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Innovative new search tool on SiNZ
Following feedback from New Zealand institutions, ENZ sought to offer better tools to institutions to tell their story on the site, with better search capabilities to help students find study options faster and more intuitively.
More than one million potential students visited SiNZ in 2017, with the website referring nearly 200,000 of them to New Zealand institutions.
Lucia Alarcon, ENZ’s International Digital Programme Manager, said by giving students a faster, more intuitive way to find study options, the innovative new search tool makes it easier for institutions to recruit high-quality international students.
“As well as providing better search listings for students, the new functionality offers institutions more advanced ways of telling their story such as improved photo galleries and separate profiles for their departments,” said Lucia.
“We now offer a powerful and comprehensive search tool to help students find the course or institutions they’re looking for, as well as offering industry more advanced features to promote their education institutions.”
The key new features include:
- A one-stop-shop profile for institutions to showcase their proposition, courses, scholarships and other key information
- More visual content, with a better display of features and photos
- Showcasing each campus separately, with words and photos
- Separate profiles for each institution department
- More contact details for each campus and department
- Better search listings – listed alphabetically with filters to refine searches.
Check out the search tool here.
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Learn New Every Day – new global brand campaign launched to attract international students to New Zealand
The new campaign called Learn New Every Day, delivers a student’s point of view of the first-time experiences international students could encounter in a single day when they study with New Zealand.
ENZ’s General Manager of Marketing and Communication, Geoff Bilbrough, said that 'Learn New Every Day’ is designed to cut through in a very competitive market.
“We wanted to capture the essence of what it is really like to study with New Zealand, taking the perspective of a learner as they encounter new experiences, and convey the excitement and emotion as they go through their day.
“What makes the campaign more memorable is its high energy, positive, contemporary feel. And the first-person point of view approach is unique to the category,” Geoff said.
Geoff went on to say, “The scenes and scenarios in the campaign reflect our core values of a high-quality education and employability/future opportunities. These messages are woven through the campaign through imagery and action involving learners in a range of environments across all parts of New Zealand’s education sector, alongside the well-known adventure and social experiences. The featured imagery reflects what we know international students are looking for in a New Zealand education.”
Learn New Every Day was pre-tested and performed well in in-depth one-on-one interviews with students and parents from China, South Korea, India, and Viet Nam. Feedback was also sought from across New Zealand’s international education sector, who also responded positively to the concepts, their relevance to the young learner, and the clarity of the idea.
ENZ’s Global Brand Manager, Nick Sinclair, said that the campaign involved a mix of current international and domestic students from primary, secondary, and tertiary institutions.
“We had a wonderful time interacting with the international students while capturing these ‘first-experience’ scenes. They were really excited about the opportunity to take part in the decision-making process for other students and their parents as they choose their overseas study destination.
“The campaign communicates what we strongly believe is New Zealand’s competitive edge in the international education market. A New Zealand education experience is as much about the adventure, social experiences, and our unique culture and landscapes, as it is about the high-quality study opportunities that we offer”.
The campaign will run for at least 18 months. It is running initially in China, India, South Korea, Thailand, Viet Nam, and Japan targeting students aged 16 to 24 and their parents across all sectors including high school, university, Te Pūkenga, English language schools and private training establishments. Campaign assets include videos of various lengths, digital banners, and assets for the creation of off-line collateral such as banners, and other materials, in English and the local languages of our target countries.
As well as featuring across paid digital media in these countries, the campaign features on all 10 Study with New Zealand websites, in all communications with prospects that sign up to Study with New Zealand, and across all other ENZ channels.
All images and other campaign collateral can be found on ENZ’s Brand Lab here - Home | Education NZ Brand Lab | The ENZ Brand Lab
For media enquiries contact:
Stephanie Morison,
Senior Communications Advisor
Education New Zealand Manapou ki te Ao
+64 223020104, Stephanie.morison@enz.govt.nz
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What’s new on The Brand Lab this month?
The ENZ Brand Lab is a rich source of images, videos and other marketing tools to help our industry partners promote New Zealand education.
Orientation images and vox pop videos
ENZ visited one of our local university campuses over orientation to find out how new international students were enjoying their first days of study in New Zealand.
We asked students to answer three questions about their experience so far. You can find these videos on the Brand Lab by searching “Vox pops”. Or share the videos directly from our Facebook page by following the links below.
- How do you feel starting your New Zealand study journey?
