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  • Upcoming webinar for the schools' sector – 19 February 2024

    Nau mai haere mai school international directors!  

    Join Mary Camp, Education New Zealand Manapou ki te Ao (ENZ) schools lead and guests on Monday 19 February from 11am to 12.30pm for updates, insights and discussions about what ENZ is doing – and keep us up to date on what’s happening with you.  

    Highlights of this session will include:  

    • Ross Crosson, ENZ’s Student Experience Manager, presenting findings from the 2023 Student Experience survey; 

    • Mary taking a high-level look at 2023 data and what we’re seeing in key schools’ markets (detailed market updates to come later in the year); and 

    • An opportunity for you to share how 2024 has started off, and what’s on your mind. 

      

    Register in advance for this meeting here:  

     

    Our next school sector webinar will be held on Wednesday 20 March from 11am – 12:30pm 

    Topic tbc. Suggestions always welcome! 

    Register in advance for this meeting here: https://enz.zoom.us/meeting/register/tZ0od-Cprj0iHdYcue0gGAXPY04bC7cMjPps  

  • Ask New Anything: The campaign in China

    Ask New Anything, ENZ’s latest global, digital campaign, was launched worldwide in early October and a week later in China – after national holiday Golden Week. In China, the campaign leveraged ENZ’s strategic platforms with the help of our digital partner UMS. 

    So far, nearly 37 million Chinese have engaged with the campaign and ENZ’s following on WeChat has almost doubled as a result.

    To celebrate the success of Ask New Anything in China, we’ve broken down four of our key platforms and explained why they are important when it comes to having a presence in this part of the world.

    1. Zhihu

    ENZ is the first international education agency in the world to have an official account on Zhihu. This puts ENZ in the company of other well-known international brands such as Audi and Airbnb.

    Zhihu is the latest platform to be added to ENZ’s Chinese social portfolio. Like Quora and Reddit, Zhihu is known in China as a space for Q&As, making it a great fit for the Ask New Anything campaign.

    Visit our Zhihu account to watch a campaign video developed especially for this platform.

    2.WeChat

    It was a natural choice to promote Ask New Anything on WeChat.

    ENZ is one of the first education agencies in the world to utilise a premium format of WeChat Interactive Ads, and has engaged with 24 million users in our target groups since Ask New Anything began.

    WeChat is a mobile app that does almost everything in China. It currently has over one billion active monthly users worldwide and is growing. In China, our audiences use WeChat to connect with brands, with each other, to shop, to order taxis, the list goes on.

    ENZ has had an account on WeChat since 2014, and currently has more than 58,500 followers – including prospective Chinese students and their parents. Almost half of these began following the channel in 2019 as a result of a more targeted approach to our campaigns. Through this channel, users can explore what interests them most about studying in New Zealand.

    3. WeChat mini-programme: My StudyNZ

    ENZ added My StudyNZ to our WeChat portfolio in October 2018. This is a bespoke application developed for the platform.

    The mini-programme delivers the same course-matching experience as our global My StudyNZ platform to Chinese audiences, via WeChat.

    WeChat mini programme QR code new logo

    4. .cn website

    Earlier this year, ENZ launched a China version of the student-facing Study in New Zealand website with a China domain (.cn).

    This new website overcame issues with accessibility, performance and loading speed in China, and is optimised for Baidu (China’s largest search engine).

    cn website

    5. Weibo and YouKu

    The Ask New Anything campaign also has a presence on Weibo, which remains one of China’s largest social media platforms, and on YouKu, the China equivalent of YouTube.

  • Lifeswap premiere celebrates friendship between New Zealand and Germany

    The final two episodes of the cult-hit webseries Lifeswap, ‘Laughing Matters’ and ‘Die Brücke’, concluded the animated adventures of Duncan and Jörg – the German and Kiwi friends who helped one another understand a new culture.

    ‘Laughing Matters’ tells the story of Jörg, who had an excellent experience in New Zealand, and (due to his preparedness for the future) was accepted into one of New Zealand’s most innovative and technologically advanced companies ‘Rockets R Us’.

