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More website enhancements
In this issue, we alert you to changes to the site’s navigation and content, and remind you about the content that is available in to our audiences in their local language.
New navigation
The new tabs across the top of the website (see below) reflect the most popular content searches our prospective students make.
The ‘Study options’ tab has only been in place for a month and already it’s ranking as the third most popular section of the website.
Each section has a new landing page, designed to display the most popular content as clearly as possible to our student and parent audiences.
New content
Work rights and work ready pages have been developed, as we all know there’s always high demand for information around employment.
These new pages complement the dedicated pages that recently went live for:
- Study options
- Programmes and Courses (Science, Technology, Engineering, Maths (STEM) and Business Management programmes. All the programme pages profile students from various institutions)
- Parents, graduates and those interested in scholarships.
More languages
Throughout 2014/15, studyinnewzealand.com progressed from a website that provided the same content to all markets in English language only, to one that now provides tailored content to each of ENZ’s ‘Promote’ and ‘Rebalance’ markets. In many cases, this content is provided in the local language.
Since late September, content pages in the Chinese, Vietnamese and Thai languages have been accessible via the drop down menu at the top right hand corner of the studyinnewzealand.com homepage.
Content is also now provided in Japanese, Arabic, Spanish and Portuguese. This content is only accessible by people in market at this stage.
As more programme pages are rolled out in 2016, we’ll be able to provide you with a more detailed picture as to how referrals are tracking.
Why are these developments important?
Effective digital marketing, and sharing relevant content, is critical in reaching prospective students and the people who influence their decisions. It’s also important for driving referrals to your websites and to agents.
The target student audience for our marketing is the ‘Millennials’ – the first generation that has never known life without the internet. More than 90 percent of Millennials use the internet to connect with friends and to find information to help make decisions.
A desire for Millennials to access relevant and useful information as readily as possible, and be motivated to seek more information from institutions and agents, is what drives these website developments.
Audience testing, plus gap and data analysis, inform what kind of developments are made. All developments have the ultimate aim of driving referrals to institutions and agents.
Sharing the international student experience
In August, ENZ and the Ministry of Foreign Affairs and Trade brought together 30 international tertiary students representing all ten ASEAN countries, and ten New Zealand students who had participated in the Prime Minister’s Scholarships for Asia Understanding South East Asia programme. The purpose? To celebrate 40 years of diplomatic relations between New Zealand and ASEAN by strengthening connections among students, and to provide the students with a platform for sharing their views on the international student experience in New Zealand.
Over 100 nominations were received from a range of New Zealand’s universities, institutes of technology and polytechnics, and private training establishments for students from ASEAN countries to participate. Each nominating institution had at least one representative at the two-day programme in Wellington. Participating students were enrolled in a range of programmes from Level 4 certificates through to doctoral level.
Many of the nominating institutions created online media content around Student Voice and the students themselves set up a Facebook page especially for the event which attracted media attention both in New Zealand and overseas.
The students heard from industry experts on the importance of alumni networks, the value of a New Zealand education, and the importance of ASEAN-New Zealand links in business.
Lester Khoo from AUT University engaged the students on how a New Zealand education can launch careers in ASEAN, with one student responding:
“The launch pad was really useful and changed my perspective of being an ASEAN student. I used to think very selfishly about my own career not about the development of my country and other ASEAN countries. The launch pad makes me realize there might be something that I can do to improve my country and the relationship between New Zealand and ASEAN countries.”
In the key download session of Student Voice 2015, the students employed “Design Thinking” methodology to share their international student experiences and to think creatively together to reframe any challenges as opportunities.
There was lots of discussion around the quirkiness of New Zealand life which the students rated as very appealing. This included getting to understand and use Kiwi slang, and the relaxed and welcoming way everyone treats each other. Life in New Zealand is “sweet as”.
Integration in New Zealand was a topic that was very important to the students. They collaborated to develop a range of solutions to improve the integration process for international students in New Zealand. These included initiatives for New Zealand institutions but also advice for international students themselves. Some of the ideas for initiatives focused on campus events, and social media activity, to encourage an appreciation of cultures, and for international students to actively look for opportunities to engage with their New Zealand peers.
ENZ will be sharing further detail directly with the New Zealand institutions who engaged in Student Voice.
One student commented on the integration process by saying, “independence especially in a foreign country is a challenge, making it more difficult when homesickness strikes and adaptation is hard. But I think it’s all part of the process, because in a brighter perspective, New Zealand offers a wide opportunity to search for new paths in expressing yourself and adopting to different cultures and people.”
The students also listed some of their “top fives” on a range of topics.
Reasons for picking NZ as your study destination
- Overseas graduates are inspirational and exceptional
- Experience new things and independence
- Higher quality of education
- Financial support i.e. scholarships
- To fulfil my fly fishing obsession
Things I hope my NZ education will provide for me
- Change
- Professional development
- Friendship network
- World class education
- Personal development
Things that influenced my decision to study abroad
- Safe, clean and student friendly environment
- More job opportunities and linkages
- Multicultural environment
- State of the art technology and top notch quality of education system
Things that surprised me about NZ
- You can take a banana to the exam room
- Slang is the new English
- You can banter with professors – no more ‘yes sir’
- Four seasons in one day
- Ethics approval is required for animal studies – even for mussels!
Things I would tell my friends about studying in NZ
- Surprising kindness – a kiwi high school teacher decided to pay for my studies overnight
- To see people go to school bare footed
- NZ institutions offer a world class standard of education and you will definitely change as individuals to become a well-rounded person
- Explore – do outdoor activities
- The freedom of expression
Things I would say to recommend NZ to potential students
- Come to one country and see the whole world
- Number 1 place to experience study and witness the best of nature
- The best place for study and family life
- It is really safe here – 2nd safest county in the world. Low crime rate, Low accident rate.
- Mixed religion – freedom to practice our beliefs
NZ among top 10 preferred educational destination for Brazilian students

