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  • Around the world in five

    Global

    Universities urged to focus on “factors they can control” as policy settings depress international student enrolments in the Big Four

    Findings from the latest Global Enrolment Benchmark Survey reinforce the profound impact of current policy settings in Australia, Canada, the UK, and US on international enrolments. Universities in those countries reported significant declines in new enrolments at both undergraduate and postgraduate levels. 

    France

    Number of students in higher education more than doubled in 20 years, but inequalities remain

    UNESCO’s first Higher Education Global Trends Report shows that the number of students enrolled in higher education worldwide has more than doubled over the past two decades, reaching 269 million in 2024. International mobility has tripled over the same period, with nearly 7.3 million students studying abroad, half of them hosted in European and North American countries.

    United Kingdom

    Climate-ready countries attracting more international students, major study finds

    Countries that are better prepared for climate change are becoming more attractive to international students while more vulnerable nations are losing their appeal, according to a major new global study involving researchers from The University of Manchester.

    South Korea

    South Korea in post-study visa push amid shift towards quality

    After surpassing its ‘Study Korea 300K’ target ahead of schedule, South Korea says it now wants to shift focus towards ‘strategic quality management’, post-graduation opportunities and long-term talent retention.

    Germany

    India’s smaller cities fuel Germany’s popularity as students rethink study abroad

    According to a recent TerraTern survey of more than 2,800 students and early-career professionals across smaller Indian cities, Germany emerged as the most preferred destination, with 75 percent selecting it as their top choice, followed by the US (68 percent), UK (62 percent), Australia (55 percent) and Canada (50 percent). 

  • Around the world in five

    AUSTRALIA

    Australia to consider July entry for international students

    International students may be the first cohort of international travellers that will be exempt from Australia’s current travel ban according to the latest three-step process for exiting lockdown that PM Scott Morrison has outlined.

    Read more

    GLOBAL

    Early lessons from moving ELT online: start with what makes your school special

    Students – and agents as well – are now faced with a wide range of new online language programmes, and are still measuring the quality of instruction and student experience on offer.

    Read more

    CANADA

    Canada: new flexible post-grad work rules

    Canada’s government has announced “flexible” post-graduation work permit rules for international students studying at a distance, while individual institutions have introduced millions of dollars in support funds to help students struggling financially as a response to Covid-19.

    Read more

    JAPAN

    COVID-19 hits student finances, amid calls for wider reforms

    Many students in Japan have been forced to give up university studies for financial reasons, after the country’s coronavirus emergency and lockdown resulted in the loss of part-time jobs and problems with family income.

    Read more

    CHINA

    China's top universities cancel entrance exams for overseas students

    Universities in China have begun canceling entrance examinations for overseas students, citing coronavirus concerns, as the central city of Wuhan reported a new cluster of cases for the first time since its lockdown was lifted.

    Read more

  • Around the world in five

    Asia 

    Australian TNE looks to India as countries recognise qualifications 

    Australia and India have signed a qualifications recognition agreement, which comes after Deakin University's announcement of plans to open a campus in India. The recognition agreement is expected to support transnational education and allow students with Indian qualifications to pursue further education in Australia and vice versa.

     

    North America 

    US educators concerned over new rules on 'third-party' relationships 

    International educators in the USA are concerned that new Department of Education guidance and oversight of third-party relationships could have negative impact on international student recruitment. 

     

    South America 

    These are the best universities in Latin America in 2023 

    Latin America and the Caribbean (LAC) has seen a record 140 universities from 12 countries ranked in the Times Higher Education (THE) university rankings 2023, with many of the top region’s universities situated in Brazil. 

     

    Europe 

    New poll reveals public support for international students in the UK 

    Results from a new poll show that the UK public is positive about the contribution that international students make to the economy, institutions and academic research. 

     

    Africa 

    Visa crisis is jeopardising internationalisation efforts 

    South African universities face challenges in their internationalisation efforts due to a visa crisis that is affecting international students and staff. 

  • ICEF ANZA returns to New Zealand

    We’re pleased to announce that Tākina Wellington Convention and Exhibition Centre will host ANZA from March 4-6, 2026. ICEF ANZA will showcase New Zealand as a study destination to 160+ agents from all over the world, and is open to education providers from both Australia and New Zealand. ICEF ANZA was last in New Zealand in April 2024, where global agents and New Zealand and Australian education providers came together in Christchurch.  
     
    ICEF ANZA is an Australasia-focused event that gives education providers from Australia and New Zealand the opportunity to meet with top international student recruitment agents from around the world who have a focus on these key study destinations.  
     
