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Around the world in five
SWEDEN
Why international students are flocking to Stockholm
Sweden’s culture and democratic values are appealing to international students as Stockholm shows a 20 percent increase in foreign enrolments in the last three years.
INDIA
US$20m investment to build US-India education links on its own turf
India is promoting a US-India Knowledge Exchange programme in its higher education institutions with a 20 million USD investment to combat 'losing its best minds to the West'.
NETHERLANDS
Visa creates job opportunities for highly-skilled international students
The Netherlands’ Zoekjaar visa aims to actively seek highly-skilled talent by offering students from top 200 universities in the world the opportunity to live and work in the country for a year.
AUSTRALIA
International applicants thrive in engineering programmes in Australia
The number of international students in engineering courses in Australia has seen substantial growth in entry-level courses and double-digit growth in postgraduate courses according to a report by Engineers Australia.
INDONESIA
Outbound students continue to grow in destinations in the Asia Pacific region
The number of outbound Indonesian students has grown steadily – 35 percent in 10 years – with a preference for Asia Pacific region destinations, including Malaysia, Australia and China.
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New Futures Need New Paths
New Futures Need New Paths launches on 15 April and runs for eight weeks.
This campaign builds on the messaging introduced in the 2018 Future Proof campaigns while moving towards the updated positioning of ENZ’s Think New brand, which is to be launched later this year.
We encourage New Zealand education providers and ENZ Recognised Agencies to leverage ENZ’s digital activity by utilising the campaign assets and key campaign messages/themes in your marketing activity. Campaign assets will be made available to download on The Brand Lab.
Campaign strategy
The overarching campaign message of New Futures Need New Paths is that a New Zealand education provides students with the skills required to excel in their future careers and create a positive impact in their world.
New Zealand attracts students who think differently, and we expect that this campaign story will resonate with these free-thinkers. Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who wish to forge their own paths.
The campaign will go beyond an introduction to New Zealand as an education destination and will focus on telling a richer, more emotionally engaging story.
The campaign will focus on three strategic objectives:
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Target new audiences with the Think New brand messaging through the campaign story, to raise brand awareness globally.
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Engage with 'high intent' audiences who are already actively seeking out information about studying in New Zealand.
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Engage with ENZ’s existing prospective student audiences in our social media and database channels, inspiring them to take action and choose New Zealand.
Campaign messaging
The three key messages underpinning the campaign story and campaign content are:
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New Zealand excels at teaching skills required for the future: Skills such as creative thinking, problem-solving and collaboration have been identified as key to future success.
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New Zealand provides hands-on learning in an unlimited learning environment: Our teaching style is self-directed, interactive and connected both in and out of the classroom.
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New Zealand welcomes students who think differently: Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who wish to forge their own, better paths.
Campaign content
ENZ is creating compelling content pieces that speak to the campaign theme and showcase New Zealand’s education strengths in helping students forge their own paths and prepare for the future.
Our three “hero” campaign videos feature international students all working towards their vision of a better future:
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Alexandra Lischka | Germany | AUT
Alexandra chose New Zealand because of the opportunities to work with internationally respected scientists in her field. Her research in marine biology will help us better understand connections between the marine food chain and human health.
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Enzo Rodriguez-Reyes | Ecuador | Massey University
Enzo worked on the Galapagos Islands for four years and witnessed first-hand what was happening as a result of climate change. That’s what brought him to New Zealand. He sees the country as one of the world leaders in conservation, and a place where he can follow his dream to save a dying species.
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Soheil Mohseni | Iran | Victoria University of Wellington
Soheil feels lucky to have access to all the top expertise and cutting-edge technology to carry out his research in renewable energy. He says he is helping shape a new path for humanity...one he hopes will transition us to a resilient, low-carbon economy, and a healthier planet.
How can New Futures Need New Skills help you?
The above stories as well as additional content assets will be available for education providers and ENZ Recognised Agencies to use in your own marketing.
A variety of content will be available to appeal across sectors and will come in a range of formats including videos, images, infographics and web banners.
These assets, alongside tips on how to leverage this campaign, will shortly be available on The Brand Lab for download.
As the campaign progresses, we will provide more information and updates via enz.govt.nz and E-News.
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Around the world in five
Here’s a round-up of news from key international education markets.
GLOBAL
Times Higher Education release world university rankings for 2020
New entrants have shaken up the latest rankings, with universities in cosmopolitan hubs such as Switzerland and Hong Kong coming out on top.
CHINA
Wendy Pye Publishing awarded Best New Partner of China’s leading foreign language publisher
The educational books publisher received the prize in recognition of their work with China’s Foreign Language Teaching and Research Press for its Sunshine English series for school students in China, a first for a New Zealand publisher.
