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  • NZ’s education brand remains stable despite border closures

    A recent presentation by Jason Cate of Kantar, who carried out the 2022 annual brand survey for ENZ, considers two broad questions: 

    • How is the demand for international education changing post-Covid 19? 
    • How is New Zealand’s brand as an education destination being impacted? 

    “This programme tracks perceptions of New Zealand as an education destination globally, but also specific association statements and overall sentiment, appeal and attractiveness,” Jason Cate says.  

    “It’s always interesting to see how this develops and changes over time, particularly over the last couple of years, given all the challenges.” 

    More than 4,800 potential students were surveyed online across 11 priority countries, as well as their parents in some markets. The 16-24 year olds surveyed were mostly current students, and all of them were considering further study in an offshore, English-speaking country. 

    Jason Cate says the survey shows the overall nature of demand for offshore education is stable in 2022, and only slightly lower than before Covid-19.  

    The core reasons why students are considering studying offshore haven’t changed: 

    • to live and travel overseas 
    • to meet new people 
    • to enhance their employability. 

    The survey shows there has been a significant reduction in the proportion of students delaying their studies because of Covid-19 (from close to half of students to around one third), but the proportions of students considering both study offshore and at home, or study offshore and online, have increased. In other words, there is a shift in their preferences for the mode of delivery. 

    Across most of our key partner countries, perceptions of New Zealand are relatively constant, with the only change being a small decline in awareness. New Zealand again tussles with Singapore for the fifth strongest brand in student mobility among English-speaking countries. 

    For more details about global demand and perceptions of New Zealand’s education brand in individual markets, you can listen to the full presentation on Intellilab here, by registering and logging in through MaiENZ. 

     

  • New Zealand teaching showcased in Thailand

    The teachers came from 60 provinces across Thailand to attend the four-day event, along with Chortip Pramoolpol, ENZ Marketing and Strategic Relations Manager – Thailand, and Karen Rutherford, Head of School of AUT International House.

    The event provided teachers with new guidelines and teaching techniques to ensure their students get the most from their classes.

    AUT conducted a training session showcasing the New Zealand teaching style, which Chortip said received overwhelmingly positive feedback.

    Karen Rutherford speaks with Thai teachers.

    Karen Rutherford speaks with Thai teachers.

    “Teachers commented on how practical and hands-on it was."

    "It helped tighten the education collaboration between New Zealand and Thailand and provided a great platform to raise awareness of us to the teachers and participating government agencies.”

    AUT will also select and sponsor one teacher to receive one month of complimentary English language training.

    The event was organised by Brand Suntory (Thailand) Co., Ltd in partnership with the Office of Basic Education Commission, Ministry of Education and Kasetsart University.

    The Brand’s Tutor Summer Camp ran from 29 June to 1 August 2017.

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  • Celebrating excellence: ENZ hosts inaugural New Zealand Universities Awards in Viet Nam

    The event highlighted NewZealands commitment to supporting Vietnamese students and reaffirmed the strong education partnership between the two countries during the 50th anniversary of diplomatic relations. 

    The NZUA programme was officially announced by Prime Minister Rt Hon Christopher Luxon during a visit to Viet Nam earlier this year. It is the first New Zealand Government-backed undergraduate scholarship exclusively for Vietnamese students.  

    Following a competitive selection process, eight outstanding high school students were awarded the inaugural NZUA scholarships. Each recipient distinguished themselves not only through academic excellence but also through their personal aspirations, resilience, and commitment to engaging with the world.  

    At the ceremony, the students were formally presented with their scholarship certificates by Trade Commissioner Scott James and ENZ Regional Director – Asia (excluding China), Ben Burrowes. The celebration was witnessed by families, representatives from New Zealand universities and education agencies. 

    In his address, Scott highlighted the significance of this milestone 

    “The inaugural NZUA cohort are not only exceptional students, but also cultural and intellectual bridges between our two nations. They stand as a vivid testament to the strong and enduring educational partnership between Viet Nam and New Zealand,” he said.  

    Ben also emphasised the value of the programme. 

    “The NZUA scholarship reflects the spirit of valuing both knowledge and people – a core principle of New Zealand’s education system. 

    We are proud to welcome the first generation of NZUA Vietnamese students to New Zealand’s leading universities, where they will grow, integrate, and contribute to the shared progress of our world,” he said. 

    A particularly symbolic moment of the ceremony was the connection ritual between university representatives and the scholarship recipients. Students received congratulatory gifts and placed stars on a map of New Zealand to mark the cities and universities where they will soon study – a visual representation of the “first steps” of the NZUA generation.  

    Among the recipients, Do Tran Phuong Uyen said that she feels the scholarship is much more than financial support.  

    It represents belief – belief in our potential, our dreams, and our ability to contribute to our communities and to the ongoing relationship between Viet Nam and New Zealand,” she said.  

    It shows that young Vietnamese students can become leaders, innovators, and responsible global citizens,” Do added. 

    Parents also expressed their trust and confidence in New Zealand’s education system.  

    Ho Tuyen Truyen, father of recipient Ho Nhu Quynh Chi, said he places his full trust in New Zealand’s safe, high-quality education system.  

    “I believe that in this environment, my child will be nurtured with knowledge, resilience, and compassion,” he said. 

     As the first NZUA cohort prepares to begin their journeys, the scholarship stands as a powerful symbol of New Zealand’s commitment to Viet Nam’s young talent.  

    These students are poised to become influential ambassadors, helping to strengthen educational collaboration and foster deeper people-to-people connections between NewZealand and VietNam. 

  • Consultation to further strengthen the Code of Practice

    The consultation is part of efforts to continue supporting education providers to deliver quality education to international students.

    The Code requires all schools and tertiary providers enrolling international students to take all reasonable steps to protect international students and provide a positive experience that supports their educational achievement.

    Since the new Code of Practice took effect on 1 July 2016, some Code signatories and sector bodies have provided feedback on certain matters.

    The Ministry wants to hear from schools, tertiary organisations, sector peak bodies and international students and their families on these issues and possible ways to address them.

    Consultation will end on 29 August. All submissions will be reviewed and recommendations made to improve the Code.

    Click here for further information about the consultation process and to make a submission, or email international.division@education.govt.nz with questions.

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