    ENZ Group General Manager International and Sector Engagement, Sahinde Pala, said ENZ is excited to welcome ICEF ANZA back to New Zealand at a time when we are well positioned to attract more international students.  

    “We encourage institutions to participate, as well as to invite agents to visit their regions before and after the event, to experience more of our beautiful country first hand," she said.

    For more information please visit: https://www.icef.com/events/icef-anza/

    Click here to register: https://www.icef.com/provider-registration-form/ 

  • A message to our students and their families

    Our focus at this time is on supporting the families and communities affected by the attack and making sure people feel safe and secure – public safety is the top priority for the New Zealand Police and the New Zealand Government. 

    People everywhere in New Zealand are coming together to ensure that New Zealand remains an inclusive, caring country.

    The attack is an assault on the values of New Zealanders – values of international friendship, tolerance and kindness. International education has a powerful role to play in this, and we value the diversity and perspectives all our international friends bring to New Zealand.

    The following services are available, and we encourage you to access them if required:

    New Zealand is committed to making sure all international students feel safe and well, and that the country remains a welcoming and open society:

    • The New Zealand Government’s pastoral care requirements are world leading and set high expectations for the support of international students. The requirements ensure education providers are providing support, information and counselling services. Also, that students are safe and properly cared for.

    • New Zealand’s International Student Wellbeing Strategy includes a focus on health and wellbeing, and inclusion, and funds initiatives that support these aims.

    • The New Zealand International Education Strategy 2018-2030 is focussed on delivering excellent education and student experience, and ensuring international students are welcome and safe.

    Noho ora mai (stay well, look after yourself).

     

  • Sharing our stories about international education

    As we prepare for more international students to return to New Zealand, we want to ensure these important guests feel welcome and appreciated by Kiwis. Each time students arrive on our shores, we have a moment to spotlight why international education is great for our communities and the country.  

    We’ve recently added some new case studies to our Skills Lab website - read more about a successful storytelling example from Hawke’s Bay here.  

    Many great stories come from the compelling research projects being led by international students in New Zealand. These stories align with our story framework by highlighting how international education helps to shape global citizens and solve the world’s problems.  

    For example, Dr Htin Lin Aung, a researcher at the University of Otago, is conducting ground-breaking research on tuberculosis (TB), the world’s second-leading infectious killer after COVID-19. Read more about this case study of a newsworthy story about a scientific breakthrough here. 

    Stories of international education in your organisation, school or region do not have to be serious or complicated. Often, the most intriguing news stories are of everyday people doing good in their communities. 

    We refer to these as “soft-news” stories, as they are underpinned by a human-interest angle. You can successfully land these stories if you make sure to include the key elements that make up a news story. You can read about how Learning Hawke’s Bay landed a positive story about international education here.  

    Stories can often have a strong local flavour, which is appealing for local media channels.  

    This case study will explain how Tauranga’s economic development agency Priority One planned three news stories within the space of a month, a strong example of how a series of stories can quickly build momentum and newsworthiness at a local level. You can read more about this case study here. 

    If you haven’t used Skills Lab or Brand Lab before, you can sign in through MaiENZ here. 

    Download Communicating the benefits of international education – a toolkit from Brand Lab.

    Latest case studies on Skills Lab:

  • Ask New Anything

    Campaign page: https://www.studyinnewzealand.govt.nz/asknewanything

    nagisa japan school 5

    NZ’s second big global digital campaign of 2019 launched on 7 October with our students at the heart of it.

    The campaign will be promoted digitally in our key markets for 8 weeks. Campaign-related content and messaging will remain relevant and live on our channels for the foreseeable future.

    The campaign will be the first time the refreshed Think New brand has been widely used in digital channels.

     

    Campaign Strategy

    The main objective of the campaign is to challenge perceptions of New Zealand by increasing awareness of the country as a high-quality study destination. The campaign aims to achieve this by inviting our target audiences in 14 international markets to question what they know about New Zealand.

    Key markets that will be reached by the campaign are:

    • Brazil
    • Colombia
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Korea
    • Philippines
    • Thailand
    • UK
    • USA
    • Vietnam
    • Indonesia

    The campaign aims to increase New Zealand’s standing as the preferred study destination amongst our target audiences in these key markets.

    For more information about ENZ’s target markets and the general digital campaign strategy, and New Zealand education providers can access the 2019 ENZ Digital Marketing Calendar on IntelliLab. 

    The creative concept and technical execution of this campaign will push ENZ into new territory for its marketing campaigns and award-winning digital strategy. 

