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Marketing tips for schools
These topics and more were discussed during The Crowdsource Café session, led by ENZ Business Development Managers Mary Camp and Richard Kyle. The session tapped in on the wealth of experience in the audience by pooling together practical ideas for improved marketing of schools.
Working in groups, participants shared key tactics they use to nurture meaningful relationships with students, school staff, agents, the local community and alumni.
“Participants all agreed that our industry is built on relationships. They left the session with the challenge of taking away one thing they could action in the next week. No better time than now to get that action going!” Richard said
“It’s also great to remember that the ENZ Skills Lab is a rich resource that schools can use, with many tools that take you step-by-step through marketing projects (including digital marketing and PR),” he said.
Explore women’s leadership journeys at NZIEC
In a Q&A format, the lunchtime session will see panellists sharing lessons on what they have learned during their career pathways to senior leadership positions, including the challenges they have faced and the opportunities they have created and seized. They will also aim to impart strategies for other women to follow in their steps.
The panel is supported by the Global Leadership League (GLL), an organisation focussed on advancing women’s leadership skills, knowledge and connection in international education.
Dawn Hewitt, Director, Global Groups (Australasia) for the GLL, says that regardless of their professional positions and experience, women in the industry have lots to offer.
“The GLL is underpinned by the notion that when women support each other, incredible things happen. Whatever your goal, the GLL is focused on helping everyone rise to their potential.”
One of the panellists, Ainslie Moore, Deputy Director Operations at the University of Auckland, says one the topics they’ll discuss is the importance of supportive networks.
“Every major decision on ‘where to next’ in my career was informed by the support of a network of strong women in international education.
“One of the ambitions of the GLL is to give the next generation of women in international education access to a network of peers and senior women; not just for career progression, but also for sharing knowledge to bring more balance to work and life.”
Panel chair and ENZ’s Regional Director for Europe and the Americas, Lisa Futschek, says that in addition to engaging with the panellists, attendees will have the opportunity to connect with fellow delegates before and after the lunch.
“We hope attendees will leave inspired and equipped with a range of strategies and approaches to support women leaders in our industry – now and in the future,” says Lisa.
Attendance at this panel is not restricted to women. Indeed, men are encouraged to attend to hear more about the experiences of women within our industry and learn approaches and strategies that can support women leaders.
Numbers for the lunch panel are restricted to 100 places. Details on how you can confirm your place will be advised to conference delegates separately.
With only a handful of spots left remaining for NZIEC 2018, register today at www.nziec.co.nz.
Advertising opportunity for Japan’s 2025 New Zealand Study Guidebook
The KBUNSHA New Zealand Study Guidebook is a trusted publication and is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand Manapou ki te Ao (ENZ). KBUNSHA distributes 20,000 copies of the study guidebook to Japanese schools, universities and education organisations as well as education fairs and seminars.

ENZ Business Development Manager – Japan, Tomomi Kontani said advertising here is a great opportunity to leverage an increased demand for information on New Zealand’s education offering.

“We are continuing to see significant interest in New Zealand as an education destination from students and their parents, schools, and education agents here in Japan” she said.

“This is a great opportunity to showcase what makes New Zealand unique, especially in the regions. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus,” Tomomi added.

The guidebook’s last edition was distributed at the annual student fair and stakeholder focus events hosted by ENZ Japan. The events attracted around 1,000 people. The guidebook remains the main information source ENZ refers to and distributes at upcoming events in 2025.

Advertisement rates for individual providers range from approx. $2,560 NZD to $6,120 NZD for guidebook and or website listings. With the ‘Premier Plan’ and ‘Advertorial Plan’, the school logo will be listed on the new scholarship campaign page built by KBUNSHA. Individual providers can download the proposal here. Advertising copy can be provided in English.

For regional groups, download the proposal here for further details on the guidebook and pricing (approx. $2,200 NZD for a two-page colour advertisement and $3,300 NZD for a four-page colour advertisement).

Bookings must be made by 27 June 2025 directly with KBUNSHA. For more information, visit the KBUNSHA website here. The 2024 guidebook can be viewed here.

