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Around the world in five
Asia
South Korea outlines plans to host 300,000 international students - StudyTravel Network
The South Korean Government announced the Study Korean 300k Project in August, which aims to have 300,000 international students at South Korean universities by 2027 as part of its goals to secure more high-skilled workers and boost global competitiveness. A fast-track scheme to permanent residency in South Korea for international students with advanced degrees in key fields will also be established.
North America
The international education sector in Canada has expressed concerns about potential reforms, with the Housing Minister suggesting that a cap on international students should be considered while the Immigration Minister has referred to concerns about integrity in the system. This comes amid an emerging housing crisis that has been described as complex and multifaceted, and with Canada projecting to host 900,000 study permit holders by the end of 2023.
South America
Chile launches higher ed mental health plan
The University of Chile, in collaboration with multiple government entities including Chile’s Ministry of Education and Ministry of Public health, have launched a comprehensive plan to help domestic and international students take care of their mental health. The plan aims to address an “alarming rise” of students impacted by mental health problems in the return to in-person education after the COVID-19 pandemic.
Europe
German chancellor appeals to international graduates
The German Government’s Skilled Immigration Act will create new opportunities to enter Germany, with Chancellor Olaf Scholz saying that international graduates of Germany’s higher education system will help to successfully develop the country’s economy. Scholz said it was inspiring to see how many students from around the world come to Germany and wish to work there afterwards.
Africa
2022 US visas 'broke records' in India, Ghana and Nigeria
The US state department reported that it is issuing more student visas to applicants from African countries than anytime in the past six years, with more visas for students from Nigeria and Ghana being issued last year than any year in the past two decades. This comes after an estimated 92,051 African students were denied US visas between 2018-2022.
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Learn New Every Day – new global brand campaign launched to attract international students to New Zealand
The new campaign called Learn New Every Day, delivers a student’s point of view of the first-time experiences international students could encounter in a single day when they study with New Zealand.
ENZ’s General Manager of Marketing and Communication, Geoff Bilbrough, said that 'Learn New Every Day’ is designed to cut through in a very competitive market.
“We wanted to capture the essence of what it is really like to study with New Zealand, taking the perspective of a learner as they encounter new experiences, and convey the excitement and emotion as they go through their day.
“What makes the campaign more memorable is its high energy, positive, contemporary feel. And the first-person point of view approach is unique to the category,” Geoff said.
Geoff went on to say, “The scenes and scenarios in the campaign reflect our core values of a high-quality education and employability/future opportunities. These messages are woven through the campaign through imagery and action involving learners in a range of environments across all parts of New Zealand’s education sector, alongside the well-known adventure and social experiences. The featured imagery reflects what we know international students are looking for in a New Zealand education.”
Learn New Every Day was pre-tested and performed well in in-depth one-on-one interviews with students and parents from China, South Korea, India, and Viet Nam. Feedback was also sought from across New Zealand’s international education sector, who also responded positively to the concepts, their relevance to the young learner, and the clarity of the idea.
ENZ’s Global Brand Manager, Nick Sinclair, said that the campaign involved a mix of current international and domestic students from primary, secondary, and tertiary institutions.
“We had a wonderful time interacting with the international students while capturing these ‘first-experience’ scenes. They were really excited about the opportunity to take part in the decision-making process for other students and their parents as they choose their overseas study destination.
“The campaign communicates what we strongly believe is New Zealand’s competitive edge in the international education market. A New Zealand education experience is as much about the adventure, social experiences, and our unique culture and landscapes, as it is about the high-quality study opportunities that we offer”.
The campaign will run for at least 18 months. It is running initially in China, India, South Korea, Thailand, Viet Nam, and Japan targeting students aged 16 to 24 and their parents across all sectors including high school, university, Te Pūkenga, English language schools and private training establishments. Campaign assets include videos of various lengths, digital banners, and assets for the creation of off-line collateral such as banners, and other materials, in English and the local languages of our target countries.
As well as featuring across paid digital media in these countries, the campaign features on all 10 Study with New Zealand websites, in all communications with prospects that sign up to Study with New Zealand, and across all other ENZ channels.
