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The International Education Strategy – one year on
Goal one: Delivering an excellent education and student experience
Progress on goal one includes:
- Launching NauMai NZ. ENZ has launched NauMai NZ, an online platform providing accurate, relevant information to help international students before they arrive and while they’re studying in New Zealand.
- Reviewing migrant exploitation. MBIE is leading a cross-agency review of the exploitation of temporary migrant workers and international students.
- Supporting wellbeing initiatives. MoE administers an annual funding round for international student wellbeing initiatives. Initiatives that have been funded have had very positive outcomes for students.
- Strengthening English language requirements. NZQA has strengthened English language proficiency requirements for international students.
- Relaunching ENZRA. The ENZ Recognised Agency programme was relaunched in November 2018.
- Introducing new protections. MoE has introduced amendments to the Code of Practice including new contract and disciplinary protections, clearer requirements for residential caregiver safety checks, and more detailed requirements for monitoring education agents.
Goal two: Achieving sustainable growth
Progress on goal two includes:
- Forming an innovation-focused group. A new pan-sector working group will inform the development of new education products that support the Strategy’s goals.
- Refresh of the Think New brand. ENZ has refreshed our Think New brand strategy, including creating the identity ‘I am New’.
Goal three: Developing global citizens
Progress on goal three includes:
- Developing an outbound mobility strategy. MoE has begun work on a new outbound mobility strategy. Objectives include increasing participation in exchange programmes by groups that have been historically underrepresented, including Māori and Pasifika students and students in lower decile schools.
- Focusing on international graduate employability. A new ENZ report, Employer Perceptions of Hiring International Graduates, found New Zealand SME employers value the keen attitude and positive contribution made by New Zealand-educated international graduates.
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Around the world in five
Here’s a round-up of news from key international education markets.

GLOBAL
Times Higher Education release world university rankings for 2020
New entrants have shaken up the latest rankings, with universities in cosmopolitan hubs such as Switzerland and Hong Kong coming out on top.
CHINA
Wendy Pye Publishing awarded Best New Partner of China’s leading foreign language publisher
The educational books publisher received the prize in recognition of their work with China’s Foreign Language Teaching and Research Press for its Sunshine English series for school students in China, a first for a New Zealand publisher.
NEW ZEALAND
Applications open for International Student Wellbeing funding
The Ministry of Education is calling for applications for its latest International Student Wellbeing funding round. The theme for this year’s applications is inclusion and diversity.
CHILE
Chilean Minister for Science, Technology, Knowledge and Innovation inspired by NZ policy
In early August, New Zealand dignitaries (including the New Zealand Ambassador to Chile, Linda Te Puni) met with Chile’s Andrés Couve to discuss New Zealand’s public policy on science. Minister Couve considers the Curious Minds initiative a role model for other nations.
CANADA
Canadian Government announces CA$150 million international education strategy
The five-year strategy will seek to diversify where international students in Canada come from.
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A brand NEW day

A brand NEW day is here – the launch of New Zealand Education’s new brand platform, ‘I AM NEW’.
‘I AM NEW’ is a philosophy shared between those who promote a New Zealand education, and those who choose to study here. We invite potential students to 'Think New' and experience this unique approach to education, so they can say ‘I AM NEW’, too.
You’ll find everything you need to help share the New Zealand education brand story ‘I AM NEW’ and build your own story on the NEW Brand Lab. Access and download a wide range of NEW marketing resources from images to videos, templates and more.
We look forward to seeing you on the Brand Lab.
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Around the World in Five
INDIA
New Zealand sees 63 percent rise in first-time visas for Indian students
An industry-oriented curriculum and a focus on a supportive educational experience has triggered an increase in Indian students choosing to study in New Zealand.
NEW ZEALAND
Scholars to study traditional health system in India
A multi-disciplinary team of senior Rongoā Māori scholars, practitioners and members of the community will undertake a six-week indigenous health and entrepreneurship programme in India, supported by the Prime Minister’s Scholarships for Asia.
GLOBAL
The world’s changing language landscape
It’s never been more difficult - or more exciting - to choose which foreign language to study, as such a wide range are now important.
