Introducing Adrian Hirst, ENZ’s new Regional Director – India and South Asia

Can you tell us about your professional background including your current role at ENZ and the work you did prior to joining ENZ?

Growing up in the United Kingdom (Yorkshire stock) I graduated with a Law degree and combined Music major.  

After a short time working in London’s financial district, I moved to New Zealand and built my career to date across strategy, analytics, marketing and business development within the telecommunications (before Telecom became Spark) and fast-moving consumer goods industries.

Prior to ENZ, I held several senior positions within Lion New Zealand, building some well-recognised beverage brands and was responsible for the growth agenda of numerous international partnerships. In addition to their high investment developing their people, the significant benefit during this time was my exposure to world class approaches in business strategy, brand marketing and innovation.  

What are your thoughts on your time with ENZ so far?

There’s a real energy within ENZ and a strong appetite to seize the growth opportunity for New Zealand’s international education profile and reputation. Through my involvement in the Government’s International Education Going for Growth Plan and shaping key priorities, I’ve had the chance to work closely with the sector and see our shared ambition firsthand.  

What stands out is the depth of expertise and belief within ENZ, alongside growing alignment with partners and the momentum from education agents and counsellors across all markets. As we strengthen teams and embed a more integrated approach, I’m certain that we’ll continue to deliver measurable results with greater pace, focus and confidence.

What opportunities and challenges do you see for our sector in India and South Asia?

We have a clear aspiration to accelerate growth and better convert the demand from this region through a more focused approach to activity and placement. We need to build true brand reputation and preference, and the value of a New Zealand education must be recognised beyond those current periods when our competitor destinations are less attractive.

With a strong education offering and clear value proposition, we are well placed to attract high-quality students. Additionally, with ENZ’s new global brand platform, greater brand cohesion and stronger collaboration across NZ Inc agencies is key to maximising our impact.

Outside of work, what do you like to do?

I’ve had a musical upbringing through classical and jazz and still play while now also supporting behind the scenes. I find it hard to pass the piano at home without sitting down – a habit I’m pleased my two daughters have adopted. I’m also an explorer and active relaxer so I enjoy throwing on the trainers and getting out into new areas or planning the next big adventure. 
 
With Adrian moving to New Delhi, India, ENZ is pleased to confirm that Ben Burrowes will take on the role of Regional Director – North and Southeast Asia from early June. Ben will remain based in Singapore.