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  • Huge response to Indonesia promotion

    Prime Minister John Key and Education New Zealand Chief Executive, Grant McPherson, recently visited Indonesia. One of the highlights of the trip was a Jawa Pos event in Surabaya involving 2,500 students and 500 teachers to promote a competition to win a trip to New Zealand.   
    Jawa Pos is the largest newspaper group in Indonesia with over 500,000 copies circulated daily. Zetizen is Jawa Pos’ new news portal targeted at young people aged between 12-23 years old.

    Jawa Pos wanted to generate a buzz around the launch of their new platform. After consulting with NZ Inc. in Indonesia it was decided that a competition to win a trip to New Zealand would be the perfect hook to grab young people’s attention.

    The tagline of the competition is: be a good Zetizen and go to New Zealand. Young people are being tasked with taking a positive action in their community and writing a short essay about why they should be chosen to come to New Zealand.

    Jawa Pos has been profiling New Zealand and New Zealand educational institutions since the competition launched in May. The newspaper group will fly 34 young Indonesians to New Zealand in November for the trip of a lifetime – all captured and documented by a group of journalists who will be accompanying them.

    Education New Zealand, New Zealand Trade and Enterprise and the Ministry of Foreign Affairs and Trade are putting together a fantastic programme. The group will visit schools and tertiary institutions in Auckland, Rotorua and Wellington. They will also get the chance to sample the wonderful tourist activities and fantastic food New Zealand has to offer.

    This competition is giving New Zealand fantastic profile and reaching a very targeted age group. These young people may very well go on to study in New Zealand.

  • Industry leaders gather for SIEBA hui

    In 2016, international student enrolment numbers were 131,609. Of these, approximately 19,000 were enrolled in the New Zealand school sector: 16,390 at secondary level and 2,912 at primary. These numbers are expected to increase with a 16% growth in the primary school sector and 6% growth in secondary.

    ENZ Chief Executive Grant McPherson said the hui was a great chance to connect with the school sector, and to update attendees about what’s happening in the wider industry.

    “We appreciate the hard work you’re doing on behalf of students. You’re making an important contribution not just to your organisation but also to your region and New Zealand.”

    The economic value of New Zealand’s international education industry in 2016 was estimated to be $4.5 billion. The schools sector is valued at $752 million, with $142 million coming from primary schools.

    “Of course, it’s not all about economic value – we also know that international students bring cultural diversity and other wider benefits to our communities, classrooms and regions,” said Grant.

    The hui was also an opportunity to celebrate leadership in the school sector through SIEBA’s inaugural leadership awards. Five awards were presented and ENZ would like to congratulate and thank those recipients.   

    Diana Murdoch copyDiana Murdoch – Garin College

    Diana has more than 20 years’ experience in international education working in the tertiary and school sectors. She has led the delivery of international business services to schools through her own company and has been a role model for innovation and thinking ‘outside the box’. She has presented at conferences, led workshops and mentored new directors. She remains enthusiastic and passionate about international education and continues to become involved in projects to support growth whenever she can. Diana is the SIEBA liaison for her region.

    Kim Harase – Academic Colleges Group

    Kim has a rich history of 33 years in international education in the UK, Australia and New Zealand. In 1999, as Associate Principal & Director of Marketing she led international marketing for a group schools. From 2006, she has focused solely on international marketing, sales and business development. Kim is a regular presenter at conferences, is a member of ATEED’s Futures Group and was a member of ENZ’s School Sector Reference Group. Kim has been a valuable resource for the school sector for many years.

    Lee SimeonLee Simeon – Pillans Point School

    Lee has been an international director for the past 8 years and is passionate about international student welfare and creating a family-like environment within the international community at her school. Lee has played a lead role in helping numerous other schools to gain signatory status and is seen as a key resource for other schools going through the application process. In 2016, Lee represented primary schools as a co-author of the school sector Code guidelines and is the SIEBA liaison for her region.

