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How IEGF helped BIOZONE
Considering applying for IEGF support? E-News caught up with IEGF recipient, Richard Allan, CEO of BIOZONE, at last year’s Edtech for Export conference in Wellington and found out how the co-funding grant helped them grow their business.
ENZ: What is BIOZONE?
BIOZONE International is a publishing house that specialises in the production of student and teacher resources for use in high school science programmes (grades 9-12) in the United States, United Kingdom, Australia, and New Zealand. We also provide editions that are tailored to other international programmes, and BIOZONE books have been translated into Chinese, Japanese, Polish, and Slovenian, as well as specific English-language editions compiled for Italy. BIOZONE’s goal is to improve science education performance in schools across the world.
We produce a hybrid that’s part textbook, part study guide and part activity workbook all rolled into one. We use an infographic style of presenting information, with annotated diagrammatic explanations that have a lot of added value. Our programme and pedagogical approach requires learners to apply what they’ve learned in a previous activity to a new situation, not merely recall data. It’s an enquiry-based approach.
I was a biology teacher for 11 years before I became a publisher, so I have a pretty good idea of what’s required for teachers and students to succeed in the classroom environment.
ENZ: What has IEGF funding enabled you to do?
We’ve been successful in two IEGF rounds – one in 2014 and one in 2015. The first lot of funding enabled us to market our new Next Generation Science Standards (NGSS) series in the US before other publishers got up to speed. The NGSS provides students with internationally-benchmarked science education.
Being nimble and innovative is key to our success, and the grant meant we could significantly ramp up the number of state and national science teachers’ conferences we could attend. To give you an idea of the demand – at one conference in Los Angeles in December 2014 I had over 200 teachers trying to cram into a room that only had the capacity to hold 100 people, to hear my presentation. They were sitting on the floor and around the edges of the room. That’s not untypical of what happened at other events, so we were obviously in the right place at the right time with the right product.
ENZ: And the second grant?
The second grant helped us enhance and improve our digital platform, and get it ready for commercial release. It made a huge difference in the timing of the launch and accelerated our development.
ENZ: How’s business going?
It’s been hugely successful in our markets that, so far, include New Zealand, Australia, the US, and the UK.
The opportunity for BIOZONE in the US is with the NGSS. One of our customers is Stuyvesant High School in New York City. It’s a very prestigious school, with 34,000 kids competing for 850 places, and they bought our entire programme, which is a huge accolade from them.
We also won the ‘Best Supplemental Resource’ award for science, for the whole of US, at the education publishers’ ‘Content in Context’ conference in 2015 which was pretty cool.
ENZ: Do you have any words of advice for educators new to working in the edtech space?
I think we should encourage our teachers to embrace education technology and provide them with the ability to upskill so they can use the tools. Many schools are already technologically savvy and are hungry for new ways of delivering curriculum using smart tools.
For educational publishers the digital landscape is evolving rapidly, not only with new opportunities and competitor activity, but also in the way teachers are wanting to engage with digital delivery of content.
More analysis of latest international student enrolment data
The 2012 Export Education Levy data contained mixed news across sectors, and from some of our key international markets. While the number of international student enrolments is down overall, importantly the value of the industry, as measured by international fees earned, has increased by 2 percent and this is a significant result.

