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ISANA NZ – COVID-19 Update
Catch-up cafés
ISANA NZ is offering members and friends the chance to catch up and discuss the issues they are facing.
We have a weekly Zoom networking opportunity on Wednesday mornings from 11am. Join special guests each week including officials from ENZ, MoE, NZQA and INZ. MoE is providing responses to concerns and questions raised by the weekly events.
Register here for this week’s Catch-up Café, or through our Events tab on the website for upcoming Cafes. Please go to our Good Ideas and Responses page to learn more and access previous Café notes and responses.
Each week, the general Q&A starts at 11am, and special guests are introduced at 11:30am. Email contact@isana.nz to forward any questions ahead of a session.
Looking Ahead webinar series
ISANA NZ is pleased to announce our International education: Looking ahead webinar series.
This series includes professional standards and self-care, enabling international student integration and work readiness, responding to racism and supporting online learning. Keep an eye out in ISANA NZ mailouts, our website and social media platforms for details of our up-coming webinars.
Feel Good Friday
ISANA NZ would like to acknowledge members who are going above and beyond the call of duty.
Every fortnight on a Friday we would like to acknowledge these wonderful people through our social media channels and give them a chance to go in a draw for a $100 gift voucher to be drawn later in the year. Please send an 100-word explanation as to why you would like to nominate your colleague and also the logo of your institute (optional) to contact@isana.nz
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Agents key to NZ’s international education recovery
Education agents have been playing a crucial role in ensuring that international students and their parents have accurate information about the impact of COVID-19 on New Zealand. Many international students will approach their agent for support and advice, ahead of their study provider.
Looking ahead, agents will play an even more important role in the recovery of our international education sector and visibility of New Zealand as a study destination.
ENZ’s General Manager – Partnerships & Marketing, Paul Irwin, says our partnerships with education agents will be essential for the international education sector’s recovery.
“Education agents play an important role in students’ New Zealand education experience and are key information sources for both prospective and current international students. In most cases, they are the main interface between international education providers and students. Working with agents is a significant focus for ENZ and most providers as part of our COVID-19 recovery phase.”
This view is shared by the sector. For example, at a recent SIEBA (Schools International Education Business Association) webinar, 77 percent of participating SIEBA members said recognised that education agents would be more important to the sector through the post COVID-19 recovery phase, while 33 percent said agents would be important.
In response to COVID-19, ENZ has upped the frequency of communications and engagement with agents have the information they need to advise current and future students and their families.
A key tool is AgentLab, ENZ’s special resource for education agents. Over 3500 agents around the world are registered to use AgentLab. It supports agents with regular COVID-19 updates, and a dedicated COVID-19 FAQs section to answer agent queries.
In addition ENZ has held 11 well-attended COVID-19-specific webinars since February, reaching over 2000 agents. Topics have included measures taken by New Zealand in response to COVID-19, the importance of education agents in a post COVID-19 world and a Schools sector update on the support available to international students during this time.
Agents also receive a fortnightly update from ENZ’s Chief Executive Grant McPherson, and a monthly electronic newsletter to ENZ’s 305 Recognised Agencies.
Agents are also supported with market-specific webinars and live social interactions by ENZ’s internationally based teams, who are the first point of engagement for overseas agents.
ENZ’s Manager – Education Agents, Geneviève Rousseau Cung, education agents are highly engaged with COVID-19-specific resources and communications to date.
“We have seen 1081 new education agents register on AgentLab since late March (when New Zealand moved to lockdown under Alert Level 4). This is a huge 30 percent increase in registered agents in just seven weeks.
“We are seeing high attendance for our COVID-19 specific agent webinars, which have emerged as one of our key communication channels with agents as they facilitate direct interactions and let us respond to a range of market-specific queries.”
Agent webinars are also a good opportunity for to run quick polls to measure agent sentiment on key topics.
In a recent webinar, poll results showed that the perception of New Zealand’s COVID-19 response in agents’ countries or regions was overwhelmingly positive (84 percent). Just over 51 percent of agent participants said that their prospective students (with an offer of place to New Zealand institutions) were willing to defer their start date to 2021 (and 38 percent were undecided as yet).
“At such a critical, unprecedented time, it’s great to see education agents playing a crucial role in ensuring that international students and their parents have access to the necessary information and advice regarding COVID-19,” Geneviève says.
ENZ is planning a series of webinars involving ENZ teams, other New Zealand government agencies and the international education sector. If you would like the ENZ team to engage with you regarding a potential agent webinar, please get in touch with us at agenthelp@enz.govt.nz.
