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International Education Strategy 2018 - 30 launched
“The New Zealand Government sees a strong future for international education in New Zealand,” said Mr Hipkins.
“My vision, is for international education to contribute to a strong, sustainable, high-quality education system with a vibrant international focus, and globally connected students, workers and education providers.”
The International Education Strategy was developed by Government in consultation with international education stakeholders including education providers, international and domestic students, peak bodies and community groups.
“The new Strategy marks a shift in emphasis from the 2011 Leadership Statement,” said Mr Hipkins.
“In line with this Government’s commitment to measure success and wellbeing more broadly, you will see a stronger focus on social and cultural outcomes for New Zealand alongside the economic benefits.”
The International Education Strategy sets out three goals and key actions for government agencies to give effect to the Strategy, as well as measures and indicators for success.
ENZ General Manager Stakeholders and Communications, John Goulter, and Ministry of Education Senior Manager International Education Policy, Kate West, shared more detail about the Strategy as part of a Government update later in the day.
“The Strategy goals include achieving sustainable growth and delivering an excellent education and student experience,” said John.
“Developing global citizens – people who can study, work and live across cultural and national boundaries – is also a priority. This relates to students visiting New Zealand but also domestic students benefiting from an international component to their education, onshore or offshore.”
The International Education Strategy launch followed the announcement of new post-study work rights for international students, by Minister of Immigration Hon Iain Lees-Galloway, on Wednesday.
Designed to support the vision of the new strategy, the changes reflect a focus on high-quality education, and a clear pathway to residency for those with the skills and qualifications needed in New Zealand.
The International Education Strategy 2018-2030 is available on this link.
Watch what delegates at NZIEC had to say about the new International Education Strategy 2018-2030 below.
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Global conference puts spotlight on student employability
More than 300 delegates from 35-plus countries will attend the conference, which is designed for new and experienced practitioners of academic work placement and experiential education.
This will be the first time the conference is held in Australia or New Zealand.
“We see the conference as an important opportunity to broaden our national conversation about employability for both domestic and international students,” said Brett Berquist, University of Auckland Director International.
“Employability is a key driver for international students choosing New Zealand. It’s also important for the growing number of Kiwis who are starting their ‘OE’ (overseas experience) during their university study.
“The GIC is a place for us to think about international mobility and the importance of employability outcomes for all students – as well as to network and learn from each other.”
A number of New Zealand tertiary providers are participating as well as hosting post-conference partnership visits.
Auckland Tourism, Events and Economic Development (ATEED) is the city sponsor for the conference and is moderating a New Zealand employer panel debate “Working with international students”.
ENZ is the country sponsor and will present new research, “Employer Perceptions of Hiring International Graduates”.
“We know that students want to have strong employability prospects after they graduate, whether they are back home, staying in New Zealand for some post-study work or in a third country,” said John Goulter, ENZ Acting Chief Executive.
The conference will cover an introductory track for those new to the field as well as latest research and trends, ideas for scaling up delivery and models for working with internship providers.
Among the presentations are topics on: “International Exposure at Home and Abroad: Employability gains through internships”; “The Connection Catalyst: Virtual internships for wider access to cultural fluency and employability”; and “Emerging Internship Destinations: Keys for developing employers’ most desired skills in recent graduates”.
“The GIC plays an integral part in exploring past, present and future trends,” said Brett.
“This year we have an important focus on the employability needs of international students, both in their country of study as well as supporting their return to their home market. This is a particularly important theme for New Zealand and Australian education providers.”
The conference will be held at the Owen G. Glenn Building, and receptions will be held at the Fale Pasifika, Auckland Town Hall, and the Auckland War Memorial Museum.
Founded in 1999, previous GIC conferences have been held in the US, Singapore, Ireland, Canada, Mexico, South Korea, Germany, and the Netherlands.