GLOBAL
International students want universities to be greener
Nearly all prospective international students looking to study in the United States, United Kingdom, Australia or Canada believe universities are not doing enough to be environmentally sustainable, according to new research.
ASIA
Asia outperforms continental Europe in top 500 universities for boosting student careers
In contrast to the QS World University Rankings, Asia’s top universities were shown to outperform continental Europe’s leading institutions.
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Spotlight on Japan
When young Japanese student and talented rugby player Megumi came to New Zealand for six weeks to learn English in 2018, she loved it so much she decided to stay.
Her welcoming host family and peers were a large part of why she chose to make the move – on top of the chance to play rugby four times a week and learn at a high-quality secondary school.
Megumi is just one of the over 9,000 Japanese who come to New Zealand annually to study.
In fact, Japan is the third largest source country for New Zealand’s international education sector.
“New Zealand really values its education relationship with Japan, which stretches back over 60 years,” ENZ General Manager International, Lisa Futschek, says. “It’s economically important, but it also helps to enrich our young people’s lives and maintain strong cultural and people-to-people ties.”
The number of Japanese students coming here to study has grown steadily since 2013, and looks likely to increase as a number of Japanese government policies centred on internationalisation take effect.
ENZ Senior Market Development Manager for Japan, Misa Kitaoka, says 688 people visited the 2019 ENZ Fair, held in September; an all-time high and up from 500 visitors in 2018.
“I noticed significantly more parents with young children were present at the fair and this is likely driven by the fact that English will become a compulsory subject for primary-schoolers in Japan next year from 2020,” she says.

While the market demand has traditionally been focused on short-term programmes (less than three months), Misa also saw increasing interest in the long-term studies among the visitors. Given the Japanese government’s internationalisation agenda, Japanese universities are increasingly adopting the Admission Office (AO) method of assessing applicants. This means there is less emphasis on Japan’s university entrance exam held once a year, allowing those students who return from New Zealand with NCEA certification to more easily apply to Japanese universities.
Scholarships are also playing a part in generating interest in New Zealand. The Japanese government also support a series of scholarships. The Japan Student Services Organisation (JASSO), for example, offers monetary awards for both inbound and outbound students studying at tertiary level. The TOBITATE (“leap for tomorrow” in Japanese) Study Abroad initiative administered by the Ministry of Education, Culture, Sports, Science and Technology (MEXT) also provides scholarships for both school and tertiary students to study overseas.
What do Japanese students love about New Zealand?
Most Japanese students travel to New Zealand to study at secondary school level.
The opportunity to learn English in a safe and supportive environment is attractive to many Japanese learners, as is the chance to visit a country that is almost as rugby-mad as Japan. Programmes such as Game On English leverage both interests, bringing students here to both learn English and play sport at the same time.
New Zealand’s unique style of teaching is also a major attraction for prospective Japanese students and their parents. From primary school on, Kiwi students are encouraged to work collaboratively with digital devices, which develops the “21st century skills” promoted by the Japanese government and outlined in a report published by the World Economic Forum. Additionally, Japanese students coming to New Zealand will experience this learning environment in an inclusive and diverse environment with many different cultures.
Many Japanese alumni report that the Māori culture made a big impact on their time in New Zealand. Research released by the Asia New Zealand Foundation in September this year, New Zealand and Japan: To Our Future, identified Japan as the Asian country that held the most culturally similar views and values to Māori culture.
“The importance Japanese people place on reciprocity and hospitality resonates with values like manaakitanga and kaitiakitanga. Both cultures emphasise respect for elders, take a long-term perspective and stress personal relationships underpinning business dealings.”
2019 Rugby World Cup
Education New Zealand, alongside other NZ Inc agencies, have concentrated efforts on raising New Zealand’s profile in Japan during the Rugby World Cup 2019.
New Zealand and Japan: To Our Future found that many Japanese have a limited view of New Zealand. New Zealand was seen as being safe, clean and green, but also a little unsophisticated and not as technologically advanced as Japan.
Tourism New Zealand led the hosting of a pop-up event with support from ENZ last month.