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Registrations open for ENZ Market Update Webinar – China
ENZ's team in China has organised an industry webinar to introduce new team members, and offer local market updates and insights from external experts, including one of China’s largest education agencies.
The team will share information around the initiatives they are progressing in-market and opportunities for New Zealand institutions to be involved.
This is a great opportunity for New Zealand education providers to receive local in-market intelligence from ENZ staff and hear from Chinese education agents.
ENZ Market Update Webinar – China
When: Monday 28 September 2020, 3pm New Zealand time/10am Beijing time
Please register at the link below:
https://enz.zoom.us/webinar/register/WN_m2v3xniOTz2eNp7j6tN_Qw
And email any questions you’d like covered in the webinar to the ENZ China team at china@enz.govt.nz.
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Getting started with chatbots
ENZ is the only country in the world that uses a chatbot to market to prospective international students.
Tohu is a helpful little bot that sits on Study in New Zealand, NauMai NZ, and the Study in New Zealand Facebook page.
It answers questions on everything from applying for a visa to what you can do for fun in New Zealand. It gives prospective students an answer to most of their questions immediately, freeing up ENZ’s social media team so they can focus on other projects.
ENZ’s Director of Planning, Jamie Crump, has developed a whitepaper with ENZ’s chatbot agency partner, Theta, which lays out a framework for developing a chatbot.
The five-step framework draws on Jamie’s Master of Technological Futures report, and is based on ENZ’s development of Tohu.
Because ENZ staff can train Tohu on new information at any time, the bot is a versatile tool in our social engagement team’s toolbox. So far, Tohu has been utilised in the Ask New Anything campaign, and has most recently learnt new answers on the COVID-19 situation in New Zealand.
“Prior to Tohu, with a social media team of two, it could take up to 24 hours for someone to get a response to their question. Now they can get an immediate response, and we know that Tohu can answer more than 80 percent of the most common questions,” ENZ International Social Media Manager, Nicole Baird, says.
“So the team can spend time answering the specific questions, and doing more of the strategic things for our Facebook channel, rather than answering the same straightforward questions repeatedly.”
Jamie’s initial research revealed that many people already like engaging with a chatbot, and that more and more consumers are using chatbots as a way of finding out information. For example, 48 percent of people would rather connect with a company via live chat than any other means of contact.
Tohu is integrated with ENZ’s marketing database and automation software, Marketo. Instead of completing a form, students can sign up to the receive updates from Study In New Zealand or NauMai NZ. This feature also opens up possibilities for Tohu to become a more targeted, useful channel for prospective students.
“The logical next step is personalisation of the chat experience, and that’s something we’re looking forward to exploring with Theta,” Jamie says.
Read Get started with chatbots: A proven framework for chatbot implementation
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Education New Zealand launches Brand Protect 2.0 Campaign
On 23 November, ENZ will be launching a digital brand campaign informally known as ‘Brand Protect 2’.
This is a direct continuation of the Brand Protect campaign that ran July to August, and became our most successful brand awareness campaign to date. Research shows us that global sentiment towards New Zealand remains positive, so this is a key moment to leverage this attention to tell the education story in-market.
The new iteration will run in Indonesia, the UK, and Viet Nam from 23 November-23 December, with China following in January. Our campaign activity will be supported by a range of content on our own social media channels.
In addition to the content, a new landing page has been developed to further underline New Zealand education values and draw a connection between our global reputation and the strength of our education system. As well as this, audiences will be directed to explore their future study options on SINZ and join our social communities.
Please email brand@enz.govt.nz for all questions and enquiries, or speak to your ENZ representative.
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Indian Academic Masterclasses showcase a different side of New Zealand
Each masterclass invites academics and experts in their field to talk on an unusual theme within education, and how New Zealand has a strength in it.
“The academic masterclass series is a programme we’ve done for many years. We’ve had great success boosting the profile of Kiwi academics in India, and showcasing the breadth and depth of New Zealand research,” ENZ Country Manager – India, Jugnu Roy, says.
“This year, we’re very happy to be exploring areas of research to ensure the reputation of New Zealand researchers remains high in India while international travel remains limited.”
International education professionals in New Zealand and other stakeholders are welcome to attend at https://www.instagram.com/ttt_official - you can access this link on your computer, or search Terribly Tiny Tales on your mobile Instagram app.
The series was recently paused due to the COVID-19 situation in India. There are two sessions remaining for May and June.
