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Around the world in five
CANADA
Faster student visa processing for four Asian countries
Canada has launched a Student Direct Stream to make visa processing times faster for eligible students from China, India, Vietnam and the Philippines.
GLOBAL
Let them talk: The power of student reviews
Candid student reviews of study destinations and institutions have a profound impact on prospect engagement, search optimisation, and the overall effectiveness of the recruitment marketing effort.
US
Soft power declines as number of international students shrinks
The decline in international students studying in the US may mean a decline in the US’s soft power, according to two researchers at the University of Pittsburgh.
SOUTH EAST ASIA
Ed-tech start-up raises $8.5 million from Malaysian investors
An education technology start-up has raised $8.5 million as it aims to keep building its platform for hosting massive open online courses. The business has seven Australian universities and 30 Malaysian universities as customers.
UK
UK relaxes visa rules for students from 11 ‘low-risk’ countries
The UK Home Office has announced a revised immigration policy, no longer requiring student applicants from 11 countries to show proof for educational, financial and English requirements. The revised list does not include India, which The National Indian Students and Alumni Union UK has called unfair.
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From the CE: From planning to implementation on growing international education
Kia ora koutou,
It was wonderful to see the International Education Going for Growth Plan announcement in July coincide with positive student stories from regions such as Canterbury and the Waikato. These featured the rise in international student numbers across subsectors, and local councils celebrating international student achievements and community contributions.
This month we have turned our minds to implementation, with the launch of our Go-To-Market Plans. These plans focus on nine markets with the highest potential for growth: China, India, the United States of America, Sri Lanka, Viet Nam, the Philippines, South Korea, Japan, and Thailand.
The next step for ENZ is to develop ‘lighter touch,’ tailored plans for markets where we will maintain New Zealand’s strong presence and reputation for high-quality education: Germany, Brazil, Indonesia, Malaysia, the Gulf Cooperation Council countries, Chile and Colombia.
An incredible amount of cross-sector engagement has gone into progressing this work. I am grateful to education providers for the open and meaningful way you have responded over the past few weeks.
On 11 August, ENZ launched a new brand campaign – New Zealand Taught Me – that highlights stories of alumni of New Zealand, aiming to connect emotionally with the values and aspirations of globally-minded prospective international students.
Delivered at pace, this campaign is designed to reignite and heighten interest in New Zealand as a study destination, ahead of the full launch of a New Zealand global brand platform later in the year. If you have not seen the campaign hero video, you can view and reshare it off this link.
Next month, I will be attending the 35th European Association for International Education (EAIE) Conference in Gothenburg, Sweden, followed by the ICEF Monitor Global Summit in London, UK, where I will be sharing insights on students’ preferences for study in New Zealand and our plan to build international student enrolments over the next 10 years.
Ko te pae tawhiti whāia kia tata, ko te pae tata whakamaua kia tina
Seek to bring distant horizons closer, and sustain and cherish those that you attain
Ngā mihi nui,
Amanda Malu
Chief Executive
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NZIEC 2018 nearing capacity
New Zealand International Education Conference and Expo (NZIEC) are selling like hotcakes and a sell-out crowd is expected.
We also have a broad array of partners joining us for this year’s event.
ENZ is pleased to announce that Southern Cross Travel Insurance and Vodafone New Zealand / OKNZ will be joining NZIEC as our Premium Partners.
Vodafone is offering connectivity packages for international students that includes bonus data and calling offers as well as a greeting and translation service.
Meanwhile, Southern Cross Travel Insurance will showcase its affordable travel insurance options for international students and their families, including for students moving into the local workforce.
Other partners joining us at conference are:
- IDP IELTS Australia offers IELTS testing in New Zealand and around the world. IDP has more than 80 offices in over 25 countries to assist the placement of international students in education institutions.
- QS Intelligence Unit appears at NZIEC to showcase its expertise as a trusted source of global higher education intelligence to inform institutional decision-making. QS provides high-quality intelligence, distinctive evaluation tools and transformational insight.
“We thank our Premium Partners and Partners for their support of our industry’s annual hui,” says Grant McPherson, ENZ Chief Executive.
“We encourage conference delegates to connect with them in the Expo Hall during conference.”
Be sure to book your accommodation and confirm your registration today at www.nziec.co.nz
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You’re invited to Uiui: a market update on Latin America
Entitled Uiui (a Te Reo Māori word meaning to investigate or examine), the series comprises two Zoom webinars with ENZ Regional Director Amy Rutherford as moderator.
