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Sharing the international student experience
In August, ENZ and the Ministry of Foreign Affairs and Trade brought together 30 international tertiary students representing all ten ASEAN countries, and ten New Zealand students who had participated in the Prime Minister’s Scholarships for Asia Understanding South East Asia programme. The purpose? To celebrate 40 years of diplomatic relations between New Zealand and ASEAN by strengthening connections among students, and to provide the students with a platform for sharing their views on the international student experience in New Zealand.
Over 100 nominations were received from a range of New Zealand’s universities, institutes of technology and polytechnics, and private training establishments for students from ASEAN countries to participate. Each nominating institution had at least one representative at the two-day programme in Wellington. Participating students were enrolled in a range of programmes from Level 4 certificates through to doctoral level.
Many of the nominating institutions created online media content around Student Voice and the students themselves set up a Facebook page especially for the event which attracted media attention both in New Zealand and overseas.
The students heard from industry experts on the importance of alumni networks, the value of a New Zealand education, and the importance of ASEAN-New Zealand links in business.
Lester Khoo from AUT University engaged the students on how a New Zealand education can launch careers in ASEAN, with one student responding:
“The launch pad was really useful and changed my perspective of being an ASEAN student. I used to think very selfishly about my own career not about the development of my country and other ASEAN countries. The launch pad makes me realize there might be something that I can do to improve my country and the relationship between New Zealand and ASEAN countries.”
In the key download session of Student Voice 2015, the students employed “Design Thinking” methodology to share their international student experiences and to think creatively together to reframe any challenges as opportunities.
There was lots of discussion around the quirkiness of New Zealand life which the students rated as very appealing. This included getting to understand and use Kiwi slang, and the relaxed and welcoming way everyone treats each other. Life in New Zealand is “sweet as”.
Integration in New Zealand was a topic that was very important to the students. They collaborated to develop a range of solutions to improve the integration process for international students in New Zealand. These included initiatives for New Zealand institutions but also advice for international students themselves. Some of the ideas for initiatives focused on campus events, and social media activity, to encourage an appreciation of cultures, and for international students to actively look for opportunities to engage with their New Zealand peers.
ENZ will be sharing further detail directly with the New Zealand institutions who engaged in Student Voice.
One student commented on the integration process by saying, “independence especially in a foreign country is a challenge, making it more difficult when homesickness strikes and adaptation is hard. But I think it’s all part of the process, because in a brighter perspective, New Zealand offers a wide opportunity to search for new paths in expressing yourself and adopting to different cultures and people.”
The students also listed some of their “top fives” on a range of topics.
Reasons for picking NZ as your study destination
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Overseas graduates are inspirational and exceptional
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Experience new things and independence
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Higher quality of education
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Financial support i.e. scholarships
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To fulfil my fly fishing obsession
Things I hope my NZ education will provide for me
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Change
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Professional development
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Friendship network
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World class education
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Personal development
Things that influenced my decision to study abroad
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Safe, clean and student friendly environment
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More job opportunities and linkages
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Multicultural environment
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State of the art technology and top notch quality of education system
Things that surprised me about NZ
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You can take a banana to the exam room
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Slang is the new English
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You can banter with professors – no more ‘yes sir’
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Four seasons in one day
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Ethics approval is required for animal studies – even for mussels!
Things I would tell my friends about studying in NZ
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Surprising kindness – a kiwi high school teacher decided to pay for my studies overnight
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To see people go to school bare footed
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NZ institutions offer a world class standard of education and you will definitely change as individuals to become a well-rounded person
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Explore – do outdoor activities
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The freedom of expression
Things I would say to recommend NZ to potential students
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Come to one country and see the whole world
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Number 1 place to experience study and witness the best of nature
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The best place for study and family life
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It is really safe here – 2nd safest county in the world. Low crime rate, Low accident rate.
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Mixed religion – freedom to practice our beliefs
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Register now for NZIEC 2022
You can register on the NZIEC website.
Registration is free, sign up now and tell a colleague to register too!
