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  • Around the world in five

    chinaeducationpressagencyvisit2

    (L-R): ENZ General Manager – International Lisa Futschek, China Education Press Agency Vice President Zhenhai Lei, ENZ Chief Executive Grant McPherson, China Education Press Agency Education Counsellor Zhixue Dong. 

    NEW ZEALAND

    China Education Press Agency visit Education New Zealand

    A delegation of journalists from the China Education Press Agency visited ENZ’s Wellington office recently to learn more about our role in New Zealand’s international education sector. The meeting also covered New Zealand’s high-quality education offering, student wellbeing, pastoral care, ENZ’s NauMai NZ information portal for international students, and the potential of the vocational education reforms in New Zealand to attract vocational students from China to New Zealand.

    GLOBAL

    Platform links students with creative schools

    A new tech-enabled agency platform has been launched globally, allowing students to connect with creative arts and digital media institutions across destinations including Australia, Canada, the UK, the US and New Zealand.

    Read more

    CHINA

    China unveils new push for excellence in undergraduate programmes

    The Chinese government has outlined a plan to reform the quality of undergraduate teaching, courses and evaluation procedures at its universities in order to improve the employment prospects of students coming into the labour force.

    Read more

    AUSTRALIA

    Short-term study abroad boosts prospects

    More than four out of five Australian graduates participating in a survey believe short-term study abroad has had a “positive” or “extremely positive” impact on their career, according to a new report by the International Education Association of Australia.

    Read more

    GLOBAL

    Where exactly are we with AI in higher education?

    If 2019 could be defined by one term, it would be artificial intelligence. By 2030, AI is projected to contribute around US$15.7 trillion to the global economy, equal to the total output of China and India combined according to a recent PWC report.

    Read more

  • PIF Recipient: Financial education platform for secondary schools

    Founded in 2015, Banqer set out to tackle the global challenge of financial illiteracy. The team knew that school students were missing out on practical and engaging financial education, partly from a lack of curriculum-aligned resources, and partly from time-poor schools and teachers struggling to deliver financial education on top of everything else.

    Research shows that 75% of us believe schools aren’t doing enough to combat financial illiteracy, and with financial education widely seen as a ‘circuit breaker’ for intergenerational inequality, something needed to change. That’s where Banqer’s award-winning platform came in. Through an online simulation, Banqer introduces students – from primary school through to secondary – to financial concepts like budgeting, savings, careers, insurance, renting, home ownership and investment. 

    "We've seen firsthand the engagement and impact that Banqer creates in New Zealand secondary school classes, and are excited to take this to the world with the support of Education New Zealand,' said Kendall Flutey, Co-Founder and CEO of Banqer 

     

    Banqer High at Cashmere High School

    A step-change from textbooks or written resources of the past, Banqer helps students learn by doing. Learners explore their own simulative economy where they create fictitious bank accounts, earn income, pay expenses, invest, insure, budget and more. 

    Banqer is one of the recipients of the International Education Product Innovation Fund – an initiative funded by the New Zealand Government’s Covid Response and Recovery Fund and managed by ENZ, New Zealand’s dedicated agency for international education. 

    With Banqer’s platform already widely used by schools across New Zealand, the company is looking to scale up its impact and innovation to create financial empowerment for more learners around the world. 

    Support from the Product Innovation Fund will help the company scale Banqer High (its platform for secondary school learners) across Australia and validate new markets, including in North America. The funding will also help develop Banqer Beyond, a new product which aims to bring Banqer’s financial education to a broader audience beyond schools, which could include workplaces, community settings, or direct to consumers. 

    Banqer was a natural fit for the Product Innovation Fund, which is supporting seven pilot projects that deliver new, meaningful and unique learning experiences from New Zealand to the world. These pilots reimagine what a New Zealand education experience can look like and mean for global learners.  

    From New Zealand to the world, Banqer’s technology is setting learners on track for better financial futures. And thanks to the partnership between Banqer and ENZ, the stage is set for this New Zealand-built product to have an even greater impact around the world, delivering financial education and empowerment to learners wherever they are. 

     

    More information: 

    Learn more about Banqer. 

  • Meet the team: Marie Clark, Director Insights

    Tell us about your role, the team you lead, and what your team does at ENZ for the international education sector. 