All images and other campaign collateral can be found on ENZ’s Brand Lab here - Home | Education NZ Brand Lab | The ENZ Brand Lab
For media enquiries contact:
Stephanie Morison,
Senior Communications Advisor
Education New Zealand Manapou ki te Ao
+64 223020104, Stephanie.morison@enz.govt.nz
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Around the world in five
Asia
The government of Hong Kong has announced ambitions to become an international hub for post-secondary education with measures including an increased quota for international undergraduates at public universities, more scholarships and work rights for postgraduate students.
North America
Canada is set to introduce a “recognised institution” framework, through which colleges and universities with a positive record of vetting and supporting international students may be eligible for fast-track study permits. This comes after over 100 Indian students faced potential deportation earlier this year after their admission letters to Canadian colleges were found to be fake, which the students were unaware of.
Middle East
A British school in Abu Dhabi that has been rated outstanding by the emirate's school regulator for promoting the UAE's national identity said it has weaved elements of the country's culture, history, heritage and, Arabic language into its UK curriculum. The British International School Abu Dhabi is home to 2,080 pupils from 96 countries, with one in five pupils at the school being Emirati.
Europe
According to the Irish Higher Education Authority (HEA), In 2022/23, Ireland set a new all-time high for the number of international students studying at Irish universities. 33,480 students were enrolled at Irish universities last year, an increase of nearly 12% compared to 2021/22, according to the report. Furthermore, India’s student population in Ireland has grown by a significant 17.8%, reflecting a surging trend.
Africa
South African business schools are a higher education success story and champions in terms of higher education on the African continent. Though competing for students, they display a strong ethos of collaboration, generated by a sense of shared purpose to upskill a “new” country. These schools show the power of collaboration, common purpose, and internationalisation outlook.
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Marketing toolkits
On this page are links to a number of toolkits that you may find helpful as you look to market your education institution to international students.
Also, included are some toolkits to help you raise the profile and benefits of international education here in New Zealand.
Digital Boost
This is a free self-directed online learning platform, packed with short videos, live events and expert advice to help you grow your business and thrive in today's digital world. https://digitalboost.business.govt.nz/s/?language=en_NZ
NZ Story Toolkit
On this website, you will find free resources including images, footage, brand videos, infographics, presentations, research and how-to-guides to promote New Zealand offshore. New Zealand Story | New Zealand Story Group (nzstory.govt.nz)
Social Licence Toolkit
Check out ENZ's communications toolkit that helps you tell stories about the benefits of international education to New Zealanders. The significant impacts of COVID-19 mean international education needs increased public support to rebuild and recover, so it can help our country to do the same. By using unified messaging and telling shared stories, we can create a new international education story that captures the hearts and minds of the New Zealand public. Communicating the benefits of international education - toolkit | ENZ IntelliLab
Brand Lab
The ENZ Brand Lab is a rich source of images, videos and other marketing tools to help our industry partners promote New Zealand education. Home | Education NZ Brand Lab | The ENZ Brand Lab
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Around the world in five
Asia
The government of Hong Kong has announced ambitions to become an international hub for post-secondary education with measures including an increased quota for international undergraduates at public universities, more scholarships and work rights for postgraduate students.
North America
Canada is set to introduce a “recognised institution” framework, through which colleges and universities with a positive record of vetting and supporting international students may be eligible for fast-track study permits. This comes after over 100 Indian students faced potential deportation earlier this year after their admission letters to Canadian colleges were found to be fake, which the students were unaware of.
Middle East
A British school in Abu Dhabi that has been rated outstanding by the Emirate's school regulator for promoting the UAE's national identity said it has weaved elements of the country's culture, history, heritage and, Arabic language into its UK curriculum. The British International School Abu Dhabi is home to 2,080 pupils from 96 countries, with one in five pupils at the school being Emirati.
Europe
According to the Irish Higher Education Authority (HEA), In 2022/23, Ireland set a new all-time high for the number of international students studying at Irish universities. 33,480 students were enrolled at Irish universities last year, an increase of nearly 12% compared to 2021/22, according to the report. Furthermore, India’s student population in Ireland has grown by a significant 17.8%, reflecting a surging trend.
