14 May 2025 at 10:00 am
Successful agent engagement and student recruitment drive in Malaysia
In March and April, Education New Zealand Manapou ki te Ao (ENZ) held a successful series of agent engagement and student recruitment activities in Malaysia.
The events aimed to gauge student interest in studying in New Zealand and deepen collaboration with education agents and schools.
To kick off the series, in early March, ENZ and representatives from New Zealand universities co-hosted a morning tea information session and focus group for Malaysian education agents in Kuala Lumpur.
The session promoted the ENZ resources available to support agents, and representatives from University of Auckland, University of Canterbury, Massey University, University of Otago, and University of Waikato led a discussion exploring key messages that resonate with Malaysian students and parents, understanding the factors influencing destination choice and brainstorming strategies to strengthen New Zealand’s brand visibility.
The event brought together 11 agencies from across Kuala Lumpur.
Co-funded agent activity
ENZ supported three key education agencies from across Malaysia to undertake co-funded student recruitment activity.
In Selangor, AECC Global Malaysia and ENZ hosted a mini-booth fair at HELP International School – giving students the opportunity to interact directly with representatives from Auckland University of Technology, the University of Auckland, the University of Canterbury, University of Otago, and the University of Waikato.
The mini-booth fair at HELP International School.
The mini-booth fair at HELP International School.
Over to Shah Alam, SELSET Education partnered with INTEC College to host an information session showcasing eight of New Zealand’s tertiary institutions.
INTEC College students heard from the Auckland University of Technology, the University of Auckland, University of Canterbury, University of Otago, University of Waikato, Southern Institute of Technology, Nelson Marlborough Institute of Technology and pathway provider, University of Canterbury International College.
Around 100 students were in attendance, and the session was followed by an opportunity for students to chat further with the study providers on show.
Students at INTEC College exploring New Zealand tertiary education study options.
To close out the co-funded activity, ENZ made its first official visit to East Malaysia since before the pandemic.
ENZ and JM Education partnered to lead a series of school visits in late April Kota Kinabalu, Sabah.
Around 400 students attended information sessions across three schools. The events were led by the University of Auckland and University of Otago at Kota Kinabalu High School, Sekolah Menengah Sains Sabah, and Maktab Nasional.
Attendees of one of the information sessions.
ENZ Market Manager for Indonesia and Malaysia, Naluri Bella, said that partnering with agents for co-funding targeted activities helps enhance both agents and students’ awareness and understanding of New Zealand’s unique education offering.
“These collaborations not only build trust and commitment among agents but also positions New Zealand as a competitive and credible choice for Malaysian students,” she said.
