25 May 2022 at 2:00 pm

ENZ to launch major global brand campaign, I AM NEW

Our exciting new global brand campaign will be launched at NAFSA on 31 May 2022 and begin rolling out to our 10 key markets from 2 June, timed to coincide with the lead up to our borders reopening on 31 July.

NEW Marketing campaign
Eight international students were invited to collaborate on our new global brand campaign. Their personalized kākahu were gifted to them at a reveal day in May.

As we re-enter a competitive global environment, the brand campaign will look to articulate the high quality of New Zealand’s education experience in a deliberately unique, ownable and attention-grabbing way.  

This major campaign will initially run for 12 weeks, complemented by in-market activations, events, and local PR. It will feature eight students from all over the world, spanning across our education sector and regions.  

Education New Zealand Manapou ki te Ao invited our eight students to work alongside world-famous Māori fashion designer Kiri Nathan to collaborate on designing a new type of education garment that embodies the cultural values that make a New Zealand education unique: manaakitanga, kaitiakitanga, and the pōtiki spirit of youthful energy and finding a better way. Through the narratives we tell focussed on the students’ experiences and goals, we’ll explore themes such as work and career readiness, sustainability, and innovation through collaboration. 

Campaign assets will be available on The Brand Lab, with reporting data to be shared regularly. We look forward to reopening New Zealand education to the world in an inspiring way that only New Zealand could deliver.

What's in it for me?