    Utilising 100 short videos, a variety of digital media placements, Tohu the chatbot, a range of social media channels including a peer-to-peer Facebook group and Instagram Live sessions hosted by our Kiwi Ambassadors, the campaign embodies the authenticity and bold NEW thinking of the Think New brand. 

    A bespoke campaign strategy has been developed for China, making use of the same campaign creative concept and content, but delivered through the channels we know our audiences in China use and interact with the most. 

    ENZ invites and encourages our New Zealand education sector partners and education agents to participate in the campaign by sharing content and aligning your own messaging with those of the campaign and the Think New brand. 

    The campaign tool kit below provides more information around how your organisation can leverage the campaign. 

    Creative concept

    Brand research tells us there is generally low awareness of New Zealand internationally, and where there is awareness it’s often based on incorrect perceptions of quality.

    The creative concept of the Ask New Anything campaign seeks to address this by answering prospective students’ burning questions authentically and honestly, using unscripted video responses from current international students.

    We started by researching the most used Google search terms relevant to studying in New Zealand, as well as the most asked questions on our Study in New Zealand chatbot Tohu. We combined this hard data with anecdotal questions from prospective and current students around what they want to know/what they wish they had known, and key brand messages we hoped to get across to our audiences.

    From this we narrowed down to a list of 100 questions and filmed videos with international and New Zealand students, alumni, a teacher, a parent, and a New Zealand employer providing the answers. These videos form the basis of the campaign.

    We also know that word of mouth is a key influence on student decision making. The Ask New Anything campaign not only offers pre-recorded Q&As with current students, but also gives prospective students the opportunity to talk directly to current students through a new Facebook group and scheduled Instagram Live events.

    All of this results in a much more interactive campaign than anything ENZ has previously done. We’re not broadcasting a message to students; we’re asking them to start a conversation, putting prospective students themselves at the centre of the campaign.

    Technical execution

     A typical digital media campaign uses creative digital ad placements on social media, relevant websites and search engines to drive traffic through to a campaign landing page on a website.

    Ask New Anything goes well beyond this, using new technology and a broad range of social media tools to be a true omni-channel campaign. The resulting immersive and pleasantly unexpected experience will help the Think New brand stand out.

    The marketing activity and technology being used in this campaign includes:

    • Tohu the chatbot – Tohu was launched on the Study in New Zealand website in 2018, on Facebook Messenger in early 2019, and on the NauMai NZ website in July 2019. Tohu is the centrepiece of the Ask New Anything campaign as it represents the technology through which prospective students can really ask any question they want. From the launch of the Ask New Anything campaign, Tohu will be able to respond to 100 of the most frequently asked questions with one of the short videos created for the campaign
    • Facebook group - Should a question be asked that Tohu cannot answer, prospective students will be invited to join a Facebook group where they can ask real students their questions in real time. The Facebook group will be managed and moderated by our Kiwi Ambassadors.
    • Instagram Live – Throughout the campaign, a select group of Kiwi Ambassadors will host a series of Instagram Live events. These events will be designed and scheduled to suit the key international regions we are targeting in the campaign.
    • Campaign landing page – There will be a campaign landing page on the Study in New Zealand website. Tohu the chatbot will be the main focus of this page.
    • Social media – Beyond the Facebook group, Instagram Live sessions and use of Tohu on Facebook Messenger, all of ENZ’s student-facing social media channels will be driving the campaign messages. Campaign content will be shared on Facebook, and YouTube and Instagram will feature strongly for both organic and paid media content.
    • Database marketing – The database marketing strategy for the campaign ensures we are reaching all our currently engaged audiences, and nurturing new leads throughout their decision-making journey. Personalised email campaigns will be sent to members of the Study in New Zealand, My StudyNZ and NauMai NZ communities, and to anyone who signs up throughout the campaign period.

    The campaign in China

    Because our audiences in China use different digital platforms to our other markets, the Ask New Anything campaign will follow a different strategy in China. 

    Separate research has been undertaken to identify the most-asked questions for prospective international students in China. Based on this, the most relevant videos will be translated into Chinese and integrated into a campaign rollout on our China platforms:

    Paid media:

    • WeChat
    • Zhihu (Zhihu is China’s version of Quora. In classical Chinese, "Zhīhū" means "Know?". Chinese-language internet users nowadays increasingly resort to Zhihu for expert knowledge and insights into various topics.

    Owned media:

    Tohu the chatbot does not exist on our Chinese platforms, so the China Ask New Anything campaign makes use of the question/answer format in a different way, posing questions to our audience and then supplying key information based on their response.

    On the Zhihu platform we will post questions for both Kiwi Ambassadors and users to answer. Key Opinion Leaders (KOLs) will also be recruited to support the campaign and both ask and answer questions about studying in New Zealand.

