10 July 2014 at 9:00 am

Activity in India

Education New Zealand’s India team trialled an awareness-raising innovation in June – a ‘pop-up store’ promoting study in New Zealand in the busy shopping malls in New Delhi and Mumbai.


Shopping mall campaign

Crowds flock to the shopping malls to avoid the summer heat and monsoon rains, and through the use of highly branded booths and several promoters we were able to connect with India’s growing middle class in these key metros.

The shopping mall promotion coincided with our digital campaign in India, and secured more than 1,000 campaign registrations across both venues.

Whitireia opens new office



Whitireia New Zealand announced the opening of its Bangalore office in India in July, adding to its existing office in New Delhi which opened in 2012. 

Whitireia aims to use the new Bangalore office to service its key stakeholders in South India, as well as developing new relationships. The office will support Whitireia’s strategy to grow student numbers and business development opportunities in South India. 

New Zealand High Commissioner Grahame Morton and Education New Zealand’s Regional Director South and South East Asia Ziena Jalil officiated at the ribbon cutting and plaque unveiling ceremony. Gavin Young, Trade Commissioner-Mumbai was also present at the occasion. The office opening was followed by an agent briefing session, a media round table and a networking reception. There has been significant media coverage of the opening. 

“We are delighted to see the establishment of a southern Indian presence for yet another New Zealand education institution and we commend Whitireia on this move.

"Education New Zealand is committed to growing the number of students New Zealand receives from south India and seeing the active participation of our institutions in this market it is an excellent endorsement of that goal,” said Ziena. 

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