ENZ boosts education agent capability through successful workshops in Viet Nam

Education New Zealand Manapou ki te Ao (ENZ) delivered two education agent capability workshops in Viet Nam in partnership with education providers.

The workshops, held in Ha Noi on 21 January and Ho Chi Minh City on 23 January were delivered in partnership with Lincoln University, Massey University, Pacific International Hotel Management School (PIHMS), eight LightPath New Zealand Schools, and Navitas (University of Canterbury International College and University of Waikato College).

The invitation-only workshops were offered to 40 key education agents recommended by New Zealand education providers and those actively engaged with ENZ’s activities.

The events were opened by the New Zealand Ambassador to Viet Nam, Caroline Beresford in Ha Noi, and New Zealand Consul General in Ho Chi Minh City, Scott James, in Ho Chi Minh City. ENZ’s Regional Director – Asia (excluding China), Ben Burrowes, attended both events virtually.

In addition to institutional updates, the workshops featured external speakers who shared insights on New Zealand’s workforce landscape and digital marketing trends for education.

ENZ’s Market Manager – Viet Nam, Van Banh said the workshops reinforced ENZ’s focus on strengthening education agent capability and supporting the sustainable growth of New Zealand’s international education sector.

“It was valuable to hear from agents that the demand for study in New Zealand remains moderate to strong, with master’s, undergraduate and school programmes identified as top priorities, and business, health and medicine, and education emerging as the most in-demand fields.

“Agents also highlighted the need for more scholarships, clearer job pathways, and continued marketing support, while rating ENZ’s in-market support positively.

“These are all good insights to have for Viet Nam – it helps us better target and promote New Zealand’s education offering to prospective students,” Van said.

ENZ also incorporated interactive activities such as social media challenges and team-based minigames into the workshop programme that helped drive further engagement with the programme and encouraged agents to visit education provider booths.