    The episodes were commissioned by ENZ and the Germany Embassy respectively.

    Watch the Lifeswap creators, ENZ-ers, and our stakeholders talk about the series and the NZ-Germany relationship at the premiere.

    “We were very fortunate to be able to celebrate Lifeswap with its creators Steffen Kreft – who was himself an international student at Massey University in Wellington – and William Connor, and their many fans at a live event at Wellington’s Embassy Theatre,” ENZ Chief Executive Grant McPherson said.

    “After a year of restricted international travel and very few in-person events, it was a reminder that global education connection and cooperation has not stopped.

    “The Lifeswap series highlights how the longstanding friendship between New Zealand and Germany transcends the situation we find ourselves in. It is a very powerful example of international education relationships keeping New Zealand globally connected while travel is limited.” 

    Following the launch of Laughing Matters – which built on the success of the first joint ENZ Lifeswap episode Group Effort in which Prime Minister Jacinda Ardern had a cameo appearance – the partnership is also being shared with key partners and audiences in Germany as part of ENZ's Americas, Middle East and Europe Education Week.

    To leverage the popularity of the new episode and the wealth of the important topics it deals with, ENZ is working with a PR agency in Germany to tell this positive story more widely.

    The PR engagement will involve a mix of approaches, including traditional media, social media and partnering with influencers, to ensure we reach a wide audience on all relevant channels.

    ENZ General Manager – International, Lisa Futschekworked with Kreft and Connor for months on ‘Laughing Matters’.

    “It’s a great fit for Education New Zealand to be working with such creative people who are telling a fantastic story about the friendship between New Zealand and Germany.”

    Also in attendance was the German Ambassador to New Zealand, his Excellency Stefan Krawielicki.

    In his speech to the audience, the Ambassador noted how the humour of Lifeswap allows New Zealanders and Germans to laugh at themselves, and understand our differences.

    “It’s such an enriching experience for young people to go to New Zealand – or for young people to go to Germany – and learn about different approaches and shared values,” he said.

    “Education is a bridge builder and makes young people [become] lifelong ambassadors.”

    Lifeswap dates back to 2013, when creators and partners Kreft and Connor began to work together, pooling their considerable skills in language, animation, and cultural competency.

    The pair said at the premiere that while they’re sad to leave Duncan and Jörg behind, their story is complete.

    “It’s probably a little bit like what parents feel like when their kids are going to study overseas,” Kreft says.

    Watch the complete Lifeswap series on YouTube or Vimeo.

  • Helping education agents understand the NCEA qualification and the pathways it opens to higher study

    Education New Zealand and the New Zealand Qualifications Authority (NZQA) collaborated to organise a webinar for education agents in December on the National Certificates of Educational Achievement (NCEA), New Zealand’s school-leaver qualification.  

    The webinar was well received, with 241 attendees, and featured a robust question and answer session at the end. 

    The session helped education agents and by extension the international students they supportin better understanding how NCEA works, the changes introduced to the qualification in recent years, and how learners can access higher education in New Zealand and internationally after achieving the NCEA qualification. 

    NZQA Deputy Chief Executive - Assessment, Jann Marshall, said the webinar was a valuable opportunity to build understanding of how the NCEA qualification works.  

    “It is important for everyone working with international secondary learners to have some understanding of how NCEA works, and the opportunities it creates for learners wanting to continue their study in New Zealand or internationally. 

    “It was great that we could engage with education agents on the topic and answer questions.” 

    NCEA is a well-recognised qualification in many countries. New Zealand is also a signatory to UNESCO qualifications recognition conventions (for example, Lisbon, Tokyo and Global Conventions), which support learners with NCEA to work or study internationally. 

    About NCEA 

    NCEA is offered at three levels – Level 1 is usually attempted by students in Year 11 of schooling, Level 2 at Year 12, and Level 3 at Year 13 (the final year of New Zealand secondary school). NCEA Level 2 is generally the minimum qualification needed for some jobs and tertiary education programmes, while Level 3, with the University Entrance award, is the minimum standard for entrance into a New Zealand university. 