Africa
South African business schools are a higher education success story and champions in terms of higher education on the African continent. Though competing for students, they display a strong ethos of collaboration, generated by a sense of shared purpose to upskill a “new” country. These schools show the power of collaboration, common purpose, and internationalisation outlook.
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Prime Minister's Scholarships for study in Asia and Latin America for 2023-24 announced
Prime Minister’s Scholarships for study in Asia and Latin America for 2023-24 announced
114 New Zealanders receive scholarships to Asia and Latin America
New Zealand’s connections with Asia and Latin America are set to receive a boost with the announcement of 114 individual recipients of the Prime Minister’s scholarships for Asia and Latin America over the next year, Acting Chief Executive for Education New Zealand Manapou ki te Ao (ENZ), Linda Sissons announced today.
The latest round will see scholarship recipients heading to destinations including Japan, Korea, Malaysia, China, India, Viet Nam, Mexico, Colombia, Brazil, and Chile for study and internship programmes. The individual scholarships follow the group scholarships awards of earlier this year which saw 14 groups of New Zealanders travelling to study in Asia and Latin America.
Scholarships have been awarded to recipients from a wide range of regions from around New Zealand, including Rotorua, Taupo, Gisborne, Hastings, Feilding, Tauranga, Auckland, Hamilton, Wellington, Palmerston North, Christchurch, Dunedin, Riwaka and Oamaru.
“The Prime Minister’s Scholarships offer a fantastic opportunity for New Zealanders to foster lifelong connections as they learn and grow their understanding of cultures and business practices across Asia and Latin America”, Acting Chief Executive for Education New Zealand, Linda Sissons said.
“The scholarships are awarded to enable recipients to undertake a range of global study opportunities, from language learning and exchange study to internships.
“Over the next year, recipients will embark on semester exchanges, medical electives, language immersion and indigenous integration programmes, internships, and research projects in areas such as architecture and healthcare engineering.
“The scholarships continue to enable a rich exchange of knowledge, ideas and culture for New Zealanders through reciprocal study opportunities and increase global understanding of the strength and quality of our education system”.
A full list of recipients of this individual round can be found here.
Additional information
Read how the Prime Minister’s Scholarships have enabled these past recipients to study abroad and have enriching, life-changing experiences:
About the Prime Minister’s Scholarships for Asia and Latin America
The Prime Minister’s Scholarship programme aims to strengthen New Zealand’s ability to engage with Asian and Latin American trading partners, improve the internationalisation of New Zealand tertiary institutions, showcase the strength and quality of New Zealand's education system and grow inter-cultural awareness and connections between New Zealand and other countries.
The scholarships offer flexible funding to support both short- and long-term programmes, including study abroad or exchange, internships, postgraduate study, and language programmes.
The Prime Minister’s Scholarships are funded by the New Zealand Government and administered by Education New Zealand Manapou ki te Ao.
The Prime Minister’s Scholarships for Asia (PMSA) were launched in 2013 and extended to Latin America (PMSLA) in 2016. To date, 4,155 scholarships have been awarded under the programme.
There are two scholarship rounds each year, and applications for the next scholarship round will be open to group applicants in March 2024. Many scholarship recipients are enrolled in tertiary institutions across New Zealand, but this is not a requirement for the scholarship. Any New Zealand citizen or permanent resident over 18 years old can apply for a scholarship.
For more information on the scholarships and the application process, visit https://scholarships.enz.govt.nz/.
For further information:
Justin Barnett | Director of Communications, Education New Zealand
justin.barnett@enz.govt.nz
+64 21 875 132Eve Abernethy | Communications Advisor, Education New Zealand
eve.abernethy@enz.govt.nz
+64 04 887 5215 -
Around the world in five
Asia
The rapid increase in educational agencies in China, up 242.48% since 2021, has fragmented the market, requiring universities to intensify their efforts in vetting agencies. Despite the challenges, this diversification could lead to improved services and lower costs for students and families.