According to the latest survey by Belta (Brazilian Educational & Language Travel Association), New Zealand ranks seventh on the list of preferred educational destinations for Brazilian students. The survey interviews 836 students and 569 international education agents along with companies who work in the international education sector in Brazil.

Respondents who chose New Zealand said their choice was based on New Zealand’s excellent positions in various international rankings for quality of life, education, civil rights protection, government transparency, and women's safety/rights. Other factors are being able to study and work during the study programme, and New Zealand’s natural beauty and cultural attractions.

International education professionals attended the Belta survey launch event. Photo credit: Belta

According to the survey, the main objective of students participating in a study abroad program is to fulfil the dream of experiencing different countries and cultures (39.6%); the second is the interest in language studies (27.2%).

The majority (77%) of those who said they went abroad to learn a new language chose English when travelling. The quality of education is another reason cited by respondents who chose New Zealand. All universities in New Zealand are ranked among the top 2% in the world by major international indices, such as QS World Universities and THE – Times Higher Education.

Bruna de Natale, Education New Zealand Manapou ki te Ao (ENZ) Market Development Manager in Brazil, said, “The Belta survey is the most important source of consistently updated international education data in Brazil. It is very encouraging that Brazilians continue to perceive New Zealand as a safe, trusted and quality education to develop their academic and professional goals.,”.

The data from the Belta Survey 2024 reinforces the international Better Life Index, which measures variables that constitute the quality of life in countries of the Organization for Economic Co-operation and Development (OECD). In this survey, New Zealand is ranked as one of the best countries in the world to live in.
Medals for WelTec international student at top culinary competition
Culinary students Tyler Langerveld and An, currently studying Level five diploma in cookery, went head-to-head with hospitality students from around the country to win silver at the Auckland event. Restaurant service student Reme Barkema, who also formed part of the team, picked up a bronze medal.
An has been studying at WelTec since 2011, when she started English classes. She is thrilled to have won a medal.
“I found the opportunity to demonstrate what I have learnt at WelTec in a pressured competition environment really exciting,” said An.
“After finishing Level five, I hope to work in a good restaurant in Wellington. Later I plan to travel to other countries to learn about their food and styles of cookery. I love food and travel.”
At the Nestlé Toque d’Or event, Tyler and Thuay An Lai battled it out for over three hours against 10 other teams from around the country to create their three-course menu which was served to guests by Reme.
The pressure was on throughout the live cook-off, as the team fought against the clock and scrutiny of top industry judges, including world-renowned chef, Gert Klotzke, of Sweden.
This competition success comes a month after Weltec’s School of Hospitality won the City & Guild’s International Centre of Excellence – Asia Pacific award, which is one of only five awards distributed globally, and two months after WelTec culinary student, Jamie Bell, was a finalist in the New Zealand Viet Nam Culinary collaboration held in Ho Chi Minh City.
City and Guilds Regional Manager for the Pacific, Glenn Fulcher said WelTec’s City and Guilds success was “an amazing achievement”. WelTec delivers City and Guilds culinary arts, food & beverage service, hotel reception, international barista and international tourism courses, with many of its graduates gaining employment around the world.
iD fashion event inspires emerging designers' global ambitions
The iD event is Australasia’s largest international emerging (that is, final-year student or recent graduate) fashion competition, and one of the world’s only events of its kind to showcase emerging designers’ work to the public.
On the right: Croatian designer Damir Begović.