    NCEA is standards-based, meaning each learner needs to show they have skills and knowledge at a specified level (a “standard”). Each standard a learner achieves gains them credits, and credits build toward an NCEA qualification. 

    Learners are also required to meet minimum requirements for literacy and numeracy. There are multiple opportunities in each school year for learners to attempt specific literacy and numeracy assessments, and there is also a list of other standards that can be used towards these requirements. 

    A recording of the webinar is available to view here on the Resources section of AgentLab 

    NCEA resources for education agents, students and parents 

    If you have any questions about NCEA, contact internationalunit@nzqa.govt.nz. 

     

  • The countdown to NZIEC 2019 is on

    In just a matter of days, the doors to the 28th annual New Zealand International Education Conference and Expo (NZIEC) will open.

    At this year’s event, we will be joined by a wide range of partners.

    ENZ is pleased to announce that Southern Cross Travel Insurance and Vodafone New Zealand/OKNZ are continuing their support of NZIEC. They are our Premium Partners for 2019.

    Southern Cross will be showcase its award-winning travel insurance. Every year, it provides travel insurance to over 30,000 international students and their family members, as well as students moving into the local workforce.

    Vodafone helps keep students connected from the moment they land in New Zealand with great offers on international calling and bonus data. It works closely with OKNZ to offer a greeting and translation service.

    Other partners joining us at conference are:

    • IDP Education, who will showcase IDP Connect, its client services division alongside the IELTS, its world-leading English language test.
    • FairWay Resolution Limited: FairWay administers iStudent Complaints, an independent resolution scheme for students.
    • QS Intelligence Unit: QS partners with higher education providers to help them understand and enhance their performace through unmatched intelligence tools.

    “We are grateful for the support of our Premium Partners and Partners at our industry’s annual hui,” says ENZ Chief Executive Grant McPherson. 

    “We encourage conference delegates to connect with them in the Expo Hall during conference.” 

    Be sure to book your accommodation and confirm your registration today at www.nziec.co.nz   

  • Vanessa builds digital skills to help drive change in PNG

    She had a diploma in computer technology and a good job with a major telecommunications company, but she also had big ambitions and knew that an international education experience in New Zealand would take her where she wanted to go.

    “I saw that there were many areas where digital solutions could really make a difference. It was one of the driving forces which motivated me to study in New Zealand.”

    As Vanessa was searching for a university where she could study computer science, her friend returned home from Auckland University of Technology. “She told me so many wonderful stories and I was just so inspired to go and experience New Zealand and AUT for myself.”

    “She gave me an idea of what to expect and I knew I would be going into a supportive community. It was only when Covid arrived that I truly experienced how supportive it really was.”

    Vanessa came to New Zealand on a Manaaki Scholarship, funded through the New Zealand Aid programme. “It was the reason I could come and I’m grateful for the opportunity.

    The value of a Manaaki Scholarship

    “The scholarships allow students who are passionate about creating a brighter future in their home countries to gain expertise in their field of our study,” she says. “It also provides exposure to new perspectives and the chance to build life-long relationships with like-minded professionals, which is something I really value.”

    Although Vanessa’s father and brother both travelled overseas for education, not many of her friends have. “So now I’m trying to be the influence on my friends, encouraging them to take up that pathway.

    “I tell them that in New Zealand you get a fantastic study environment and will meet people from many different backgrounds.”

    Vanessa considers that a real bonus to her study experience was the opportunity to take up a summer internship.

    “It was optional for my programme, but it was provided through the Pacific Cooperation Foundation for students who were part of the Manaaki scholarship programme. I applied so that I could gain experience working in a large multi-cultural organisation.”

    Securing a role at Watercare in Auckland she not only gained valuable work experience, but also professional networking opportunities which have resulted in lasting connections with many of her former colleagues. “I had an amazing manager and I reach out to him from time to time. He has really helped me a lot and he’s one of the life-long contacts I’m going to be holding on to.”

    Boosting confidence and career

    With her Bachelor of Computer and Information Sciences completed last year, Vanessa is now back in Port Moresby working as a Digital Transformation Associate with PwC and loving her new role.

