19 June 2024 at 10:00 am

Raising the profile of NZ’s PTEs with China education agents

Education agents from China were recently in New Zealand exploring our education offerings as part of a Famil visit. A highlight of the agenda was a networking function held in Tāmaki Makaurau Auckland for representatives from PTEs and ELS providers. 


In China, large education agencies play an important role in raising the awareness of a New Zealand education to prospective students and their families. For this reason, 10 director-level representatives from the largest Chinese agencies were invited to join a Famil tour by Education New Zealand Manapou ki te Ao (ENZ) to demonstrate in person how New Zealand offers a modern, high quality and sophisticated learning environment for Chinese students.  

In early May, the group visited education providers in Dunedin, Invercargill, and Auckland with a full and varied programme including visits to high schools, a primary school, universities, institutes of skills and technology, and private training establishments. There were also several cultural and tourism activities planned as well as networking events with economic development agencies, private training establishments and English language schools.  

A key part of the Famil was the networking function held at the end of the week of activities at Media Design School in Auckland, providing a platform for New Zealand’s Private Training Establishments (PTEs) and English Language Schools (ELS) to engage directly with the visiting agents. Representatives from 24 providers from Auckland, Christchurch and New Plymouth attended the event.   

ENZ’s General Manager Māori, Ed Tuari, welcomes the guests to Media Design School with a mihi and welcome.

The event included opening remarks by ENZ’s General Manager Sector Engagement and Innovation, Wendy Kerr, who reiterated to the education agents that New Zealand’s PTEs and ELS play a vital role in New Zealand’s international education ecosystem.  

“Our PTEs and ELS are renowned for their innovative programs, real world and practical approach and strong commitment to student success and employability.  

These institutions equip students with the skills and knowledge needed to thrive as global citizens in today’s interconnected world.” 

ENZ’S General Manager Sector Engagement and Innovation.

On behalf of ENZ, Wendy also expressed her appreciation to the agents for their ongoing collaboration and support, saying that the agents’ promotion of New Zealand PTEs and ELS opens doors for Chinese students to access world-class education and invaluable international experiences. 

A panel discussion took place, focusing on the opportunities and challenges in the China market, featuring three directors moderated by Ruth Cooper, Country Director New Zealand of Media Design School and QTI co-Chair.  

During the panel discussion, the agents suggested that providers could enhance their promotion efforts in China by highlighting employment opportunities and utilising Chinese social media to share the most up-to-date information. 

Ruth Cooper, Country Director New Zealand of Media Design School and QTI co-Chair (left) facilitates a panel discussion on the opportunities and challenges in the China education market.


With the formalities out of the way, our education providers had the opportunity to mix and mingle with the education agents.


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