North America
Canada will cap international student permits at 360,000 for two years, a 35% cut from 2023, with exclusions for master's and PhD students. This move aims to manage the rapid growth of international students, with a review of permit applications in 2025 and changes to post-graduation work permits.
South America
Argentine agencies saw a surge in students traveling abroad in 2022, primarily to the UK, Canada, and the USA. Language courses remained dominant, with rising interest in secondary and higher education sectors and more bookings for junior programs, indicating a recovery in group travel for young learners.
Europe
British students not being ‘squeezed out’ by overseas applicants, say universities
UK universities deny disadvantaging domestic students in favour of international applicants, highlighting that different entry requirements for foundation programs are not indicative of unfair practices. Data shows increased enrolment of UK students at Russell Group universities, with a balanced intake of international students, emphasizing the importance of global students for financial sustainability amidst fixed domestic tuition fees.Africa
Africa's job skills gap is widening due to tertiary education not aligning with economic needs, with most countries below the global average for higher education enrolment. Curriculum reforms are needed to include digital and entrepreneurial skills to address unemployment and enhance competitiveness.
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PIF Recipient: Te Whare Hukahuka
Ka Hao is one of the successful initiatives to receive funding through the International Education Product Innovation Fund, a New Zealand Government-funded initiative designed to reimagine what an education from Aotearoa New Zealand can look like and mean for global learners.
With Education New Zealand Manapou ki te Ao (ENZ) - New Zealand's government agency for international education and the kaitiaki of the Product Innovation Fund – onboard as a partner, Ka Hao is set to grow and create impact beyond our horizons, empowering and developing indigenous entrepreneurs across Australia and the South Pacific.
Te Whare Hukahuka (meaning the House of Innovation) is an Auckland-based indigenous social enterprise on a mission to improve the lives of 10 million indigenous peoples. Across a six-year-long track record, Te Whare Hukahuka has run programmes and delivered training in governance, business coaching, innovation, and rangatahi (youth) development.
Through indigenous leadership, Te Whare Hukahuka is proving that enterprises owned and managed by indigenous communities can be financially successful, create positive social outcomes, respect the environment, and uplift the culture of local communities.
That’s exactly what Ka Hao, Te Whare Hukahuka’s latest initiative, delivers on. Ka Hao is a ‘by indigenous, for indigenous’ e-commerce programme. Across 18 weeks learners design, build, launch and grow their own e-commerce system selling products and services to the world. Although the programme is delivered online, Ka Hao supports and engages its learners with a pastoral care team of more than 50 people – a unique point of difference which sets Ka Hao apart from other education offerings. By enhancing the support for learners, Te Whare Hukahuka aims to create an engaging learner experience and significantly boost programme competition rates and graduation results.
Well-resourced learner support is just part of what makes Ka Hao different from traditional education offerings. Everything about Ka Hao has been designed to create a learning environment that is culturally sensitive, safe, and respectful of the historical, social, cultural, geographic and economic factors that have left indigenous peoples in a disadvantaged position near the bottom of wellbeing indicators, both in New Zealand and other countries.
With more than 500 Māori learners already on the waiting list for this year’s Ka Hao programme, Te Whare Hukahuka is looking to bring the Ka Hao kaupapa to indigenous peoples beyond Aotearoa. The funding provided by ENZ through the Product Innovation Fund will enable Te Whare Hukahuka to research, pilot, test and evolve their first education offering across 16 Pacific countries. The target audience is new and existing indigenous business owners.
The International Education Product Innovation Fund is also supporting six other pilot projects from both established and emerging education providers around New Zealand. Together, the pilots reimagine what a New Zealand education offering can look like for global learners. In the case of Ka Hao, the pilot will explore how providers such as Te Whare Hukahuka can weave Māori knowledge and worldview into an education offering that is culturally relevant and responsive for indigenous learners in other countries.