KBUNSHA contact:

Minori Takahashi (Director)

Tel: +81-3-3234-1744

Email: minori@kbunsha.com
Spotlight on the US
At certain times of year, you can stand in a certain apple orchard in the American state of Vermont and hear strands of a Māori waiata.
The East and West Coast Whānau Councils were set up by former students of the Auckland University of Technology’s Noho Marae programme. They were so moved by their experience in Aotearoa that they set up these groups so that they can meet regularly to eat kai, do haka and poi, and keep the whānau spirit alive.
These students are but a handful of the North American students that choose to study in New Zealand every year. In 2018, 3,028 students from the US travelled here for education, a number that has risen steadily – by nearly 23 percent – since 2014.
“More than 300,000 American students study outside the US every year,” ENZ Regional Director – Americas & Europe, Amy Rutherford says. “By educating over one percent of those students year upon year, New Zealand is punching well above its weight.”
Diversity and inclusion
There is a common misperception amongst students in North America that New Zealand is an ‘easy’ destination. Students are drawn here for the tourist opportunities and laidback lifestyle just as much as a quality education.
In an effort to promote New Zealand as a world-leading education destination, ENZ’s team based in North America have focused on diversity and inclusion.
The remit of diversity and inclusion in the US is much broader than it is in Aotearoa. It encompasses not only racial and ethnic minorities, but single parents, first-generation university students, military veterans, and those with disabilities.
Within this space, ENZ has been promoting New Zealand as a welcoming, progressive place to study. As Māori are world leaders in indigenous leadership, New Zealand is particularly well-positioned to support Native American and indigenous students.
New Zealand alumni like Brook Thompson and Hailey Suina have reported that connecting with te ao Māori has strengthened their understanding of their own cultures, boosting their confidence to act as leaders at home.
As part of this work, ENZ recently renewed its commitment to a partnership with the US regarding its Benjamin A. Gilman scholarship, a prestigious prize aimed at students from disadvantaged backgrounds. ENZ has pledged NZ $250,000 over five years for Gilman scholars who choose to come to New Zealand.
Beyond study abroad
The majority of US students come here at university level, often for one semester only as part of the US university and study abroad provider study abroad programmes.
Rather than come here for a complete qualification, US students travel short-term during their third or fourth years of university. Their work here is then cross-credited to their home institution.
Amy says that study abroad is very popular. For those students interested in travel, adventure, and discovering themselves, it is largely self-sustaining. New opportunities in study abroad lie in expanding this base to those students who have been traditionally underrepresented in study abroad, or regions of the country where not much is know about New Zealand.
Amy’s team is now increasingly focused on a new opportunity emerging for New Zealand institutions: attracting tertiary students to study here for their whole qualification.
For American students, committing to leave their home country for at least three years is a big ask. Attending college is a massive social milestone in the US, and one that alumni pin their identities on for the rest of their lives.
However, increasing numbers of students are looking for study opportunities offshore as the cost of studying in the US continues to rise.
US students are drawn to New Zealand’s highly ranked, innovative programmes in niche areas. An example of this is Massey University’s Bachelor of Veterinary Science. This course can be completed in five years (as opposed to eight in the US), costs a fraction of an equivalent US degree, and is approved by the American Veterinary Medical Association (AVMA), allowing graduates to return home and begin working immediately in the field.
Identifying and promoting these academic strengths among New Zealand institutions and explaining how they can propel students towards the career path of their choice is key to positioning a New Zealand education as a desirable alternative to the classic American college life.
Want to find out how your institution can get involved with ENZ’s work in the US?
Contact northamerica@enz.govt.nz.
International Student Hardship Fund now fully allocated
The fund first opened for applications on 21 May. It was met with immediate interest by a wide variety of education institutions and community groups.
A cross-ENZ team named Kāhui Oranga was charged with the fund’s administration. They met twice weekly to go through applications and ensure a balanced allocation of funds between regions, sectors and institutions.
Education providers and community organisations are disseminating grants from the fund to international students in the form of cash grants, food parcels and accommodation support.
ENZ Director of Student Experience and Global Citizens, Sahinde Pala, led Kāhui Oranga. She says the government was glad to be able to offer international students tangible support in such an uncertain time.
“At ENZ we talk a lot about manaakitanga – the offering of hospitality and respect to guests. We really want every student that comes to New Zealand to feel valued,” she says.
“It was obvious once the impacts of COVID-19 began to be felt here that we needed to offer our international students most in need extra support during these difficult times.”
Last week, Deputy Prime Minister Winston Peters and Minister for the Community and Voluntary Sector, Poto Williams, announced the Assistance for Foreign Nationals impacted by COVID-19 Programme.
This $37.6 million fund will open on 1 July and be administered by the Department of Internal Affairs. International students experiencing serious hardship will be able to apply to this programme to receive support with basic needs such as food and accommodation.
Read the announcement here.
Meet the team: John Goulter
Could you please outline your own role and the role of the Stakeholders and Communications team?
The Stakeholders and Communications team looks after the part of ENZ’s work that intersects with key external groups – such as other government departments, Ministers, Parliament and, through our various channels, the people of New Zealand.
We try to get all those influences lined up in support of international education. Right now, thanks to COVID-19, there is more external focus on international education than there has been for years. We try to ensure it’s well-informed.
How has COVID-19 impacted your team’s work, and what work do you have ahead of you with the recovery?
Sometimes it seems like we have done nothing else since COVID-19 appeared on the horizon way back in January.
It has brought to the surface some long-running issues about international education. It’s an opportunity for us to show leadership in outlining the future role of the sector, and developing interesting new approaches.