    Anne Marie Biggs – Glendowie Primary School

    Anne Marie is the Principal of Glendowie Primary since 1995. As well as a string of education firsts to her school’s credit, Anne Marie has built international student numbers to more than 50. The school serves as a model of success for the primary school sector and Anne Marie is the first to offer guidance and share with colleagues and other schools. She has partnered with ENZ on growth projects, is a member of Study Auckland and served as a member of the SIEBA Establishment Board.

    Denise BerryDenise Berry – Pakuranga College

    Denise is Director of International at a leading Auckland high school. She has been a key member of her cluster group since 1996. She has been a mentor for many schools and directors new to international education. She was a leading author of the Code and Guidelines 2010, and also a co-author of the School sector guidelines 2016. Denise has a wealth of knowledge and has become one of the school sector’s go-to people for support and advice. 

  • Physically distant, digitally connected

    Since early March, the team’s strategy for student-facing content has prioritised three areas: keeping students updated with official information about COVID-19 in New Zealand, supporting their wellbeing, and keeping New Zealand top of mind for prospective students, so we are well-positioned to recruit new students when borders reopen.

    Our main focus is on supporting and connecting with international students within New Zealand, and helping them connect with each other.

    The campaign takes a three-pronged approach to this through: 

    1. Growing our audience on NauMai NZ through a digital advertising campaign so that we can offer more students information and support to enhance their experience. The ‘Stay well, stay connected’ page on NauMai NZ is a main landing page for website traffic coming through the campaign.
    2. Connecting students through our International Student Support Facebook Group. We have transitioned the ‘Ask New Anything’ Facebook group into the ‘International Student Support Group (NZ).’ This private group is a space for international students in New Zealand to connect with one another, ask questions, find help and offer advice. The group currently has 2,300 members including 475 new member who have joined in the past two weeks. 
    3. Concentrating on content created by students, for students. We are predominantly using content made by students on our channels to present their own authentic experiences, through blog and video content and weekly Instagram live Q&A sessions.

    Check out our YouTube playlist ‘International students in lockdown in New Zealand because of COVID-19'. As we move out of lockdown and into Alert Level 2, we will continue to support students with relevant content.

    China channels 

    To ensure we’re reaching our Chinese students on the channels that they use, we are running a Chinese version of the campaign specifically for this audience. We are doing this by: 

    New content

    Keep an eye out for new content across our platforms and social media channels, including NauMai NZ, Study in New Zealand, our Facebook page, Instagram, YouTube, WeChat and Weibo.

    As you can see, there is a lot happening in the student content space at ENZ. We are working hard to ensure much needed information and support is provided to the many international students who are still in the country, as well as continuing to engage with the prospective students in our database and across our social media channels.

  • New Zealand Dubai Expo Pavilion inspires international workshop in Whanganui

    Ten students from five different regions of Italy travelled with their teachers under the leadership of Dr Alberta Pettoello of the Italian Ministry of Education to join another 40 local high school students. In a three-day workshop they worked together, shared concerns and experiences, and learnt from each other how to communicate their messages across different cultures, realities, and languages.  

    The Italian Ministry of Education proposed the workshop after Lorenzo Micheli, the coordinator of its Digital Exchange Programme, visited the New Zealand pavilion at the Dubai Expo.  He was inspired by the pavilion’s focus on New Zealand’s relationship with nature and indigenous Māori principles such as kaitiakitanga.  The Whanganui River and Te Awa Tupua settlement that gave the river its own legal identity, with the rights, duties and liabilities of a legal person, was of particular interest. 

    Education New Zealand Manapou ki te Ao liaised with the Italian Ministry of Education and facilitated an introduction to local development agency, Whanganui and Partners, who coordinated with Ngā Tāngata Tiaki and local schools, and also supported the trip by funding the activities and workshop in Whanganui.  

    A highlight of the first day was the pōwhiri for the group at Kaiwhaiki Marae. For the Italian students and their teachers, this was their first introduction to Whanganui and Te Awa Tupua.

