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Game On English launched in style
New Zealand has teamed up its expertise in rugby and English language teaching to develop a new edu-sport programme for Japan in the lead up to the 2019 Rugby World Cup and the 2020 Summer Olympics.
On Monday 7 July Prime Minister John Key and Japanese Prime Minister Shinzo Abe launched Game On English in Auckland as part of Mr Abe's official visit to New Zealand.
The leaders threw a rugby ball to the programme’s inaugural students – Japan's national sevens female champions from Iwami Chisuikan High School – to kick off a rugby skills training session and officially launch the programme.
The Prime Ministers, current All Black Conrad Smith and Huriana Manuel, captain of the New Zealand women's sevens team and Black Fern, met and shook hands with each of the rugby players before they went through their training paces.
In the lead up to Japan hosting the Rugby World Cup and Summer Olympics Prime Minister Abe has announced a government goal to improve English language skills and increase sporting capacity amongst youth.
"As a country with an envious track record of developing the world’s best rugby players and a top quality education system, New Zealand is well placed to help the Japanese government meet their goal," says Grant McPherson, Chief Executive, Education New Zealand.
The Game On English programme matches English language providers with sports academies to deliver centrally-organised, bespoke courses for young athletes.
"Growing export revenue from international education is a key part of the Government’s Business Growth Agenda. Programmes such as Game On English are aligning New Zealand’s educational expertise with demand in the global market."
Japan is now the third largest source of international students to New Zealand.
"Our success as a country will be determined by our level of connectedness with the rest of the world. Education is one of the best ways to build international linkages.
"These students will act as ambassadors for New Zealand education promoting the quality of our education system when they return to Japan," says Mr McPherson.
The Iwami Chisuikan sevens team are studying English at the English Language Centre of Auckland Institute of Studies (AIS) in the morning and training with Auckland Rugby Academy in the afternoon for the month they are in New Zealand.
"New Zealand is very different from Japan, but the people here made it really easy for me to adapt and feel comfortable. I enjoy being able to communicate freely with people from different backgrounds in class, and the support we get from teachers is invaluable," says Iwami Chisuikan player Aoi Kurokawa.
"Kiwis train differently – they emphasise technique and make training fun. I would like to bring what I learned back to Japan."
Ran Aoki is also enjoying her rugby in New Zealand. "The best part of the programme is the training. Auckland Rugby make it fun and give invaluable comments and feedback."
"Kiwis value the quality of training in a given timeframe over accumulated hours which allows us to get the most out of our short stay in New Zealand.
"I learn English all around – in class, whilst training, and at home with my homestay family!"
In two weeks a second group of Game On English students will arrive from Japan.
Eleven secondary school players from Kanto Super League will be based in Dunedin - studying English at the University of Otago Language Centre and receiving rugby training from Otago Rugby Football Union and local Dunedin high schools.
Both groups of students are in New Zealand at the invitation of the New Zealand government to pilot the programme.
"It is our intention that Game on English will be rolled out nationally and New Zealand will support Japan in achieving their English language and sporting ambitions in the next five to six years and beyond," says Mr McPherson.
We will evaluate the pilot programme over the next month and advise the next step in due course.
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Doing Business in India programme
The 16 postgraduate students have just returned from a two-week Doing Business in India programme.
Education New Zealand funded the students from New Zealand’s universities on the programme at the Indian Institute of Foreign Trade (IIFT) in New Delhi. The IIFT, an autonomous public business school, is widely recognised for its knowledge and resources in foreign related trade and research having trained more than 40,000 business professionals across 30 countries.
Greg Johnston, a University of Waikato honours student and budding entrepreneur, says the Doing Business in India programme was “outstanding”.
“What Education NZ have provided for us is outstanding and they made a great decision to link in with IIFT. The calibre of IIFT faculty is world-class”.
Greg, who is passionate about international trade and commerce, was quick to apply for the chance to participate in the programme that aimed to enhance New Zealand’s trade and education links with India.
He says Doing Business in India delivered on its promise to help New Zealanders to better understand trade patterns, business opportunities and procedures to successfully engage in business with India.