Education New Zealand is committed to working with each sector of New Zealand’s international education industry to support institution’s needs and priorities to enable industry-led growth. We have a strong programme of work underway in 2013 to achieve this.
Schools
For all schools, international student numbers declined 0.3% to 15,643 students in 2012 compared with 2011
- Primary and intermediate enrolments were down 3.3%
- Secondary, composite and special enrolments fell 0.3%.
- But value has remained more or less static over the past five years
- South Korea and China make up half the international education market for this sector
South Korea was down 15% for schools in 2012. Why?
- South Korean Government moves to provide more English language tuition in Korea
- Foreign providers setting up in Korea
- Christchurch earthquake
- Economic factors in markets
- High NZ dollar.
China shows strong growth
- In 2012 there was a 20% increase in Chinese school international student numbers
- Chinese first-time visa applications are up, particularly for contributing, composite and special schools.
Japan is emerging as a growth market
- Japanese school international student numbers rose 23% in 2012
- ENZ regards Japan as a market worth further exploration, particularly for school partnerships.
Universities
Universities earned $308.9 million in international fees in 2012, an increase of 5.5%
- There are fewer international students, but they are higher value.
International university student numbers fell 5.2% - a decline of 980 students
- Indian international students accounted for more than 40 percent of the decline.
- There was a small increase in numbers of Chinese international students (universities’ biggest and most valuable market). This suggests that New Zealand’s most important international education market is performing well
- Japanese international student numbers almost doubled
- Saudi numbers are falling due to a halt in new intakes for Saudi scholarship students in 2012
- Universities have seen overall international student numbers fall since 2004 despite ongoing growth in the global market for international students
- Capacity exists and there is scope for recovering market share in the university sector.
Figures for individual universities are not yet available but we believe about a quarter of this decline can be attributed to a fall in enrolments at Canterbury and Lincoln Universities due to earthquakes
Universities have strong commitment to internationalisation, partnering with institutions in a variety of markets.
Institutes of Technology and Polytechnics (ITPs)
In 2012 ITP fee income was up 4.9% from 2011 - overall revenue for the sector has increased almost 50% since 2007
International student numbers rose 7.1%; EFTS were up a corresponding 3.4%. ITPs was the only sector to see a rise in numbers and EFTS
India and China make a combined 57.6% of all ITP international enrolments:
- Numbers are up or holding for all major markets
- There were small declines in South Korea and Saudi Arabia
- Saudi numbers are falling due to a halt in new intakes for Saudi scholarship students in 2012
- China remains relatively strong
- ITPs are encountering strong competition in India from traditional competitors Canada and Australia
- ITPs want to diversify their exposure to India and China with new market development in the Middle East, Sri Lanka, Nepal, Indonesia and the Philippines.
Private Training Establishments (PTEs)
PTEs (non-SDR)
Enrolments at non-SDR PTEs (mostly English language schools) fell 13% in 2012
- English language schools down 17%.
- Tuition fees were down 9 % to $105.1 million
- The decline in English language schools likely to be linked to the rising value of the NZ dollar. International language travelers are known to be price sensitive; also an area of intense international competition.
This fall, which has been happening for two years, is of concern because ESOL students often move on to further academic study
Why down:
- Affordability – the high NZ dollar
- Greater provision of English language tuition in South Korea
- Saudi Arabia – fewer new Saudi scholarships
- New immigration policy – changes to work rights for L5 and 6 diplomas introduced in April 2012
- Competition from other our key global competitors.
PTEs (SDR)
- Enrolments at SDR PTEs (mainly vocational education training institutions) were down 6% in 2012
- Tuition fees were up 6.4% to $99 million
- Internationally, demand is growing for high quality vocational training
- Some of our competitors (eg. Australia) have tightened up student immigration criteria for vocational training.
Update on sending promotional materials to Viet Nam
A Vietnamese Government circular also states that if the declared value of goods for onward sale, and sent by a courier company, is less than 1 million VND, no import duty needs to be paid. Over this amount, import duty must be paid.
In addition, all importers of “cultural goods” must obtain a cultural licence from the Department of Information and Communications, Ministry of Culture, Sports and Tourism.
“Cultural goods” includes written materials such as education promotion resources.
If you are sending materials to education agents, they should be able to obtain the cultural licence. If you planning to send materials elsewhere, and assistance is required, please contact in advance the New Zealand Embassy in Ha Noi or the New Zealand Consulate in Ho Chi Minh City for more information.
Other tips for institutions sending materials to Viet Nam include:
- You should send materials well in advance of any planned events
- If import duty has to be paid, please aarrange with your freight company for the sender (rather than receiver) to cover this cost – this speeds up the process for the Embassy or Consulate if there are any problems
- If arranging materials to be sent to Viet Nam from third countries, remember to instruct foreign printers accordingly
- Remember also to include this information when organising shipments through BPO Intelligence (BPO)
Update for industry on Assignments4U issue
Although I was made aware of the issue late on Friday, I was still taken aback at the tone of the article and some of the implications made.

