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• Strong agent engagement supports growth of New Zealand high schools in Germany

  Between January and August 2025, 2,110 secondary school students from Germany chose to study in New Zealand, the highest volume recorded in the past decade. This result reflects the enduring appeal of New Zealand’s high‑quality education system, strong pastoral care, wide range of sports and co‑curricular opportunities, and a lifestyle that continues to resonate with German students and families.

  Education agents at the centre of Germany’s success

  A key driver of this growth is the strength of Germany’s education agent network. Around 50 experienced agents actively promote New Zealand as a school study destination and maintain long‑standing relationships with New Zealand high schools.

  These agents play a critical role in advising families, matching students with the right schools, and supporting sustainable recruitment through their deep understanding of the German market and trusted local relationships.

  Strengthening in‑market engagement

  As part of ongoing engagement in Germany, the Schools International Education Business Association (SIEBA) recently hosted dedicated agent sessions in Berlin and Frankfurt. The sessions created opportunities for open discussion on market trends, emerging opportunities, and challenges facing school recruitment, while also strengthening connections between agents and New Zealand schools.

  SIEBA also shared how it supports agents and schools through its platform and services, helping increase visibility and build effective partnerships.

  SIEBA, Member Services Manager – Student Attraction, Giuliana Silveira, said it was fantastic to experience the dynamics of the German market and to meet agents in person.

  “I was truly impressed by the depth of expertise and the strong commitment of the education agent community to New Zealand as a destination,” Giuliana said.

  Strong presence at German education fairs

  New Zealand schools also maintained a visible presence at agent‑led fairs across the country. In March, several New Zealand high schools took part in the Switch Live fair in southern Germany, organised by Switch You, where strong interest was evident among students and parents.

  ENZ Associate Director of Engagement – Europe, Olga Elli, said New Zealand’s value proposition is a compelling one in Germany.

  “From my conversations with families, it was clear how compelling New Zealand’s value proposition is. Against the current global backdrop, New Zealand is being seen as an increasingly attractive and reliable study destination,” Olga said.

  Sustaining momentum

  Regular in‑market engagement, active participation at education fairs, and ongoing collaboration with trusted agents remain essential to maintaining visibility and competitiveness in Germany. These efforts continue to support strong outcomes for New Zealand high schools and position the sector well for sustained growth in this priority market.

• Have your say - 2026 sector survey now live

  The annual sector survey is an important way for ENZ to hear from New Zealand international education providers about how we’re doing, which services you value, and where you’d like to see more support.  

  Last year, your feedback highlighted the value of our offshore events and connections, as well as our insights work. You told us you wanted more transparency and more opportunities to provide feedback through our business planning.    

  We have worked hard to respond. This has included providing peak bodies with opportunities to check in during the planning process and asking for input on how ENZ's activities can best support the sector.  

  Your feedback remains critical in helping us improve how we support New Zealand’s international education sector – from our marketing and brand work to our insights and data offerings, to our offshore events and connections.  

  A survey link has been sent to education providers. Thank you in advance for taking part – we look forward to hearing your views. 

• Malaysian roadshow highlights universities and pathways in New Zealand

  The week-long programme showcased New Zealand’s diverse education offerings while enabling meaningful connections between institutions, prospective students, school counsellors, and key government stakeholders. 

  Spanning three key Malaysian cities – Johor Bahru, Penang and Kuala Lumpur – the roadshow featured a range of targeted activities, from school visits and counsellor networking to an education expo and student-facing events. These activities highlighted New Zealand’s commitment to building long-term education partnerships in Malaysia, supporting student recruitment, and raising awareness of New Zealand as a high-quality and welcoming study destination. 

  Delivered in partnership with leading agents IDP Malaysia and SUN Education Malaysia, the roadshow brought together eight New Zealand universities and four pathway providers. 

  A strong focus was placed on school engagement and outreach. Across Johor Bahru and Penang, New Zealand institutions participated in a series of mini school fairs at leading international schools, giving students direct access to information on study options and pathways. 