    On arrival in Whanganui the group was welcomed by Ngā Tāngata Tiaki by powhiri at Kaiwhaiki Marae.  

    The topic of the workshop was “Humans as Nature”, in which the students were challenged to explore and develop “Rights for Nature”.  The students were guided by Ngā Tāngata Tiaki trustee Tamahaia Skinner, who helped them start to define their rivers’ values and characteristics. 

    The Italian students brought an international perspective to the discussion by introducing their rivers and the challenges they face, encompassing the Ticino river, the Strona river, the Piave river, the Chienti river and the Sinni river. 

    Students were divided into five teams of 10, with two Italian students assigned to each group. What followed was a hive of discussion, activity and collaboration as each group developed presentations proposing strategies and activities necessary to implement the conservation and care of rivers, and most importantly give the rivers a voice.  

    And the winners are….. Team Chienti/Whanganui won the overall team competition! Also pictured from left are: Hannah Middleton, Chief Executive of Whanganui and Partners; Lorenzo Micheli, coordinator of the Digital Exchange Programme for the Italian Ministry of Education, and Dr Alberta Pettoello of the Italian Ministry of Education who lead the delegation of students and teachers to New Zealand.

    At the conclusion of the workshop the overall winner was the Chienti/Whanganui team. Strona/Whanganui were judged the most inclusive team; Sinni/Whanganui the best presented team; Ticino/Whanganui the best team spirit; and Piave/Whanganui the most creative team. 

    The organisation and thoughtfulness that went into the preparation and coordination of the workshop was first class. But it was the joy of the students who found new friends on the other side of the world, exchanging Instagram and FB accounts while sharing a wonderful week of discovery, that shone through as the workshop’s greatest outcome. It was this companionship and mindfulness of other lives and cultures that prompted the final defining group hug. 

    The week changed everyone involved, transforming perspectives and expectations of others. I’m sure they will meet up again as their travels as global citizens continue. 

    - Justin Barnett, Director Communications at Education New Zealand Manapou ki te Ao 

    It was hugs all around at the completion of a three-day hackathon and workshop amongst Italian and New Zealand high school students. An uplifting outcome of the workshop was the strong bond that developed between the students as they learnt about each other while sharing cultures and experiences.

    Filippo Chiodini from the Daniel Crespi school in Varese (in front) follows the instructor’s guidance as he manoeuvres his virtual plane from the cockpit simulator at the New Zealand International Commercial Pilot Academy in Whanganui.

  • Help us thank New Zealand’s education partners in Japan

    As part of a programme to explore greater opportunities for the New Zealand education industry in Japan.

    The alumni networking function will acknowledge and show our appreciation for the informal “ambassadorial” role alumni undertake on behalf of New Zealand education. We will also be encouraging alumni to join the recently launched New Zealand Educated Alumni LinkedIn group where they will be able to network with fellow alumni and keep in touch with events and activities of interest.

    The agent seminars will recognise the work agents do on behalf of New Zealand education and show the agents our appreciation. The seminars will also inform agents of any immigration updates and changes (there will be someone from Immigration New Zealand in attendance) and let them know about the agent e-learning that will be launched in the next few months. A preview of this will be available at the event. 

    It is hoped that these activities will  further nignite agents’ interest in, and enthusiasm for, promoting New Zealand as an education destination.

    To ensure we reach the greatest number of agents and alumni, we would like your suggestions for who you would like us to invite.

    For the dates for each event, and a form where you can enter the names and contact information of those you’d like to be sent an invitation, click here.

    In completing this form, you will be assured of early notification of when registration opens for these events.

    As well agents and alumni, we know that many New Zealand education institutions have active and fruitful partnerships with fellow institutions in Japan. We are hoping to host such people at a ‘thank you’ lunch where we can show our gratitude for the very important role they play in fostering a lively education exchange between our two countries. Details about the lunch will be provided at a later date.

    These events are a great opportunity for you to show how much you value your education partners and advocates in Japan.