    I’m Marie, Director Insights for Education New Zealand Manapou ki te Ao. I lead the research and market analysis to provide insights that underpin ENZ’s work. This includes student experience, brand health, economic value, and New Zealander’s perceptions of international education.  

    We are a small team of five analysts and researchers but pack a lot of punch if I do say so myself. We are lucky enough to work with a range of teams across ENZ as well as the wider sector. Our findings are shared with our stakeholders and our education partners so that they can use this to make informed decisions about the future delivery of their international education products and services.  Much of our work is on an annual basis, meaning that each year we are looking for any small changes that might turn into long-term term trends. For example: 

    • in the international student experience survey, we want to look more at the people and connections and mental health.  If we spot changes, providers may like to adjust their support for students. 

    • through our perceptions work we want to understand, as international students return to New Zealand, if the way New Zealanders perceive the challenges and benefits of international students is changing. If we spot changes, we will work with providers to bring those benefit stories to the forefront.  

    Where were you working before joining the ENZ team?  

    I am a returning New Zealander, having spent the last 15 years in the United Kingdom, working in a range of insights, marketing, and communications roles in higher education. My most recent UK role was at Independent Higher Education, the representative and lobbying body for independent higher education, professional training and international pathway providers. Previously I worked for a policy communications consultancy, Hobsons, now QS Enrolment Solutions, and The PIE. 

    Tell us what the team has been working on since you joined and how the sector can access this?  

    I joined ENZ in October 2022 and since then have led the delivery of several key pieces of research and reports. Some recent highlights for me are releasing our insights on the 2013 – 2023 (part year) International Student Enrolment data, 2023 International Student Experience Survey and the 2023 New Zealanders Perceptions of International Students 2023.   

    We share all of our research, data and insights on ENZ's Intellilab and I would encourage anyone to sign up, if you haven't already. We also post links to past webinars that we have held in which we share our latest research and insights.  

    For those that are interested in being able to take a closer look at the data, we do share some data that has been officially released to Tableau Public.   

    What can the sector expect to see from the Insights team in the next 12 months? 

    Our team will be very busy over these next 12 months as we undertake a range of surveys and then following the fieldwork will be diving into the data and compiling insights reports, presentations and hosting webinars for the sector to take them through this.  To name just a few taking place over the next two quarters, we will be working on the: International Student Experience Survey 2024, Brand Health 2024, a sector survey, agent survey, and the New Zealanders perception of International Education 2024 survey. Phew! 

    So, watch this space here on E-News, via our Sector Engagement Team, or Intellilab where we will share our insights with the sector. If anyone in the sector has a query about past or future research opportunities or wants to organise an insights session with your organisation or stakeholders, then feel free to reach out to me and my team – insights@enz.govt.nz.   

    Tell us what you like to do when you’re out of the office and not nose-deep in international education data...

    I am still enjoying settling back into New Zealand.  It’s a period of both discovery and rediscovery.  Weekends are spent catching up with old friends and spending plenty of time with family, adjusting my two young children to the kiwi lifestyle.  I am a convert to cycling for transport and can be seen zooming all over Wellington, and sometimes further afield, on my electric cargo bike. 

  • Government announces International Education Going for Growth Plan

    Created to inspire and connect, this dynamic video showcases the full experience of studying and living in Aotearoa New Zealand as an international student.

    The Plan outlines an objective to double the international education sector’s economic contribution by 2034. This target has been set at $7.2 billion. 

    In the short term, the Plan will have Education New Zealand (ENZ) focus its promotional efforts on markets with the highest potential for growth while continuing to maintain New Zealand’s strong presence and reputation for high-quality education in other markets. 

    ENZ Chief Executive Amanda Malu says New Zealand reaps a broad range of economic, social and cultural benefits from having international students in our classrooms and communities.

    “A New Zealand education experience transforms lives, creating lifelong connections between students and Aotearoa. International education fuels innovation, boosts our economy, creates business opportunities, and delivers essential cross-cultural skills for a more connected world. The International Education Going for Growth Plan brings to life a vision to grow New Zealand as the destination of choice for international students,” Ms Malu said.

    The plan to grow the international student sector has three objectives:

    1. raise awareness of New Zealand as a study destination from 40% in 2024, to 42% in 2027 and 44% by 2034.

