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Advertising opportunity for Japan’s 2025 New Zealand Study Guidebook
The KBUNSHA New Zealand Study Guidebook is a trusted publication and is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand Manapou ki te Ao (ENZ). KBUNSHA distributes 20,000 copies of the study guidebook to Japanese schools, universities and education organisations as well as education fairs and seminars.
ENZ Business Development Manager – Japan, Tomomi Kontani said advertising here is a great opportunity to leverage an increased demand for information on New Zealand’s education offering.
“We are continuing to see significant interest in New Zealand as an education destination from students and their parents, schools, and education agents here in Japan” she said.
“This is a great opportunity to showcase what makes New Zealand unique, especially in the regions. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus,” Tomomi added.
The guidebook’s last edition was distributed at the annual student fair and stakeholder focus events hosted by ENZ Japan. The events attracted around 1,000 people. The guidebook remains the main information source ENZ refers to and distributes at upcoming events in 2025.
Advertisement rates for individual providers range from approx. $2,560 NZD to $6,120 NZD for guidebook and or website listings. With the ‘Premier Plan’ and ‘Advertorial Plan’, the school logo will be listed on the new scholarship campaign page built by KBUNSHA. Individual providers can download the proposal here. Advertising copy can be provided in English.
For regional groups, download the proposal here for further details on the guidebook and pricing (approx. $2,200 NZD for a two-page colour advertisement and $3,300 NZD for a four-page colour advertisement).
Bookings must be made by 27 June 2025 directly with KBUNSHA. For more information, visit the KBUNSHA website here. The 2024 guidebook can be viewed here.
KBUNSHA contact:
Minori Takahashi (Director)
Tel: +81-3-3234-1744
Email: minori@kbunsha.com
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New Zealand to be Country of Honour at the China Annual Conference and Expo for International Education (CACIE) 2025
ENZ Chief Executive Amanda Malu was recently in Beijing attending the China Annual Conference and Expo for International Education (CACIE). There, as part of the announcement, Amanda gave a keynote speech at the CACIE Night gala dinner and highlighted the broad and important education links between New Zealand and China. New Zealand was previously Country of Honour at CACIE in 2015.
CACIE is the largest annual international education event for businesses and students in China. Over 20,000 visitors attended the expo, with an estimated 5,000 people in the audience at the opening plenary.
There are ample opportunities to showcase New Zealand at 2025 CACIE and leverage our COH status to raise awareness of New Zealand through a strong in-person presence, New Zealand-focused events, cultural performances and media engagements.
The ENZ team will work through peak bodies on feedback and input from the sector on the New Zealand presence and events at CACIE.
In the meantime, keep an eye on the CACIE website where the 2025 dates and conference theme will be announced soon, or reach out to your ENZ Business Development Manager if you have any questions or ideas to share.
Highlights from New Zealand’s presence at this year’s conference
Amanda met with LIU Limen, President of the China Education Association for International Exchange (CEAIE). The association is the host and organiser of the conference.
ENZ partnered with Tourism New Zealand to deliver the New Zealand Study Tours: Engaging in Quality Education and Success Pathways roundtable session which was opened with remarks by H.E. Grahame Morton, New Zealand Ambassador to People’s Republic of China. It was well attended; it became standing room only in the seminar room.
The New Zealand pavilion comprised of twelve New Zealand institutions. All eight universities, Te Pūkenga New Zealand Institute of Skills and Technology, ACG schools, Pacific International Hotel Management School, and New Zealand Tertiary College joined ENZ on the pavilion.
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New Zealand strengthens its position as a study abroad destination for Brazilians
Figures from the 10th annual Brazilian Educational and Language Travel Association (Belta) Seal Survey 2025 show that New Zealand has climbed to the sixth most chosen destination by Brazilians studying abroad – compared to seventh place in 2024.
The survey ran from February to April this year and brought together insights from 586 education agencies and 1,780 students from across Brazil to understand trends, behaviours, and preferences in the international education sector.
At the survey launch in May, ENZ Market Development Manager, Bruna de Natale, discussed the country’s growing relevance as a study destination for Brazilian students.
Speaking at the survey launch event in May, ENZ Market Development Manager, Bruna de Natale said "The data shows that New Zealand has not only maintained its appeal but has also strengthened its position on the radar of Brazilian students, especially amid uncertainties in other markets."
Dive into the data
Language courses remain the most sought-after programs, accounting for 91% of preferences among the agencies surveyed.
Why Brazilian students are choosing New Zealand
According to the data, the main factors driving the choice of New Zealand as a destination are:
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High quality of life and safety
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Academic excellence with a focus on innovation
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Ease of obtaining a student visa
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Permission to work while studying
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Economically and socially stable environment
In addition, the growing demand for enriching cultural experiences, closer contact with nature, and the opportunity to develop socio-emotional skills has placed New Zealand in the spotlight — particularly among students who value a comprehensive education.