NEW ZEALAND
Applications open for International Student Wellbeing funding
The Ministry of Education is calling for applications for its latest International Student Wellbeing funding round. The theme for this year’s applications is inclusion and diversity.
CHILE
Chilean Minister for Science, Technology, Knowledge and Innovation inspired by NZ policy
In early August, New Zealand dignitaries (including the New Zealand Ambassador to Chile, Linda Te Puni) met with Chile’s Andrés Couve to discuss New Zealand’s public policy on science. Minister Couve considers the Curious Minds initiative a role model for other nations.
CANADA
Canadian Government announces CA$150 million international education strategy
The five-year strategy will seek to diversify where international students in Canada come from.
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Around the world in five
(L-R): ENZ General Manager – International Lisa Futschek, China Education Press Agency Vice President Zhenhai Lei, ENZ Chief Executive Grant McPherson, China Education Press Agency Education Counsellor Zhixue Dong.
NEW ZEALAND
China Education Press Agency visit Education New Zealand
A delegation of journalists from the China Education Press Agency visited ENZ’s Wellington office recently to learn more about our role in New Zealand’s international education sector. The meeting also covered New Zealand’s high-quality education offering, student wellbeing, pastoral care, ENZ’s NauMai NZ information portal for international students, and the potential of the vocational education reforms in New Zealand to attract vocational students from China to New Zealand.
GLOBAL
Platform links students with creative schools
A new tech-enabled agency platform has been launched globally, allowing students to connect with creative arts and digital media institutions across destinations including Australia, Canada, the UK, the US and New Zealand.
CHINA
China unveils new push for excellence in undergraduate programmes
The Chinese government has outlined a plan to reform the quality of undergraduate teaching, courses and evaluation procedures at its universities in order to improve the employment prospects of students coming into the labour force.
AUSTRALIA
Short-term study abroad boosts prospects
More than four out of five Australian graduates participating in a survey believe short-term study abroad has had a “positive” or “extremely positive” impact on their career, according to a new report by the International Education Association of Australia.
GLOBAL
Where exactly are we with AI in higher education?
If 2019 could be defined by one term, it would be artificial intelligence. By 2030, AI is projected to contribute around US$15.7 trillion to the global economy, equal to the total output of China and India combined according to a recent PWC report.
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PIF Recipient: Financial education platform for secondary schools
Founded in 2015, Banqer set out to tackle the global challenge of financial illiteracy. The team knew that school students were missing out on practical and engaging financial education, partly from a lack of curriculum-aligned resources, and partly from time-poor schools and teachers struggling to deliver financial education on top of everything else.
Research shows that 75% of us believe schools aren’t doing enough to combat financial illiteracy, and with financial education widely seen as a ‘circuit breaker’ for intergenerational inequality, something needed to change. That’s where Banqer’s award-winning platform came in. Through an online simulation, Banqer introduces students – from primary school through to secondary – to financial concepts like budgeting, savings, careers, insurance, renting, home ownership and investment.
"We've seen firsthand the engagement and impact that Banqer creates in New Zealand secondary school classes, and are excited to take this to the world with the support of Education New Zealand,' said Kendall Flutey, Co-Founder and CEO of Banqer
A step-change from textbooks or written resources of the past, Banqer helps students learn by doing. Learners explore their own simulative economy where they create fictitious bank accounts, earn income, pay expenses, invest, insure, budget and more.
Banqer is one of the recipients of the International Education Product Innovation Fund – an initiative funded by the New Zealand Government’s Covid Response and Recovery Fund and managed by ENZ, New Zealand’s dedicated agency for international education.
With Banqer’s platform already widely used by schools across New Zealand, the company is looking to scale up its impact and innovation to create financial empowerment for more learners around the world.
Support from the Product Innovation Fund will help the company scale Banqer High (its platform for secondary school learners) across Australia and validate new markets, including in North America. The funding will also help develop Banqer Beyond, a new product which aims to bring Banqer’s financial education to a broader audience beyond schools, which could include workplaces, community settings, or direct to consumers.
Banqer was a natural fit for the Product Innovation Fund, which is supporting seven pilot projects that deliver new, meaningful and unique learning experiences from New Zealand to the world. These pilots reimagine what a New Zealand education experience can look like and mean for global learners.
From New Zealand to the world, Banqer’s technology is setting learners on track for better financial futures. And thanks to the partnership between Banqer and ENZ, the stage is set for this New Zealand-built product to have an even greater impact around the world, delivering financial education and empowerment to learners wherever they are.
More information:
Learn more about Banqer.
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Meet the team: Marie Clark, Director Insights
Tell us about your role, the team you lead, and what your team does at ENZ for the international education sector.