This year, final-year University of Zagreb student, Damir Begović, won top honours against 42 other top emerging designers who had flown into Dunedin from all corners of the globe last week.
The 43 finalists from 19 countries were selected from a record 200 entries. Other winners came from Australia, England, Poland, New Zealand, Bangladesh, Japan and India.
A high-powered Dunedin team led by Otago Polytechnic Professor of Fashion, Margo Barton, has hosted the iD International Emerging Designer show for the past 14 years as part of the longer established iD Dunedin Fashion Show.
Dr Barton said the event was a wonderful platform for emerging designers to network and collaborate with each other; it was also a great way to showcase emerging talent to the world.
Dr Margo Barton

“One of the lines we use is [that] iD brings the world’s fashion to Dunedin and Dunedin’s fashion to the world,” she said.
“Networking and collaborating is a big part of what we love about the way the finalists work together. There is a genuine sense of collegiality backstage with finalists helping each other out with styling, and organising meet-ups in the future.”
Dr Barton says the event is an integral part of her team’s teaching practice in many areas and is a compulsory part of the third-year programme.
“OP students are given the opportunity to be directly involved in the event. They are backstage dressing, they work as event assistants, PR assistants, designer assistants for our guest designers and they get to meet the finalists, discuss their work with them, touch the garments, be exposed to new emerging technologies that they may have not seen before – as well as [acquire] new ways of looking at fashion from a different cultural perspective.”
Dr Barton says she can trace the influence of the event on many designers’ career trajectories.
“Finalists and winners who have gone on to launch their own labels successfully include local labels Maiike (Abby van Schreven), Twenty Seven Names (Anjali Stewart), and Ruby and Liam (Emily Miller-Sharma).
“Others have gone on to work for international fashion houses such as Tara Viggo at River Island and Shola Steele at Benetton-Sisley.”
OP attracts international students on the strength of iD’s reputation. In 2013, an Icelandic student, Rakel Blom, who studied at OP won the iD event.
Dr Barton says that wherever she goes in the world, such as when she’s attending fashion education conferences, the iD event is “always a topic for discussion” and she is always on the look-out for potential international collaboration opportunities.
Wellington International Student Excellence Awards 2016
Twelve international students were acknowledged at the inaugural Wellington International Student Excellence Awards, held at Parliament on Friday 14 October. The awards, presented by Deputy Prime Minister, Bill English, recognise the region’s best all-round international students.
Wellington Regional Economic Development Agency (WREDA) Chief Executive, Chris Whelan, says international students are an important part of New Zealand’s education community, with the awards taking into account academic achievement as well as contributions made in sports, arts and the community.
“Last year, approximately 7,500 international students studied in Wellington. They not only make a valuable economic contribution, but make an important cultural impact on their school communities,” said Whelan.
“We’ve developed these awards to recognise the contribution made by individual students.”
The winners covered a range of ages, from a primary school pupil to PhD student, including:
To Quan Quach
As a member of young leadership groups including Vic Crew, Victoria University of Wellington Student Association, Kiwi Mate and AIESEC, To Quan Quach of Vietnam has made a significant contribution to internationalising Victoria University. To is also on the Business School’s Dean’s List for academic achievement.
Anamika Nampoothiry
Hailing from India, Anamika Nampoothiry has made a second home in Wellington, where she currently studies at WelTec, after previously studying at Queen Margaret College. Anamika was awarded proxime accessit in 2015, and a top IB scholar award. She is a dancer and singer, student librarian, and soon-to-be engineer.
Yang Xiao
Currently studying at Onslow College, Yang Xiao from China, has helped organise multiple fundraising and social events to encourage integration within school life and beyond. Yang plans to study at Victoria University before pursuing his dream of becoming a pilot for Air New Zealand.
Lothar Krumpen
Leaving Germany for Wellington’s Scots College, Lothar Krumpen soon made too many friends to leave his new home, and decided to continue his New Zealand study at Victoria University last year. As well as being a top law student and averaging A+’s in his commerce papers, Lothar has represented both Wellington and the New Zealand University hockey teams.
Indonesian students meet the KIWI Challenge
Now in its third year, this annual student entrepreneurship competition asks students from schools across Java and Kalimantan to provide innovative ideas or solutions, based on a given theme. Education New Zealand Manapou ki te Ao (ENZ) organises the competition in collaboration with Kopi Tuli (Deaf Cafe), a deaf community in Jakarta.
This year, ENZ has partnered with Massey University, which chose the theme of sustainable tourism.
The school groups will submit videos to a judging panel made up of Massey University academics and ENZ representatives. Submissions will be reviewed by the panel and finalists selected. The students will then be supported through a number of workshops and mentoring by the Massey University academics.
This mentoring will prepare finalists for their final pitch in the following weeks. After the final pitches are reviewed, the top three groups will be awarded vouchers worth IDR 2,000,000 – 10,000,000 and offered the opportunity to take part in virtual internships provided by Massey University.
Registrations and initial video submissions for KIWI Challenge 2022 have now closed and are currently being assessed by the panel. We received 36 videos from 18 schools across Indonesia – and they are competing to secure a place in the Top 5 finalists.
To date, ENZ has engaged more than 1,200 Indonesian students through the programme and each year has showcased a New Zealand university and a particular theme. Previous university partners were Lincoln University (Agribusiness) and the University of Canterbury (Education Technology).