- What’s been your biggest challenge in New Zealand so far?
- Why did you choose to study in New Zealand?
To find the images from this shoot, go to the Brand Lab and search for “Orientation”.
To find the images from this shoot, go to the Brand Lab and search for “Orientation”.
Future Proof video
The Economist Intelligence Unit ranked New Zealand #1 in the world for preparing students for the future. ENZ’s Future Proof Yourself video features international alumni sharing how their New Zealand education helped to prepare them for the future. The video has been very popular across our social media channels and has been viewed more than 30 million times.
To share the video on your own channels, search “Future Proof” on the Brand Lab or share directly from our Facebook page.
Register for the Brand Lab
It is quick and easy to register for the Brand Lab. Simply go to www.thebrandlab.enz.govt.nz and complete the registration form.
If you haven’t visited the Brand Lab in a while, please note that we migrated to a new website mid-way through 2017. The new Brand Lab is much easier to use with improved search functionality. If you haven’t used the new site yet, you will have to register again.
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NZIEC 2018 showcases global citizenship
Two Ministers attended: Minister of Immigration, Hon Iain Lees-Galloway, spoke about the Government’s changes to post-study work rights for international students, and Education Minister, Hon Chris Hipkins announced the International Education Strategy 2018-2030. Both Ministers spoke of the Government’s confidence in the bright future of New Zealand’s international education future.
Master of ceremonies, award-winning journalist Miriama Kamo, kept conference moving with humour and poise. She interviewed three international students on their experiences living and studying in New Zealand.
Yuki Sugito from Japan came to New Zealand after being interested in the All Blacks at the 2015 World Cup. Ada Wang from Nanchang, China, who is studying a Master’s degree at Victoria University, told us about the case she took to the Tenancy Tribunal and won. Angelique Viola talked about leaving behind a business and career in her native Philippines to study accounting at WelTec. All three are enjoying their lives and studies in New Zealand – and Kiwi food featured strongly, most especially their love for fish’n’chips.
We learned from Shanton Chang about the digital journeys of international students. And we became one of New Zealand’s top trending topics on Twitter.
Delegates enjoyed a taste of Brazil at the NZIEC Carnival on Thursday night.
NZIEC Country of Honour host, Brazilian Ambassador HE Paulo Camargo, spoke movingly of the connections between Brazil and New Zealand.
Surprise poet Karlo Mila delighted guests by pulling together two days of intense discussions in a poem specially commissioned for NZIEC 2018.
The largest number of industry presenters inspired, debated and informed delegates across six breakout streams providing new insights for improving the student experience, making a mark online, collaborating to win – and more.
And delegates took up the plentiful networking opportunities with gusto – many a korero was observed in the conference environs!
ENZ gratefully acknowledges all our conference partners and exhibitors, including Lead Partner BPO Intelligence, Premium Partners Vodafone New Zealand and OKNZ and Southern Cross Travel Insurance, Partners IDP IELTS Australia, QS and Western Union, Media Partner The PIE News, Programme Partner AFS New Zealand, Espresso Partner StuMagz and Country of Honour host, the Embassy of Brazil in New Zealand. Thank you one and all.
If you missed the opportunity to connect with our partners or exhibitors at conference, you can do so through the NZIEC website.
Conference delegates can provide feedback on conference through the conference app. If you have any suggestions for next year, please don’t hesitate to email nziec@verve.co.nz.
NZIEC 2019 will be held at the SkyCity Convention Centre on 7-8 August 2019. The theme will be ‘Navigating Our Changing World’.
We look forward to seeing you in Auckland for NZIEC 2019!
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Summer down under
With COVID-19 pandemic restrictions on international travel in force, many students are choosing to stay in New Zealand over summer rather than go home because in most cases, they will not be able to return for the start of the 2022 academic year.
ENZ’s Director of Student Experience and Global Citizens, Sahinde Pala, says it will be the second unexpected summer in New Zealand for many students.
“Those international students who are still here have shown amazing resilience. We know how hard it can be to be separated from loved ones at home for so long.
“But the early results from our research suggest they have remained remarkably positive about the overall New Zealand experience, despite the challenges.”
ENZ is supporting students again this summer with information and resources on health and wellbeing, exploring the country and building their work skills.
The Summer in New Zealand section of the NauMai NZ website for international students offers information, advice and links to expert resources. These include a webinar featuring careers expert Andrew Tui to give them practical tips on how to build their professional and personal skills.