    “Studying in New Zealand grew my confidence as a person and has allowed me to progress my professional career,” she says. “It broadened my horizons and gave me a different mindset.”

    Deciding to become an international student takes drive and commitment, but the rewards are worth the effort, Vanessa says. “I spent months researching the options and needed to stay motivated during the year it took to secure my scholarship and place at AUT. It took a lot of planning, but it was something I had my heart set on.

    “I knew a degree would give me better opportunities and New Zealand was just such an amazing place to study. It has had a very big impact on where I am now.”

    If she had another opportunity, Vanessa says she would head offshore again to pursue a Master’s in Data Science, but for now she is busy convincing her peers of the value of a New Zealand education.

    “I tell them this is an opportunity you don’t want to miss. Don’t only go to study, go to really experience New Zealand, the culture, and the people.

    “They ask me, what if I don’t get the scholarship and I say you’ll never know if you don’t try, so just go for it. Expect to embark on an adventure of a lifetime.”

  • Around the world in five

    JAPAN

    Japanese-language schools expand offerings overseas

    Japanese education companies are expanding their language offerings overseas to meet the growing demand for Japanese-speaking foreign manpower as the nation opens its doors to workers from overseas.

    Read more

     

    THAILAND

    Thailand eyes lifelong learning push 

    To address concerns that Thailand’s “outdated” education system can no longer offer "future-proof" degrees for students, there are calls to develop a lifelong learning approach comprised of online learning, in-line learning, beeline learning and frontline learning.

    Read more

     

    US

    US Department of State endorses education agencies

    In a historic move, the US Department of State has officially endorsed the usage of education agents, with a State Department representative expressing a desire to “work together to promote the United States as the destination choice for international students.”

    Read more

     

    INDIA

    India needs better strategies to promote 'Study in India'

    Earlier this year, the Indian Government launched a ‘Study in India’ website to help foreign students find Indian universities, but more needs to be done. There were only 46,144 foreign students in India in 2017, but higher numbers could significantly boost India’s soft power and university rankings.

    Read more

     

    FRANCE

    French university fees for non-EU students set to rocket

    University fees for students outside of the EU, which will include Brits after Brexit, are set to shoot up by as much as 16 times the current cost, the French prime minister has announced.

    Read more

  • PTE English for Speakers of Other Language (ESOL) Provision Fund

    The $1.5 million fund is designed to help English language schools impacted by the border closure to international students.

    The funding was announced in July by Minister of Education Chris Hipkins as part of the Government’s $51.6 million Recovery Plan for International Education.

    The PTE ESOL Fund is part of the first workstream, which seeks to stabilise the sector while borders remain closed. Read more about the Recovery Plan.

    The funding aims to help increase demand for English language training, to be met by English Language Schools. It will also help with upskilling and improving the employability of New Zealanders with English language needs, including migrant partners and dependents of New Zealanders.

    The fund is being implemented by the Tertiary Education Commission (TEC).

    Eligibility

    To be eligible for the PTE ESOL Provision Fund, your organisation must hold a Category 1 External Evaluation and Review (EER) rating from NZQA as at 1 July 2020.

    Teaching enabled by this fund may only be provided to Category A and B learners. All learners must be in New Zealand.

    Read more details on eligbility

    How to apply

    Applications for the PTE ESOL Provision Fund are open now and will close at 5pm on Friday, 28 August.

    To apply, you need to complete the form on the TEC website and send it through to the TEC Customer Group via email: customerservice@tec.govt.nz

    Read more detail and apply

    Other considerations 

    For the full list of terms and conditions, including successful applicants’ reporting and monitoring requirements, refer to the TEC website.

  • Around the world in five  

    Asia 

    Recruitment fairs resume at China schools 

    China is resuming in-person recruitment fairs for international universities, with international representatives invited to attend events in person again following the lifting of border restrictions. School education professionals highlight the importance of face-to-face interactions for Chinese families. 

     

    North America 

    Canada: Ontario colleges adopt new standards for programmes and supports for international students 

    Ontario's colleges have established a new set of standards of practice for international students, including guidelines for marketing and recruitment, education agents, and programme and service delivery, to ensure that international students have access to accurate information and support to succeed in their programmes. 