Theme III: Careers in Climate Change
- 22 May: Masterclass with Professor Rosalind Archer (University of Auckland) and Associate Prof. Anita Wreford, Lincoln University.
Theme IV: Fashion and the Future: What it means to design for this decade
- 29 May: Instagram takeover with Sue Prescott (Massey University) and Hannah Goldblatt (Victoria University of Wellington).
- 5 June: Masterclass with Sue Prescott (Massey University) and Hannah Goldblatt (Victoria University of Wellington).
You can also watch Theme I: Investing Your Interest: Why should you pursue a career in Finance on the Terribly Tiny Tales Instagram profile.
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ENZ-Enroller partnership looks to maintain capability of schools to host international students
ENZ is subsidising the cost of Enroller’s digital platform for schools for the remainder of 2021 and 2022. The funding will start with secondary schools.
“ENZ is aware that international student departments at schools are busier than ever, managing the increased pastoral care needs of students still in New Zealand,” ENZ General Manager – Partnerships & Marketing, Paul Irwin, says.
A report released by Edified in March showed that international recruitment and marketing in schools is in a state of flux. Due to a lack of travel, schools are relying more than ever on digital marketing – however, support and guidance is needed to support international departments to make the transition to digital.
“Our aim is to support more schools to continue digital marketing, managing enquiries and applications quickly and easily. This partnership will also help ensure that the schools sector is prepared for when international students return to New Zealand,” Irwin says.
ENZ and New Zealand company Enroller have worked together before on a research project that was completed in 2019.
That research indicated Enroller was incredibly useful to both schools and agents. 90 per cent of schools who participated said it was a more efficient way of processing student enrolments, saving them between two and three hours’ of work per student enrolment. Of the education agencies surveyed nearly 70 per cent said that Enroller made it easier to submit and manage applications to NZ schools.
The next step of that research project will continue with the 2021 partnership.
“We’re excited to be able to offer additional support to schools and continue the work that ENZ and Enroller began in 2018.” CEO and co-founder of Enroller, Michael Barry, says.
“The NZ school sector is hurting – It has been a long and uncertain 12 months for many. The extension of this research project will enable multi-tasking international departments, and their education agency partners, the additional digital capability and resource that they need to manage the rebuild of their international student roll, cost-effectively.”
Representatives from ENZ and Enroller are looking forward to sharing more on the partnership at Enroller’s upcoming virtual roadshow for current Enroller clients. The webinars will take place at 2:00pm on 25 May and 11:30am on 26 May.
Other interested schools can request a pack of information – please contact ENZ Business Development Manager Mary Camp (mary.camp@enz.govt.nz) for more information.
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From the CE: Coming together to offer a New Zealand Education online
Through this initiative, we’re bringing a New Zealand education to those who can’t be onshore due to COVID-19 restrictions. We’re also tapping into a wider audience of learners looking for online options, and developing a pipeline of learners seeking a pathway to study in New Zealand.
This initiative supports the Government’s Recovery Plan for our international education sector. Part 3 of the Plan led by Education New Zealand, Transforming to a more sustainable future state, has accelerated the diversification of products and services, one of three goals set out in the New Zealand International Education Strategy.
ENZ is supporting the international education sector through this initiative by facilitating engagement with a global audience online. Our partnership with FutureLearn lets us explore the value of promoting New Zealand content under a national online banner, as well as the benefits of partnering with third parties who have existing online audiences.
Some quick day-one statistics that I would like to share with you. We had close to 1,000 enrolments in a New Zealand-based course within the first 24 hours of launching. I expect to see very strong enrolment numbers once the promotional campaign funded by ENZ begins today (9 June).
FutureLearn host quality online courses that help learners build skills and upskill in areas of interest or need, from home – with potential to continue study in country (when border restrictions ease sufficiently) or continue online where available. The New Zealand collection collated for this initiative includes short courses from universities, English language and TESOL educators, vocational/institutes of technology and edtech educators including virtual reality developers and game designers. ENZ has funded the initial eight-week promotional campaign to celebrate the FutureLearn initiative’s launch.
We understand sustainability is becoming an increasingly important factor in a student’s study choices. Research commissioned by ENZ in May 2021 indicated that 79 percent of responders showed interest in studying sustainability and climate change as a subject.
Moreover, the QS Environmental Concerns Survey in 2019 found 79 percent of prospective international students were “somewhat more likely” or “much more likely” to choose a degree if the content helped them to learn about reducing their environmental impact.
A survey undertaken by Times Higher Education in April 2021 on students, sustainability and study choices showed that 80 percent believe in living their lives as sustainable citizens.
