21 August 2025 at 10:30 am
Raising the profile of New Zealand English language offerings in Japan
Organised in collaboration with Education New Zealand Manapou ki te Ao (ENZ), English New Zealand and seven member schools travelled to Tokyo in late July to rebuild their presence in Japan. The group had a packed programme, reconnecting with key government partners and sector partners and meeting with prospective international students.
To maximise the visit’s opportunity, ENZ organised a New Zealand English Language event at the New Zealand Embassy in Tokyo. The event brought together over 40 local education agents, schoolteachers, and government partners face-to-face with the New Zealand providers to learn about their study offerings and explore future collaboration opportunities.
Prospective students and their parents exploring English Language study options at the New Zealand English Language Fair.
The following day, the New Zealand English Language Fair attracted 44 prospective students and families to speak with the English Language schools and gain a better understanding of their study offerings.
Prospective students and their parents exploring English Language study options at the New Zealand English Language Fair.
The wider programme included a series of targeted events, school visits, and stakeholder meetings, all aimed at reconnecting with the market and exploring new partnership opportunities.
English New Zealand Executive Director, Kim Renner, said they were pleased to be back in Japan, marketing as a group.
“Japan is a key market for the English Language School sector. Our member schools have strong connections formed over many years with Japanese education agencies and institutions, and meeting face-to-face in market is invaluable,” she said.
“The events were a great success profiling both the English language sector and New Zealand as a destination for a high-quality study travel experience,” Kim added.
ENZ Business Development Manager Tomomi Kontani giving an update from ENZ and sharing the benefits of studying in New Zealand.
Feedback from participating English Language Schools was also positive. One event participant said: “Agents and students asked focused questions, it was pleasing to see the high levels of interest studying at a New Zealand English Language School”.
The participating schools included: ABC College of English, Auckland Institute of Studies, Christchurch College of English, Languages International, Mount Maunganui Language Centre and Worldwide School of English.