Education New Zealand’s Regional Director South Asia, Ziena Jalil, hosted the students at a networking event at the New Zealand High Commission in New Delhi along with other New Zealand government agency officials.
“The Doing Business in India programme has given some of New Zealand’s brightest emerging talent an opportunity to learn how India does business – emphasizing the official requirements for starting and operating an industrial or commercial business in India. Just as importantly, each participant on the programme was an ambassador for New Zealand education.”
The participating students came from six of New Zealand’s eight universities. They were chosen on their ability to demonstrate cross-cultural understanding and awareness, their understanding of the importance of the global networks and partners for New Zealand’s business success, and on their understanding of the importance of India to New Zealand’s trade and economic future.
The Doing Business in India programme supports the 2011 New Zealand and Indian Prime Ministers’ Education Initiative announced to enhance bilateral tertiary education cooperation.
This education initiative was also the catalyst for the establishment of the New Zealand India Education Council under which Education New Zealand recently put out a call for joint research applications from New Zealand and Indian academics. Over 60 research applications were received in response to the call. A joint New Zealand-India panel will decide successful applications during the first week of May.
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Introducing Joyce Hu in Taiwan
What is your role at ENZ in Taiwan?
I joined ENZ in October 2015 as Education Marketing Manager in Taipei, replacing Jamie Chien. I divide my time between ENZ (30 percent) and MFAT at the New Zealand Commerce and Industry Office (70 percent), where I provide executive and administrative support to the Director. At ENZ, I report to Regional Director – Greater China Alexandra Grace.
What are your priorities in this role?
My priorities are to:
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Raise the profile of New Zealand education to agents
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Support New Zealand education providers doing business in Taiwan, by introducing them to local stakeholders
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Organise and run ENZ’s marketing and promotional activities on behalf of ENZ
What’s your connection to New Zealand?
I have participated in an MFAT management course in Wellington, and also escorted a Taiwan television crew to New Zealand to shoot a feature programme on New Zealand business and society.
I have a lot of experience in running events, managing official visits and dealing with requests for consular assistance from New Zealanders in Taiwan.
I am passionate about New Zealand as a lovely place to live, to work, and to study, and I enjoy telling the New Zealand education story in Taiwan.
I look forward to meeting more New Zealand education providers when they visit here, so please email me at joyce.hu@mfat.govt.nz if you have any questions before your visit.
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From the Acting Chief Executive: Building global connections
Tēnā koutou katoa
Earlier this week the Prime Minister of the Socialist Republic of Viet Nam, His Excellency Phạm Minh Chính, made an official visit to New Zealand accompanied by a large delegation. Joining him was their Minister of Education and Training, Nguyen Kim Son. The visit was a timely opportunity to highlight our education cooperation with Viet Nam and to identify areas in which we can grow.
Viet Nam is a multi-sectored market for New Zealand’s international education sector and the fifth largest source country for international students.
I was delighted to witness first-hand the signing of an Education Engagement Arrangement (EEA) between New Zealand and Viet Nam, signed by our Minister for Tertiary Education and Skills, Hon Penny Simmonds, and Viet Nam’s Minister of Education and Training. This arrangement demonstrates to prospective students and their families that New Zealand is a partner of choice for the Vietnamese Government in the field of education, which aligns with the New Zealand Government’s priority to build a more resilient and sustainable sector. You can read more about the EEA and the signing event in this issue of E-News here.
Keeping with the theme of building global connections, last week I was pleased to meet with Ambassador Eduardo Saboia, the Secretary for Asia and Pacific at Brazil’s Ministry of Foreign Affairs (Itamaraty). Brazil is our largest partner in Latin America and prior to the COVID-19 pandemic, New Zealand welcomed over 3,000 Brazilian students. We know that Brazilian students are valued additions to New Zealand classrooms, and that Brazil has been a popular destination for the Prime Minister’s Scholarships for Latin America.
Last week we also received formal confirmation that Hon Penny Simmonds, Minister for Tertiary Education and Skills, will be the Minister responsible for international education and Education New Zealand Manapou ki te Ao.
