Key insights: Global Brand Health & Awareness Survey 2025

Date: TBC

Join us for an exclusive sector webinar unpacking the findings from the Education New Zealand Manapou ki te Ao Global Brand Health and Awareness Survey 2025.

Conducted in October 2025 across nine priority markets, this research offers the most comprehensive picture yet of how New Zealand is perceived as an international study destination. The survey captures insights from prospective students aged 16-24 as well as parents in key school markets, providing a robust view of decision-making influences across the study journey.

The results establish an important new baseline for understanding global awareness, preference, and the factors shaping international education choices in an increasingly competitive environment.

In this webinar, we will cover:
• Awareness and preference trends for New Zealand across priority markets, including areas of standout growth.
• How New Zealand compares to major competitors including Australia, the US, the UK, Malaysia, Japan, and Singapore.
• Drivers and barriers influencing students and parents, and how affordability, migration pathways, reputation, and proximity are shaping global choices.

Why attend?

This webinar provides essential intelligence for providers, recruitment teams, agents, and anyone involved in international engagement. The insights will help you better understand global perceptions of New Zealand, anticipate shifts in student behaviour, and tailor your strategies to meet evolving market needs.

Who should attend?

•    International directors and marketing teams
•    Recruitment and admissions leaders
•    Schools operating in international markets
•    Agents and sector partners
•    Policy, strategy, and market intelligence teams