The issues raised are of concern to all of us, and we are working on gaining better understanding of the scale of the problem. We do know that it is not, as the article may imply, a problem that is peculiar to Chinese students, nor to students from any other country.

Education New Zealand’s (ENZ’s) main focus on this issue is to manage any risks to New Zealand's international reputation as a provider of world class education, and to local perceptions of the value of international education to New Zealand.

We are following a clear plan to manage any impact this issue may have locally and, most importantly, in China. I’d like to let you know what’s underway now.

Yesterday we responded to media enquiries through a statement, most of which has been reported in the various media items on the matter so far.

ENZ has excellent relationships within the Chinese education sector and our Regional Director, Greater China, is in touch with Chinese officials to ensure there is no misunderstanding about the issue or the New Zealand Government’s response to the matter.

I am aware of the efforts everyone our industry makes to maintain New Zealand’s reputation as a provider of high quality education, and you can be sure we are very much focussed on that as well.

If you have any thoughts, comments or require any assistance, then please get in touch with me, or Senior Communications Advisor, Susie McShane.

Kind regards,

Grant McPherson
Contestable fund draws strong interest
Applications exceeded the funds available.
To date the Education New Zealand (ENZ) selection panel has approved matched funding of nearly $810,000 for 29 projects with a combined value, including the applicants’ contributions, of over $1.6 million.
“The quality and diversity of the applications was impressive,” said ENZ Business Development Manager Adele Bryant. “The applications provided a window on the innovative approaches and products many educational institutions and businesses are taking to pursue the education export opportunities they have identified.”
The fund sees ENZ matching funding for projects with the capacity and capability to increase the value of New Zealand’s international education industry, ultimately leading to benefits for the New Zealand economy.
The fund is designed to help New Zealand’s education providers achieve significant growth by making the most of international education opportunities.
Applications were received from all sectors with the largest number lodged by education technology companies. This interest follows hot on the heels of the first “EdTech for Export” Conference sponsored by ENZ, Grow Wellington and Learning Media Ltd in April. Some 45 percent of applicants targeted Asian markets.
A second funding round will be held in the third quarter of 2013 and will be advertised in e-news.
Help us thank New Zealand’s education partners in Japan
As part of a programme to explore greater opportunities for the New Zealand education industry in Japan.
The alumni networking function will acknowledge and show our appreciation for the informal “ambassadorial” role alumni undertake on behalf of New Zealand education. We will also be encouraging alumni to join the recently launched New Zealand Educated Alumni LinkedIn group where they will be able to network with fellow alumni and keep in touch with events and activities of interest.
The agent seminars will recognise the work agents do on behalf of New Zealand education and show the agents our appreciation. The seminars will also inform agents of any immigration updates and changes (there will be someone from Immigration New Zealand in attendance) and let them know about the agent e-learning that will be launched in the next few months. A preview of this will be available at the event.
It is hoped that these activities will further nignite agents’ interest in, and enthusiasm for, promoting New Zealand as an education destination.
To ensure we reach the greatest number of agents and alumni, we would like your suggestions for who you would like us to invite.
For the dates for each event, and a form where you can enter the names and contact information of those you’d like to be sent an invitation, click here.
In completing this form, you will be assured of early notification of when registration opens for these events.
As well agents and alumni, we know that many New Zealand education institutions have active and fruitful partnerships with fellow institutions in Japan. We are hoping to host such people at a ‘thank you’ lunch where we can show our gratitude for the very important role they play in fostering a lively education exchange between our two countries. Details about the lunch will be provided at a later date.
These events are a great opportunity for you to show how much you value your education partners and advocates in Japan.
Thank you in advance for help make these events the best they can be.
ENZ’s latest Statement of Intent is out
While the overarching goals and objectives for New Zealand's international education industry remain the same, the strategic framework of our next steps to support the industry to reach these goals are reflected in more detail.

