ENZ agent seminars return to China in March 2026

These events form a core part of the ENZ China Go-To-Market Plan and support New Zealand providers to strengthen partnerships, grow visibility, and boost student recruitment across a key market.

ENZ will deliver three in-person agent seminars across China:

• Shanghai – 23 March 2026, 2–7 PM
• Guangzhou – 25 March 2026, 1–5 PM
• Zhengzhou – 27 March 2026, 1–5 PM

The seminars bring together providers, agents, students, and parents to showcase New Zealand’s education offering and strengthen recruitment networks.

Please note: This opportunity is for New Zealand education providers only.

Benefits for participating New Zealand providers

For providers, the seminars offer:

• Direct access to agents and prospective students interested in New Zealand.
• Insights into regional market behaviour.
• A platform to showcase their programmes, tell their story, and build visibility.

These seminars help New Zealand international education providers to:

• Grow inbound student mobility from a key market for New Zealand.
• Strengthen institution-agent relationships.
• Increase visibility for all subsectors, from schools to universities.
• Support market diversification by expanding beyond tier-one cities.

China remains New Zealand’s largest international education market, and each location in the seminar series list presents a unique opportunity for New Zealand providers.

• Shanghai – A mature, premium market with strong demand and high expectations.
• Guangzhou – The largest source province for outbound students, with broad agent diversity.
• Zhengzhou – An emerging market with strong interest in tertiary pathways and high return-on-investment focus from parents.

How to apply

Key registration dates

• Applications close: 5pm NZT, 22 January 2026.
• Outcome notifications by 29 January 2026.

Please avoid booking travel until registrations are confirmed.

New application process

This year ENZ is changing the way we invite applications for ENZ events, and we thank you for your patience while we make these changes.

To apply for the China Agent Seminars 2026:

1. Email the ENZ Events Team from your institution email address at events@enz.govt.nz with the subject line: “China Agent Seminars 2026 – Information pack request”
2. Eligible New Zealand providers will receive an information pack, which includes:
   1. Full event details
   2. Eligibility information
   3. Instructions on how to submit an application
   4. A link to the online application form

Applications must be submitted by 5pm NZT, 22 January 2026.

Please note: Requests received between 24 December, and 11 January will be responded to from 12 January onwards. You will still have time to submit your application before the deadline.