“ENZ would like to acknowledge all the work the people in the international education sector are doing to support their students over the summer, and we invite you to share our resources with your networks.
“We wish everyone a summer in New Zealand that is safe and restful,” Ms Pala says.
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Introducing Tohu, the Study in New Zealand chatbot
Jamie Crump, ENZ’s Director Business Planning, says Tohu was designed to help prospective students on SiNZ, answering their questions in a trusted, fast and friendly way.“The goal for Tohu is to be a virtual assistant for the New Zealand international education sector by helping answer enquiries from students considering New Zealand 24/7.”
Jamie says currently Tohu can answer more than 300 questions about studying in New Zealand, but this grows with each interaction. While Tohu can only speak English, it is learning other languages, such as Mandarin, in order to service students more comfortable in their native tongue.
“Themore people that chat with it, the more it learns, making its artificial intelligence smarter every day.
“Already we’re seeing trends in commonly asked questions, including how to get a scholarship, how to get a student visa, and how to apply to study, and about New Zealand culture and the cost of study.”
The name Tohu means ‘to advise or provide guidance’ and ‘to be a sign or landmark’ while its appearance is a nod to the word Aotearoa – ‘land of the long white cloud’.
While Tohu currently lives on the SiNZ website, it will soon answer Messenger questions on the SiNZ Facebook page too.
ENZ’s next steps are to connect Tohu with ENZ’s database marketing programme and enable it to answer questions on NauMai NZ.
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Changes to the Funds Transfer Scheme
As of 1 October 2018, Immigration New Zealand (INZ) and ANZ Bank New Zealand Limited (ANZ) have implemented changes to the Funds Transfer Scheme (FTS) process to make it easier for students to transfer their maintenance funds to New Zealand.
While the FTS itself does not guarantee that a student visa application will be approved, it provides international students an option to safely transfer their maintenance funds to a New Zealand bank account before they get here to help ensure access to these funds once they are in New Zealand.
It is currently available for students from China, India, Philippines and Sri Lanka.
Following feedback, INZ and ANZ have been working together to streamline the FTS, with the following changes being implemented on 1 October 2018:
- Students will only need to complete one FTS application form instead of two separate forms
- Minimum funds requirements will be the same for all FTS students (NZ $15,000)
- FTS accounts will be set up for the first year of study only (12 months)
- Students will be able to choose the local bank to use for the transfer of funds into their FTS account in New Zealand
- There will be a more efficient funds confirmation process.
Celia Coombes, INZ’s Sector Relationship Manager (Education), says the changes will not negatively impact students.
“INZ and ANZ have worked very hard to review the FTS scheme and make it easier for students to use as an option to transfer money to cover their living costs to New Zealand. We are confident that the changes will make the FTS a more streamlined and flexible service.”
Visit the INZ website for more information on the FTS.
A factsheet with more information can be found here.
It is also available in Chinese here.
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Mortal Engines offers ENZ opportunity to showcase education strengths in creative arts to prospective students
The New Zealand premiere of Mortal Engines took place in Auckland last night and the film is released to New Zealand audiences from today.
ENZ and the New Zealand Film Commission (NZFC) have partnered with Universal Pictures, MRC and Hungry City Limited on the film as part of the New Zealand Screen Production Grant 5% uplift.
ENZ Chief Executive Grant McPherson says this partnership is a great opportunity to build awareness of New Zealand’s world-leading education system – particularly in the creative industries.
“Mortal Engines marks a real shift in the New Zealand story we want to tell the world,” Mr McPherson says.
“This film was made in New Zealand not because of the beauty of our landscapes but because of the depth of talent and level of technical sophistication available here.
“The partnership allows us to showcase New Zealand’s education strengths in the creative arts. It supports our brand positioning of New Zealand as a modern, dynamic and innovative country with a lot to offer in the highly competitive international education market.”
The last few years have already seen growing numbers of international students studying creative arts in New Zealand – 5,139 in 2017, up 24% on 2012.
Principal photography took place in Wellington in early 2017, and involved more than 1000 New Zealanders including crew, cast and craftspeople. The film was shot at Stone Street and Avalon Studios and at a few small local exterior locations. Post production was completed by Park Road Post Production with visual effects work realised by Academy-Award winning company Weta Digital.