  Alongside this, engagement with school counsellors helped strengthen relationships and expand awareness among key influencers. Sessions in Penang and Kuala Lumpur brought together counsellors from international and Chinese Independent Schools for presentations, informal Q&A discussions, and a networking brunch attended by partners such as Pearson and Cambridge. New Zealand High Commissioner His Excellency Mike Walsh joined the brunch, emphasising strong government support for education connections. 

  In Kuala Lumpur, student recruitment activity culminated in the Study with New Zealand Expo, which attracted around 163 students and parents. The event featured presentations from New Zealand education providers, one-on-one consultations, an academic masterclass from the University of Otago, and alumni sharing sessions – offering students a comprehensive view of studying in New Zealand. 

  The programme also included participation in the ANZAC Day Dawn Service, which was an opportunity for New Zealand providers to connect around shared values and strengthen community ties. 

  In Kuala Lumpur, a working meeting was held with MARA (Malaysia’s government scholarship body) to talk about support for MARA-sponsored students. New Zealand institutions shared examples of academic and pastoral care. The meeting was followed by a call to the Ministry of Higher Education Malaysia, meeting with Prof Dr Zainal Amin Ayub (Deputy Director General of Higher Education Academic & Research), focused on strengthening academic collaboration, expanding research opportunities and exploring potential scholarship opportunities for Malaysian academics and staff.  

  Ben Burrowes, ENZ Regional Director Asia (excluding China), said the roadshow reinforced the value of in-market engagement.  

  “Connecting directly with students, counsellors and government partners in Malaysia allows us to showcase the breadth of New Zealand’s education offering while strengthening the relationships that support long-term student pathways.” 

  Overall, the roadshow demonstrated the strong and growing interest in New Zealand education across the region. By bringing institutions directly to students and stakeholders, it reinforced New Zealand’s reputation for quality education, supportive learning environments, and global opportunities. 

  Through continued collaboration with partners in Malaysia, ENZ remains committed to strengthening education ties and supporting future student pathways to New Zealand. 

• Introducing Adrian Hirst, ENZ’s new Regional Director – India and South Asia

  Can you tell us about your professional background including your current role at ENZ and the work you did prior to joining ENZ?

  Growing up in the United Kingdom (Yorkshire stock) I graduated with a Law degree and combined Music major.  

  After a short time working in London’s financial district, I moved to New Zealand and built my career to date across strategy, analytics, marketing and business development within the telecommunications (before Telecom became Spark) and fast-moving consumer goods industries.

  Prior to ENZ, I held several senior positions within Lion New Zealand, building some well-recognised beverage brands and was responsible for the growth agenda of numerous international partnerships. In addition to their high investment developing their people, the significant benefit during this time was my exposure to world class approaches in business strategy, brand marketing and innovation.  

  What are your thoughts on your time with ENZ so far?

  There’s a real energy within ENZ and a strong appetite to seize the growth opportunity for New Zealand’s international education profile and reputation. Through my involvement in the Government’s International Education Going for Growth Plan and shaping key priorities, I’ve had the chance to work closely with the sector and see our shared ambition firsthand.  

  What stands out is the depth of expertise and belief within ENZ, alongside growing alignment with partners and the momentum from education agents and counsellors across all markets. As we strengthen teams and embed a more integrated approach, I’m certain that we’ll continue to deliver measurable results with greater pace, focus and confidence.

  What opportunities and challenges do you see for our sector in India and South Asia?

  We have a clear aspiration to accelerate growth and better convert the demand from this region through a more focused approach to activity and placement. We need to build true brand reputation and preference, and the value of a New Zealand education must be recognised beyond those current periods when our competitor destinations are less attractive.

  With a strong education offering and clear value proposition, we are well placed to attract high-quality students. Additionally, with ENZ’s new global brand platform, greater brand cohesion and stronger collaboration across NZ Inc agencies is key to maximising our impact.

  Outside of work, what do you like to do?

  I’ve had a musical upbringing through classical and jazz and still play while now also supporting behind the scenes. I find it hard to pass the piano at home without sitting down – a habit I’m pleased my two daughters have adopted. I’m also an explorer and active relaxer so I enjoy throwing on the trainers and getting out into new areas or planning the next big adventure. 
   