John with ENZ Field Director - North America Lewis Gibson in Washington DC.

Can you tell me a bit about your professional background?
I was a journalist for a long time, mainly reporting politics from the Press Gallery in Parliament.
I loved that at the time but I moved into public affairs roles because after a while in journalism I wanted to be influencing the way things happen, rather than just writing about them.
Journalism is now changing totally, like many sectors are. Some new models are emerging, but it’s a struggle in a country the size of New Zealand.
What do you enjoy doing in your free time?
I like running and travelling and live music. So I’m not having a great year. Most running events have been cancelled or postponed, and so have all the concerts I had booked for.
I listen to some podcasts, mainly about running and politics in the United States. It is hard for us to fathom the depth of the COVID-19 crisis they are going through.
I actually liked a lot about our lockdown. It was good being a little family unit at home. I loved running on nearly empty roads. I took up Zoom yoga classes with my daughter in Christchurch. I wonder about what the new reality is going to look like for us all.
Haere ra Afiqah, Haere mai Vikram
We spoke recently with the former NZISA National President for 2021, Afiqah Ramizi, and with the National President for 2022, Vikram Selvaraj.
Afiqah Ramizi, NZISA National President 2021
Afiqah has been in New Zealand since 2015, when she left Malaysia to undertake tertiary study here. After completing a foundation course at ACG (now known as UP International College), Afiqah started on a six-year medical degree at the University of Auckland (UoA) and is now in her final year.
Afiqah’s advocacy work started during her time at ACG, when she was selected to represent the college under an International Student Ambassador programme, run by the New Zealand Police in Auckland. The main focus was to support engagement with the student community, and lift students’ understanding about how to keep themselves safe in a foreign country and what support is available.
At university, Afiqah joined the Malaysian students’ association and became Vice President. In 2019 and again in 2020, she was elected as the International Students Officer for the UoA Students Association. During these years, she became involved with NZISA through their multiple lobbying efforts and community engagement. Afiqah was elected NZISA’s Vice President in 2020, before being elected National President in 2021.
Looking back on her experience at NZISA, Afiqah says she is proud to have been involved in making sure that the voices of international students were heard as New Zealand responded to COVID-19, amongst many other achievements of NZISA since 2017.
“Last year we were successful in lobbying for temporary changes to international students’ maximum working hours, so they could work more during alert levels 3 and 4,” Afiqah says. “This was really important for students at a time when their studies were disrupted, and some students were facing financial hardship. This temporary increase was also appreciated by local employers, as they were needing more people able to work full-time, to keep their businesses running.”
In her role as National President, Afiqah was involved in supporting the groups of international students coming back to New Zealand while the border was closed. Her team’s continuous advocacy to government bodies saw more international student cohort border exceptions announced, which meant more international students were able to return and resume life in New Zealand.
“Staying in managed isolation and quarantine was a big extra cost for these students, and we know many hesitated to return because of that. By talking with the institutions involved and advocating for subsidies, we were able to encourage them to cover part of the costs for their returning students. This was a win-win for both the universities and the students.”
Supporting students over the holidays was another key focus for NZISA during the past two summers, primarily to help onshore students who couldn’t reconnect with their families while borders were closed.
“We worked with ENZ and our regional networks to encourage summer internships, to remain connected in the international community and to indulge in the real Kiwi summer,” Afiqah said.
Afiqah herself spent the last summer at the coalface of the COVID-19 response work, drawing on her medical knowledge to support public health. She was initially working to find the source of COVID-19 when contact tracing was a key focus, and through the Omicron surge, she has learned other public health skills as the nature of her work changed from eliminating to managing COVID-19.
Now it’s time for her to pass on the baton to the 2022 President, and an opportunity to focus on her final year of medical school!