    Thank you in advance for help make these events the best they can be.

  • Register for the China Mayoral Forum education session

    The forum theme is sustainable economies, and is an opportunity to strengthen relationships with regions of both countries. Fifteen mayors and vice-mayors from across China will attend alongside 33 mayors from across New Zealand, including smaller regional centres.

    Following introductory presentations by Sir Richard Taylor (WETA Group) and Maggie Zhou (Alibaba), the forum will discuss opportunities for trade, investment, education and developing mutually beneficial partnerships.

    The forum is being organised by Local Government New Zealand (LGNZ) and Wellington City Council, with support from ENZ.

    LGNZ President Dave Cull says the forum is an excellent opportunity to grow relationships with New Zealand’s largest trading partner.

    “There is much to be gained for our communities in developing a greater understanding and appreciation of how China operates,” said Mr Cull.

    “Face-to-face meetings provide the opportunity for the representatives of our cities, districts and regions to engage directly and look for mutually-beneficial economic development opportunities.”

    Sarah Gauthier, ENZ Regional Project Manager, said the education break-out session would be particularly relevant.

    “This will be an engaging panel discussion touching on key ideas and interactions with China on education, followed by a chance to engage with some of the Chinese representatives,” said Sarah.

    “We encourage education institutions, regional education organisations and other service providers to attend.” 

    Registration is free but spaces are limited. To register click here.

    For more information, contact Sarah Gauthier:

  • School support on the way

    Mary Camp, ENZ’s Business Development Manager dedicated to the schools sector, says schools can expect to see these activities rolling out over the coming months.

    Mary is also chair of the Schools Sector Reference Group. She says that “with 596 schools hosting international students, and no peak body, consultation is a challenge.

    “So we have set up a Schools Sector Reference Group, to create a channel for consultation with the sector.”

    The group provides advice and guidance to ENZ on initiatives planned for the schools sector. The group includes representatives from eight regions. It will meet 3-4 times each year.

    ENZ’s schools sector initiatives include:

    • An exemplar school website showing best practice to attract international students

    • Marketing material focussing on New Zealand’s competitive edge, with room for regions and schools to insert their own details

    • A website review service to help schools maximise the results from their websites (conditions will apply)

    • Case studies of schools showing good practice in export education.

    Further initiatives off the block will include:

    • A professional development programme for International Directors and/or Principals

    • A marketing self-review tool

    • Research into primary and intermediates schools’ decline in numbers.

  • New resource on the Brand Lab

    "Peking University’s New Zealand Centre (which involves several of our universities and government agencies) runs this undergraduate course which students take to earn foreign language credits (and because of their interest in New Zealand, of course).  Enrolments have grown year-on-year, with 75 students now taking this class.

    In the past, I have delivered a more academic lecture on New Zealand’s education system, including on policies and reform.  And in the past, this has been met with glazed eyes.  So in a break with tradition I decided to make the session more interactive and incorporate some of the tools we now have at our disposal.  I gave an informal “why study in New Zealand” presentation, then moved on to showing the New Zealand Story and New Zealand Education Story.

    We then broke into small groups (just like we do in New Zealand classrooms and tutorials), and students worked on the task I had set:  to discuss and agree on “what three words best exemplify what is ‘special’ about New Zealand education.”

    And I was blown away by the responses.  Each group came up to write its words on the blackboard, and common themes included innovation, openness, diversity, inspiring, and opportunity.  Our messaging is clearly resonating.

    After then watching some of ENZ’s Gibson Group-produced Dragons in a Distant Land alumni episode (and remembering far too late that I have a cameo in it), I asked each group to explain its three words.  And again – I was blown away.  The willingness of these students to contribute their thoughts and to ask questions – in English, in public - with a second member from one group even volunteering additional thoughts – really impressed me.  The course coordinators were also very pleasantly surprised. 

    As products of New Zealand’s education system, volunteering our thoughts, asking questions and speaking in public come naturally to us.  This isn’t so in every education system.  