“Now entering its third year, KIWI Challenge has grown into a unique platform for New Zealand and our universities to remain connected to Indonesian students in a meaningful way. Most importantly, we have worked together to identify themes that resonate with young Indonesians and then matched these with the expertise our New Zealand universities have to offer,” Chris Hipkins said.
“This year has seen another shift in topic, with student groups focusing on Sustainable Business and Entrepreneurship under the expert guidance of academics from Massey University. With the current challenges facing societies across the globe as a result of climate change, I’m looking forward to the ideas Indonesian students will develop this year in such a meaningful area.”
Professor Jan Thomas, Vice-Chancellor of Massey University, was also present at the launch event in Jakarta.
“We are honoured to be part of the 2022 KIWI Challenge, and to have the opportunity to inspire Indonesian students to tackle an issue of utmost importance to their homeland - tourism. Massey has many links to Indonesia, particularly through our research partnerships with the University of Mataram. It’s exciting to again be able to showcase our world-class teaching and research on foreign shores. Best of luck to all of the teams taking part in the KIWI Challenge this year.”
This year’s KIWI Challenge looks to build on the success of previous years and inspire youth to be engaged in entrepreneurial activities around important social issues, connect students from Indonesia with New Zealand academics and strengthen ties between Indonesia and New Zealand.
US students: Adventurers and Future Makers
When talking to American students, Lewis found that most held positive views of New Zealand, but lacked any specific details of what study in New Zealand involved. It got him thinking about the four international student personas and, for the most part, Lewis said US study abroad students fall into two categories – Adventurers and Future Makers.
The Adventurer persona

“Adventurers are students who see study abroad as an opportunity to experience new things and places, and to have fun while learning more about themselves,” explained Lewis.
“Most of my time with these students was spent mapping out the closest mountains to their university of choice, or explaining how to road trip around the country.“Adventurers are students who see study abroad as an opportunity to experience new things and places, and to have fun while learning more about themselves,” explained Lewis.
“They’re an easy sell for New Zealand but there were a number of other students who weren’t as convinced.”
Lewis believes this second group of students are in the Future Maker category. For them, career outcomes are top of mind, and education is seen as the road to get there. Lewis said these students were concerned that New Zealand’s appeal to thrill-seekers meant that the academic components wouldn’t be up to standard.
“For these students, study abroad is a serious opportunity. Beautiful pictures of Fiordland aren’t enough – they need cold, hard facts of New Zealand’s high quality education.
The Future Maker persona