Vikram Selvaraj, NZISA National President 2022

Now in the final semester of a Bachelor of Criminal Justice degree at University of Canterbury, Vikram came to New Zealand in 2018 from Singapore with his partner and began studying here the following year.
“The Bachelor of Criminal Justice was a new degree, and I realised it was exactly what I wanted to study,” Vikram says. “It combines law with a range of other subjects, all related to criminal justice.”
Vikram is the eldest of three siblings and the sole breadwinner for his family, having lost both parents. His two siblings are still living in Singapore, and Vikram has continued to run a hairdressing salon there during his years in NZ. It’s more than three years since Vikram last saw his family in Singapore, but he isn’t planning a trip home any time soon, because of the risk that border settings might change again.
Vikram brings a range of relevant experience to his new role as NZISA National President. At University of Canterbury (UC), he was a UniLife Leader, the first to be in charge of mature students, both domestic and international. It was his role to support them, provide pastoral care and a voice on the issues they were facing. His work was recognised with a Blues Award from UC Students Association in 2021, for Outstanding Achievement in Community Engagement.
Vikram is excited about his new role as NZISA National President. He was elected in December and took up the role in late January, along with an all-new executive team of eight students.
“We’re planning a number of projects for the year ahead,” Vikram says.
UC joined NZISA last year and continuing to increase membership will be one of the priorities for Vikram and his team this year.
“We also have ideas for a range of projects for students that different members of the team will lead during the year. This includes working with NZ Police to help students understand the risks of scams and online gambling; supporting students with resources to combat racism and discrimination; and empowering women.”
Vikram says it’s his belief that he can do something that has brought him to where he is today. He’s very conscious of the challenges faced by many international students, for example when their financial situation changes, and they find it hard to get the support they need.
“Kiwi students aren’t always aware that international students are paying a premium price for their studies,” he says.
“Sometimes students feel homesick, or experience racism – whatever the particular challenge, it’s important for them to know that someone is listening to them.”
Fun fact about Vikram: Vikram has a Japanese Spritz dog called Tiger that he brought with him to New Zealand.
Sahinde Pala, ENZ’s Director Student Experience & Global Citizens, says ENZ sets great store by our relationship with NZISA.
“We have really valued the contribution Afiqah has made during her years with NZISA, and we look forward to working closely with Vikram and his team over the coming year,” Sahinde says.
Latin America masterclasses showcase New Zealand education
From 25-26 October 2022, the Education New Zealand Manapou ki te Ao team in Latin America hosted the second edition of the Latin America Masterclasses, an online event that brings Latin American audiences closer to New Zealand universities and showcases the quality of a Kiwi education. There were more than 1700 registrations, and more than 1000 people joined during the six live broadcasts.
Centred around ‘Education for sustainable development’ as the main theme, the event brought together researchers from different subject areas to deliver classes focused on the importance of sustainability for the development of society. Lecturers from Massey University, Victoria University of Wellington, University of Waikato, Auckland University of Technology and Lincoln University participated.
The goal of the initiative was to highlight the quality of education in New Zealand, explore key themes in sustainability, and demonstrate how a New Zealand education prepares students for the future. To promote the event, ENZ carried out an extensive communications campaign on social media, press and trade channels, focusing on countries such as Brazil, Colombia, Chile, Mexico and Argentina. The campaign shared key messages about a Kiwi education with thousands of people across Latin America.

Dr Christian Schott of Victoria University of Wellington discussed sustainable tourism development

Dr Silvia Serrao-Neumann of University of Waikato talked about what makes cities more liveable

Attendees were able to learn why New Zealand education is considered a world leader in promoting independent thinking – through practical and collaborative teaching – with an emphasis on issues such as environmental preservation and sustainable business innovation.
The students also learnt about the concept of kaitiakitanga, which represents taking care of people and place, preserving traditional knowledge for the benefit of future generations.