  With Adrian moving to New Delhi, India, ENZ is pleased to confirm that Ben Burrowes will take on the role of Regional Director – North and Southeast Asia from early June. Ben will remain based in Singapore. 

• International Student Research Community

  Share your experience. Help shape the future of studying in New Zealand. 

  The International Student Research Community is a group of prospective, current, and former international students who share their views and experiences of studying with New Zealand education providers. It is run by Education New Zealand Manapou ki te Ao (ENZ), the New Zealand government agency responsible for promoting international education and supporting student experiences.

  Your feedback helps shape decisions, services and experiences for future students.

  About the community 

  Members are invited to share insights across the student journey – from choosing where to study through to life after study. These insights help shape policies, services, and initiatives across the sector.

  Why join 

  • Have your voice heard and help improve the international student experience 
  • Influence decisions that affect future students 
  • Take part in research in a flexible way that suits you 
  • Receive incentives as a thank you for your time 

  How it works 

  • Sign up to join the community 
  • Get invited to participate in surveys, interviews or focus groups 
  • Take part in research in a flexible way that suits you
  • Receive incentives as a thank you for your time

  What to expect 

  Frequency 

  This varies depending on what’s happening in the sector. Typically, you can expect to participate in a few short surveys each year, with occasional opportunities to join discussions or share feedback on specific topics. Participation is always voluntary and you can choose which invitations to accept.

  Time commitment 

  Most surveys take 5 to 15 minutes to complete. Some activities, such as focus groups or interviews may take longer – but we’ll always let you know what’s involved up front.

  Benefits of taking part

  There may be prize draws or gift vouchers, depending on the activity. Details of any incentive will be included in your invitation to participate.

  You’ll also have the opportunity to make a real difference by helping shape important decisions around international education for New Zealand.

  Privacy and confidentiality 

  Your responses will be combined with others and analysed to identify overall trends and insights. Results are reported in a way that does not identify individuals.

  All personal information is kept secure and confidential, in line with privacy requirements.

  Join the Community 

  We’re not accepting new sign-ups just yet. Check back soon for details on how to join the Community.

  Leaving the Community 

  You can leave by using the unsubscribe link in any of our emails, or by emailing us at researchcommunity@enz.govt.nz. 

  About ENZ 

  ENZ is a New Zealand government agency. We promote New Zealand as a study destination and work to ensure international students have a high-quality education and experience. 

• Japanese education agents experience New Zealand’s school education offering firsthand

  Delivered in partnership between Education New Zealand Manapou ki te Ao, Auckland Educated, Christchurch Educated and SIEBA, the visit highlights the value of a joined-up, sector-wide approach to offshore recruitment.

  Building connections through collaboration

  The programme builds on a 2025 initiative where 16 Auckland schools travelled to Japan to develop relationships with education agents and schools. Inviting those agents to New Zealand enabled them to experience local schools, teaching environments and student life firsthand.

  The agents visited 12 secondary schools and one primary school in Auckland over five days, meeting international directors, exploring campus environments, and experiencing local attractions.

  Several agents said the visit reshaped their perceptions of Auckland, with firsthand experience of its expansive school campuses and green spaces highlighting a learning environment that supports both academics and outdoor activity.

  In addition to visiting Auckland Grammar, Botany Downs Secondary College, Gulf Harbour School, Massey High School, Mount Albert Grammar, Mount Roskill Grammar, One Tree Hill College, Rosehill College, Sacred Heart College, St Mary’s College, St Peter’s College,  Waitākere College and Waiuku College, the group of agents also had the opportunity to enjoy New Zealand’s unique lifestyle and hospitality, with local beaches, tourist sites and hospitality sector across Auckland over five days.

  Extending reach beyond major centres

  The group then travelled to Christchurch to attend the SIEBA Hui Agent Forum, providing exposure to over 100 schools and a broader view of education opportunities across regions.

  Christchurch Educated also facilitated connections with local schools (Burnside High School, Cashmere High School, Craighead Diocesan School, Middleton Grange School, and Rolleston College) and hosted a briefing session with international directors, further strengthening sector relationships.