    2. grow student enrolments from 83,400 in 2024 to 105,000 in 2027 and 119,000 by 2034.

    3. increase the proportion of prospective students rating NZ among their top three choices of study destination from 18% in 2024 to 20% in 2027 and 22% in 2034.

    In November 2025, in-study work rights will increase from 20 to 25 hours per week for eligible student visa holders and in-study work rights will be extended to all tertiary students in approved exchange or Study Abroad programmes, including programmes one-semester long.

    The Ministry of Business, Innovation and Employment (MBIE) will progress work on medium-term immigration actions under the Plan - design of a new short duration visa for some sub-degree qualifications not eligible for post-study work rights and ways to make it easier for students to apply for multi-year visas. MBIE will seek input and views from key stakeholders to inform the development of this work.

    You can view the International Education Going for Growth Plan document here.

  • Update from Immigration New Zealand

    Student Visa Update: Apply early with our new online forms

    Planning to study in New Zealand in 2026?

    Immigration New Zealand’s peak visa processing period runs from October to March, so it’s important to apply early to avoid delays - ideally at least three months before you travel.

    On 18 August, applications for the following student visa types transitioned to Immigration New Zealand’s enhanced Immigration Online system:

    • English Language
    • Exchange Student
    • Fee Paying Student
    • Pathway Student
    • NZ Government Scholarship Student
    • Foreign Government Supported Student

    Applications submitted on the old form on or before 17 August will still be processed. Applicants can continue to upload documents and respond to requests until a decision is made. Draft applications on the old system must be submitted on or before 17 September, after that all applications must be submitted through enhanced Immigration Online. Paper applications will no longer be accepted from 18 September.

    We’ve redesigned the application process to make applying faster, easier, and more transparent. Applicants will get real-time updates, email notifications, and clearer guidance throughout the process. The form itself is dynamic, only showing sections and asking questions relevant to their situation. It also includes guidance and prompts to support you through the process.

    For help with the online form, visit our Applying Online help page, or contact Immigration New Zealand.

  • Ask New Anything

    Campaign page: https://www.studyinnewzealand.govt.nz/asknewanything

    nagisa japan school 5

    NZ’s second big global digital campaign of 2019 launched on 7 October with our students at the heart of it.

    The campaign will be promoted digitally in our key markets for 8 weeks. Campaign-related content and messaging will remain relevant and live on our channels for the foreseeable future.

    The campaign will be the first time the refreshed Think New brand has been widely used in digital channels.

     

    Campaign Strategy

    The main objective of the campaign is to challenge perceptions of New Zealand by increasing awareness of the country as a high-quality study destination. The campaign aims to achieve this by inviting our target audiences in 14 international markets to question what they know about New Zealand.

    Key markets that will be reached by the campaign are:

    • Brazil
    • Colombia
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Korea
    • Philippines
    • Thailand
    • UK
    • USA
    • Vietnam
    • Indonesia

    The campaign aims to increase New Zealand’s standing as the preferred study destination amongst our target audiences in these key markets.

    For more information about ENZ’s target markets and the general digital campaign strategy, and New Zealand education providers can access the 2019 ENZ Digital Marketing Calendar on IntelliLab. 

    The creative concept and technical execution of this campaign will push ENZ into new territory for its marketing campaigns and award-winning digital strategy. 

    Utilising 100 short videos, a variety of digital media placements, Tohu the chatbot, a range of social media channels including a peer-to-peer Facebook group and Instagram Live sessions hosted by our Kiwi Ambassadors, the campaign embodies the authenticity and bold NEW thinking of the Think New brand. 

    A bespoke campaign strategy has been developed for China, making use of the same campaign creative concept and content, but delivered through the channels we know our audiences in China use and interact with the most. 

    ENZ invites and encourages our New Zealand education sector partners and education agents to participate in the campaign by sharing content and aligning your own messaging with those of the campaign and the Think New brand. 

    The campaign tool kit below provides more information around how your organisation can leverage the campaign. 

    Creative concept

    Brand research tells us there is generally low awareness of New Zealand internationally, and where there is awareness it’s often based on incorrect perceptions of quality.

    The creative concept of the Ask New Anything campaign seeks to address this by answering prospective students’ burning questions authentically and honestly, using unscripted video responses from current international students.