Crew members included recent graduates (including several former international students): an assistant props designer who studied Industrial Design at Victoria University of Wellington, an apprentice editor who studied at South Seas Film School in Auckland, a film editor with a Bachelor of Digital Design from Auckland University of Technology, and a visual special effects capture booth photographer who studied animation at Yoobee School.
Grant says the partnership has provided an opportunity for ENZ to tell graduates’ stories to other prospective international students through an integrated promotional campaign, including PR, digital marketing and social media activity across our channels which have more than one million followers.
The campaign will begin in January 2019. There will be a Mortal Engines page on the Study in New Zealand website which will encourage prospective students to sign up to ENZ’s database. A series of emails will follow to this qualified audience providing information about a variety of design disciplines and courses related to filmmaking.
“Our goal is to generate awareness of New Zealand’s specialised courses and hands-on learning style in the creative industries through sharing videos and profiles celebrating our graduates who worked on the film,” says Grant.
“We look forward to getting the marketing campaign underway next month, and attracting more high-quality, creative international students to study in our institutions.”
You can read the full media release here.
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New Export Education Levy rates released
The levy rate for PTEs will increase from 0.45% to 0.89% of international student tuition fees, and from 0.45% to 0.50% for universities, ITPs and private schools (the levy paid by state- and state-integrated schools remains unchanged for 2019).
The new rates take effect from 1 January 2019. Payments for trimester one 2019 will be at the new rates while payments made in January or February 2019 for trimester three 2018 will be at the old rate.
The levy is collected from providers to fund a broad range of activities including marketing and promotion. It also funds reimbursements for international students caught out by Private Training Establishment (PTE) programme and provider closures.
The levy fund almost ran out this year due to pay-outs resulting from closures at PTEs.
Consultation on proposed changes to raise the EEL rate took place from 18 September to 15 October 2018.
“We have listened to feedback from the sector and have decided on a balanced approach to address some of the key concerns raised during consultation, including the financial impacts on the sector, while continuing to address the immediate financial pressures on the EELs,” said Education Minister Chris Hipkins.
“This is the first increase to the EEL in its 15 years. The Ministry of Education is doing its bit by reducing annual expenditure commitments against the levy by $300,000.”
Further work is being done to investigate ways to address other sector concerns, including recognising quality in the PTE sector. Any changes would be the subject of consultation with the sector.
For further information, see Mr Hipkins’ announcement on the Beehive website.
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Summer in NZ
The student retention workstream, a key focus of the Government’s Recovery Plan for international education, has delivered new resources, partnerships and online activity to support international students (and providers) over summer.
Alongside the Summer in NZ initiative, ENZ has been facilitating Instagram Live sessions on social media focused on the themes of wellbeing, employability, skill development and keeping students connected with one-another. For the schedule, visit the Summer in NZ page on the ENZ website, and watch on the StudyinNewZealand Instagram account (@studyinnewzealand). Further sessions will continue over summer.
A Tencent livestream with the theme of how to spend your summer in New Zealand was hosted by students on the NauMai NZ WeChat mini programme. Another two upcoming livestreams in the new year will feature how Chinese students are spending their summer and celebrating Chinese New Year in New Zealand.
ENZ has also partnered with LinkedIn and secured a number of LinkedIn Learning licences. We are now offering these to international students, via providers, free of charge to use over the summer period. This platform is used by education providers across the world to complement their existing courses.
ENZ has also been working with AFS New Zealand to deliver the Global Competence Certificate. The first course facilitated by Massey University began at the end of November. The next course begins 1 March – find out more and sign up here: https://www.massey.ac.nz/massey/about-massey/events/afs-nz-global-competence-certificate/afs-nz-global-competence-certificate_home.cfm
New NauMai NZ pages, developed in conjunction with providers and regional networks, have been added to NauMai NZ (under Summer in NZ), providing advice and information on activities and opportunities to engage and connect students over summer. Students whose programmes are finishing this year are also being encouraged to consider further programmes of study in New Zealand.
The Your Great Kiwi Summer Fair was held at the end of October. The audience was highly engaged, with initial feedback reporting that the fair was a useful source of information. Feedback will help inform future events with international students in New Zealand.
Since the fair, Northland Inc and Study Auckland have launched BeKiwi, a one-stop digital platform for international students looking for travel and volunteering experiences in the Northland and Auckland regions.
We understand this summer will be a very different one for many international students. We thank you for your support and encourage you to continuing sharing this information and these resources with them, as we stand together with our international students to make the most of their time here.