Prime Minister Jacinda Ardern attended and posed for pictures with former All Blacks captain Richie McCaw and international alumni.
ENZ’s Misa Kitaoka says cross-agency collaboration like this is one of the most effective ways to increase awareness of New Zealand among the Japanese public.
“As destination marketing plays a key role for us, I hope to leverage high-profile NZ Inc activities and ministerial visits.”
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University of Auckland launches new Aulin College in China
Aulin College is a joint institute with China’s Northeast Forestry University (NEFU) in the city of Harbin, Heilongjiang Province. It took on its first cohort of approximately 270 Chinese students in September, and will deliver courses at bachelor’s and master’s level in biotechnology, chemistry, computer science and technology – big data and ecology.
Students of Aulin College will be taught in part by University of Auckland academic staff on NEFU’s campus, then transfer to Auckland in July 2022.
Education New Zealand Director for Greater China, Miranda Herbert, says the launch of Aulin College is another significant milestone in the educational relationship between New Zealand and China.
“Transnational education is a key strategy in the internationalisation of New Zealand education,” she says. “New Zealand places great importance on its education relationship with China, and I’m delighted to see our institutions continue to strengthen their connections.”
This is the second joint institute between Chinese and New Zealand providers. The first was between the University of Waikato and Zhejiang University City College in Hangzhou, Zhejiang Province in eastern China, at undergraduate level in finance, computer graphic design and design media. The institute was launched in 2017, building on 15 years of collaboration through a joint programme in finance.
The Chinese Ministry of Education’s website lists 20 active joint programmes between Chinese and New Zealand providers at bachelor’s level and above. These include Massey University and Hebei University of Technology’s programme in the ‘Internet of Things’; Dalian Ocean University and Otago Polytechnic’s programme in Mechanic Engineering and Automation; Jilin Animation Institute and New Zealand Media Design School’s programme in Animation and Yunnan Agricultural University and Lincoln University’s programme in Agricultural and Forestry Economic Management.
Education New Zealand’s team in China published a market intelligence report on transnational education in August, which you can find on IntelliLab.
For further information on the China market, feel free to get in touch with the ENZ China team:
Miranda Herbert – ENZ Director Greater China
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Introducing our joint work programme with Immigration New Zealand
The joint work programme will support the sector by sharing clear, consistent and relevant information. Aims include encouraging decision-ready applications coming into the immigration system, improving processing times, reducing pressure on the system and attracting genuine students.
First-time international student visa application checklist
The joint work programme has developed a student visa application checklist for people applying for a student visa as an international student for the first time.
The checklist provides a step-by-step guide for students. It will help first-time applicants avoid missing out information and including the correct supporting evidence needed so INZ is able to make decisions more quickly.
Not only does it include general application information, it also has further information for eight countries that require specific forms of verifications.
The checklist was developed in conjunction with ENZ and peak bodies and this feedback has been incorporated into the final version.
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Investment in growing academic mobility with South America
ENZ invites proposals for new research
ENZ and Brazil’s São Paulo Research Foundation (Fundação de Amparo à Pesquisa do Estado de São Paulo – FAPESP) are jointly funding new research projects to encourage academic cooperation and mobility between our countries.
Each is contributing $100,000 to enable eight or more established academic researchers across all fields, to conduct research in the other’s country. The first year of the funding agreement will act as a pilot.
FAPESP is a public foundation with a mission to support research projects in higher education and research institutions, in all fields of knowledge.
As part of the agreement with FAPESP, successful applicants from New Zealand will develop their projects in cooperation with researchers in Brazil. The researchers will then travel to Brazil to undertake the research with their partners. Brazilian researchers will be funded to come across to New Zealand in turn.
ENZ General Manager International, Lisa Futschek, says the funding collaboration will create opportunities for New Zealand researchers that did not exist before.
“South America is a key market for Education New Zealand – particularly in relation to outbound academic mobility. This new funding collaboration showcases ENZ's commitment to creating new pathways for New Zealand institutions with South America."