    We started by researching the most used Google search terms relevant to studying in New Zealand, as well as the most asked questions on our Study in New Zealand chatbot Tohu. We combined this hard data with anecdotal questions from prospective and current students around what they want to know/what they wish they had known, and key brand messages we hoped to get across to our audiences.

    From this we narrowed down to a list of 100 questions and filmed videos with international and New Zealand students, alumni, a teacher, a parent, and a New Zealand employer providing the answers. These videos form the basis of the campaign.

    We also know that word of mouth is a key influence on student decision making. The Ask New Anything campaign not only offers pre-recorded Q&As with current students, but also gives prospective students the opportunity to talk directly to current students through a new Facebook group and scheduled Instagram Live events.

    All of this results in a much more interactive campaign than anything ENZ has previously done. We’re not broadcasting a message to students; we’re asking them to start a conversation, putting prospective students themselves at the centre of the campaign.

    Technical execution

     A typical digital media campaign uses creative digital ad placements on social media, relevant websites and search engines to drive traffic through to a campaign landing page on a website.

    Ask New Anything goes well beyond this, using new technology and a broad range of social media tools to be a true omni-channel campaign. The resulting immersive and pleasantly unexpected experience will help the Think New brand stand out.

    The marketing activity and technology being used in this campaign includes:

    • Tohu the chatbot – Tohu was launched on the Study in New Zealand website in 2018, on Facebook Messenger in early 2019, and on the NauMai NZ website in July 2019. Tohu is the centrepiece of the Ask New Anything campaign as it represents the technology through which prospective students can really ask any question they want. From the launch of the Ask New Anything campaign, Tohu will be able to respond to 100 of the most frequently asked questions with one of the short videos created for the campaign
    • Facebook group - Should a question be asked that Tohu cannot answer, prospective students will be invited to join a Facebook group where they can ask real students their questions in real time. The Facebook group will be managed and moderated by our Kiwi Ambassadors.
    • Instagram Live – Throughout the campaign, a select group of Kiwi Ambassadors will host a series of Instagram Live events. These events will be designed and scheduled to suit the key international regions we are targeting in the campaign.
    • Campaign landing page – There will be a campaign landing page on the Study in New Zealand website. Tohu the chatbot will be the main focus of this page.
    • Social media – Beyond the Facebook group, Instagram Live sessions and use of Tohu on Facebook Messenger, all of ENZ’s student-facing social media channels will be driving the campaign messages. Campaign content will be shared on Facebook, and YouTube and Instagram will feature strongly for both organic and paid media content.
    • Database marketing – The database marketing strategy for the campaign ensures we are reaching all our currently engaged audiences, and nurturing new leads throughout their decision-making journey. Personalised email campaigns will be sent to members of the Study in New Zealand, My StudyNZ and NauMai NZ communities, and to anyone who signs up throughout the campaign period.

    The campaign in China

    Because our audiences in China use different digital platforms to our other markets, the Ask New Anything campaign will follow a different strategy in China. 

    Separate research has been undertaken to identify the most-asked questions for prospective international students in China. Based on this, the most relevant videos will be translated into Chinese and integrated into a campaign rollout on our China platforms:

    Paid media:

    • WeChat
    • Zhihu (Zhihu is China’s version of Quora. In classical Chinese, "Zhīhū" means "Know?". Chinese-language internet users nowadays increasingly resort to Zhihu for expert knowledge and insights into various topics.

    Owned media:

    Tohu the chatbot does not exist on our Chinese platforms, so the China Ask New Anything campaign makes use of the question/answer format in a different way, posing questions to our audience and then supplying key information based on their response.

    On the Zhihu platform we will post questions for both Kiwi Ambassadors and users to answer. Key Opinion Leaders (KOLs) will also be recruited to support the campaign and both ask and answer questions about studying in New Zealand.

    Messaging and Brand

    The campaign concept and the technical execution of the campaign both contribute to the overall brand message of ‘I am New’. It showcases our innovative new thinking and captures New Zealand’s values of societal openness, transparency and manaakitanga.

    Through this campaign, we want to show that New Zealand is an inclusive, collaborative and progressive environment where students are challenged and supported to reach their full potential.

    Our new Think New brand strategy and creative approach position our international education brand for success and redefine what a quality education looks like and means.