A new format
We’re delivering NZIEC 2022 in a virtual format so we can reach as many international education practitioners as possible during this critical time for the industry’s rebuild. The virtual format means we have eliminated participation costs and the prospect of Covid blues for all. Join from the comfort of your favourite workstation! And while it means we won’t be able to connect in-person, we are offering a range of new ways to network and connect during conference – stay tuned for further information following registration!
The virtual format means we can offer a wider range of keynote speakers than in our usual two-day in-person format. We hope you’ll enjoy insights from our bumper line-up of ten keynote speakers from a range of industries and perspectives. That’s right, ten!
We’re also able to offer content in a more flexible manner. We’ll be delivering content in bite-sized chunks each morning and afternoon during the week (except for Friday afternoon). Don’t worry if you can’t attend a session – all sessions will be recorded and available to view later if you have registered.
A varied programme
NZIEC 2022’s theme is Towards Recovery: Reflect, Reconnect and Renew. We will be exploring this theme across the conference week; we’ll start by Reflecting on the shared experience we’ve had these past two years, before we focus on Reconnecting New Zealand and then turn to Renewal of our industry for the future.
The full programme will launch shortly, but here’s a taste of what we have in store:
- On Monday morning, join international students and practitioners as we Reflect on our collective experiences over the past two years. Hear from 2021 New Zealander of the Year, Dr Siouxsie Wiles, about her experiences through the pandemic and her advice for the future. Gain insights from our first-ever international student-led panel as they discuss their experiences during the pandemic – and their hopes and expectations for the future. And join our Board Chair, Steve Maharey, as he provides an update on ENZ’s vision and direction.
- On Monday afternoon, learn how providers across Aotearoa worked through the pandemic to enhance international student wellbeing – and what lessons this experience provides for our current offering. Pick and choose from a cornucopia of sessions that explore New Zealand’s commitment to manaakitanga, including advice from the New Zealand International Students’ Association.
- Tuesday sees us shift focus to Reconnect. Join us in the morning for an address from the Minister of Education, Hon Chris Hipkins, when he’ll provide an update on the Government’s strategy for international education. You will have an opportunity to ask questions. After the Minister’s address, get up to speed with updates from a range of New Zealand government agencies.
- On Tuesday afternoon, we continue our Reconnect focus with a keynote address from New Zealand’s leading trade negotiator, Vangelis Vitalis. He’ll speak about New Zealand’s Trade Recovery Strategy and the role of international education within that. Then take a trip ‘Around the World’ with international market insights from ENZ’s global network and sessions led by industry representatives.
- On Wednesday morning, the centrepiece of our conference week, we explore how international education relates to Te Ao Māori. Gain perspectives on traditional Māori knowledge and wisdom from our keynote speaker, Sharlene Maoate-Davis, as she explores Te Māramatanga o te Maramataka – or renewed Rongoā perspectives from traditional Māori knowledge and wisdom. Then learn how Te Tiriti is being implemented in practice across the international education sector.
- On Wednesday afternoon, we turn our attention to global citizenship. A range of industry-led sessions examine the concept and its application. Then be inspired by the journey of Abbas Nazari, who fled Afghanistan as a refugee and found himself aboard the Tampa, before gaining a new home in Aotearoa and eventually travelling to the United States on a Fulbright scholarship. Abbas’ story is a powerful tale of the importance of education – and humanity.
- And as we aim to shrug off mid-week blues, don’t miss the opportunity to find your Inner Superhero! Tapahia Heke and Pita Mei are a Superhero Dream Team who will amaze with their abilities to read – and draw – the Inner Superhero in any of us. Tune into this session if you want your superhero abilities unleashed.
- Thursday sees us in search of Renewal with the morning devoted to exploring innovation and diversification in international education. Join us in the morning as we explore the do’s and don’ts of innovation within the international education sector. Melissa Clark-Reynolds, our Renew Keynote speaker will talk about the innovation game and how to beat your organisation’s immune system.