I’m Marie, Director Insights for Education New Zealand Manapou ki te Ao. I lead the research and market analysis to provide insights that underpin ENZ’s work. This includes student experience, brand health, economic value, and New Zealander’s perceptions of international education.
We are a small team of five analysts and researchers but pack a lot of punch if I do say so myself. We are lucky enough to work with a range of teams across ENZ as well as the wider sector. Our findings are shared with our stakeholders and our education partners so that they can use this to make informed decisions about the future delivery of their international education products and services. Much of our work is on an annual basis, meaning that each year we are looking for any small changes that might turn into long-term term trends. For example:
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in the international student experience survey, we want to look more at the people and connections and mental health. If we spot changes, providers may like to adjust their support for students.
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through our perceptions work we want to understand, as international students return to New Zealand, if the way New Zealanders perceive the challenges and benefits of international students is changing. If we spot changes, we will work with providers to bring those benefit stories to the forefront.
Where were you working before joining the ENZ team?
I am a returning New Zealander, having spent the last 15 years in the United Kingdom, working in a range of insights, marketing, and communications roles in higher education. My most recent UK role was at Independent Higher Education, the representative and lobbying body for independent higher education, professional training and international pathway providers. Previously I worked for a policy communications consultancy, Hobsons, now QS Enrolment Solutions, and The PIE.
Tell us what the team has been working on since you joined and how the sector can access this?
I joined ENZ in October 2022 and since then have led the delivery of several key pieces of research and reports. Some recent highlights for me are releasing our insights on the 2013 – 2023 (part year) International Student Enrolment data, 2023 International Student Experience Survey and the 2023 New Zealanders Perceptions of International Students 2023.
We share all of our research, data and insights on ENZ's Intellilab and I would encourage anyone to sign up, if you haven't already. We also post links to past webinars that we have held in which we share our latest research and insights.
For those that are interested in being able to take a closer look at the data, we do share some data that has been officially released to Tableau Public.
What can the sector expect to see from the Insights team in the next 12 months?
Our team will be very busy over these next 12 months as we undertake a range of surveys and then following the fieldwork will be diving into the data and compiling insights reports, presentations and hosting webinars for the sector to take them through this. To name just a few taking place over the next two quarters, we will be working on the: International Student Experience Survey 2024, Brand Health 2024, a sector survey, agent survey, and the New Zealanders perception of International Education 2024 survey. Phew!
So, watch this space here on E-News, via our Sector Engagement Team, or Intellilab where we will share our insights with the sector. If anyone in the sector has a query about past or future research opportunities or wants to organise an insights session with your organisation or stakeholders, then feel free to reach out to me and my team – insights@enz.govt.nz.
Tell us what you like to do when you’re out of the office and not nose-deep in international education data...
I am still enjoying settling back into New Zealand. It’s a period of both discovery and rediscovery. Weekends are spent catching up with old friends and spending plenty of time with family, adjusting my two young children to the kiwi lifestyle. I am a convert to cycling for transport and can be seen zooming all over Wellington, and sometimes further afield, on my electric cargo bike.
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Government announces International Education Going for Growth Plan
The Plan outlines an objective to double the international education sector’s economic contribution by 2034. This target has been set at $7.2 billion.
In the short term, the Plan will have Education New Zealand (ENZ) focus its promotional efforts on markets with the highest potential for growth while continuing to maintain New Zealand’s strong presence and reputation for high-quality education in other markets.
ENZ Chief Executive Amanda Malu says New Zealand reaps a broad range of economic, social and cultural benefits from having international students in our classrooms and communities.
“A New Zealand education experience transforms lives, creating lifelong connections between students and Aotearoa. International education fuels innovation, boosts our economy, creates business opportunities, and delivers essential cross-cultural skills for a more connected world. The International Education Going for Growth Plan brings to life a vision to grow New Zealand as the destination of choice for international students,” Ms Malu said.
The plan to grow the international student sector has three objectives:
1. raise awareness of New Zealand as a study destination from 40% in 2024, to 42% in 2027 and 44% by 2034.
2. grow student enrolments from 83,400 in 2024 to 105,000 in 2027 and 119,000 by 2034.
3. increase the proportion of prospective students rating NZ among their top three choices of study destination from 18% in 2024 to 20% in 2027 and 22% in 2034.
In November 2025, in-study work rights will increase from 20 to 25 hours per week for eligible student visa holders and in-study work rights will be extended to all tertiary students in approved exchange or Study Abroad programmes, including programmes one-semester long.
The Ministry of Business, Innovation and Employment (MBIE) will progress work on medium-term immigration actions under the Plan - design of a new short duration visa for some sub-degree qualifications not eligible for post-study work rights and ways to make it easier for students to apply for multi-year visas. MBIE will seek input and views from key stakeholders to inform the development of this work.
