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  • Japan promotes study abroad

    The programme also aims to substantially alleviate the financial burden on students studying abroad by combining public- and private-sector scholarship programmes.

    The number of Japanese students studying abroad has been on a downward trend, with a total of 58,060 in 2010 after peaking in 2004 at 82,945. The Japanese Education Ministry’s analysis has found that students are increasingly reluctant to study abroad for reasons such as overseas study experience not necessarily being an advantage when searching for a job; having to repeat the same year after returning to Japan; and the high cost.

    Based on these findings, the Ministry has come up with a vision of creating a "global human resource development community," in which the government, companies and universities join hands to promote studying abroad among students. The Ministry has already set aside 15.3 billion yen (NZ$195 million) for a study-abroad scholarship programme for 32,500 university students and 3,600 high school students - three times the figure for the current fiscal year. 

    Participating companies will be asked to select students and offer them seminars before and after they study abroad, in which company employees discuss topics like "why studying abroad is necessary" and "how to make use of your study-abroad experiences in society." The companies are then expected to implement internships and hold company information sessions to effectively link returnees to employment. The government will also encourage participating companies to share information on students with study-abroad experiences in an effort to give them advantages in receiving informal job offers.

    In a separate move, the Ministry has also decided that the teaching of English should start from the third grade at elementary school level, rather than the fifth grade under the current system.  It plans to introduce the new system by 2020, with the aim of better preparing students for an international environment in the future.  Third and fourth graders will study English once or twice a week, while fifth and sixth graders will do so three times a week.  While English is not currently designated an official subject, the Ministry of Education, Culture, Sports, Science and Technology will upgrade it to an official course for fifth and six graders.

    Source: Mainichi Newspaper 21 October 2013

  • Cultivating Intercultural Capability

    Intercultural capability was identified by the sector as a need to support growth in international education, and the University of Otago, with the support of Education New Zealand (ENZ) and Otago Polytechnic, invited experienced practitioner Taruni Falconer of Intercultural Dynamics Pty to develop and deliver a programme.

    The programme comprised two workshops – one for graduating international students looking to improve their understanding of New Zealand culture with a view to enhancing their social lives and job prospects in New Zealand; and the other was for teachers and staff involved in international education at the tertiary and school level in Dunedin.

    The workshops were well-received and considered to be of real value. Participants in the teachers’ workshop said they found the session “practical, down to earth and highly relevant” and appreciated how simply the ideas could be implemented. The workshop highlighted the importance of cultural self-awareness, with one participant commenting, “We focus so much on analysing and understanding the culture of our students, but often in isolation to the impact our own culture brings to the interaction.”

    Taruni explains her methodology – called Cultural Detective approach – in this way; “When it comes to cultural competence, there are some big gaps between knowing about, knowing how to, and actually developing and applying the skills to manage ourselves in real situations. One of the consistent comments I hear from clients is that, through the workshops and coaching, they develop ‘muscle memory’ to respond to real situations in their work and in life. So, it’s about translating knowledge into behaviour and acquiring the habits that make us good at it. We benefit and so do our organisations and the people we serve.”

    ENZ was pleased to co-fund this workshop as an initial pilot and is considering running further workshops of this nature as part of its professional development seminar programme.

    If you are interested in finding out more, please contact Adele Bryant at adele.bryant@enz.govt.nz or on 04 830 0810.

  • Merry Christmas from ENZ

    2013 had its usual mix of challenges and successes, but as an industry we’ve still got plenty of reasons to be optimistic. Trends such as the projected growth in international education worldwide, the rapidly increasing demand for international education among the growing middle class in Asia and the relatively untapped opportunities for New Zealand education programmes to be delivered offshore (not to mention the possibilities for significant growth in student recruitment) all bode well for a brighter future.

    The launch of the New Zealand Education Story and its associated customisable marketing assets allow us all to tell a shared story as one. This, combined with the new website studyinnewzealand.com, will boost our marketing efforts enormously, helping to drive more inquiries through to your institutions.

    I trust the products and services that Education New Zealand (ENZ) developed and delivered in 2013 to support your growth are useful and making a difference. There are more industry support products and services to come in 2014, and these will be delivered alongside the most important collaborative project we’ve initiated this year: the Strategic Roadmaps programme.

    The New Zealand International Education Conference held in November was one of the highlights for me this year. As well as enjoying the chance to meet and talk with many of you, I also got a real sense of the collaboration that’s going on in our industry.

