Market Insights Sessions held for PTEs and ELS in Auckland last month

Education New Zealand Manapou ki te Ao (ENZ) invited representatives from some of Aotearoa New Zealand’s Private Training Establishments (PTEs) and English Language Schools (ELSs) to come and hear from our in-market colleagues who were in Aotearoa New Zealand in August.  

Felix Ye, Senior Market Development Manager for Guangzhou held an insights session on the China market for PTEs and ELSs, Jugnu Roy, Director of Engagement East Asia and India held a session for PTEs on the India market and Javiera Visedo, Director of Engagement Latin America held a session for PTEs and ELSs on the Latin American market, specifically Chile, Colombia and Brazil.  

The insights shared included key facts, policies, trends and observations about the individual markets, marketing channels and advice for student-recruiting activities, as well as opportunities and challenges for the sector.  

Brijesh Sethi, Founder and Chairman of New Zealand Skills and Education Group and Co-Chairperson of Quality Tertiary Institutes said the sessions offered good insight into how ENZ can assist PTEs in marketing and opening up new markets. 

“This is especially important in this tough environment for many vocational sub degree providers. The sessions were also a great opportunity to meet and hear from ENZ colleagues from these markets in person,” added Brijesh. 

ENZ’s General Manager, Sector Engagement, Wendy Kerr, said that it was great to have a good turnout as these sessions are one of the ways we can engage directly and support our customers with useful information about the various markets they are targeting.  

“We hope that our customers find our targeted insights useful in their own decision-making processes. With the opportunity also for open discussion throughout these sessions, they certainly are an important tool for us too in gaining a better understanding of the needs of the various PTEs and ELSs, meaning we can be more targeted in our approach to supporting them in the future.  

The slide packs presented at all three market insights sessions have been shared with all PTE peak body members. If anyone has further questions, then please contact ENZ Business Development Manager, Jane Yang - jane.yang@enz.govt.nz.