Registrations are currently open. For the full GIC programme see here: http://globalinternshipconference.org
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Ask New Anything: The campaign in China
Ask New Anything, ENZ’s latest global, digital campaign, was launched worldwide in early October and a week later in China – after national holiday Golden Week. In China, the campaign leveraged ENZ’s strategic platforms with the help of our digital partner UMS.
So far, nearly 37 million Chinese have engaged with the campaign and ENZ’s following on WeChat has almost doubled as a result.
To celebrate the success of Ask New Anything in China, we’ve broken down four of our key platforms and explained why they are important when it comes to having a presence in this part of the world.
1. Zhihu
ENZ is the first international education agency in the world to have an official account on Zhihu. This puts ENZ in the company of other well-known international brands such as Audi and Airbnb.
Zhihu is the latest platform to be added to ENZ’s Chinese social portfolio. Like Quora and Reddit, Zhihu is known in China as a space for Q&As, making it a great fit for the Ask New Anything campaign.
Visit our Zhihu account to watch a campaign video developed especially for this platform.
2.WeChat
It was a natural choice to promote Ask New Anything on WeChat.
ENZ is one of the first education agencies in the world to utilise a premium format of WeChat Interactive Ads, and has engaged with 24 million users in our target groups since Ask New Anything began.
WeChat is a mobile app that does almost everything in China. It currently has over one billion active monthly users worldwide and is growing. In China, our audiences use WeChat to connect with brands, with each other, to shop, to order taxis, the list goes on.
ENZ has had an account on WeChat since 2014, and currently has more than 58,500 followers – including prospective Chinese students and their parents. Almost half of these began following the channel in 2019 as a result of a more targeted approach to our campaigns. Through this channel, users can explore what interests them most about studying in New Zealand.
3. WeChat mini-programme: My StudyNZ
ENZ added My StudyNZ to our WeChat portfolio in October 2018. This is a bespoke application developed for the platform.
The mini-programme delivers the same course-matching experience as our global My StudyNZ platform to Chinese audiences, via WeChat.
- Read more about My StudyNZ on WeChat
- To visit My StudyNZ on WeChat, scan the QR code below from your WeChat account:

4. .cn website
Earlier this year, ENZ launched a China version of the student-facing Study in New Zealand website with a China domain (.cn).
This new website overcame issues with accessibility, performance and loading speed in China, and is optimised for Baidu (China’s largest search engine).

- Visit the China website at studyinnewzealand.cn
- Read more about the China website
5. Weibo and YouKu
The Ask New Anything campaign also has a presence on Weibo, which remains one of China’s largest social media platforms, and on YouKu, the China equivalent of YouTube.
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Advertising opportunity in Japan
The publication is the only of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand. It distributes 20,000 copies to Japanese schools, universities and education organisations as well as education fairs and seminars.
“After the Rugby World Cup in 2019, New Zealand has had an increased presence and visibility in Japan. This is a great opportunity to leverage off the New Zealand country profile to promote your institution and region,” says ENZ Senior Market Development Manager – Japan, Misa Kitaoka.
“This guidebook is a great opportunity for regional bodies and individual providers to promote their offering. Furthermore, because destination marketing is a key part of education promotion in Japan, Kbunsha is offering a separate advertising rate for regional groups.”
To advertise, bookings must be made by 13 March 2020.
For further details on the guidebook and pricing for regional groups, download the proposal here.
Individual providers can download the proposal here.
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Registrations open: NZ Vocational Education and Training Research Forum
The NZ Vocational Education and Training Research Forum (NZVETRF) is a multi-sector opportunity for discussing ‘what works’ in vocational education. In 2020, the forum will be delivered fully online, including international keynotes, and a curated programme of breakout sessions, along with interest based ‘hangouts’ and expert sessions.
The new partnership with Skills International extends the reach of the forum to an international network, to learn from and contribute to global developments in VET to support the COVID-19 recovery efforts.