Minister Simmonds is the Member of Parliament for Invercargill, elected in 2020. Prior to her election, Penny was Chief Executive of the Southern Institute of Technology (SIT) from 1997 to 2020.
The coalition Government has made clear its objective to double the value of exports in 10 years and we now await the Minister’s Letter of Expectations which will set out her detailed expectations for our work.
In closing, positive news to share is that international students are returning to New Zealand. The total number of international student visa holders, in and outside New Zealand is now 45,753 – that is a 171 percent increase since our borders reopened in August 2022 (16,853). The total number of visa holders in March 2024 is 68 percent of those in March 2020 (67,331), when the borders closed. It is heartwarming to see the beaming and excited faces of the new intake of international students joining their schools, universities, Polytech's, English language institutes, and other private training establishments in the gallery of student welcomes that has been compiled here.
After the challenges of recent years, it is a reason to celebrate.
Ngā mihi,
Linda Sissons
Acting Chief Executive
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Great ideas from schools
The ENZ Schools’ Reference Group was set up last year as a way to collect school feedback and ideas about how the sector can best develop.
ENZ Business Development Manager Mary Camp says the latest meeting on 25 February generated a swag of suggestions for the professional development workshops held in the lead-up to the New Zealand International Education Conference (NZIEC). More are welcome…
“This reference group is really benefitting our work to support the industry,” Mary says.
“Given there are so many schools, spread from one end of the country to the other, and with so much variety of character and programme, it can be hard for us to be sure we’re hearing what we need to hear from schools.”
“It’s great now to have an official channel open for that conversation, as well as the other connections we have through regional clusters and the like. We’ve been able to design services and products to suit schools’ current needs, and schools’ feedback on other parts of Education New Zealand’s work has been hugely valuable.”
Mary says the pre-conference workshops in 2013 (on business planning, social media and working with agents) were well attended and rated highly by participants. The aim is to keep relevance high for this year’s NZIEC – held in Wellington on 21-22 August 2014.
Additions to this ‘working topic list’ from the Schools’ Reference Group meeting are welcome:
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Collaboration – looking at different collaborative business models, eg regional, niche
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Homestay systems/ processes, building your homestay community, sharing ideas
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Alumni – using them effectively
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Agent perspectives – what are they looking for? (panel)
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Market analysis – including hard stats, competitor analysis, and recommended key markets for schools.
To make a suggestion for workshop topics please contact one of ENZ’s Business Development Managers for the school sector, Richard.Kyle@enz.govt.nz or Mary.Camp@enz.govt.nz. -
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Supporting international education mobility in China with Tourism NZ and Air New Zealand collaboration
ENZ and Tourism NZ Launch the "New Zealand Study Tour Promotion Alliance" Initiative in South China
Tourism New Zealand and ENZ have been working closely together since 2020 to promote study tour programs for Chinese students and their families. This collaboration has had a positive impact, with a growing interest in short-term studies and family tours to New Zealand during the Chinese summer holiday period (this July and August). To further strengthen relationships with Chinese business partners, Tourism New Zealand recently launched the "New Zealand Study Tour Promotion Alliance" initiative, with support from ENZ.
From left to right: Sandy He – South China Manager, TNZ; Rachel Crump – NZ Consul General in Guangzhou; Grace Yao – Regional Trade Manager Greater China; Felix Ye, ENZ Guangzhou
The purpose of the "New Zealand Study Tour Promotion Alliance" is to tap into the potential for growth in this segment post COVID-19. The initiative offers students a short-term study tour experience, providing them with a glimpse into the New Zealand educational system and lifestyle. The alliance consists of ten selected members, including key partners such as K-12 schools and educational organisations directly or indirectly associated with K-12 schools in South China. These members include two provincial-level international education associations representing the public and international school sectors, an international school networking platform, and seven Chinese international/private schools. All ten members of the alliance have either sent students to Aotearoa New Zealand or have committed to promoting New Zealand as a study tour destination in the next three years. They will receive direct or indirect support from both Tourism New Zealand and Education New Zealand.