This announcement builds on years of relationship-building, and an agreement with Universities New Zealand (UNZ) in November 2016 to enhance cooperation, enable academic mobility and encourage the exchange of knowledge between participating higher education institutions.
ENZ Senior Market Development Manager – Brazil, Ana Azevedo, says: “The professors and researchers that will be involved in these research projects will have the opportunity to play a vital part in driving this relationship forward. They will be ambassadors for their university and New Zealand.”
Applications for funding are open now and close on 27 January 2020.
Download the application guidelines
Universities explore deepening 'south-to-south' connection with delegation
This October, senior academics and researchers from all eight New Zealand universities took part in a 10-day visit to Colombia and Brazil. The delegates explored options to collaborate in new areas such as pharmaceutical sciences and build on previous historical collaboration in areas such as agri-business.
In Colombia, the delegation were part of the official New Zealand presence at Conference of the Americas on International Education (CAIE-CAEI).
“At CAIE-CAEI, members of the delegation spoke on a panel to highlight areas of ‘south to south’ academic collaboration between Latin American and New Zealand universities,” says ENZ Regional Director – Americas and Europe, Amy Rutherford.
In Brazil, the delegation met with the Oswaldo Cruz Foundation (“Fiocruz”), the most prominent health-focused science and technology institute in Latin America.
They also visited the University of Campinas (UNICAMP) and São Paulo State University (UNESP). At UNESP, the programme included meetings with Brazilian academics from universities across the country, including the Federal University of Minas Gerais (UFMG), the Federal University of Rio Grande do Sul (UFRGS), the Federal University of Parana (UFPR), the Federal University of Rio de Janeiro (UFRJ), and the University of São Paulo (USP).
In both Colombia and Brazil, the delegations participated in ‘Innovation and Education in New Zealand’ seminars for students, where they met with undergraduate and postgraduate students interested in studying in New Zealand. These seminars were co-hosted by members of the Universities New Zealand (UNZ) Latin America Elite Agent programme.
“I was pleased to see the high calibre of the New Zealand, Colombian and Brazilian academics and researchers who came together during the 10-day programme," Rutherford says. "The future of New Zealand-Colombia and New Zealand-Brazil academic and research collaboration looks bright!”
The delegation at the New Zealand booth at CAIE-CAEI in Bogotá, Colombia. L-R: Ellen Duval, Deputy Head of Mission and Consul, Embassy of New Zealand in Colombia; Jairo Gutierrez, Acting Head of School (Engineering, Computer and Mathematical Sciences), Auckland University of Technology; Amy Rutherford, Regional Director – Americas and Europe, ENZ; Richard Watt, Professor and Head of Department of Economics, College of Business and Law, University of Canterbury; Constanza Tolosa, Senior Lecturer, School of Curriculum and Pedagogy, Faculty of Education, University of Auckland; John Lowry, Senior Lecturer – School of People, Environment and Planning, Massey University; Margaret Anderson, Deputy Director, International, University of Waikato; Lucy Duncan, New Zealand Ambassador to Colombia; Javiera Visedo, Senior Market Development Manager – Colombia and Chile, ENZ; Joel Tyndall, Associate Professor, School of Pharmacy and Associate Dean International, Division of Health Sciences, University of Otago; Shane Ball, International Marketing Manager, University of Auckland and VP Latin America New Zealand Business Council; Benedikt Fischer, Hugh Green Foundation Chair in Addiction Research, and Professor, Schools of Population Health and Pharmacy, Faculty of Medical and Health Sciences, University of Auckland; Ana Azevedo, Senior Market Development Manager – Brazil, ENZ.