CEO of The Skills Organisation, Garry Fissenden, says vocational education and training will be a critical component of the response to the employment, economic, and social shocks caused by COVID-19 around the world. He says:
“With New Zealand’s vocational education sector embarking on a major reform, now more than ever is a time to come together to share evidence and capability of how vocational education and training can support skills and productivity, and wider wellbeing.”
For more details, head to the NZVETRF website.
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From the CE: Rebuilding and reshaping our sector
The Recovery Plan for International Education, released in late July, is a plan to support the rebuild, recovery and reset of the international education sector with an eye on the future. It’s made up of three concurrent workstreams to stabilise, strengthen and transform international education.
Since its release, Education New Zealand, with other government agencies, has been carrying out a short, focused engagement on the plan with our peak bodies and providers.
So far, we’ve met with representatives from groups, including schools, some PTEs, parts of the university sector, ITPs and English language sectors, as well as the New Zealand International Students’ Association and EdTech NZ. And further meetings are scheduled.
We have heard from you on a variety of topics. Naturally, the most common concern is around student re-entry. Other topics focused on encouraging cross-sector collaboration and hearing student voices as we rebuild our sector. We also know that each part of the sector has its own unique challenges and needs.
These conversations are only the beginning of our engagement with you. There will be many more opportunities to discuss and collaborate as part of the strengthening and transforming workstreams of the Plan, and on the Government’s vision for international education.
Next, the Ministry of Education and ENZ will co-host deep-dive workshops with sub-sectors on both the Recovery Plan and issues particular to them.
You can read more on the overall Recovery Plan on ENZ’s website: Recovery Plan for International Education. This page will continue to be updated as our work develops.
Here at ENZ, we have realigned our activities and resources to implement the Recovery Plan. We have launched our new business plan for 2020/2021, called Building a New Future.
There are major areas for us to focus on, including the retention of as many students already in New Zealand as possible, early re-entry of students, renewing and reshaping future options (such as different modes of delivery and student decision-making), and creating deeper understanding of the benefits of international education, both in New Zealand and globally.
I’d like to reinforce that throughout this change, the goals of New Zealand’s International Education Strategy – an excellent education and student experience, sustainable growth, and global citizens – remain our beacon on the hill.
Finally, I’d like to thank you for meeting with us over what continues to be an incredibly difficult time. We value your honest feedback and look forward to continuing to work with you to rebuild and reshape international education,
Ehara taku toa I te toa takitahi, engari he toa takitini
My strength is not that of a single warrior but that of many.
Ngā mihi,
Grant McPherson
Chief Executive Education New Zealand Manapou ki te Ao
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Alumni events in China build ties with NZ
More than 100 past, current and future students, as well as representatives from China’s Ministry of Education and six other key government agencies, attended an event in Beijing on 8 July 2022, organised by Education New Zealand Manapou ki te Ao.
Two former international students played a major role in the success of this event.
Chinese author Ma Boyong gave a keynote speech. Ma Boyong was a student at Waikato University, and today he is a well-known novelist, columnist and blogger, whose work has been adapted into successful TV drama series. His achievements have been recognised with the People's Literature Prize, one of China's most prestigious honours. He told guests how his New Zealand study inspired his creativity, his desire to be a writer, and led to love – he met his wife in New Zealand!
Reggie Li, who trained at the New Zealand School of Travel and Tourism and later worked extensively at top restaurants and hotels in New Zealand as a chef, is the New Zealand Embassy’s executive chef. Reggie gave salmon cooking demonstrations to the assembled guests. The demo was interactive and put a spotlight on searing/cooking salmon with a blowtorch. The salmon was then enjoyed by the guests. New Zealand-imported Aoraki salmon is often served at embassy events as it has a strong reputation in China, promotes sustainability and is, of course, loved by Chinese.
In Guangzhou on 10 July 2022, a similar number of guests gathered to celebrate the 50th anniversary of the establishment of diplomatic relations between New Zealand and China, and the festival of Matariki, the Māori New Year.