- On Thursday afternoon, we’ll discuss the challenges and opportunities regarding sustainability and international education. Several industry practitioners will outline the approaches they have embraced to address the sustainability imperative. And René de Monchy will provide insights from the tourism industry that speaks to the challenge of rebuilding while keeping sustainability concerns front of mind.
- Finally, we ease into Friday morning with a late start and an early finish to wrap up our conference week. Grab a cuppa to join a Kōrero Kawhe with some inspiring New Zealand alumni and hear how they are making their way in the world and improving the lives of their communities. Then join clinical psychologist Nigel Latta as he shares the bare essentials for the rebuild job ahead. Finally, don’t miss our conference wrap, including an announcement as to how we’ll be celebrating 30 years of NZIEC in 2023!
Register now
You can register to attend NZIEC 2022 here.
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Studyinnewzealand.com translated
Insights gained from search analytics, student visa and enrolment data as well as interviews with students, has enabled us to serve relevant and compelling content to our audiences from these countries in their local language.
The new content, along with a rigorous website testing programme to make it as easy as possible for prospective students to connect to institutions and agents, has helped lift the referral rate to institutions by as much as 170 percent in some sectors.
Country sites – a landing page and relevant sector pages, used for our Always On campaign activity which provides a base level of digital marketing in selected countries.
Language home pages – a home page with a link to the global English language site
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Publishing Association NZ launch international education website
Supported by funding from Education New Zealand Manpou ki te Ao (ENZ) under the Future Focus Programme (FFP), the new website profiles New Zealand education publishers for key export markets and customers. Earlier FFP research highlighted that being visible online was one of the key challenges facing New Zealand education publishers seeking to grow their exports.
The website enables education publishers to showcase New Zealand’s pioneering work in Reading Recovery, Big Book shared reading, and resources for the revitalisation of New Zealand’s indigenous Māori language and culture.
It aims to support marketing efforts in the key markets of Australia, China, the United States, and the United Kingdom. It will also be used to support New Zealand’s presence at major education publishing events, such as Bologna Children’s Book Fair and the Frankfurt Book Fair, in 2022 and beyond.
The website allows for a quick and easy search including by publisher, category, and publishing rights and demonstrates the quality of education products and services developed in New Zealand.
Alana Pellow, Business Development Manager at ENZ, says Catriona Ferguson, Association Director of PANZ and her team worked hard to bring this website to life, with the help of education publishers who provided great content.
“The outcome is a user-friendly, appealing and comprehensive website that will showcase the unique products and services of our education publishers to the world,” says Alana.
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Around the world in five
CANADA
Faster student visa processing for four Asian countries
Canada has launched a Student Direct Stream to make visa processing times faster for eligible students from China, India, Vietnam and the Philippines.
GLOBAL
Let them talk: The power of student reviews
Candid student reviews of study destinations and institutions have a profound impact on prospect engagement, search optimisation, and the overall effectiveness of the recruitment marketing effort.
US
Soft power declines as number of international students shrinks
The decline in international students studying in the US may mean a decline in the US’s soft power, according to two researchers at the University of Pittsburgh.
SOUTH EAST ASIA
Ed-tech start-up raises $8.5 million from Malaysian investors
An education technology start-up has raised $8.5 million as it aims to keep building its platform for hosting massive open online courses. The business has seven Australian universities and 30 Malaysian universities as customers.
UK
UK relaxes visa rules for students from 11 ‘low-risk’ countries
The UK Home Office has announced a revised immigration policy, no longer requiring student applicants from 11 countries to show proof for educational, financial and English requirements. The revised list does not include India, which The National Indian Students and Alumni Union UK has called unfair.
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Student voice 2014
Twenty six current and former international students came together from all around New Zealand to share their personal education experience about their time studying here.
The first afternoon was all about fun and getting to know each other - a Matariki-themed scavenger hunt around Te Papa followed by a burger-making masterclass on a classic Kiwi BBQ and rounded off with a delicious pavlova decorating competition.
The second day focused on workshops where students shared their New Zealand education stories. We wanted to find out what went well, and not so well, and where improvements could be made to increase satisfaction of international students experiences while in New Zealand.