    Messaging and Brand

    The campaign concept and the technical execution of the campaign both contribute to the overall brand message of ‘I am New’. It showcases our innovative new thinking and captures New Zealand’s values of societal openness, transparency and manaakitanga.

    Through this campaign, we want to show that New Zealand is an inclusive, collaborative and progressive environment where students are challenged and supported to reach their full potential.

    Our new Think New brand strategy and creative approach position our international education brand for success and redefine what a quality education looks like and means.

    Sector representation and localisation

    The 100 question and answer videos have been carefully planned to ensure a good global representation of our markets. Care has been taken to match the talent to questions based region. So where a question is most important to a certain region, the talent has been matched to that region to ensure the most relevant response.

    The videos feature 18 different individuals representing a spread of sectors and markets. We have included students from all the key markets we are targeting in the campaign. A teacher, employer, Kiwi student and parent are also included.

    In the Facebook group and Instagram Live sessions, prospective students will be able to converse with Kiwi Ambassadors in local language – either directly or with the help of Facebook’s automatic translation technology.

    Toolkit

    Throughout the campaign duration New Zealand education will have an increased digital presence in the 13 target markets listed above.

    New Zealand education providers and education agents are encouraged to leverage this campaign activity for your own marketing strategies.

    Here is a toolkit of resources and suggested actions to help you get started:

    • Ensure your institution profile on the Study in New Zealand website is up to date. Follow these step-by-step instructions to find out how. Please note you will be required a login to access this link.
    • Register for the ENZ Brand Lab. There are over 1,000 images, videos and more available on the Brand Lab for you to download and use in your marketing.
    • Read this article about how to leverage ENZ digital campaigns. You will need to be registered and signed in to the Brand Lab to access it. 
    • Share the Q&A videos from the campaign on your social media channels. ENZ will be creating a spreadsheet with all the YouTube links to make this easy for you navigate and choose the most relevant videos for your audiences. Watch this space or sign up to the Brand Lab to get a notification when this becomes available.
    • Download ENZ’s 2019 Digital Marketing Calendar from IntelliLab. The calendar explains our key dates and strategies for each of our target markets. You will need to be registered and signed in to IntelliLab to access this.
    • If you are an education agent, join ENZ’s AgentLab. This new platform was launched this year. Gain access to online training courses, news, webinars and ENZ updates.

     

  • That’s a wrap: Highlights from New Zealand Partners Workshop Week

    The week helped bring together education industry mainstays and influencers from New Zealand and Asia. Together they deliberated on partnership models and discussed ways to prepare and strengthen joint relationships that will navigate the future of the education sector.

    ENZ’s new initiative with FutureLearn was also launched to international education stakeholders this week as an example of how New Zealand is diversifying its education offering for those who can’t travel here. This initiative provides online courses from a range of New Zealand education providers on a shared platform to more than 15 million learners worldwide.

    Want to revisit some of the week’s highlights? See a selection of sessions below (available to view until 16 July):

    Held between 14-18 June, NZPWW was ENZ’s first ever large-scale virtual event targeting Asian government stakeholders, education institutes, agents and media. The week contained 23 hours of content including 234 sessions, more than 40 of which were streamed live.

    Minister of Education Hon. Chris Hipkins inaugurated the NZPWW with encouraging words, followed by a musical performance by Aotearoa icon Stan Walker.

    “It’s clear to me that relationships formed through education over the years have kept New Zealand connected with you, with the world when travel has been limited,” Minister Hipkins said.

    “We want to continue to strengthen these partnerships, and to form new ones.”

    The Heads of Mission from India, Vietnam, Malaysia, the Philippines, South Korea and Japan also appeared in a live Q&A session with ENZ CE Grant McPherson.

    If you want to learn more about New Zealand Partners Workshop Week, please contact your Business Development Manager.

    Attention all NZPWW Exhibitors:

    You still have access to the portal. Attendees will still be browsing your booth and have access to your brochures and content until 16 July.

    Thank you to the representatives who have completed the post-event survey.

  • New Futures Need New Paths

    New Futures Need New Paths launches on 15 April and runs for eight weeks.

    This campaign builds on the messaging introduced in the 2018 Future Proof campaigns while moving towards the updated positioning of ENZ’s Think New brand, which is to be launched later this year. 

    We encourage New Zealand education providers and ENZ Recognised Agencies to leverage ENZ’s digital activity by utilising the campaign assets and key campaign messages/themes in your marketing activity. Campaign assets will be made available to download on The Brand Lab.