You can view the International Education Going for Growth Plan document here.
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Update from Immigration New Zealand
Student Visa Update: Apply early with our new online forms
Planning to study in New Zealand in 2026?
Immigration New Zealand’s peak visa processing period runs from October to March, so it’s important to apply early to avoid delays - ideally at least three months before you travel.
On 18 August, applications for the following student visa types transitioned to Immigration New Zealand’s enhanced Immigration Online system:
- English Language
- Exchange Student
- Fee Paying Student
- Pathway Student
- NZ Government Scholarship Student
- Foreign Government Supported Student
Applications submitted on the old form on or before 17 August will still be processed. Applicants can continue to upload documents and respond to requests until a decision is made. Draft applications on the old system must be submitted on or before 17 September, after that all applications must be submitted through enhanced Immigration Online. Paper applications will no longer be accepted from 18 September.
We’ve redesigned the application process to make applying faster, easier, and more transparent. Applicants will get real-time updates, email notifications, and clearer guidance throughout the process. The form itself is dynamic, only showing sections and asking questions relevant to their situation. It also includes guidance and prompts to support you through the process.
For help with the online form, visit our Applying Online help page, or contact Immigration New Zealand.
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And the winners are…
After three weeks 3,327 students had invited their friends from overseas to enter the competition. Entries flooded in from over 100 countries with the top entries coming from China, USA, India, Philippines, Brazil, Malaysia and Indonesia.
Then came the very difficult task of compiling a short list of ten pairs, and then narrowing that down further to five finalist pairs: Philippe and Rafael from Brazil, studying oceanography at University of Otago; Cherry and Daisy from China studying journalism and film at Victoria University of Wellington, Aprillia and Mira from Indonesia studying at business and law at the University of Auckland, Morgan and Alyssa from USA, studying marine and earth sciences at University of Canterbury and finally Lina and Thao from Viet Nam studying Resource and Hazard Management at Canterbury also.
The voting was intense with our USA, Brazilian and Chinese pairs exchanging first, second and third place throughout the process and over 6,000 votes being counted in total.
In the final days of voting, Cherry and Daisy launched ahead, sealing the number one spot.
An Education New Zealand film crew surprised Cherry at Victoria University of Wellington giving the good news, and she immediately skyped Daisy in China to share it. You can watch the video here It’s priceless.
What happens next?
Daisy is preparing to travel to New Zealand to join Cherry in mid-July. At ENZ, we’re planning the study adventure of a lifetime – showing the very best that New Zealand has to offer Cherry and Daisy in their nominated subject areas of interest (creative arts, journalism, film and education).
We’re also putting together a fantastic tourism schedule, starting with a few days in Wellington and a winter escape to Queenstown, thanks to our supporters at Air New Zealand. Our global social media audience will also help plan the trip – voting for what Daisy and Cherry will do in New Zealand, in exchange for prizes. During their ten day visit and we’ll follow Daisy and Cherry’s adventures – recording video diaries, capturing photos and uploading blog stories along the way.
While our winners are from China, they are excited to be the eyes and ears for prospective students all over the world and we know that they’ll do a fantastic job raising awareness of the New Zealand study experience. Watch this space! Facebook, Twitter & Weibo.
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Students flocking to Study in New Zealand website
SiNZ is now the top-ranking site in Google results for people in the UK, US, India, Thailand and Viet Nam when they search ‘studying in New Zealand’. It also ranks highly for ‘cost of living New Zealand’ and ‘universities in New Zealand’.
From December 2016 to January 2017, organic (unpaid) traffic to SiNZ increased by 24%, which means that the site is easier to find online. The SiNZ pages driving the most organic traffic include Scholarships, Study options and Work while you study.
Lucia Alarcon, ENZ’s International Digital Project Manager, said SEO (search engine optimisation) is a long-term strategy that helps make the site increasingly easy to find online.
"Having a SEO strategy helps to drive the right traffic to studyinnewzealand.govt.nz, growing value and conversion opportunities,” said Lucia.
As a result of this work, the bounce rate (the percentage of visitors who leave the site after seeing only one page) dropped from 15% to 13% between December 2016 and January this year.
Organic visits from mobile phones have increased 61% since July last year, corresponding with an impressive 70% increase in referral conversions from mobile phones. The site has also had a 44% increase in organic visits from tablet devices since last July.
These results demonstrate the importance of the site in raising awareness of the benefits of studying in New Zealand and in increasing referrals to institutions.
Other work contributing to these results includes better use of insights to create more engaging content, and tighter integration of social media channels with SEO, which ensures a more secure website that meets Google’s mobile-friendly criteria.