  They also valued the opportunity to engage with a wider range of regions, deepening their understanding of education options beyond major cities.

  Supporting future growth

  ENZ’s Senior Market Development Manager, Japan, Takako Tominaga, said an additional positive development was Air New Zealand’s recent announcement of direct flights between Narita and Christchurch that will begin in November.

  “This is a great development that will further strengthen future promotion opportunities for Christchurch and the South Island in the Japanese market,” Takako said.

• ENZ strengthens English language sector connections across South America

  The two-week programme brought together 10 New Zealand English Language Schools (ELS) for tailored engagement events across Chile, Brazil, and Colombia – supporting deeper in-market relationships and raising awareness of New Zealand as a study destination.

  Strong engagement across key markets

  Spanning five cities – Santiago, Belo Horizonte, São Paulo, Bogotá and Medellín – the roadshow combined education agent-focused seminars with student-facing events.

  Across the programme:

  Delegates took part in five Connect with New Zealand agent events and five Kia ora Nueva Zelanda student-facing events.
  More than 80 agency representatives engaged with New Zealand providers.
  Each provider completed an average of 12 meetings per agent event.

  These interactions enabled providers to reconnect with established partners, build new relationships, and engage with prospective students through presentations, networking sessions and fairs.

  Supporting a key pathway sector

  

  South America Roadshow New Zealand Provider participants with ENZ and some prospective students at Kia ora New Zealand event (in partnership with Travelmate) held at Universidade Federal de Minas Gerais in Belo Horizonte, Brazil

  The roadshow focused on English language education, a key entry point for students from Brazil, Chile and Colombia into further study in New Zealand.

  While the sector has not yet fully recovered, strengthening agent relationships and increasing awareness remain important to supporting its growth and its role as a pathway into degree and secondary school programmes.

  Building momentum in the region

  The 2026 programme builds on the inaugural roadshow in March 2025 and reflects ongoing efforts to deepen engagement with agents across Latin America.

  Initial feedback from providers highlights strong satisfaction with the programme’s format and outcomes, alongside a clear appetite to maintain momentum.

  Dr Kate Herbert, Principal of Kiwi English Academy, said the roadshow provided valuable opportunities to reconnect and build partnerships.

  “I can confidently say that the roadshow was a huge success for New Zealand – reconnecting with some education agents after many years and also meeting many new ones. We have had positive responses from several agents already and hopefully that will continue.”

  ENZ’s Director of Engagement, Latin America, Javiera Visedo, said in-person engagement remains critical to grow awareness and build preference for New Zealand as a study destination.

  “These events enable deeper, more meaningful connections with our stakeholders – particularly our agent partners – and support confidence when speaking to students about New Zealand. In an increasingly competitive environment, it’s incredibly encouraging to hear how much agents and institutions value these opportunities. They consistently tell us that these events empower them with the confidence, insights, and enthusiasm they need when speaking to students about New Zealand. This is exactly the kind of impact we, as ENZ, need to continue delivering.”

• Trans-Tasman collaboration on show in Antofagasta

  Education New Zealand Manapou ki te Ao (ENZ) worked alongside Austrade and Study Queensland to deliver university seminars, school visits and a student mini fair, reaching more than 300 students and parents.

  The programme promoted New Zealand’s education offering, with a focus on English language studies as an entry point and clear pathways into higher education and other subsectors. Activities included engagement with leading institutions in the region including Universidad de Antofagasta (UA), Universidad Católica del Norte (UCN), Antofagasta International School (AIS) and Colegio San Marcos.

  ENZ contributed to seminars on the future of mining, highlighting how New Zealand's education system supports the needs of this key regional industry. School visits and a student mini fair also gave students and families the opportunity to explore study options and connect with education agents for tailored guidance.

  Javiera Visedo, ENZ’s Director of Engagement – Latin America, says the programme helped build awareness of New Zealand’s education opportunities in a region with strong potential.

  “A key highlight of the programme was the collaboration with Australian partners, which enabled a joint promotion of Oceania as a study destination,” says Ms Visedo.