    Campaign strategy

    The overarching campaign message of New Futures Need New Paths is that a New Zealand education provides students with the skills required to excel in their future careers and create a positive impact in their world.  

    New Zealand attracts students who think differently, and we expect that this campaign story will resonate with these free-thinkers. Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who wish to forge their own paths.

    The campaign will go beyond an introduction to New Zealand as an education destination and will focus on telling a richer, more emotionally engaging story.

    The campaign will focus on three strategic objectives:

    1. Target new audiences with the Think New brand messaging through the campaign story, to raise brand awareness globally.

    2. Engage with 'high intent' audiences who are already actively seeking out information about studying in New Zealand.

    3. Engage with ENZ’s existing prospective student audiences in our social media and database channels, inspiring them to take action and choose New Zealand.

    Campaign messaging

    The three key messages underpinning the campaign story and campaign content are:

    • New Zealand excels at teaching skills required for the future: Skills such as creative thinking, problem-solving and collaboration have been identified as key to future success.  

    • New Zealand provides hands-on learning in an unlimited learning environment: Our teaching style is self-directed, interactive and connected both in and out of the classroom.  

    • New Zealand welcomes students who think differently: Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who wish to forge their own, better paths.  

    Campaign content

    ENZ is creating compelling content pieces that speak to the campaign theme and showcase New Zealand’s education strengths in helping students forge their own paths and prepare for the future.

    Our three “hero” campaign videos feature international students all working towards their vision of a better future:

    • Alexandra Lischka | Germany | AUT

      Alexandra chose New Zealand because of the opportunities to work with internationally respected scientists in her field. Her research in marine biology will help us better understand connections between the marine food chain and human health.

    • Enzo Rodriguez-Reyes | Ecuador | Massey University

      Enzo worked on the Galapagos Islands for four years and witnessed first-hand what was happening as a result of climate change. That’s what brought him to New Zealand. He sees the country as one of the world leaders in conservation, and a place where he can follow his dream to save a dying species.

    • Soheil Mohseni | Iran | Victoria University of Wellington

      Soheil feels lucky to have access to all the top expertise and cutting-edge technology to carry out his research in renewable energy. He says he is helping shape a new path for humanity...one he hopes will transition us to a resilient, low-carbon economy, and a healthier planet.

    How can New Futures Need New Skills help you?

    The above stories as well as additional content assets will be available for education providers and ENZ Recognised Agencies to use in your own marketing.

    A variety of content will be available to appeal across sectors and will come in a range of formats including videos, images, infographics and web banners.

    These assets, alongside tips on how to leverage this campaign, will shortly be available on The Brand Lab for download. 

    As the campaign progresses, we will provide more information and updates via enz.govt.nz and E-News.

  • Government announces International Education Going for Growth Plan

    Created to inspire and connect, this dynamic video showcases the full experience of studying and living in Aotearoa New Zealand as an international student.

    The Plan outlines an objective to double the international education sector’s economic contribution by 2034. This target has been set at $7.2 billion. 

    In the short term, the Plan will have Education New Zealand (ENZ) focus its promotional efforts on markets with the highest potential for growth while continuing to maintain New Zealand’s strong presence and reputation for high-quality education in other markets. 

    ENZ Chief Executive Amanda Malu says New Zealand reaps a broad range of economic, social and cultural benefits from having international students in our classrooms and communities.

    “A New Zealand education experience transforms lives, creating lifelong connections between students and Aotearoa. International education fuels innovation, boosts our economy, creates business opportunities, and delivers essential cross-cultural skills for a more connected world. The International Education Going for Growth Plan brings to life a vision to grow New Zealand as the destination of choice for international students,” Ms Malu said.

    The plan to grow the international student sector has three objectives:

    1. raise awareness of New Zealand as a study destination from 40% in 2024, to 42% in 2027 and 44% by 2034.

    2. grow student enrolments from 83,400 in 2024 to 105,000 in 2027 and 119,000 by 2034.

    3. increase the proportion of prospective students rating NZ among their top three choices of study destination from 18% in 2024 to 20% in 2027 and 22% in 2034.

    In November 2025, in-study work rights will increase from 20 to 25 hours per week for eligible student visa holders and in-study work rights will be extended to all tertiary students in approved exchange or Study Abroad programmes, including programmes one-semester long.

    The Ministry of Business, Innovation and Employment (MBIE) will progress work on medium-term immigration actions under the Plan - design of a new short duration visa for some sub-degree qualifications not eligible for post-study work rights and ways to make it easier for students to apply for multi-year visas. MBIE will seek input and views from key stakeholders to inform the development of this work.

    You can view the International Education Going for Growth Plan document here.

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