Additional insights from New Zealand-focused questions
A complementary survey, also conducted between February and April 2025 with 586 education agencies and 1,780 students across Brazil, highlighted specific factors influencing the decision to study in New Zealand.
The survey revealed that 75% of respondents who showed interest in New Zealand also considered it one of their top study destinations — ahead of countries like the United Kingdom and Canada. Students associate New Zealand with high-quality education, a good international reputation for its institutions, and globally recognised qualifications.
Additionally, New Zealand stands out for offering work opportunities during and after studies, socio-emotional skill development, and access to nature and outdoor activities — these factors align with current student preferences for holistic and life-enriching study abroad experiences.
If Brazil and/or any other Latin American country is part of your business plan for the 2025/26 financial year, please contact the in-market team via Latinamerica@enz.govt.nz.
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ENZ calls for funding proposals for New Zealand-China research partnerships
The New Zealand-China Tripartite Partnership Fund 2026 offers up to NZD $20,000-30,000 for each partnership project. The Fund supports new or existing research partnerships between New Zealand and Chinese universities.
Projects typically involve three universities – two from China and one from New Zealand. Past projects have spanned a range of topics across the arts, humanities, social sciences, sciences and applied sciences.
How to apply
Download the New Zealand-China Tripartite Partnership Fund Guidance 2026 and Call for Proposals and the Proposal Form. Send your completed proposal as a PDF, and any questions, to china@enz.govt.nz.
Funding proposals are due by 5pm on 2 March 2026 (NZT).
About the Tripartite Partnership FundAdministered by ENZ, the Tripartite Partnership Fund aims to deepen institutional relationships and strengthen academic collaboration. While the Fund is not designed to fully resource research activity, it supports the development of partnerships that can create wider education benefits. Proposals that outline how the research collaboration may facilitate future student exchange, joint teaching activity, or other forms of academic mobility are especially encouraged.
Established in 2005, the Tripartite Partnership has enabled enduring academic connections and a growing portfolio of collaborative projects.
Read about the 2025 awardees here: Prime Minister unveils 2025 Tripartite Fund recipients at Fudan University » Education NZ
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An opportunity for NZ primary schools to grow their international business!
The programme, which starts on Tuesday 15 October, is a new initiative jointly organised by Education New Zealand Manapou ki te Ao (ENZ) and Schools International Education Business Association (SIEBA). Hosted by ENZ’s Mary Camp and SIEBA’s Melissa Heyrick, the series of webinars is open to all New Zealand primary schools, from those seeking Code Signatory status, to those starting out, and those looking for support to grow.
The programme will run from Term 4 into early 2025 and every aspect of managing an international programme for primary schools will be covered – with the focus on Years 1 to 6. Participants will meet experts, be guided through services and resources, get connected to others, and get advice to support success.
The webinars will be interactive and engaging, and content will be shaped as the series progresses depending on the needs and requests shared during the sessions. Mary and Melissa are both former teachers and will provide open, jargon-free sessions that build the confidence of the primary school sector to grow international business that benefits both schools and their communities. There will be plenty of time for questions and discussion.
Following the first session on Tuesday October 15 at 3.30pm there will be two further sessions in 2024 to help schools prepare for Term One 2025. There will be further webinars held throughout 2025.
Register once for the whole series at https://enz.zoom.us/meeting/register/tZUrd-6urTkpHtQITM1XtbIoTbEOBfBxqGr1
After registering, you will receive a confirmation email containing information about joining the meeting. Sessions will also be recorded with links shared on Intellilab to enable those that missed out to catch up.
E tipu e rea – grow and thrive!
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Key insights: Global Brand Health & Awareness Survey 2025
Date: TBC
Join us for an exclusive sector webinar unpacking the findings from the Education New Zealand Manapou ki te Ao Global Brand Health and Awareness Survey 2025.
Conducted in October 2025 across nine priority markets, this research offers the most comprehensive picture yet of how New Zealand is perceived as an international study destination. The survey captures insights from prospective students aged 16-24 as well as parents in key school markets, providing a robust view of decision-making influences across the study journey.
The results establish an important new baseline for understanding global awareness, preference, and the factors shaping international education choices in an increasingly competitive environment.
In this webinar, we will cover:
• Awareness and preference trends for New Zealand across priority markets, including areas of standout growth.
• How New Zealand compares to major competitors including Australia, the US, the UK, Malaysia, Japan, and Singapore.
• Drivers and barriers influencing students and parents, and how affordability, migration pathways, reputation, and proximity are shaping global choices.Why attend?
This webinar provides essential intelligence for providers, recruitment teams, agents, and anyone involved in international engagement. The insights will help you better understand global perceptions of New Zealand, anticipate shifts in student behaviour, and tailor your strategies to meet evolving market needs.
Who should attend?
• International directors and marketing teams
• Recruitment and admissions leaders
• Schools operating in international markets
• Agents and sector partners
• Policy, strategy, and market intelligence teams -
From the CE: Global New Zealand education promotions backed by positive international student experience
Kia ora koutou,
I am delighted to share this update with you from Beijing, where I am attending the China Annual Conference and Expo for International Education (CACIE), which is among the largest and most influential international education conferences in the Asia-Pacific.