    Almost best of all, the course was that day being audited by a very senior Peking University Professor.  She stood up at the end and said, “I did my PhD in economics at the University of Chicago.  After today, I want my grandchild to go and study in NZ”.

    I always give the class my email address, and as of right now have received five enquiries from these students at China’s top-ranked university.  I have also had to courier additional blocks of Whittaker’s chocolate.  Each of the nine groups deserved a prize.

    A Chinese subtitled version of the New Zealand Education Story is now available on the Brand Lab, so I encourage you to use this when next in China or hosting Chinese visitors.”

  • Rugby + English a winning combo

    The boys are being hosted by Pathways College at Waikato University and the Waikato Rugby Union.

    Hot on the heels of this group are 10 female high school rugby Sevens players who will arrive in Auckland on 6 August. This group is being hosted by New Zealand Language Centres and the Auckland Rugby Union, with the support of the Japanese Ministry of Sport and Education (MEXT) and the Japanese Rugby Union.

    The visits are taking place under the ‘Game On English’ edu-sport programme jointly launched by Prime Minister John Key and Japanese Prime Minister Shinzo Abe during Mr Abe’s visit to New Zealand in July 2014. They build on the success of the programme pilot that saw two teams visit Dunedin and Auckland respectively during the 2014 winter season.

    The programme was developed by Education New Zealand (ENZ) in partnership with the Ministry of Foreign Affairs and Trade in response to the Japanese government’s goal to improve the English language skills and increase the sporting capacity of Japan’s young people in the lead up to Japan’s hosting of the 2019 Rugby World Cup and 2020 Olympics.

    The programme is now administered by English New Zealand, who have expanded it to include five provincial rugby union academies and selected premium English language providers based in locations throughout the country: Auckland, Hamilton, Mount Maunganui, Christchurch and Dunedin.

    The programme includes daily English language classes and rugby training, and the students live with homestay families where they experience New Zealand life and culture and immersion in an English language speaking environment.

    Ewen Mackenzie-Bowie, Chairman of English New Zealand points out that Game On English is about more than playing sport; “The programme provides a life-changing experience for young people that builds self-confidence, leadership and teamwork and helps them develop the necessary skills to reach their sporting and learning potential.”

    With financial support from ENZ, English New Zealand has appointed sports management company Essentially Group as the Game On English programme co-ordinator in Japan. Essentially Group’s role is to promote the programme to interested parties in Japan and co-ordinate activity with the providers in New Zealand.

    The Game On English programme is being expanded into other sports where New Zealand can provide international students a world class experience. In early 2015 a successful rowing pilot was developed between Otago University and the Otago University Rowing club who hosted four athletes and a coach from Kyoto University.

    If you are interested in knowing more about the programme, please contact

  • ICL Education Group wins at 2016 Export New Zealand awards

    ICL won the award for Endace Services Exporter of the Year 2016. This award recognises excellence in building extraordinary and sustainable export growth, working in the areas of ICT, tourism, education and consultancy services.

    “I would like to salute the dedication and focus of the 100 ICL staff who have achieved this award, and of whom we are immensely proud.  We are particularly honoured that the judges have highlighted the ethics and professionalism of our Group, principles which we believe ultimately underwrite our success,” says Ewen Mackenzie-Bowie, Chairman of ICL Education Group.

    The award is one of seven categories, which have been held annually since 2009 to inspire New Zealand exporters to expand their businesses and grow internationally.

    ICL Education Group includes ICL Graduate Business School, Auckland English Academy, Bridge International College and New Horizon College.

    The judges were impressed with ICL’s approach to marketing, with a broad spread of target markets, and the introduction of new courses to meet identified demand, particularly at a post-graduate level. 

    It was clearly evident that ICL is a strong contributor to New Zealand’s success in continuing to attract fee-paying international students.  ICL’s research culture and policy of employing and retaining highly qualified staff was also seen as a positive factor. 

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