3 August 2016 at 9:00 am
Huge response to Indonesia promotion
Karmela Christy, Marketing and Strategic Relations Manager - Indonesia shares highlights from the Prime Minister’s recent trip to Indonesia.
Prime Minister John Key and Education New Zealand Chief Executive, Grant McPherson, recently visited Indonesia. One of the highlights of the trip was a Jawa Pos event in Surabaya involving 2,500 students and 500 teachers to promote a competition to win a trip to New Zealand.
Jawa Pos is the largest newspaper group in Indonesia with over 500,000 copies circulated daily. Zetizen is Jawa Pos’ new news portal targeted at young people aged between 12-23 years old.
Jawa Pos wanted to generate a buzz around the launch of their new platform. After consulting with NZ Inc. in Indonesia it was decided that a competition to win a trip to New Zealand would be the perfect hook to grab young people’s attention.
The tagline of the competition is: be a good Zetizen and go to New Zealand. Young people are being tasked with taking a positive action in their community and writing a short essay about why they should be chosen to come to New Zealand.
Jawa Pos has been profiling New Zealand and New Zealand educational institutions since the competition launched in May. The newspaper group will fly 34 young Indonesians to New Zealand in November for the trip of a lifetime – all captured and documented by a group of journalists who will be accompanying them.
Education New Zealand, New Zealand Trade and Enterprise and the Ministry of Foreign Affairs and Trade are putting together a fantastic programme. The group will visit schools and tertiary institutions in Auckland, Rotorua and Wellington. They will also get the chance to sample the wonderful tourist activities and fantastic food New Zealand has to offer.
This competition is giving New Zealand fantastic profile and reaching a very targeted age group. These young people may very well go on to study in New Zealand.