Crowds flock to New Zealand education fairs in Viet Nam

This marked the highest turnout ever for New Zealand education in the country, up from 1,055 visitors last year. 

The events series included two agent seminars in Ho Chi Minh City that attracted 47 agents who met with over 50 New Zealand education providers.  

The seminars had ENZ provided a New Zealand market update, and directed agents to marketing materials for the latest ENZ campaign ‘New Zealand Taught Me’, to use in their promotions. 

Immigration New Zealand provided a separate online update, which was attended by 174 agents.  

Media interest in the promotional events has been strong, with 24 news articles published on the events to date that promote New Zealand’s education offering. 

A New Zealand school uniform fashion show at the student fairs gave prospective students a fun and visual way to imagine themselves studying in Aotearoa.

ENZ Market Manager for Viet Nam, Van Banh, said the energy at this year’s fairs was inspiring.  

“Seeing such strong turnout and engagement from students and agents reflects the growing interest in New Zealand’s world-class education,” she said.  

“We’re proud to support our education providers in building meaningful connections in Viet Nam,” Van added. 

Feedback from New Zealand providers who took part in the fairs was largely positive. Many noted the enthusiasm and interest shown by local agents, with one school representative commenting, “It was fantastic to hear how enthusiastic and positive agents were about New Zealand and our education sector — such encouraging feedback all around.”