1. Uiui: LatAm Business
When: 8:30am NZT, 30 June
What: A conversational presentation by a panel including NZTE Regional Director Steve Jones and NZTE’s trade commissioners based in Brazil, Chile and Colombia. The panel will provide an economic overview of the region, including the challenges and opportunities presented by the COVID-19 pandemic, and then take questions.
2. Uiui: International education’s new landscape
When: 8:30am NZT, 2 July
What: Speakers from the main local education agent organizations, the Brazilian Educational & Language Travel Association (BELTA) and the Colombian National Association of Education Advisors (ANEX), as well as ICEF Latin America will talk on the LatAm education landscape in light of COVID-19, as well as the current trends, strategy for recovery, and feedback from students.
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Why country preference matters for international student experience
The 2025 International Student Experience Survey has recently closed. Many thanks to all providers who encouraged participation from their current or recent students.
As we grow our timeseries we aim to look below the topline findings for additional nuggets of information. For example, in our analysis of the 2024 International Student Experience Survey we looked at how a first-choice preference of study destination may impact eventual student experience.
Summary of findings
- 78% of international students currently or recently studying with a New Zealand provider reported that New Zealand was their number one choice of study destination.
- Of the 22% of respondents for whom New Zealand was not their first choice, Australia was most preferred (32%), followed by the USA (17%), Canada (15%), and the UK (14%).
- The most common reasons people gave for selecting a country other than New Zealand as their first choice of study destination was that their preferred country has ‘a good standard of living/is a developed country’ (26%), good institutions/education providers (24%), ‘a high quality of education’ (23%), and ‘good employment opportunities’ (23%).
- Country preference matters for student experience: Overall, experience scores were higher for those who reported that New Zealand was their first-choice destination for international education (median score 8 out of 10) compared to those for whom New Zealand was not their first choice (median score 7 out of 10). This effect persisted controlling for age, gender, subsector, and home country.
ENZ’s Director of Insights, Marie Clark, says that her team will be looking to focus on more of these sorts of insights for the coming year.
“With global policy changes impacting student decision making around country preference, it is important to understand how this might flow on to influence student experience and, even more importantly, actions providers can take to improve the experience of students for whom New Zealand may not have been the first choice for a study destination,” Marie says.
Recommendations for education providers to ensure a positive student experience
Irrespective of whether New Zealand is a prospective or current international student’s preferred study destination, education providers can take the following actions before and during the student application phase and after enrolment to ensure a positive overall student experience.
Prospective decision-making phase
1. Clearly articulate the benefits of studying in New Zealand, followed by benefits offered by specific locations and education providers to ensure that students have a broad idea of the New Zealand way of life.
2. Identify the key drivers of choice for your target students and if those drivers focus around country, course or provider choice.
3. Ensure that those supporting student decision-making are equipped with the same knowledge as well as how New Zealand compares to the alternative destinations that the prospective student may be considering.
Application and enrolment phase
4. Invest in pre-arrival communications, take the time to reinforce the choice of destination with both the international students and their influencers.
5. Ensure pre-arrival communications address common challenges or challenges regularly highlighted by international students of a similar demographic.
6. Consider how international students can begin to build their networks and local connections to ensure a smooth transition.
During study
7. Identify if there are a group of students at your institution, who may have been actively considering an alternative destination.
8. Look at which aspects of student experience have the most impact on overall experience and invest your resources there. For example, enhancements to living experience scores are likely to have the most impact on overall student experience.
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Around the world in five
GLOBAL
Just how important is a university website? Very, new study finds
Institution websites play an important role in student applications, with up to 85 percent of ‘stealth applicants’ primarily applying based on visits to the university website alone.
ASIA
University launched by eight SAARC nations announces admissions
The South Asian Association for Regional Cooperation (SAARC) has announced dates for postgraduate STEM programme admission applications for its South Asia University, including offering specially created multiple-entry South Asia University visas.
EUROPE
54 networks bid to join European Universities pilot
Fifty-four bids have been received by the European Universities Initiative, which aims to deepen the collaboration between European universities.
CANADA
Canada eases application requirements for post-study work permits
The Canadian Government has expanded the window during which international students may apply for a post-study work visa to six months and has also allowed students to apply from outside Canada.
IRELAND
62% of international graduates of Irish HEIs employed in Ireland
At least 62 percent of international student graduates of Irish higher education institutions in 2017 found employment in Ireland.
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Apply now for early 2025 study
It’s the busiest time of year for student visa applications at Immigration New Zealand.