To cater for this, more than half of the courses included in this initiative are themed around sustainability. Courses like teaching and learning for sustainable education, English language for sustainability, and growing a sustainable workforce. It’s a great demonstration to the world that we take our cultural value of kaitiakitanga seriously.
Let me take this opportunity to also thank the providers who took the leap and joined ENZ on this new and exciting journey.
If you’re worried about missing this opportunity, it’s not too late to be part of the action. Get in touch with Project Manager Tim Brown [tim.brown@enz.govt.nz] for more information on how you can be part of this 12-month initiative, and any future initiatives that spring from this.
And if you’re keen to make the most of the New Zealand education offerings on FutureLearn, visit the following link: futurelearn.com/courses/collections/study-new-zealand
Ngā mihi,
Grant McPherson
Chief Executive Education New Zealand Manapou ki te Ao -
Education diplomacy strengthens New Zealand’s relationship with the Pacific Alliance
This initiative, funded by Education New Zealand Manapou ki te Ao, is a significant milestone in the relationship between New Zealand the alliance.
At the graduation ceremony, New Zealand Ambassador to Chile, Linda Te Puni, said “this celebration today is, first and foremost, yours but it is also a milestone for New Zealand because it reaffirms our commitment to the Pacific Alliance. We are pleased to continue to build and strengthen this relationship in various areas, including networking, educational and between peoples.”
The Pacific Alliance is a Latin American free trade area and economic integration initiative, established by Chile, Colombia, Mexico, and Peru in 2011. The bloc comprises the world’s eighth-largest economy and is home to over 220 million people. It has been identified by the Ministry of Foreign Affairs and Trade as a priority region for New Zealand, with negotiations for a free trade agreement currently underway.
The objective of the English Network of the Pacific Alliance is to develop a cooperation strategy to improve the language in the bloc, work in which it has had the support of New Zealand as an observer country.
“The promotion of the English language expands our people’s access to educational, scientific, technological and employment opportunities, while contributing to the formation of a more productive workforce, with a view to strengthening our competitiveness in global arenas,” Director of Regional Coordination and Integration Mechanisms of the Ministry of Foreign Affairs of Colombia and National Coordinator of Colombia for the Pacific Alliance, Adela Maestre, said.
The Pacific Alliance version of the NZGCC was led by teachers from Massey University. The first four weeks of the course were dedicated to the certificate, while the last two focused on creating a ‘community of learning’ for support and guidance, where methodologies, teaching practices and resources can be shared well after the course has finished.
The NZGCC was originally designed by AFS. The certificate teaches self-awareness, empathy for other cultures, and ways to build bridges in multicultural settings.
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From the CE: Telling the story of international education
Kia ora koutou,
I’m pleased to return with another update and much has changed in recent months. The Delta variant has severely impacted several regions across the country, emphasising the importance of the COVID-19 vaccine rollout. Despite the challenges we face today, I believe the international education sector will remain a vital part of the future of Aotearoa New Zealand. We have many positive stories to tell.
Many of us are aware of the broad social, cultural, and economic benefits of international education. However, research shows there is limited public awareness of these benefits. We need more New Zealanders to speak up publicly in support of international education.
To help us carry this crucial message to all New Zealanders, I am very proud to release Communicating the benefits of international education – a toolkit. This new resource from Education New Zealand is designed to help you find and tell your own stories, in your communities, about the valuable contributions you and your international students are making.
You’ll find the toolkit on the ENZ Brand Lab. There is a story framework with eight content themes to help you develop your ideas, and advice on how to tell a clear, consistent story and to promote it on multiple communication channels.
At ENZ we are expanding our own efforts to explain what international education is, how much it matters to our students, our country and our global relationships, and where it is going under the Recovery Plan and the New Zealand International Education Strategy. We have partnered with the award-winning online magazine The Spinoff to publish a series of feature stories. You can read the first feature on the vital role of international education in keeping Aotearoa connected.
If recent months have shown us anything, it’s that we are not out of the woods yet. The world has a way to go before we’re ready to welcome each other with wide-open borders, and we are still fighting to retain and rebuild our sector.
I know that many of you are dealing with the loss of revenue, capability, capacity and global market share, as well as with the impact on your personal lives.
But your hard work is making a real difference, not only to your students and their distant families but also to the reputation of Aotearoa New Zealand as a place that cares about people, regardless of their origins or beliefs.
He rā ki tua – better times are coming.
Grant McPherson
Chief Executive, Education New Zealand Manapou ki te Ao