As New Zealand’s dedicated agency for international education, ENZ is working with all the fund recipients in a partnership approach, building mutual benefit and reciprocity. The lessons learned through the pilot projects will be shared for the benefit of New Zealand’s whole international education sector, contributing to a broader and more diverse understanding of what international education can do for New Zealand, as well as the global learners who trust us.
More information:
Visit Ka Hao’s Youtube Channel to see over 4700 videos from their indigenous alumni
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Around the world in five
Australia
Risk ratings could 'damage' long term health of Australian education sector
The latest release of immigration risk ratings for international education providers in Australia has raised questions about the best approach to ensure the sustainability of the sector.
Brazil
The Brazilian outbound market is continuing to grow after a post-Covid boom with increases across several products and new destinations emerging, while the role of the agent has become even more important.
Canada
Canadian Immigration Minister Marc Miller has announced an official national cap allocation of study permit applications for this year.
United Kingdom
But what do international students think of these proposed policy changes, and to what extent is it really having an impact on their interest in studying in the UK?
Global
Is the drive for internationalisation grinding to a global halt? Entry to major HE providers is getting tougher just as pressure rises within universities to attract ever greater numbers of international students.
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Mayoral events provide vibrant welcomes to students in their regions
Last month we shared some of the wonderful images that New Zealand schools, universities, PTEs, Te Pūkenga and English Language Schools shared with ENZ as they welcomed their new students for 2024. This month we are sharing details and images from the Mayoral welcomes that some of our regions have held for their visiting international students.
Thank you for adding to our diversity and vibrancy!
More than 40 international students were greeted by Whanganui District Council Mayor, Andrew Tripe, at a special Mayoral welcome to the community on Monday 8 April.
Speaking to the students from countries including Brazil, South Korea, Japan, Germany, China, India Indonesia, Thailand, and Viet Nam, the Mayor thanked them for choosing Whanganui and adding to the “diversity and vibrancy of our community”.
The students attending had enrolled in both secondary schools and tertiary institutions in the district such as Whanganui High School, UCOL Whanganui and the New Zealand International Commercial Pilot Academy.
Formal greeting over, the Mayor was rushed by students seeking a special ‘selfie moment’ to share with families and social media.
A group of Brazilian international students attending Whanganui High School take up the opportunity of a photo with the Whanganui District Council Mayor, Andrew Tripe.
Similar levels of excitement were seen in Hamilton where the Mayor of Hamilton, Paula Southgate and local performance groups welcomed approximately 250 new international students to the Waikato region. The welcome event was held at the Pā, University of Waikato and is the first welcome since the Covid-19 pandemic put these events on hold.
Mayor Paula Southgate providing the official welcome to the Waikato’s approximately 250 international students.
Faymie Li, Education New Zealand Manapou ki te Ao’s Senior Advisor Student Experience said, “I was deeply honoured to witness this significant event and see how we demonstrate manaakitanga to our international students.
“The diverse cultures we embrace in Aotearoa is truly something to cherish and celebrate. It was wonderful to see so many school students attending the ceremony, offering them a unique student experience they don't typically encounter.”
Jiabao Zhao (Boa), a former international student who completed a Bachelor of Management Studies with First Class Honours at the University of Waikato, shared a message of encouragement with the students. Boa’s advice for new students was: to study hard but also “talk to and meet students from outside your country. It’s easy to remain in your comfort zone but that is not the point of studying abroad. Network and build your presence”.
Former University of Waikato International Student sharing a message of encouragement to the new international students.
She also reminded students to take care of both their physical and mental health. There will be challenges but also great opportunities, and her own study and career journey is testament to that. She now works as an International Sales Operation Executive at Prolife Foods Ltd in Hamilton.
A handful of the 250 students who travelled to the Pā at the University of Waikato, for the international student welcome.
Also in March, nearly 100 international students received a fine welcome centered on the theme of connection, by Timaru District Mayor, Nigel Bowen. The Timaru District will be home to students from Japan, China, Germany, Thailand, South Korean, Hong Kong, Macau, Fiji, Philippines, Brazil and Poland, and more over the course of this year. You can read about this welcome in the Stuff article here - Nearly 100 international students welcomed to Timaru | Stuff.