     

    South America 

    Brazilian outbound market booming in 2023, agents report 

    Brazilian agents are optimistic for the future with expectations for 2023 to be a record year in outbound travel. Strong demand for teen courses, higher-value sales, shifting requirements from parents, and emerging trends in products and destinations were noted at the ST Alphe Brazil 2023 conference.  

     

    Europe 

    Drastic policy changes ‘could damage’ UK sector 

    Stakeholders have expressed their concern that if the UK government implements significant policy changes related to post-study work and allowing students to bring their dependants, it could lead to a decrease in the number of international students in the country. 

     

    Africa 

    Regional framework for microcredentials to be developed 

    Southern African countries are developing a framework for the recognition of learning through micro credentials, with the aim of informing and guiding individual countries and institutions to develop their own country-specific frameworks. 

  • PIF Recipient: Te Whare Hukahuka

    Ka Hao is one of the successful initiatives to receive funding through the International Education Product Innovation Fund, a New Zealand Government-funded initiative designed to reimagine what an education from Aotearoa New Zealand can look like and mean for global learners.  

    With Education New Zealand Manapou ki te Ao (ENZ) - New Zealand's government agency for international education and the kaitiaki of the Product Innovation Fund – onboard as a partner, Ka Hao is set to grow and create impact beyond our horizons, empowering and developing indigenous entrepreneurs across Australia and the South Pacific. 

    Te Whare Hukahuka (meaning the House of Innovation) is an Auckland-based indigenous social enterprise on a mission to improve the lives of 10 million indigenous peoples. Across a six-year-long track record, Te Whare Hukahuka has run programmes and delivered training in governance, business coaching, innovation, and rangatahi (youth) development. 

    Through indigenous leadership, Te Whare Hukahuka is proving that enterprises owned and managed by indigenous communities can be financially successful, create positive social outcomes, respect the environment, and uplift the culture of local communities. 

     

    That’s exactly what Ka Hao, Te Whare Hukahuka’s latest initiative, delivers on. Ka Hao is a ‘by indigenous, for indigenous’ e-commerce programme. Across 18 weeks learners design, build, launch and grow their own e-commerce system selling products and services to the world. Although the programme is delivered online, Ka Hao supports and engages its learners with a pastoral care team of more than 50 people – a unique point of difference which sets Ka Hao apart from other education offerings. By enhancing the support for learners, Te Whare Hukahuka aims to create an engaging learner experience and significantly boost programme competition rates and graduation results. 

    Well-resourced learner support is just part of what makes Ka Hao different from traditional education offerings. Everything about Ka Hao has been designed to create a learning environment that is culturally sensitive, safe, and respectful of the historical, social, cultural, geographic and economic factors that have left indigenous peoples in a disadvantaged position near the bottom of wellbeing indicators, both in New Zealand and other countries. 

    With more than 500 Māori learners already on the waiting list for this year’s Ka Hao programme, Te Whare Hukahuka is looking to bring the Ka Hao kaupapa to indigenous peoples beyond Aotearoa. The funding provided by ENZ through the Product Innovation Fund will enable Te Whare Hukahuka to research, pilot, test and evolve their first education offering across 16 Pacific countries. The target audience is new and existing indigenous business owners. 

    The International Education Product Innovation Fund is also supporting six other pilot projects from both established and emerging education providers around New Zealand. Together, the pilots reimagine what a New Zealand education offering can look like for global learners. In the case of Ka Hao, the pilot will explore how providers such as Te Whare Hukahuka can weave Māori knowledge and worldview into an education offering that is culturally relevant and responsive for indigenous learners in other countries. 

    As New Zealand’s dedicated agency for international education, ENZ is working with all the fund recipients in a partnership approach, building mutual benefit and reciprocity. The lessons learned through the pilot projects will be shared for the benefit of New Zealand’s whole international education sector, contributing to a broader and more diverse understanding of what international education can do for New Zealand, as well as the global learners who trust us. 

    More information: 

    Visit Ka Hao’s Youtube Channel to see over 4700 videos from their indigenous alumni 

     

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