19 July 2023 at 10:00 am

Supporting international education mobility in China with Tourism NZ and Air New Zealand collaboration

Education New Zealand Manapou ki te Ao (ENZ) is proud to announce two partnerships to support international education mobility in China; ‘The NZ Study Tour Promotion Alliance’ with Tourism New Zealand, a NZ Inc Agency, and a strategic partnership with Air New Zealand for growth of the Chinese international student sector 

ENZ and Tourism NZ Launch the "New Zealand Study Tour Promotion Alliance" Initiative in South China 

Tourism New Zealand and ENZ have been working closely together since 2020 to promote study tour programs for Chinese students and their families. This collaboration has had a positive impact, with a growing interest in short-term studies and family tours to New Zealand during the Chinese summer holiday period (this July and August). To further strengthen relationships with Chinese business partners, Tourism New Zealand recently launched the "New Zealand Study Tour Promotion Alliance" initiative, with support from ENZ. 

From left to right: Sandy He – South China Manager, TNZ; Rachel Crump – NZ Consul General in Guangzhou; Grace Yao – Regional Trade Manager Greater China; Felix Ye, ENZ Guangzhou

The purpose of the "New Zealand Study Tour Promotion Alliance" is to tap into the potential for growth in this segment post COVID-19. The initiative offers students a short-term study tour experience, providing them with a glimpse into the New Zealand educational system and lifestyle. The alliance consists of ten selected members, including key partners such as K-12 schools and educational organisations directly or indirectly associated with K-12 schools in South China. These members include two provincial-level international education associations representing the public and international school sectors, an international school networking platform, and seven Chinese international/private schools. All ten members of the alliance have either sent students to Aotearoa New Zealand or have committed to promoting New Zealand as a study tour destination in the next three years. They will receive direct or indirect support from both Tourism New Zealand and Education New Zealand. 

The official launch of the initiative took place on 21st June, with over 80 participants from the education and tourism industries invited. Rachel Crump, the New Zealand Consul-General in Guangzhou, officiated the ceremony and expressed her excitement about this cross-industry cooperation between Tourism New Zealand and Education New Zealand. 

Rachel said “I have often participated in Tourism New Zealand and Education New Zealand events, but this is the first time I’ve participated in a joint event. This type of cross-industry cooperation is new and significant for both agencies.”  

Michael Zhang, ENZ's Regional Director - Greater China, also said "As we reconnect following the three years of the pandemic, we invite Chinese students and their families, to come back to New Zealand and become an important bridge between our two countries again.”

Felix Ye, Rachel Crump, and Grace Yao took a group photo with the members of the Alliance

The initiative focuses on promoting a two to four-week New Zealand short-term study experience, which combines classroom study with a sightseeing holiday component. During the Chinese summer holiday, students attend one or two weeks of classroom study in a New Zealand school while their parents enjoy a holiday in the country. After the study part of the tour, families have the option to spend additional weeks in New Zealand. The initiative is expected to attract over 1,000 students plus their families to New Zealand during this July and August Chinese summer holiday period. 

After the launch ceremony, the guests mixed and mingled, chatting and networking with each other

ENZ and Air New Zealand to develop strategic partnership for growth of international student sector in China 

Education New Zealand Manapou ki te Ao and Air New Zealand have pledged to work together to develop a strategic partnership for the international student sector in China. 

ENZ’s Felix Ye moderated the panel discussion with the Alliance members

The initiative was launched with the signing of a Statement of Intent at a special ceremony in Shanghai which was witnessed by Minister of Tourism, Hon Peeni Henare in Shanghai on 30 June during the Prime Minister’s Trade Delegation to China. 

Both parties will seek to take advantage of existing cooperation and provide a framework for further potential areas to be developed. 

These could include joint promotional and marketing efforts in China, as well as supporting student mobility from New Zealand-China partnerships, joint programmes, and institution to institution co-operation. 


ENZ’s Chief Executive Grant McPherson and Air New Zealand’s General Manager – Asia Jonathan Zhang, sign a Statement of Intent at a special ceremony in Shanghai on 30 June during the Prime Minister’s Trade Delegation to China.


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