“Because of the perception of New Zealand as a place for outdoor adventure, many students were surprised to hear that they could study subjects like mechanical engineering, IT or physiotherapy in New Zealand, and that all universities ranked in the top 3% in the world.
“They also had many enquiries about internship opportunities and programmes that combine study and work experience.”
Lewis also saw that alumni play a powerful role in this market.
"At one fair, alumni from the University of Southern California were key in piquing the interest of their fellow students, sharing that their courses in New Zealand were cross-credited, and that the Tongariro crossing was just as beautiful as the pictures.
“That’s the balance needed – students who are able to attest to both the academic rigour of courses in New Zealand and the adventure opportunities.”
Grow your business with the Skills Lab
At the heart of the Skills Lab is project-based learning. These projects are designed to give you top tips and advice that you can consume in bite-size pieces. The Skills Lab also allows you to post your own comments and share your top tips so we can develop a professional community.
Collaboration at the heart
The Skills Lab was born of industry feedback. In the 2015 Industry Survey, you expressed a desire for more professional development support, and in particular asked for online support in order for you to access content at a time and location that suits you.
We’ve since co-developed the Skills Lab with multiple groups of industry representatives, having taken into account your advice on the structure and features of the website, as well as on key content areas. We’re already working on a range of refinements that you’ve suggested, including on individual projects and website functionality.
Helping grow your business
The Skills Lab is already proving useful. Robbie Pickford, International Director of Takapuna Grammar School, told The PIE News at the New Zealand International Education Conference that the Skills Lab helped her institution learn about new markets.
“I’ve been in the industry for a long time and there hasn’t been that go-to place that I could get intel about the market, the country or the culture. The Skills Lab also encourages industry collaboration, with users able to upload their own information and expertise. There’ll be more and more information available for the sector. It keeps us growing and thinking towards the future,” Pickford said.
Kirstyn Mawdsley, Director International of St Hilda’s Collegiate School, also told The PIE News that the Skills Lab would be of particular benefit to New Zealand’s regional and smaller providers.
“We don’t have the same budget available as bigger programmes, and often we’re working in very small departments. Trying to keep up to date with everything and find professional development opportunities is quite complicated. The Skills Lab helps with that and also alleviates the distance barrier,” she said.
Content examples from the Skills Lab

But wait, there’s more!
The current version of the Skills Lab is just the beginning. We’ll continue to roll out new content, so stay tuned for more case studies and international education-specific content over the coming months. We’re planning more detailed and useful projects that will help you in your specific organisational context.
We’ll also be partnering with individual industry experts to bring you case studies and projects based on their successes. If you have suggestions on content, or would like to offer some of your expertise and contribute to a case study or project, please email us at skillslab@enz.govt.nz.
Sign up and participate
You can access the Skills Lab at skillslab.enz.govt.nz or from the ENZ website.
Make sure you watch the introductory video to learn how you can use this exciting new tool.
Note that only approved New Zealand education providers are able to access the Skills Lab and its content.
If you are experiencing any difficulty in signing up to the Skills Lab, please email skillslab@enz.govt.nz.
Solar-powered street lamp wins Unitec solar sustainability challenge
Zheng’s winning design was a dual-facing street light which looks like a sturdy bamboo stalk.
Originally from the Hebei Province in China, Zheng is currently in his second year of a NZ Diploma of Engineering at Unitec.
Unitec lecturer Anthony Lai described Zheng’s design as being fascinating, with clean lines and great aesthetics.
“I was very impressed, and in my own thinking, he was in for a chance,” he said.
Zheng recently spent his summer break working for a solar-power company in China.
After graduating from Unitec, he would like to work as either an engineer or a teacher.
Zheng won $3000 towards his course costs.
Zheng Sibo’s top prize-winning 3D design of a solar-powered street lamp.