22 September 2022 at 10:30 am
Soha Ali Khan advocates for a New Zealand education
Indian celebrity Soha Ali Khan is promoting New Zealand as a study destination in India, in partnership with Education New Zealand Manapou ki te Ao (ENZ).
Ms Khan, who has 3.1 million Instagram followers and 2.1 million followers on Twitter, is a well-known Indian actress who has performed in around 30 films in Hindi, Bengali and English.
In her role as a brand advocate, Ms Khan will promote New Zealand as a preferred study abroad destination to Indian students and their families, through social media.
ENZ’s Director for India, Jugnu Roy, says that with New Zealand’s borders reopening recently, it is essential to reignite people’s interest in New Zealand as a study destination.
“Ms Khan’s academic qualifications and her own experiences as an international student, as well as her celebrity status, will help us maintain the quality reputation of New Zealand education in India,” says Ms Roy.
“She will be discovering and sharing insights on opportunities in New Zealand’s universities and schools, using her social media channels.”
The announcement of Soha Ali Khan’s appointment as a brand advocate received more than 4,000 likes on social media, and the related news media coverage included 30 stories with more than 226.3 million views.