The event's production team at work during the live broadcasts

All classes were broadcast in English, with simultaneous translation into Portuguese and Spanish. Participants were able to chat with ENZ staff and send through their questions for the speakers to answer live.
Following months of preparation for the event, the masterclasses were broadcast on ENZ’s own online platform in Latin America. The site is available to Latin American audiences and features the 2022 and 2021 Masterclasses. There are plans to transform the site in the future, into a permanent hub of events and content on New Zealand education for Latin America audiences.
Indonesian students meet the KIWI Challenge
Now in its third year, this annual student entrepreneurship competition asks students from schools across Java and Kalimantan to provide innovative ideas or solutions, based on a given theme. Education New Zealand Manapou ki te Ao (ENZ) organises the competition in collaboration with Kopi Tuli (Deaf Cafe), a deaf community in Jakarta.
This year, ENZ has partnered with Massey University, which chose the theme of sustainable tourism.
The school groups will submit videos to a judging panel made up of Massey University academics and ENZ representatives. Submissions will be reviewed by the panel and finalists selected. The students will then be supported through a number of workshops and mentoring by the Massey University academics.
This mentoring will prepare finalists for their final pitch in the following weeks. After the final pitches are reviewed, the top three groups will be awarded vouchers worth IDR 2,000,000 – 10,000,000 and offered the opportunity to take part in virtual internships provided by Massey University.
Registrations and initial video submissions for KIWI Challenge 2022 have now closed and are currently being assessed by the panel. We received 36 videos from 18 schools across Indonesia – and they are competing to secure a place in the Top 5 finalists.
To date, ENZ has engaged more than 1,200 Indonesian students through the programme and each year has showcased a New Zealand university and a particular theme. Previous university partners were Lincoln University (Agribusiness) and the University of Canterbury (Education Technology).

“Now entering its third year, KIWI Challenge has grown into a unique platform for New Zealand and our universities to remain connected to Indonesian students in a meaningful way. Most importantly, we have worked together to identify themes that resonate with young Indonesians and then matched these with the expertise our New Zealand universities have to offer,” Chris Hipkins said.
“This year has seen another shift in topic, with student groups focusing on Sustainable Business and Entrepreneurship under the expert guidance of academics from Massey University. With the current challenges facing societies across the globe as a result of climate change, I’m looking forward to the ideas Indonesian students will develop this year in such a meaningful area.”
Professor Jan Thomas, Vice-Chancellor of Massey University, was also present at the launch event in Jakarta.
“We are honoured to be part of the 2022 KIWI Challenge, and to have the opportunity to inspire Indonesian students to tackle an issue of utmost importance to their homeland - tourism. Massey has many links to Indonesia, particularly through our research partnerships with the University of Mataram. It’s exciting to again be able to showcase our world-class teaching and research on foreign shores. Best of luck to all of the teams taking part in the KIWI Challenge this year.”
This year’s KIWI Challenge looks to build on the success of previous years and inspire youth to be engaged in entrepreneurial activities around important social issues, connect students from Indonesia with New Zealand academics and strengthen ties between Indonesia and New Zealand.
Smart cities and AI technology key focus for KIWI Challenge 2023
The competition is designed to inspire youth across Indonesia to be engaged in entrepreneurial activities that address societal issues.
The 2023 theme is “Reforming Indonesia’s mobility and smart cities using AI technology”.
Education New Zealand Manapou ki te Ao (ENZ) organises the competition in collaboration with a New Zealand university and Kopi Tuli (Deaf Cafe), a deaf community in Jakarta. This year, ENZ is partnering up with Auckland University of Technology (AUT) to co-host the initiative.
School groups are required to submit video entries to a judging panel made up of AUT academics and ENZ representatives. Submissions are reviewed by the panel and finalists selected. The students will then be supported through a number of workshops and mentoring by the AUT academics.
The participating academic from AUT is Senior Lecturer International Business, Strategy and Entrepreneurship, Dr Taghreed Hikmet, who has expertise in smart cities and is passionate about mentoring and inspiring young future leaders. She has had close involvement in multiple programmes like YES, where she mentored young entrepreneurs pitching their business ideas.
Dr Hikmet says she is honoured to be involved this year.
“It is a delight to have the opportunity to inspire Indonesian students to think creatively about what the future can look like. The development of smart cities is about improving sustainability, creating opportunities for economic development and enhancing the quality of life for people, I’m looking forward to seeing the ideas students put forward,” she says.
ENZ Director Asia Ben Burrowes says that this initiative showcases New Zealand’s world-class education and academics in a meaningful way.
“Now entering its fourth year, KIWI Challenge has grown into a unique platform for New Zealand and our top academics to remain connected to Indonesian students in a way that is in touch with what matters to them. We continue to work with partners in Indonesia to identify the themes that resonate with students” he says.
The winners of the competition will be announced on Saturday 25 November, the top three groups will be awarded vouchers worth IDR 2,000,000 – 10,000,000.
To date, the competition has attracted more than 1,000 Indonesian students through the programme and each year has showcased a New Zealand university and a particular theme. Previous university partners were Massey University (Tourism), Lincoln University (Agribusiness) and the University of Canterbury (Education Technology).