    Sector representation and localisation

    The 100 question and answer videos have been carefully planned to ensure a good global representation of our markets. Care has been taken to match the talent to questions based region. So where a question is most important to a certain region, the talent has been matched to that region to ensure the most relevant response.

    The videos feature 18 different individuals representing a spread of sectors and markets. We have included students from all the key markets we are targeting in the campaign. A teacher, employer, Kiwi student and parent are also included.

    In the Facebook group and Instagram Live sessions, prospective students will be able to converse with Kiwi Ambassadors in local language – either directly or with the help of Facebook’s automatic translation technology.

    Toolkit

    Throughout the campaign duration New Zealand education will have an increased digital presence in the 13 target markets listed above.

    New Zealand education providers and education agents are encouraged to leverage this campaign activity for your own marketing strategies.

    Here is a toolkit of resources and suggested actions to help you get started:

    • Ensure your institution profile on the Study in New Zealand website is up to date. Follow these step-by-step instructions to find out how. Please note you will be required a login to access this link.
    • Register for the ENZ Brand Lab. There are over 1,000 images, videos and more available on the Brand Lab for you to download and use in your marketing.
    • Read this article about how to leverage ENZ digital campaigns. You will need to be registered and signed in to the Brand Lab to access it. 
    • Share the Q&A videos from the campaign on your social media channels. ENZ will be creating a spreadsheet with all the YouTube links to make this easy for you navigate and choose the most relevant videos for your audiences. Watch this space or sign up to the Brand Lab to get a notification when this becomes available.
    • Download ENZ’s 2019 Digital Marketing Calendar from IntelliLab. The calendar explains our key dates and strategies for each of our target markets. You will need to be registered and signed in to IntelliLab to access this.
    • If you are an education agent, join ENZ’s AgentLab. This new platform was launched this year. Gain access to online training courses, news, webinars and ENZ updates.

     

  • That’s a wrap: Highlights from New Zealand Partners Workshop Week

    The week helped bring together education industry mainstays and influencers from New Zealand and Asia. Together they deliberated on partnership models and discussed ways to prepare and strengthen joint relationships that will navigate the future of the education sector.

    ENZ’s new initiative with FutureLearn was also launched to international education stakeholders this week as an example of how New Zealand is diversifying its education offering for those who can’t travel here. This initiative provides online courses from a range of New Zealand education providers on a shared platform to more than 15 million learners worldwide.

    Want to revisit some of the week’s highlights? See a selection of sessions below (available to view until 16 July):

    Held between 14-18 June, NZPWW was ENZ’s first ever large-scale virtual event targeting Asian government stakeholders, education institutes, agents and media. The week contained 23 hours of content including 234 sessions, more than 40 of which were streamed live.

    Minister of Education Hon. Chris Hipkins inaugurated the NZPWW with encouraging words, followed by a musical performance by Aotearoa icon Stan Walker.

    “It’s clear to me that relationships formed through education over the years have kept New Zealand connected with you, with the world when travel has been limited,” Minister Hipkins said.

    “We want to continue to strengthen these partnerships, and to form new ones.”

    The Heads of Mission from India, Vietnam, Malaysia, the Philippines, South Korea and Japan also appeared in a live Q&A session with ENZ CE Grant McPherson.

    If you want to learn more about New Zealand Partners Workshop Week, please contact your Business Development Manager.

    Attention all NZPWW Exhibitors:

    You still have access to the portal. Attendees will still be browsing your booth and have access to your brochures and content until 16 July.

    Thank you to the representatives who have completed the post-event survey.

  • Sharing our stories about international education

    As we prepare for more international students to return to New Zealand, we want to ensure these important guests feel welcome and appreciated by Kiwis. Each time students arrive on our shores, we have a moment to spotlight why international education is great for our communities and the country.  

    We’ve recently added some new case studies to our Skills Lab website - read more about a successful storytelling example from Hawke’s Bay here.  

    Many great stories come from the compelling research projects being led by international students in New Zealand. These stories align with our story framework by highlighting how international education helps to shape global citizens and solve the world’s problems.  

    For example, Dr Htin Lin Aung, a researcher at the University of Otago, is conducting ground-breaking research on tuberculosis (TB), the world’s second-leading infectious killer after COVID-19. Read more about this case study of a newsworthy story about a scientific breakthrough here. 