The official launch of the initiative took place on 21st June, with over 80 participants from the education and tourism industries invited. Rachel Crump, the New Zealand Consul-General in Guangzhou, officiated the ceremony and expressed her excitement about this cross-industry cooperation between Tourism New Zealand and Education New Zealand.
Rachel said “I have often participated in Tourism New Zealand and Education New Zealand events, but this is the first time I’ve participated in a joint event. This type of cross-industry cooperation is new and significant for both agencies.”
Michael Zhang, ENZ's Regional Director - Greater China, also said "As we reconnect following the three years of the pandemic, we invite Chinese students and their families, to come back to New Zealand and become an important bridge between our two countries again.”
Felix Ye, Rachel Crump, and Grace Yao took a group photo with the members of the Alliance
The initiative focuses on promoting a two to four-week New Zealand short-term study experience, which combines classroom study with a sightseeing holiday component. During the Chinese summer holiday, students attend one or two weeks of classroom study in a New Zealand school while their parents enjoy a holiday in the country. After the study part of the tour, families have the option to spend additional weeks in New Zealand. The initiative is expected to attract over 1,000 students plus their families to New Zealand during this July and August Chinese summer holiday period.
After the launch ceremony, the guests mixed and mingled, chatting and networking with each other
ENZ and Air New Zealand to develop strategic partnership for growth of international student sector in China
Education New Zealand Manapou ki te Ao and Air New Zealand have pledged to work together to develop a strategic partnership for the international student sector in China.
ENZ’s Felix Ye moderated the panel discussion with the Alliance members
The initiative was launched with the signing of a Statement of Intent at a special ceremony in Shanghai which was witnessed by Minister of Tourism, Hon Peeni Henare in Shanghai on 30 June during the Prime Minister’s Trade Delegation to China.
Both parties will seek to take advantage of existing cooperation and provide a framework for further potential areas to be developed.
These could include joint promotional and marketing efforts in China, as well as supporting student mobility from New Zealand-China partnerships, joint programmes, and institution to institution co-operation.
ENZ’s Chief Executive Grant McPherson and Air New Zealand’s General Manager – Asia Jonathan Zhang, sign a Statement of Intent at a special ceremony in Shanghai on 30 June during the Prime Minister’s Trade Delegation to China.
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Aviation New Zealand heads to Vietnam
Since 2015, New Zealand has been a popular choice for trainee pilots from Vietnam thanks to an Aviation Cooperation Agreement in place between the New Zealand Ministry of Transport and the Vietnamese Ministry of Transportation. Pre-Covid, Vietnam was the third largest source of international pilot cadets to New Zealand and between 2015 and 2022, 126 Vietnamese cadets gained their Commercial Pilots Licences in New Zealand.
New Zealand is now home to four pilot training schools that are audited and approved by the CAAV and Vietnamese airlines. Since the New Zealand border reopened over a year ago, the training schools are once again warmly welcoming back international students from across the globe.
Simon Wallace, Aviation New Zealand Chief Executive, said that the visit by this delegation of New Zealand’s pilot training schools to Vietnam was incredibly important in putting New Zealand back on the radar of Vietnamese students looking to start their professional career as pilots.
Aviation New Zealand Chief Executive, Simon Wallace
“The delegation is showing Vietnam’s pilots of the future, along with Vietnam’s airline industry, why New Zealand continues to be a top training ground for the world’s pilots. With airlines such as Vietnam Airlines, VietJet, Bamboo Airlines and Pacific Airlines all wanting Vietnamese pilots to fly for them, we want to demonstrate why they should train in our schools to help meet this high demand.
“We will also be leveraging this visit to organise an event with representatives from the Civil Aviation Authority of Vietnam (CAAV) following the update of the Aviation Cooperation Agreement that was signed by the former New Zealand Prime Minister, the Rt Hon Jacinda Ardern, during her official visit to Vietnam last November,” said Mr Wallace.