The workshops provided a platform for participants to provide advice to other international students, to hear their take on common statements and beliefs that are associated with education in New Zealand, and to network with international students from across the country.
“I got to meet new people from all parts of the world and make new friends. I also felt the ENZ values our opinions and reviews by giving us importance. I would like to thank ENZ for giving us this platform,” said one student after Student Voice.
This year we involved our 160k Facebook followers in Student Voice with followers getting amongst the event by interacting with the students and making comments. You can find photos and comments on our Facebook page or search Facebook for #NZstudentvoice2014.
“It was a great experience. And I learned a lot from other students’ experience. And now I understand that I wasn’t the only one to experience difficulties initially in New Zealand.”
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Techweek 2020: a festival of innovation
Techweek is the premier event of the NZ Tech Alliance, attracting 49,000 people across New Zealand last year.
This year’s festival comes at a critical time for the international education sector as institutions look to diversify their international education with the help of technology and the internet.
Anyone can join up to the virtual events taking place from 27 July-2 August.
ENZ is participating in the following events:
Techweek TV
ENZ has secured a slot on TechweekTV on a panel entitled Physically distant, virtually connected; recreating the New Zealand education experience online, streaming online at 2:30pm on 30 July (NZT).
It will feature ENZ director of platforms and campaigns, Euan Howden, and senior market manager Misa Kitaoka; Jason Mangan, chief technology officer and co-founder of University of Auckland’s lean start up – Connected Experiences; and CRO of Education Perfect, Tim Vaughan.
They’ll explore how to recreate the New Zealand education experience in a COVID-19 environment. The panel will be chaired by director of ATEED, MIT and Unitec Ziena Jalil. Ziena sits on the Boards of Auckland Tourism, Events and Economic Development (ATEED), Manukau Institute of Technology (MIT), Unitec, and the Cancer Society Auckland Northland.
EdTechNZ Showcase
EdTechNZ will present a showcase of 24 New Zealand companies. In a series of four Zoom webinars, each company take 10 minutes to show how their products and services are changing the world and take questions from the webinar audience.
The variety of NZ companies innovating to improve educational outcomes is impressive, ranging from primary through post-tertiary, with games, infrastructure, AI, and bringing people closer together all playing a role.
ENZ business development manager Annabel Robertson will be chairing the sessions along with other EdtechNZ Board members.
Panel discussion
ENZ director of partnerships and channels Dan Smidt will be chairing a panel discussion on the role of technology in delivering enhanced customer experiences, cross-sector connections, and seamless pathways for international students, education agents and education providers.
The panel will feature representatives from Enroller, Up Education and JJL Education Consulting.
Why now? Connecting the International Education industry to survive and revive at 1pm on 31 July (NZT).
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New video series: Discover the inspiring journeys of New Zealand alumni
The series showcases the journeys of New Zealand alumni from across the world, highlighting the diverse paths they have taken since graduation.
Three videos have been released so far, with the remaining set to be released through the rest of this year.
Each video offers a glimpse into the personal and professional achievements of former students who have made their mark across various industries and communities.
Alumni from all levels of New Zealand’s education offering will be featured – ranging from schools to universities and vocational education providers.
These stories are designed to inspire prospective students and their families to consider New Zealand as their study destination of choice.
You can view and download the alumni videos and photos on The ENZ BrandLab. Search ‘Alumni’ to see the latest stories.
In addition, the series is supported by a new alumni blog story each month on the Study with New Zealand website and a dedicated page for Alumni stories.
Check out the series so far
Meet Yao – classical musician and cultural bridgebuilderOur first story features Chen Xiyao, a Chinese-born guzheng player and classical musician now based in Beijing. Although he earned a degree in Business Administration, it was in New Zealand where his love of music truly flourished—thanks to the support of an inspiring high school teacher. He went on to earn a Master of Arts (with Distinction) from Wintec.
From playing in a metal band to performing with Māori musicians and even entertaining former Prime Minister John Key, Yao's journey reflects the unique opportunities and cultural exchange that a New Zealand education can offer.
