26 June 2025 at 10:30 am
New Zealand education brand updated for greater global impact
Strengthening the New Zealand education brand offers a clear opportunity to raise awareness of New Zealand's education offering globally as ENZ pursues its growth ambitions for international education.
ENZ developed an updated look for the New Zealand education brand, guided by research to assess the recognition and effectiveness of our brand elements.
The insights from this research have guided the development of an updated look that reflects the evolving story of New Zealand education and the values it represents on the world stage.
New logo for New Zealand education
ENZ’s research identified the FernMark as a highly distinctive and recognisable symbol, strongly associated with New Zealand by global audiences.
See the new brand in action
ENZ Brand Lead, Nick Sinclair, said this brand uplift is more than just a visual update.
“This is a strategic step forward for us, with the intention to align ENZ’s brand with the quality, ambition and impact of New Zealand’s international education offering.
“We want to build confidence amongst prospective students and their families with a brand that is trustworthy and unmistakably New Zealand,” Nick added.
What’s happening next
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New visual identity: You’ll start to see updated branding across the Study with New Zealand digital and social media channels over the coming weeks.
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Refreshed brand and marketing assets: We’re refreshing key marketing collateral and event assets to reflect the new look. These include resources you can use in the outreach and promotional activity for your education institution.
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Videos and content: Several core videos and promotional materials have already been updated with new branding.
New brand collateral will be available for download on our BrandLab by the end of July this year.