ENZ’s Regional Director, Asia (excluding China), Ben Burrowes added that ENZ was delighted to be supporting Aviation NZ on this visit and the series of events planned from 20 to 24 November would provide a real opportunity to engage, in a coordinated way, with the Government, the aviation regulator and the airlines in Hanoi and Ho Chi Minh City. It also reflects an integrated approach by the New Zealand Government, peak industry body and pilot trainers.
“Engaging with the alumni from New Zealand reflects the critically important role they play in influencing new students to come to New Zealand for training. These alumni now fly for Vietnam’s biggest airlines.
“Not only does New Zealand offer world-class pilot training that meets all the necessary Vietnamese regulatory approvals, but students can enjoy an excellent lifestyle and student experience in any of the four locations around New Zealand in which our training schools are based. I am positive that the alumni will be able to attest to that,” added Mr Burrowes.
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For media enquiries contact:
Van Banh, Market Manager - Asia
Education New Zealand Manapou ki te Ao
Or
Jeremy Ford, CEO (travelling in the delegation)
International Aviation Academy; and
Chairman
Aviation New Zealand’s Training and Development Division.
Or
Simon Wallace, CEO
Aviation New Zealand
Simon.wallace@aviationnz.co.nz
Notes to Editors:
About Aviation New Zealand
Aviation New Zealand represents the interests of the commercial aviation community.
The four pilot training schools approved by the Civil Aviation Authority of Vietnam (CAAV) and Vietnam Airlines to train pilots that can then fly in Vietnam include:
About Education New Zealand Manapou ki te Ao (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to international education. ENZ promotes New Zealand as a study destination globally and supports New Zealanders to broaden their horizons through international education experiences beyond our shores.
With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Te Pūkenga (Institutes of Technology and Polytechnics), universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities.
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Global initiatives show the benefits of collaboration
New Zealand Ambassador to Thailand, Taha Macpherson, at the opening of the AUT/RMUTT Thai-New Zealand Centre.
Auckland University of Technology (AUT) is celebrating two new transnational educational initiatives.
Designed to share New Zealand’s unique education offering with the world, these new projects are the result of years of relationship-building.
AUT joined with Thailand’s prestigious Rajamangala University of Technology Thanyaburi (RMUTT) to open the AUT/RMUTT Thai-New Zealand Centre earlier this month.
Based at RMUTT’s Bangkok campus, the centre is dedicated to English language learning – for students, entrepreneurs and the general public. Eventually, this will enable more Thai students to study at English-speaking providers overseas.
Secondly, in early August, AUT became the first New Zealand university to sign a Memorandum of Understanding (MOU) with the Tokyo Metropolitan Board of Education. This makes AUT the official institutional partner for the board’s new learning platform to promote inquiry-based learning to both students and teachers.
ENZ General Manager International, Lisa Futschek, describes these collaborative efforts as “significant milestones”.
“Transnational education initiatives like these ones not only raise the profile of New Zealand education overseas, but are crucial steps in New Zealand’s internationalisation journey,” she says.
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Virtual events around the world
Viet Nam: Career fair at Nguyen Sieu School (NSS)
Representatives from eight New Zealand providers attended a career fair at Hanoi’s Nguyen Sieu School (NSS) last month.
With no cases of community-transmitted COVID-19 for the past six weeks, Viet Nam has started to return to normal life. Schools have reopened just ahead of the end of the academic year.
Usually, the NSS Career Fair only allows in-person representatives from foreign institutions. However, thanks to ENZ’s strong relationship with the school, our institutions were represented by proxy – either an education agent or alumnus. A representative from the institution was also permitted to join via video link.
As a result, New Zealand’s presence was well ahead of our competitors like Canada (with two institutions), the UK (also two), or Australia (three).
ENZ Viet Nam Market Manager Van Banh says this is a great example of how key in-market relationships will be critical as international education looks to conduct usual activity online.
“This year’s NSS Career Fair was an exciting example of how we can incorporate digital technology into our in-person events,” she says.
North America: NAFSA eShowcase
For the first time ever, the world’s biggest B2B international education conference was held entirely online.
More than 9,000 international educators from over 100 countries were expected to attend the conference in St. Louis, Missouri over 25-29 May before COVID-19 forced organisers to take it to the digital world. In the end, over 2,000 attended the eShowcase.