    Thank you for your continued interest in hearing about the news and opportunities that we bring to you through our e-newsletter. We are committed to improving our communications in 2014, and this will include a review of International Education News, to ensure it continues to provide information and news that adds value to your work.

    But for now, have a great summer holiday break.

    Grant McPherson Chief Executive, Education New Zealand

  • Growth Fund applications open

    The IEGF aims to support innovative projects that go beyond ‘business as usual’ – for instance this funding can help accelerate your market expansion plans, develop offshore partnerships or build a new product or channel to market. 

    There has been some fine-tuning of criteria and the selection process, based on feedback from earlier rounds. ENZ Business Development Manager, Adele Bryant, says the new form is designed to guide applicants easily through the process, and in particular help you explain how a project will meet key selection criteria -- including level of innovation, expected commercial return, scalability, value for money and extent of collaboration both on and offshore. 

    Success so far

    Since the fund was piloted in April 2013, 41 projects and 31 institutions and education exporters have received ‘matched project funding’ of between $10,000 and $50,000.  

    Some good results have been achieved already from projects funded in that first April 2013 round.   Wellington-based company Software Education has launched five new courses in Singapore and signed six new partnerships with US organisations, while Kiwa Digital, of Auckland, has used its funding to close international contracts valued at $386,000.

    Victoria University of Wellington used IEGF funding to develop a niche marketing campaign for its high value, postgraduate law programme in Germany and Southeast Asia. The university says without IEGF funding it would have taken longer for the university to gain the market penetration it wanted in Singapore, Thailand and Germany.  The results are an 18% increase in offers of places over 2013 and new relationships with institutions that will help feed the student pipeline into the future.

    Online Education, a start-up company based in Hamilton has developed Code Avengers to teach computer programming.  The product can be used in classroom settings around the world as well as in the potentially huge US home school market.  While still in the development phase the company has used its IEGF funds to “accelerate the speed of many tasks from promotion to IP protection to product development”.  While revenue is small it is growing quickly with an 800% increase over the last year, of which some 80% comes from export sales. The company is now having the product translated into Spanish and Dutch and is in negotiation with overseas distributors as it moves quickly to capitalise on its improved international profile. 

  • Great ideas from schools

    The ENZ Schools’ Reference Group was set up last year as a way to collect school feedback and ideas about how the sector can best develop. 

    ENZ Business Development Manager Mary Camp says the latest meeting on 25 February generated a swag of suggestions for the professional development workshops held in the lead-up to the New Zealand International Education Conference (NZIEC). More are welcome…

    “This reference group is really benefitting our work to support the industry,” Mary says. 

    “Given there are so many schools, spread from one end of the country to the other, and with so much variety of character and programme, it can be hard for us to be sure we’re hearing what we need to hear from schools.”

    “It’s great now to have an official channel open for that conversation, as well as the other connections we have through regional clusters and the like. We’ve been able to design services and products to suit schools’ current needs, and schools’ feedback on other parts of Education New Zealand’s work has been hugely valuable.”

    Mary says the pre-conference workshops in 2013 (on business planning, social media and working with agents) were well attended and rated highly by participants. The aim is to keep relevance high for this year’s NZIEC –  held in Wellington on 21-22 August 2014. 

    Additions to this ‘working topic list’ from the Schools’ Reference Group meeting are welcome:

    • Collaboration – looking at different collaborative business models, eg regional, niche

    • Homestay systems/ processes, building your homestay community, sharing ideas

    • Alumni – using them effectively

    • Agent perspectives – what are they looking for? (panel)

    • Market analysis – including hard stats, competitor analysis, and recommended key markets for schools.

    To make a suggestion for workshop topics please contact one of ENZ’s Business Development Managers for the school sector, Richard.Kyle@enz.govt.nz or Mary.Camp@enz.govt.nz. 

  • Ministerial visits to Asia shine light on education

    In China, Prime Minister John Key’s trade and diplomacy mission included the delivery of a speech at China Agricultural University in Beijing, and an interview with Hurun Report focused on the high quality of New Zealand education. This monthly publication is a leading luxury magazine in China. 

    Also in Beijing, Food Safety Minister Nikki Kaye attended a Massey University graduation celebration at the New Zealand Embassy. The nine Chinese graduates had completed a unique World Bank-funded "One Health" programme, integrating veterinary and medical specialist topics in a single curriculum as a measure against pandemics. Four graduates completed a Master of Veterinary Medicine (Biosecurity) degree and five completed a Master of Public Health (Biosecurity), in a programme delivered over a year in New Zealand and China.