The delegation at the Innovation and Education in New Zealand seminar in São Paulo, Brazil. L-R: Benedikt Fischer, Hugh Green Foundation Chair in Addiction Research, and Professor, Schools of Population Health and Pharmacy, Faculty of Medical and Health Sciences, University of Auckland; James Carson, Senior Lecturer, Assistant Dean, School of Engineering, University of Waikato; John Lowry, Senior Lecturer – School of People, Environment and Planning, Massey University; Arun Elias, Associate Dean International and Accreditation, Victoria University of Wellington - Wellington School of Business and Government ; Javiera Visedo, ENZ Senior Market Development Manager – Colombia and Chile, ENZ; Ana Azevedo, Senior Market Development Manager – Brazil, ENZ; Chris Langley, New Zealand Ambassador to Brazil; Hugh Bigsby, Dean, Faculty of Agribusiness and Commerce, Lincoln University; Richard Watt, Professor and Head of Department of Economics, College of Business and Law, University of Canterbury; Joel Tyndall, Associate Professor, School of Pharmacy and Associate Dean International, Division of Health Sciences, University of Otago; Margaret Anderson, Deputy Director, International, University of Waikato; Amy Rutherford, Regional Director – Americas and Europe, ENZ; Vinicius Barreto, CEO, AC.
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New Zealand experience grows global indigenous network
A special bond forged through a Study Abroad programme, involving Vermont’s Champlain College and Auckland University of Technology (AUT), was marked by the gifting of a unique pare whakairo (carved doorway mantel) to the US College in September.
Called Te Hononga (The Convergence), the pare whakairo was created by kaiwhakairo (Māori carver) Pahi O’Carroll over four weeks in residence on the Champlain campus.
The pare is unlike any other. It is carved from a wood native to the area – black walnut – and evokes values, beliefs and traditions common to both Māori and the indigenous people of Vermont, the Abenaki.
The relationship between Champlain and AUT dates back five years, when New Zealand Honorary Consul and trustee of Champlain College, Dr George Burrill, first established a study abroad exchange programme between the two institutions. To date, over 100 students have participated.
One of the highlights of American students’ time at AUT is the Noho Marae programme.
“Every year students tell us how the Noho Marae programme has profoundly impacted them,” ENZ General Manager – International, Lisa Futschek, says. “It turns them into lifelong advocates for New Zealand, its education system and Māori culture.”
Run by AUT Senior Lecturer in Māori and Indigenous Development, Jason King, the mini-course includes basic Te Reo Māori, Māori mythology, waiata (songs) and cultural customs. It includes with a noho marae (weekend-long marae experience).
King describes the course as “the base of a tree, from which branches and leaves grow”.
“The course puts indigenous goggles on students,” he says. “It opens them up to areas of discussion with their own indigenous people.
“My ultimate aim is to connect us not only globally, but indigenously.”
Thanks to their connection to Māori via AUT and the Noho Marae programme, Champlain College made a formal connection to their own indigenous people, the Abenaki tribe. A representative from the Abenaki was present at the unveiling of Te Hononga.
Many US students choose to keep in touch after they return home through the student-led Whānau Councils. These were first established in 2010 after students from Europe were so moved by their AUT marae experience that they set up their own group to maintain their connection to New Zealand and each other. There are now three Whānau Councils across Europe and the US actively supported by AUT.
For the European council’s 10-year anniversary, members of group are planning to return to New Zealand – this time with their partners and children.
“We tell them during the Noho Marae, after studying in New Zealand you are whānau for life,” King says.
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Around the world in five
VIET NAM
Hanoi boosts educational cooperation with New Zealand
A memorandum of understanding (MoU) on cooperation between Education New Zealand and the Department of Education and Training of Hanoi was signed in the Vietnamese capital city on October 29.
NEW ZEALAND
Otago Polytechnic hosts leading Chinese educators
Otago Polytechnic is this week hosting senior leaders from 10 leading Chinese vocational education institutions, illustrating the range of innovative and inspirational ways teaching and learning is delivered.
AUSTRALIA
Australia is attracting more students from Latin America than ever before
Latin America is emerging as the fastest-growing region for international enrolments, but while Australian private training providers are leading the way, those in the sector say universities have more work to do.
CHINA
China unveils new push for excellence in undergraduate programmes
The Chinese government has outlined a plan to reform the quality of undergraduate teaching, courses, and evaluation procedures at its universities in order to improve the employment prospects of students coming into the labour force.
INDIA
More than 750,000 Indian students abroad in 2018
Over the past five years India has become not only the world’s second-largest source market – after China – but also one of the fastest-growing sources of outbound students.