New Zealand, as you know, has the proud distinction of being Country of Honour at CACIE 2025. What’s made New Zealand’s presence even more impactful is to have Hon Dr Shane Reti, the Minister for Universities and Minister of Science, Innovation and Technology join us on this visit. It is helping us raise New Zealand’s profile in education, research and innovation space during our short time in Beijing.
With over 25 tertiary education providers from around New Zealand in attendance at the conference, including universities, wānanga, polytechnics and private training establishments, we have a diverse delegation presenting a strong and unified New Zealand education brand in China.
On Wednesday, ENZ hosted the New Zealand Education Friends and Partners Reception and attended the New Zealand-China Education B2B Networking session.
While the reception was a wonderful opportunity that enabled our education providers to extend manaakitanga to their longtime Chinese partners, the B2B networking session was an important one to help them connect with new institutional partners in China.
On Thursday, I am looking forward to attending the CACIE plenary session (attracting over 3,000 people) where Minister Reti will deliver the Country of Honour address, followed by the second New Zealand-China High-Level Education Forum that will see significant government-to-government engagement in education.
I can’t wait to share some significant outcomes from this visit with you soon.
CACIE is, of course, only the latest major opportunity in what has shaped up to be an incredibly impactful promotions season for New Zealand education across the world – from China, India, Europe and Thailand to Viet Nam, Japan and Korea. I am truly proud of the huge collaborative effort that has gone into the successful delivery of these events with the sector.
It’s reassuring that these strong global promotions of New Zealand’s education quality are backed by the stellar results of the 2025 New Zealand International Student Experience Survey that see 87% of international students continue to rate their New Zealand experience positively.
What’s better is that these highly positive satisfaction results come as international student enrolments in New Zealand continue to grow, with 63,610 international students enrolled in the country between January and April 2025, a 16% increase compared to the same period in 2024 (54,690).
It’s a great track for us to stay on!
Poipoia te kākano, kia pūawai
Nurture the seed and it will bloom into a flower
Ngā mihi nui,
Amanda Malu
Chief Executive
- Delegations People and Operations
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Around the world in five
Asia
While financially strained institutions in the U.S and UK reassess their models, Asia’s universities are reshaping global higher education, leveraging innovation and collaboration to address economic challenges. The shifting dynamics carry profound implications for how knowledge is produced, shared, and valued, raising the question of how it will ultimately redefine higher education worldwide.
Australia
The Department of Education in Australia has released six new guides and an overall framework to support innovative practice in international student engagement, covering areas such as mental wellbeing, community engagement, developing innovative programmes and supporting with accommodation.
Mexico
Study travel agents in Mexico are expecting a diversification of outbound trends in the year, while it is hoped that business to the traditional top destination of Canada will settle after a challenging year of policy changes and visa issues, according to delegates at the recent ST Alphe Secondary Focus Mexico City event.
New Zealand
News Editor of StudyTravel Network, Matthew Knott, shares comments from Executive Directors of English New Zealand and SIEBA, Kim Renner and John van der Zwan, along with Keri Ramirez, Managing Direcotr of Studymove on New Zealand’s international education recovery. A recent industry seminar on industry data claimed full recovery could come in 2025.
Sri Lanka
Perth-based Curtin University has officially launched a new branch campus in the Sri Lankan capital of Colombo. After establishing similar facilities in Singapore, Malaysia, the UAE, and Mauritius, Curtin University Colombo is the institution’s fifth global campus.
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Update from Immigration New Zealand
Peak processing season in full swing
Immigration New Zealand (INZ) has seen an increase in applications submitted during September 2024, ahead of the 1 October visa fee and levy increase and because of our ‘apply early’ messaging.
In September 2023, approximately 3,104 international student visa applications were submitted and in September 2024, approximately 6,893 international student visa applications have been submitted, an increase of 122%.
Now that we are in our peak processing period, we expect these processing times to grow as we receive a higher volume of applications. Students should get their visa application in at least 3 months before they plan to travel to New Zealand for the first semester of 2025.
By now, most students should have received an offer of place from their chosen education provider. Anyone expecting to study in the first term of 2025 should apply now.
We acknowledge that some students who are waiting on key study documentation are unable to apply 3 months ahead. In these cases, they should apply as soon as they have all of their documents, but they need to be aware that late applications may not be processed in time for them to start studying.
Immigration New Zealand has three student processing sites in New Zealand, and has allocated more staff to processing student visas, compared to last year’s peak.
Ensure you submit a complete applicationTo avoid delays, we encourage students, agents and advisers to follow the advice in our student visa information sheets. If they do not include all the required documents when they submit their application, it may be declined.
Applications that have a statement of purpose letter written by the student, telling us about their personal circumstances and plans in New Zealand, help us assess their intent. If a student intends to apply for another visa after study, they should declare this. Students are allowed to apply for another visa after they finish studying.