  “Australia already has strong recognition in the region, particularly through the mining sector. Working together allows us to position New Zealand alongside that strength while reinforcing a collaborative rather than competitive approach.”

  Local agents played a key role throughout the programme, engaging with students and parents and helping translate interest into tangible study pathways. The activities also strengthened relationships established through previous engagements in the market.

  The visit demonstrated the value of regional engagement and trans-Tasman collaboration in expanding awareness of New Zealand’s education offering and maintaining a strong presence in northern Chile.

• 2026 sector survey results

  Thank you to everyone who took part in our 2026 sector survey.

  The survey found that 82 percent of active providers agree that Education New Zealand Manapou ki te Ao (ENZ) makes a positive contribution to their organisation, reinforcing the important role international education providers place on our work.

  We heard that providers particularly value our international presence, market expertise, connections and support in offshore markets. Strategic advice, market intelligence, and support to enter new markets were identified as areas where ENZ adds significant value, alongside our ability to connect providers with agents, partners, and governments.

  The survey also highlighted opportunities for us to strengthen how we support the sector. Feedback indicated providers would like earlier visibility of upcoming events and activities, clearer information about ENZ services and support, and approaches that better reflect the different needs of subsectors.

  We’re committed to listening to sector feedback and using it to inform our work. In response, we will:

  • provide more timely access to data and market intelligence, including greater visibility of how priority markets are identified
  • publish our programme of events and experiences on the ENZ website at least six months in advance
  • make it easier to access information about relevant activities, opportunities and intelligence through more targeted subsector communications
  • provide clearer information about services and support
  • provide access to the Global Brand Platform toolkit along with guidance and support to help subsectors use it in ways that align with their audiences and objectives. 

  The survey captures feedback on ENZ services and support delivered over the past 12 months and is sent to education providers who have engaged with ENZ during that period. Reponses were received from providers across all subsectors, including schools, English language schools, private training establishments, institutes of technology and polytechnics and universities. 

  Thank you again to everyone who shared their feedback. It helps us better understand what is working well, where we can improve, and how we can continue to support a strong and sustainable education sector.

• Viet Nam and New Zealand strengthen education ties during presidential visit

  Education featured prominently in the visit by President and General Secretary Tô Lâm, including the signing of a renewed bilateral Education Cooperation Arrangement and a high-level forum focused on growing collaboration in tertiary education, skills and research.

  The renewed arrangement, signed by New Zealand Minister for Tertiary Education Hon Penny Simmonds and Viet Nam’s Minister of Education and Training Hoàng Minh Sơn, reaffirms both countries’ shared commitment to deepening education ties.

  The visit also included the Viet Nam and New Zealand Higher Education and Skills Forum, hosted by Auckland University of Technology (AUT). More than 40 Vietnamese tertiary institutions joined leaders from New Zealand education providers to explore new opportunities for partnership.

  Speaking at the forum, President Lâm highlighted the value of deeper collaboration between the two countries in higher education, research, and vocational and technical training. Minister Simmonds also addressed attendees, underlining the importance of education links in the broader bilateral relationship.

  The forum provided a platform for five New Zealand institutions to showcase new partnerships with Vietnamese counterparts, with both ministers witnessing the announcements.

  

  From left: His Excellency Hoàng Minh Sơn, Minister of Education and Training of Viet Nam, Hon Penny Simmonds, Minister of Tertiary Education for New Zealand, His Excellency Tô Lâm, General Secretary and President of Viet Nam, and Professor Damon Salesa, Vice-Chancellor, Auckland University of Technology

  Education New Zealand Manapou ki te Ao Chief Executive David Downs said the visit reinforced the shared ambition of both countries to deepen education connections.

  “New Zealand and Viet Nam are both countries blessed with a welcoming spirit, abundant natural beauty and innovative verve. Our education relationship is already strong, and it’s clear there is mutual ambition to take it to the next level.

  “As demand for international education and skills development continues to grow, there are significant opportunities for New Zealand and Viet Nam to work together for the benefit of learners, institutions and both countries,” David said.