    International education was a focus of Tertiary Education, Skills and Employment Minister Steven Joyce’s visits to Indonesia and Viet Nam in March. In Indonesia Mr Joyce opened the New Zealand Education Fair in Jakarta, met key Indonesian ministers including the Vice-Minister of Education, and hosted a New Zealand gala dinner with guests from the food, beverage, tourism, education and energy sectors. 

    While in Jakarta, Mr Joyce also witnessed the signing of a Memorandum of Understanding between Auckland UniServices and the Indonesian Geothermal Association to develop specialised geothermal training courses held in New Zealand and Indonesia. This followed his delivery of the keynote speech at the Indonesia New Zealand Renewable Energy Forum. 

    In Viet Nam, Mr Joyce attended a seminar with education agents, and delivered a speech focused on transnational education partnerships at the University of Economics Ho Chi Minh City. 

    In the same month, Malaysia was hosting a New Zealand delegation led by Minister of Maori Affairs Dr Pita Sharples, as special guests for New Zealand Week 2014. This festival, Lima Mata Ikan, in particular celebrated the cultural linkages between New Zealand and Sarawak. The Borneo Post International Education Fair was held in Kuching during this week.

    The announcement of the signing of the MOU between Auckland UniServices and the Indonesian Geothermal Association in Jakarta can be seen on the Beehive website.

    The gala dinner speech in Jakarta given by Minister Steven Joyce is here.

  • Full house fairs

    The fairs in Santiago, Sao Paulo, Rio de Janeiro and Beijing, as well as New Zealand fairs in Surabaya and Jakarta in Indonesia, were all characterised by big crowds, with lots of keen interest shown by prospective students. 

    The prize in the round went to Beijing, where the New Zealand exhibition was awarded ‘best pavilion’ by the organisers of the China International Education Exhibition Tour (CIEET).  CIEET is acknowledged as China’s most influential international education fair ¬– the October 2013 tour attracted 443 education institutions from 32 countries, and over 40,000 visitors. Numbers were high again this year: on day one of the Beijing event, Education New Zealand staff handed out 1200 brochures. 

    We applied a bit of ‘Think New’ to our fair programme in Latin America this year. Innovations introduced in Chile included partnering with a reputable local education media/expo company to run a New Zealand only fair, which produced real improvements in the number and quality of student attendees. This bodes well for the coming fair in Bogota, Colombia. In Brazil we attended the FPP Edu-Expo commercial fairs in Sao Paulo and Rio de Janeiro and the New Zealand pavilion at both fairs was really popular.

    Another innovation was to host a live feed from two Brazilian bloggers currently studying in Dunedin (between them this pair have an online following of several million). The sessions with Caio Komatsu and Luana Mazotti at the New Zealand stand ¬in Sao Paulo attracted a lot of attention, with the second sitting extended from 30 minutes to an hour to accommodate all the questions from students at the booth.  

    In Indonesia, the New Zealand Education Fair in Jakarta was opened by the Minister of Tertiary Education, Skills and Employment Steven Joyce. The official launch, accompanied by a cultural performance by Te Puia, was well attended by over 20 media organisations, including national and cable television.

    A new aspect of the Jakarta fair was an alumnus presentation, by a graduate of Takapuna Grammar School and Auckland University. Vikra Ijas held a large audience in thrall with a humorous presentation on ‘The seven hardest things about living in New Zealand for Indonesian students’. With a closing endorsement “Life is about choices, I made the right one” it was a high value addition to the fair programme, the organisers believe.  

    Student numbers were high in Jakarta and in the fair in Surabaya the day before, with lots of the attending institutions commenting on the increased numbers of high quality prospective students, and greater awareness of New Zealand as a preferred study destination. 

    Next up: 

    March closes with events in Kuching, Malaysia (where New Zealand Week festivities are keeping Kiwis in the spotlight in lots of ways), and Shanghai and Guangzhou, China. In April, the fair round kicks off in India and in the Gulf states.

    Hyderabad fair advisory

    If you’re interested in The Hindu Education Plus fair in Hyderabad on 27 April, please get in touch with the organisers directly. Due to space restrictions we will run only a standalone ENZ booth. If you want to participate please contact event organisers directly: www.thehindu.com/features/education/article5339215.ece.
     

  • Ministerial visits to Asia shine light on education

    In China, Prime Minister John Key’s trade and diplomacy mission included the delivery of a speech at China Agricultural University in Beijing, and an interview with Hurun Report focused on the high quality of New Zealand education. This monthly publication is a leading luxury magazine in China. 