Organised by ENZ with support from other government agencies (Ministry of Foreign Affairs and Trade, New Zealand Trade and Enterprise, and Tourism New Zealand), the 2022 NZ Guangzhou Community Mid-Year Event brought together close to 100 agents, past, present and future students and New Zealand expats. The event included a screening of the award-winning film Whale Rider.
“Events like this help us maintain relationships with our alumni students, connect new students with alumni, and strengthen people’s connections with New Zealand,” says Miranda Herbert, ENZ’s Director based in China.
“It is also very rewarding to showcase the benefits of a New Zealand education and hear about its impact on the lives and careers of former students.”
Interested in other upcoming events with Greater China?
The 2022 New Zealand – China Early Childhood Education Symposium will be held on 23 September and New Zealand-based participants can register here to join virtually.
In October New Zealand will have a national pavilion at the China Education Expo 2022. For more information on these events, please refer to the ENZ Events Page.
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Education Minister addresses first World Vocational and Technical Education Development Conference
The conference was jointly organised by Ministry of Education of the People’s Republic of China, the Chinese National Commission for UNESCO and the Tianjin Municipal People’s Government.
An audience comprising representatives from government departments, international organisations, trade associations, businesses, research groups and vocational education providers joined the hybrid event to discuss moving forward in the post pandemic era. Topics covered included digital empowerment, green technology, industry/education integration, skill development and poverty reduction, promotion of equity and lifelong learning.
The Minister outlined New Zealand’s recent experience of vocational education reform, highlighting the importance of integrated provider and work-based training, with learners and employers at the centre of the reform process. COVID-19 had continued to cause disruption around the world, but this also provided opportunities for change as countries plan for recovery, he said.
The Minister’s involvement in the conference highlighted the 50th anniversary of bilateral diplomatic relations between the two countries this year, as well as the long standing and deep collaboration between New Zealand and China in vocational education.
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Inviting feedback on the Capability Toolkit project
More than 36 pages of tips, guidelines, tools, case studies and scenarios have been developed for the online resource, and ISANA NZ is seeking your feedback.
Material is grouped around key themes that include wraparound tailored support, intercultural competence in education contexts, and student experience information for agents and offshore partners. The toolkit will be published early in 2023.
“This is all about delivering an excellent student experience,” says Chris Beard, ISANA’s Executive Director.
“The toolkit will promote evidence-based practice that supports innovation, nimbleness and risk mitigation, and aligns with the Education (Pastoral Care of Tertiary and International Learners) Code of Practice 2021, which came into effect this year.”
To browse selected draft pages and provide feedback, go to the ISANA NZ website, and select ‘Toolkit’. To share your reflections, ideas and suggestions, please email content@isana.nz with the header 'Capability Toolkit feedback'.
You may also be interested in the following video presentation about the new toolkit, which was delivered for NZIEC KI TUA 2022: KT004 Student Experience Chris Beard Friederike Tegge - YouTube.
The next in-person presentation about the toolkit will be held at Victoria University of Wellington-Te Herenga Waka on 2 December, 10.30 – 12pm, AM106 (Alan MacDiarmid). Please contact chris.beard@isana.nz to register your interest.
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Join ENZ’s virtual Latin America regional update
The session – set to take place on Wednesday 5 April at 9 am NZT – is an opportunity for those who are both new to the sector, or wanting to re-establish links in the region, to hear updates from our LatAm team.
As the New Zealand international education sector rebuilds, Latin America provides New Zealand institutions with an opportunity for diversification. New Zealand has well-established links in the region, with many strong connections in the fields of education, academic research, government, business, and agriculture.
Following the re-opening of borders in 2022, New Zealand has recently welcomed high school student groups on exchange from Brazil and Colombia. In turn, New Zealand students have travelled to Latin America as part of the Prime Minister’s Scholarships for Latin America, participating in study tours and exchanges in Chile, Brazil, Colombia, and Mexico.
To learn more about the Latin America region, be sure to register for the session on this link
For more information about international education in the LatAm region, contact latinamerica@enz.govt.nz.