If students are coming to New Zealand for early 2025 study, they need to apply for their student visa now. Otherwise, they might miss out.
Students must submit all the information needed when they apply. Our Student Visa Information Sheets on the Immigration New Zealand website have more information on what to include with a student visa application. If applications are incomplete, it will take longer or may be declined.
Apply now on the Immigration Zealand website.
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Around the world in five
US
More international college graduates staying to work in US
The number of international student graduates staying on to work in the US has risen since 2008, with no signs of stopping.
GLOBAL
Bank of Mum & Dad: Global international student funding gap revealed
A new survey shows international students are turning to part-time work and their parents rely on borrowed funds to contribute to their education.
SOUTH AFRICA
English language schools officially recognised by government
English language schools that are members of Education South Africa will be formally recognised by the government, opening the door for students to study English in South Africa with greater regulatory stability and visa certainty.
GERMANY
Germany leads Europe in student social engagement
Germany leads the way in helping students thrive outside class, followed by the UK, Austria and Ireland, according to the European Student Survey by Times Higher Education.
CANADA
Montreal wants its international students to stay
Montreal International has launched a ‘Je Choisis Montreal’ or ‘I choose Montreal’ campaign to help more international students live, work and immigrate to the city.
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Code Camp gives Japanese students a taste of a NZ education
ENZ delivered a one-day Code Camp on 11 July to 14 high school students at Waseda Jitsugyo School, using the Code Avengers platform to deliver coding lessons in English to the students and help them build a New Zealand-themed website.
Code Avengers is a global EdTech company based in NZ that provides interactive, gamified online courses that teach a broad range of digital skills including computer coding, digital literacy, and design.
The Code Camp was delivered in a hybrid format with two instructors onsite at the school and one instructor joining online. The day received positive feedback from students who not only enjoyed learning how to code using English, but also experienced New Zealand’s inquiry-based style of learning in a fun, collaborative environment.
ENZ’s Director of Education – Japan, Misa Kitaoka, says there is plenty of potential for EdTech services in Japan.
“While there is a general perception of Japan being technologically advanced, there is a lot of catching up to do when it comes to technology . As the Japanese government accelerates the promotion of digital education during the pandemic, Code Avengers meets the immediate demands of Japanese educators to teach Digital Technology and English language.
“What makes Code Avengers unique is its user-friendliness, accessibility and affordability.”
Coming up in September, ENZ is teaming up with Young Enterprise (YES), the North Asia Centre of Asia-Pacific Excellence (North Asia CAPE) and MEXT Tobitate (Japan’s Ministry of Education, Culture, Sports, Science and Technology) to deliver a 3-day Biz Venture Programme.
Twenty high school students from Japan and New Zealand will meet online for three days to develop business solutions to address social issues in Japan, including child poverty, gender equality and well-being, and exploring the themes of UN SDGs (Sustainable Development Goals).
Like Code Avengers, YES has been supporting secondary schools across NZ to promote youth entrepreneurship registering more than 1,000 enterprises, some of which have a strong SDGs focus on their business solutions.
Head of YES, Elizabeth Pittman says, “We are thrilled to offer our first ever entrepreneurship programme for New Zealand and Japanese students.
“With New Zealand’s geographic isolation and relatively small population, many Kiwi businesses need to think globally from the start. The BizVenture programme will allow our students to understand the Japanese business context and increase their global competency. New Zealand youth have such a strong interest in sustainability and improving social outcomes within their communities and abroad, and this challenge allows them to explore that interest in a business context.”
ENZ looks forward to continuing to exploring new modes of delivery and showcasing NZ education to key partners in Japan.
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Under One Sky — SIEBA HUI 2026 (12–14 May, Te Pae, Christchurch)
Where: Te Pae Convention Centre, Ōtautahi Christchurch
When: 12–14 May 2026
Theme: Under One Sky
Day one kicks off with focused, scheduled meetings, professional development and networking between schools and education agents. Days two and three will immerse you in keynotes, panels, and workshops designed to turn ideas into action.
Whether you’re forming new partnerships, shaping strategy, or sharing best practice, the hui offers a unique opportunity to connect with colleagues, engage with partners, and leave equipped with practical tools for growth.
Spaces are limited — register now to secure your place.
Who can attend
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Schools
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Education agents
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Exhibitors
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Presenters
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Other key stakeholders
Agenda
Day one: SIEBA HUI Agent Forum — scheduled meetings, professional development and evening networking event. (Agents and Schools)
Day two and three: Hui conference programme — sector strategy, insights, collaboration and awards night dinner. (Schools only)
Links
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