapou ki te AoEducation New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.
With approximately 85 staff in 13 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (New Zealand Institute of Skills and Technology Te Pūkenga), and universities.
Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
