18 September 2025 at 10:00 am

New Zealand shines at the 35th annual EAIE Conference

New Zealand had a strong presence at the 35th European Association for International Education (EAIE) conference in Gothenburg from 9-12 September 2025.

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New Zealand education provider representatives at the New Zealand pavilion.

Education New Zealand Manapou ki te Ao (ENZ), in collaboration with all eight New Zealand universities and UP Education, demonstrated a commitment to international education and partnership. 

The conference’s theme 'Go Create!' set the tone for a flurry of meetings and engagements between New Zealand representatives and international partners centered on innovation and collaboration in international education. 

The New Zealand Pavilion proudly unveiled the refreshed Education New Zealand brand, featuring a sleek, modern design that aligns with the iconic New Zealand Government fern. This updated visual identity reflects the quality, ambition, and global impact of New Zealand’s international education offering. 

The pavilion also showcases imagery from the new global campaign, "New Zealand Taught Me", which highlights how knowledge is nurtured across the country. Through powerful alumni stories, the campaign illustrates the transformative experiences international students gain in New Zealand. 

From L to R: ENZ Chief Executive Amanda Malu, New Zealand Ambassador to Sweden HE David Taylor and ENZ Associate Director of Engagement Europe Olga Elli at the New Zealand pavilion.

A key event of the week was the New Zealand networking function, hosted by New Zealand Ambassador to Sweden and the wider Nordic region, HE David Taylor. ENZ representatives and visiting New Zealand institutions utilised the opportunity to connect and share with partners from across Scandinavia.  

EAIE is one of the most significant global gatherings for international educators, government agencies, and academic leaders. It provided a valuable opportunity for New Zealand education institutions to engage with peers, present their offerings, and foster meaningful partnerships all in one place. 

ENZ Chief Executive, Amanda Malu, said EAIE was a powerful reminder of the opportunities that lie in international education.  

" From reconnecting with long-standing partners to exploring new possibilities, the energy and interest in New Zealand education was truly exciting,” she said.  

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