The two intermediate outcomes of these next steps include activities to increase both the economic value of international students studying in New Zealand and increase the economic value of our products and services delivered offshore.

Alongside these marketing and industry development activities, we also support government-government liaison work and will launch our outbound scholarship programme.
Download the Statement of Intent 2013-2016.
NZ partners Global Skills Summit
New Zealand is a country partner for the event which will provide a platform for discussion and information exchange, and help foster the government, industry and business relationships that underpin the India-New Zealand education relationship.
New Zealand's education relationship with India has grown stronger over the past few years, particularly with the establishment of the India-New Zealand Education Council (INZEC) and with the reciprocal high-level delegations that have taken place.
These visits have created channels for a dynamic two-way relationship between our countries, and exposed India to New Zealand’s expertise in vocational training and skills development, and allowed first-hand experience of our education facilities.
There is a wealth of opportunities for New Zealand to collaborate with India and support the country with their ambitious skills development goals, especially in key areas such as agriculture and food processing, tourism and hospitality, media and entertainment, and healthcare.
The Summit gives yet another opportunity for New Zealand to showcase our expertise in the technical and vocational education space, and forge new ties with India's education industry. Previous Summits have seen over 800 participants, 60 speakers, 10 countries and over 30 exhibitors.
As a country partner, New Zealand will have a speaking slot where New Zealand will be sole country profiled, and the opportunity to jointly-host three workshop sessions around skills issues and topics. We will also have prominent visibility throughout the Summit, including an exhibit stall, and coverage in press and social media.
So far, eleven representatives from six New Zealand institutions have registered to attend.
Education in the spotlight during Governor-General’s visit to Viet Nam
Sir Jerry Mateparae attended two major education events during this visit. In Hanoi the New Zealand Embassy and ENZ hosted a “New Zealand Education Connections” event, which for the first time ever in Viet Nam, brought together New Zealand alumni from different parts of the Vietnamese economy and society.
About 250 private students, NZ Aid scholarship recipients and recipients of English Language Teaching for Officials (ELTO) were represented at the event. New Zealand teachers in Viet Nam were also well represented.
The Governor-General spoke about the value of education as a bridge builder for long term relationships and connections between the two countries. In all of his meetings with senior Vietnamese leaders and officials stronger education collaboration was emphasised as a key priority for New Zealand’s relationship with Viet Nam.
In Ho Chi Minh City (which accounts for about 60 percent of all Vietnamese students to New Zealand), Sir Jerry Mateparae delivered an address to 170 students, staff and senior Vietnamese officials at the University of Science, which is part of the Vietnamese National University. The University has nine faculties with around 652 professors and more than 16,000 students.
Auckland University of Technology has a joint programme with the University of Science, delivering a Bachelor of Computer and Information Sciences (BCIS). There are 130 students enrolled in the programme, in addition to the 250 graduates of this programme.
At this event, the Governor-General spoke about the importance of partnerships in education, not only between governments, but also between New Zealand and Vietnamese institutions. Senior officials present expressed the hope that in future there would be more New Zealand and Vietnamese universities engaged in the kind of collaboration demonstrated by AUT and the University of Science, Ho Chi Minh City.Both events attracted plenty of media attention, and helped to raise the profile of New Zealand as an education partner for Viet Nam in advance of the New Zealand education fairs taking place in September.
International education a $2.6 billion dollar industry
Infometrics valued the economic contribution of international students to New Zealand at $2.5 billion and the sale and delivery of New Zealand’s education services and products offshore at $104 million.

Education New Zealand (ENZ) Chief Executive, Grant McPherson, says while the report presents a comprehensive picture of international education’s economic contribution, its immense social and cultural benefits shouldn’t be forgotten when considering value.

“As well as its economic benefits, international education strengthens New Zealand’s global connections. It helps tomorrow’s business partners, investors, politicians and leaders – both from New Zealand and overseas – to form enduring connections and build greater cultural understanding.”

Visit the Research webpage for a copy of the report and an infographic of key findings.