    Also in Beijing, Food Safety Minister Nikki Kaye attended a Massey University graduation celebration at the New Zealand Embassy. The nine Chinese graduates had completed a unique World Bank-funded "One Health" programme, integrating veterinary and medical specialist topics in a single curriculum as a measure against pandemics. Four graduates completed a Master of Veterinary Medicine (Biosecurity) degree and five completed a Master of Public Health (Biosecurity), in a programme delivered over a year in New Zealand and China.

    International education was a focus of Tertiary Education, Skills and Employment Minister Steven Joyce’s visits to Indonesia and Viet Nam in March. In Indonesia Mr Joyce opened the New Zealand Education Fair in Jakarta, met key Indonesian ministers including the Vice-Minister of Education, and hosted a New Zealand gala dinner with guests from the food, beverage, tourism, education and energy sectors. 

    While in Jakarta, Mr Joyce also witnessed the signing of a Memorandum of Understanding between Auckland UniServices and the Indonesian Geothermal Association to develop specialised geothermal training courses held in New Zealand and Indonesia. This followed his delivery of the keynote speech at the Indonesia New Zealand Renewable Energy Forum. 

    In Viet Nam, Mr Joyce attended a seminar with education agents, and delivered a speech focused on transnational education partnerships at the University of Economics Ho Chi Minh City. 

    In the same month, Malaysia was hosting a New Zealand delegation led by Minister of Maori Affairs Dr Pita Sharples, as special guests for New Zealand Week 2014. This festival, Lima Mata Ikan, in particular celebrated the cultural linkages between New Zealand and Sarawak. The Borneo Post International Education Fair was held in Kuching during this week.

    The announcement of the signing of the MOU between Auckland UniServices and the Indonesian Geothermal Association in Jakarta can be seen on the Beehive website.

    The gala dinner speech in Jakarta given by Minister Steven Joyce is here.

  • Think New in translation

    The Brand Lab online marketing toolkit run by Education New Zealand (ENZ) for industry users now includes over 200 individual pieces of marketing material in these languages: Chinese, Thai, German, Spanish, Portuguese, Japanese, Korean and Vietnamese. 

    That means there are translated versions of 11 posters, 3 brochures, various advertisement templates and the ‘New Zealand education story’ videos (subtitled).

    ENZ International Marketing Director Rachel Winkel says the translations truly internationalise the Think New brand, introduced in 2013. 

    “The brand and its supporting materials were designed to better promote New Zealand education internationally. The idea behind developing these resources is to build awareness of New Zealand education internationally – who we are and what we offer as a country – which paves the way for you to introduce your school, university, business or institution and its distinctive strengths in more detail.”

    Rachel Winkel says the translation project was “quite a big” undertaking that is expected to markedly strengthen the value of the free marketing toolkit to industry users. 

    “The Brand Lab is already proving really useful to education organisations. We have over 1,100 registered users now, and that is steadily rising every month, along with the number of downloads of materials from the site.

    “It is great to see lots of the ‘Think New’ material in use at fairs and in other recent marketing initiatives by industry – it means we are building a shared foundation of awareness of New Zealand as a ‘go to’ education destination.”  

    Having translated material available was the obvious next step for The Brand Lab, she says. 

    “It’s all about making it easy for education institutions and agents to reach out to audiences in their own languages.”

    Phase two of the translation project is underway, involving the creation of digital assets for different markets, in the form of web banners in a range of popular sizes.

    The Brand Lab use is free for organisations involved in New Zealand international education. 

    You can access the translated marketing collateral, as well as the existing English versions and hundreds of photos, on The Brand Lab.

  • Research funding available for China edu-tourism research

    The China Market Information Programme is administered by the Ministry of Business Innovation & Employment (MBIE). It offers dollar-for-dollar support for businesses keen to research improved offerings in this area. 

    The aim is to assist tourism and related businesses to better target and develop products and services for our second largest and fastest-growing visitor market. 

    To be eligible, the research needs to be new, seek to understand the China visitor market better, have a product and/or service development focus, and target one or more of the higher value segments of the market. These segments include the tourism overlap with education services. 

    The programme opened in October 2013, and has allocated funding of $1.6 million over two years. It invites applications from a wide range of co-investors, who can be individual businesses or research syndicates (based on region, itinerary, supply chain or a ‘special interest’). 

    For more information about the China Market Information Programme, see the MBIE website. 

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