27 November 2025 at 11:00 am
Connecting with education providers and agents in Germany
Education New Zealand Manapou ki te Ao (ENZ) has been strengthening relationships with key education providers and agent partners in Germany throughout November.
Earlier this month, ENZ took part in the ICEF Conference in Berlin. ENZ Associate Director of Engagement, Olga Elli, joined a panel discussion on the topic ‘Australia and New Zealand: The Year That Was and the Year Ahead’. This session brought together agents and providers from around the world to explore policy updates, challenges, and opportunities in international education.
Central to the discussion was New Zealand’s International Education Going for Growth Plan, with its ambitious goals and targets. Olga highlighted that the strategy is built around sustainable growth and grounded in public support as well as student success. She reinforced a message that resonated strongly with the audience: New Zealand is open, and students are welcome.
ENZ Associate Director of Engagement, Olga Elli, participating in a panel discussion at the ICEF Conference in Berlin.
Another key engagement in Germany was a roundtable with Hamburg-based education agents, held during a cultural night at MARKK Museum and hosted by New Zealand Ambassador to Germany, H.E. Craig Hawke.
The roundtable provided an excellent opportunity to exchange market insights, address challenges, and identify new opportunities. Agents shared positive feedback on New Zealand’s growing popularity among German students, citing safety, high-quality education, and the manaakitanga New Zealand offers as key drivers.
They also noted the success of scholarship campaigns in promoting New Zealand as a study destination. Single-sex schools were highlighted as particularly appealing to high-performing German student athletes, and agents expressed interest in exploring new schools in smaller coastal towns.
Olga said engagements like this reaffirm the importance New Zealand places on collaboration and open dialogue with international partners. “By sharing insights, addressing challenges, and celebrating cultural connections, we continue to strengthen New Zealand’s position as a trusted and welcoming study destination,” Olga said.
ENZ will continue working closely with education agents to ensure they have up-to-date information on New Zealand, awareness of emerging policy updates, and access to New Zealand Taught Me campaign materials – so students can experience the very best our country has to offer.