Participants were able to visit ENZ’s virtual booth and engage either through chat or live video conversations at designated times.
New Zealand universities and ITPs had dedicated times to host a ‘Virtual Showcase’, which is a mechanism by which NAFSA exhibitors presented, met or collaborated with attendees via a dedicated Zoom session.
“The process of moving the largest in-person B2B international education conference in the world online has been a big learning curve, not only for ENZ and the individual booths and attendees, but for NAFSA themselves,” ENZ Director of Engagement – North America, DuBois Jennings, says.
“With no live, conference-wide chatroom or method to see a list of conference participants it felt isolating at time on the booth, which is very different from the normal, in-person NAFSA conference. However, it has been a valuable learning experience as the international education industry looks for new ways to connect virtually.”
The official NZ CEE schedule.
China: China Education Expo (CEE)
In late May, representatives from ENZ, all eight of New Zealand’s universities and the NZIST were offered a unique opportunity to engage directly with students from China and their parents.
The annual China Education Expo (CEE) is one of the biggest events in the Chinese international education calendar. But ENZ Market Development Manager, Jane Liu, says this year’s engagement through the virtual platform is greater than they would usually expect.
“Although ENZ has worked with the CEE for years, this is the first time we’ve been collaborated with them online. We can see this being useful to New Zealand institutions even after COVID-19.”
Each university provided a one-hour presentation sharing their programmes and how they can work with interested students once COVID-19 precautions have been lifted. The NZIST representative also gave a detailed introduction to the reforms the ITP sector has recently gone through.
The webinars have garnered a combined total of 1000 views, and have been recorded and hosted on WeChat so that students and parents can watch them at their leisure.
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NauMai NZ is 2
Since launch, NauMai NZ has had half a million page views and just under 300,000 users accessing practical resources on topics such as Visas and immigration, Personal wellbeing, Housing, and Working, not to mention learning about Māori culture, improving English language skills, making friends, living like a local or getting a part time job.
The platform has a bounce rate of just 15% and 11,500 students have joined the NauMai NZ database. ENZ’s AI chatbot Tohu sits on the platform, and the NauMai NZ WeChat mini programme launched late last year, ensures resources are delivered to the platform of choice for Chinese students.
One focus in 2020 was obviously how to respond to the COVID-19 pandemic. An official COVID-19 page was launched, collating and curating trusted and relevant government information particular to international students. To accompany this page, a ‘Stay Well, Stay Connected’ page was launched, recognising the particular challenges that the pandemic brings around health and wellbeing. These pages have to date received over 90,000 views.
Throughout 2020, content that wasn’t COVID-19 specific was also developed. Through research, we identified and developed new topics including Managing your money, Sexual healthcare and Dating, relationships and sex.
As the 2020 academic year ended and borders remained closed, the ‘Summer in NZ’ microsite was launched, remaining live until April this year. The purpose was to inform and support students remaining in New Zealand over summer when they would normally return to their families and home country. The Student Experience team at ENZ was very aware that an unexpected summer in New Zealand may put stress on some students.
We pulled together information from multiple sources, including from tourism operators and regional development agencies. Summer partnerships with LinkedIn and AFS New Zealand were also promoted to proactively engage students with their skill development resources.
NauMai NZ is still growing and as 2021 moves at pace, ongoing content development continues alongside user journey review and improvement.
“NauMai NZ is a valuable resource enabling ENZ to communicate with and support international students – particularly during the pandemic,” ENZ Director – Student Experience & Global Citizens, Sahinde Pala, says.
“We look forward to evolving it to better serve students’ needs, both in New Zealand and offshore, in 2021 and beyond.”
2021 brings a complexity of challenges for students. The challenge for NauMai NZ is to meet and address those challenges - better supporting the many students who remain studying in New Zealand and the increasing numbers of those studying offshore with a New Zealand provider, and of course being ready to welcome students when they are able to travel here in the future.
But for now, happy birthday NauMai NZ, and a big thank you from us to everyone who has supported its development and use.