Today, he teaches music for Wintec in China, continuing to share his passion and talent with others.
From New Zealand to New Delhi: Suvan’s Inspirational Culinary JourneySuvan Kitchlue began his Bachelor of Culinary Arts at Le Cordon Bleu Wellington in 2015, graduating in 2018.
Inspired by MasterChef Australia in India, he chose the school for its rare offering of a culinary arts degree at that time. He thrived in the programme, calling it the “Harvard of culinary education.”
After graduating, Suvan opened a European café in New Delhi, aiming to bring refined technique and quality baked goods to a market he felt was underserved. Inspired by Wellington’s coffee culture, he also focused on elevating his café’s coffee offerings to New Delhi.
He plans to open two more café locations, and a fine-dining restaurant.
Devika Hartono: Alumni storyDevika was born in Indonesia and moved to New Zealand in 2016 on a scholarship to study Biotechnology at The University of Waikato.
Passionate about biology since high school, she sought scholarships to expand her opportunities beyond medical school or teaching. A photo of New Zealand’s stunning landscapes sparked her interest, and she was thrilled to receive both the University of Waikato International Excellence Scholarship and the High Achievement Scholarship for International Students.
After graduating, she launched Keyoura, a skincare brand inspired by the Māori greeting "Kia ora."
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International students get work ready in Welly
Several times a year, Wellington Regional Economic Development Agency (WREDA) offers a free Work Ready in Wellington programme to help prepare international students and graduates for work in New Zealand.
Since 2016, some 600 students have completed the course, which covers CV preparation, job search strategies, interview techniques, employee rights and more. Specialist tutors teach a range of topics such as the importance of communicating in the New Zealand workplace including small talk.
WREDA’s Talent, Skills and Education Manager Brook Pannell said the programme gives international students a clear picture of what is appropriate in the Kiwi workforce.
“That sounds intuitive to New Zealanders but there are a wide range of norms in business behaviour and expectations around the world. We want to show students the Kiwi way to kickstart their careers in Wellington,” he said.
Course coordinator Nicky Riddiford said engaging in small talk in a new workplace is an important element of fitting in.
“It’s important to engage in small talk but it is often more challenging for newcomers because they are not sure which topics are suitable, and who they should do small talk with,” she said.
Chinese international student Allen (Feng) Zhu graduated from Massey University before completing a Work Ready course in 2017. He then worked as an intern at WREDA’s head office for a month before starting his current role at the Ministry of Health.
“Being able to quickly fit into a new workplace is something employers look for and having the confidence to chat with colleagues about everyday things is important.
“Small talk was a good thing to learn about as part of the Work Ready programme.”
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New portal shows students around New Zealand
The Study in New Zealand website will soon have a regions portal to show international students what it would be like to study, live and work in different parts of New Zealand.
Students will be able to access information, search options, maps and interactive tools about New Zealand, which is divided into 15 regions for the purposes of this project.
The portal aims to increase referrals from Study in New Zealand to institutions and regional cluster websites around the country.
The Study in New Zealand website already has a New Zealand regions section showcasing tourism attractions, but it isn’t targeted to meet the needs and interests of students. The new portal, to be launched in July, will focus on letting students know about specific advantages of studying, living and working in each regions.
Education New Zealand (ENZ) worked in partnership with our regional network of representatives to identify value propositions for each region. We also set up a Regional Reference Group, consulting the group at every stage of the project.
The project is part of the Regional Partnership Programme, launched in 2013 to support the development and growth of international education in selected regions.
It contributes to one of ENZ’s key Statement of Intent targets which sets out to ‘increase the proportion of international students enrolled to study in regions outside of Auckland’.
Our new regions portal taps into a trend highlighted in a recent ICEF Monitor article, which highlights that location is an important factor in the decision to study abroad.
ICEF Monitor reported that international students considering an education institution look closely at the city or town’s key offerings including weather, cultural and recreation opportunities before committing to study there. The article used New Zealand as an example, referring to our ‘notable destination marketing-based campaign’.