    Stories of international education in your organisation, school or region do not have to be serious or complicated. Often, the most intriguing news stories are of everyday people doing good in their communities. 

    We refer to these as “soft-news” stories, as they are underpinned by a human-interest angle. You can successfully land these stories if you make sure to include the key elements that make up a news story. You can read about how Learning Hawke’s Bay landed a positive story about international education here.  

    Stories can often have a strong local flavour, which is appealing for local media channels.  

    This case study will explain how Tauranga’s economic development agency Priority One planned three news stories within the space of a month, a strong example of how a series of stories can quickly build momentum and newsworthiness at a local level. You can read more about this case study here. 

    If you haven’t used Skills Lab or Brand Lab before, you can sign in through MaiENZ here. 

    Download Communicating the benefits of international education – a toolkit from Brand Lab.

    Latest case studies on Skills Lab:

  • And the winners are…

    After three weeks 3,327 students had invited their friends from overseas to enter the competition. Entries flooded in from over 100 countries with the top entries coming from China, USA, India, Philippines, Brazil, Malaysia and Indonesia.

    Then came the very difficult task of compiling a short list of ten pairs, and then narrowing that down further to five finalist pairs: Philippe and Rafael from Brazil, studying oceanography at University of Otago; Cherry and Daisy from China studying journalism and film at Victoria University of Wellington, Aprillia and Mira from Indonesia studying at business and law at the University of Auckland, Morgan and Alyssa from USA, studying marine and earth sciences at University of Canterbury and finally Lina and Thao from Viet Nam studying Resource and Hazard Management at Canterbury also.

    The voting was intense with our USA, Brazilian and Chinese pairs exchanging first, second and third place throughout the process and over 6,000 votes being counted in total.

    In the final days of voting, Cherry and Daisy launched ahead, sealing the number one spot.

    An Education New Zealand film crew surprised Cherry at Victoria University of Wellington giving the good news, and she immediately skyped Daisy in China to share it. You can watch the video here It’s priceless.

    winner

    What happens next?

    Daisy is preparing to travel to New Zealand to join Cherry in mid-July. At ENZ, we’re planning the study adventure of a lifetime – showing the very best that New Zealand has to offer Cherry and Daisy in their nominated subject areas of interest (creative arts, journalism, film and education).

    We’re also putting together a fantastic tourism schedule, starting with a few days in Wellington and a winter escape to Queenstown, thanks to our supporters at Air New Zealand. Our global social media audience will also help plan the trip – voting for what Daisy and Cherry will do in New Zealand, in exchange for prizes. During their ten day visit and we’ll follow Daisy and Cherry’s adventures – recording video diaries, capturing photos and uploading blog stories along the way.

    While our winners are from China, they are excited to be the eyes and ears for prospective students all over the world and we know that they’ll do a fantastic job raising awareness of the New Zealand study experience. Watch this space! Facebook, Twitter & Weibo.

  • Students flocking to Study in New Zealand website

    SiNZ is now the top-ranking site in Google results for people in the UK, US, India, Thailand and Viet Nam when they search ‘studying in New Zealand’. It also ranks highly for ‘cost of living New Zealand’ and ‘universities in New Zealand’.

    From December 2016 to January 2017, organic (unpaid) traffic to SiNZ increased by 24%, which means that the site is easier to find online. The SiNZ pages driving the most organic traffic include Scholarships, Study options and Work while you study.

    Lucia Alarcon, ENZ’s International Digital Project Manager, said SEO (search engine optimisation) is a long-term strategy that helps make the site increasingly easy to find online.

    "Having a SEO strategy helps to drive the right traffic to studyinnewzealand.govt.nz, growing value and conversion opportunities,” said Lucia.

    As a result of this work, the bounce rate (the percentage of visitors who leave the site after seeing only one page) dropped from 15% to 13% between December 2016 and January this year.

    Organic visits from mobile phones have increased 61% since July last year, corresponding with an impressive 70% increase in referral conversions from mobile phones. The site has also had a 44% increase in organic visits from tablet devices since last July.

    These results demonstrate the importance of the site in raising awareness of the benefits of studying in New Zealand and in increasing referrals to institutions.

    Other work contributing to these results includes better use of insights to create more engaging content, and tighter integration of social media channels with SEO, which ensures a more secure website that meets Google’s mobile-friendly criteria.

What's in it for me?