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Around the world in five: E-News February 2022
International
Has the pandemic redirected international student flows forever?
Survey: Covid-19 ‘significant’ impact on wellbeing
New Zealand
New Zealand has ‘continued interest from PhD students’ despite delays in border reopening: expert
Australia
Early signs of international student numbers rebounding (universityworldnews.com)
“They are missing, we miss them”: Plan to bolster city’s student reputation
Unlimited work hours for international students ‘could damage’ Australian reputation
Canberra announces Maitri initiatives to support Indian students at top Australian unis
India
How Omicron has affected the vision of studying abroad for students
United Kingdom
UK hits target of 600k international HE students 10 years early
The English test that ruined thousands of lives
Make immigration rules work for universities, expert says
United States
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International student enrolments top 59,000 for the first eight months of 2023
The Minister for Tertiary Education and Skills, Hon Penny Simmonds, today released international student enrolment data for the first eight months of 2023. From January to August 2023 there were 59,306 international student enrolments* with New Zealand education providers, a 43% increase compared to the full year in 2022.
Minister Simmonds said, “Over 59,000 enrolments, in just eight months, confirms that international students continue to find New Zealand an attractive education destination. And for the university sector with 27,535 students enrolled, where a proportion of learners may study for a number of years, there is a solid base of students from which to grow.”
International student enrolments have grown in all subsectors except wānanga. Comparing 2023 to 2022, English Language Schools have seen the greatest percentage increase in international enrolments, increasing by 347% from 1,565 to 7,001. Schools reported a 114% increase from 5,925 to 12,662. Te Pūkenga, a 32% increase from 4,955 to 6,560. Universities, a 15% increase from 24,040 to 27,535 and Private Training Establishments (funded and unfunded), a 13% increase from 5,000 to 5,671.
Universities and schools remained New Zealand’s two largest subsectors for international students.
As with all New Zealand’s competitors, China is the largest source market for international students. In the reporting period, China was 36% of enrolments, with India (10%), Japan (10%), South Korea (5%), and Thailand (4%) in the top five.
Minister Simmonds said, “It is a Government priority to diversify our recruitment efforts for international students with the aim of reaching a broader spectrum of countries.”
Final enrolment numbers for 2023 will be available shortly.
To access the latest data provided by the Ministry of Education, please use the public access link to Tableau here.
* One individual may enrol more than once
For further information:
Justin Barnett | Director of Communications, Education New Zealand
+64 21 875 132
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New campaign focuses on new paths
The integrated global campaign aims to engage ENZ’s existing audiences across our database and social media channels, and to raise brand awareness with new audiences, particularly reaching those who are actively seeking out information about studying in New Zealand.
Kaylee Butters, ENZ’s Director, Brand & Design, says New Futures Need New Paths builds on the messaging introduced in the 2018 Future Proof campaigns, while aligning with ENZ’s refreshed Think New brand strategy, which will be launched later this year.
“Our overarching campaign message is that a New Zealand education provides students with the skills required to excel in their future careers and create a positive impact in their world,” said Kaylee.
The campaign draws on New Zealand’s strengths in educating students for the Future.
In both 2017 and 2018, New Zealand has been ranked among the top three countries in the world in the Economist Intelligence Unit’s Educating for the Future Index.
“Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who think differently and wish to forge their own paths,” said Kaylee.
The 2018 World Economic Forum Future of Jobs Report highlights analytical thinking and innovation, active learning and learning strategies, creativity, originality and initiative as some of the top skills that will be in demand in the near future.
To support the campaign, ENZ is creating three compelling hero videos that speak to the campaign theme, featuring three international PhD students with visions of a more sustainable future. Conducting research in the fields of marine biology, conservation and renewable energy, their paths have all brought them to New Zealand because of the unique opportunities they have here that will help them pursue their goals.
“We encourage education providers to use the campaign assets and key campaign messages/themes in your marketing activity,” said Kaylee.
Videos, images and infographics as well as tips on how to leverage this campaign will feature on The Brand Lab for New Zealand education providers and ENZ Recognised Agencies to use in marketing activity, including on websites, social media and at events.
For more information about the campaign click here.
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New research shows New Zealand is a top‑three study choice for international students
The latest Global Brand Health and Awareness Survey found that 22 percent of prospective international students now place New Zealand in their top three study destinations, achieving the target set out for 2034 in the Government’s International Education Going for Growth Plan, nearly a decade early.
ENZ’s key focus is to bring New Zealand’s education brand to life internationally, highlighting the factors that most influence student choice, high‑quality providers, great student experiences, and strong graduate outcomes.
ENZ Acting Chief Executive Dr Linda Sissons said the findings show New Zealand is increasingly being seriously considered, not just recognised.
“This research shows New Zealand is firmly positioned alongside established global study destinations,” Dr Sissons said.
“What matters most is preference – a strong signal of intent – and we are seeing that grow across a wider range of markets.”
The survey expands brand tracking beyond the traditional “Big Four” markets, including the United States, United Kingdom, Australia and Canada to a broader group of 11 global study markets, offering a clearer picture of New Zealand’s competitive position.
Across these markets, preference for New Zealand is growing across its priority markets, supporting a more diversified and resilient approach to growth.
Awareness of New Zealand as a study destination is high at 79 percent across key source markets, on par with leading European and Asian destinations.
Dr Sissons said while awareness is an important foundation, preference is a stronger signal of genuine student intent.
“Awareness of New Zealand has been consistently strong. What’s particularly encouraging is seeing more students now move beyond awareness to actively considering and showing a preference for study in New Zealand,” she said.
The findings, which build on strong growth in New Zealand’s international student enrolments in 2025, excellent student experience results and strong public support for international education, will also inform ENZ’s 2026-27 market planning and investment decisions.
The full 2025 Global Brand Health and Awareness Survey will be published on ENZ’s IntelliLab, alongside market‑specific insights and a sector briefing.
For further information:
Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao
sai.raje@enz.govt.nz | +64 21 479 649
About Education New Zealand Manapou ki te AoEducation New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.
With approximately 85 staff in 13 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (New Zealand Institute of Skills and Technology Te Pūkenga), and universities.
Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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Girls in Tech plugs women into a career with computers
This year’s lucky recipients – the top 18 out of 436 total applicants – will have the opportunity to participate in fully funded courses with Hacktiv8, an Indonesian coding bootcamp and training provider.
“We are so glad to be able to offer further learning opportunities to women in Indonesia who are either already in tech or thinking about entering this fast-growing industry,” ENZ Programme Manager, Naluri Bella Wati, said.
It’s the sister initiative to ENZ and Girls in Tech Indonesia’s Arisan Digital 2020, a series of workshops delivered to members of Girls in Tech Indonesia and members of the public throughout last year.
The workshops featured top New Zealand academics and covered a range of topics, including cyber security, artificial intelligence, augmented reality, big data, and more. A total of 1,141 women across 20 cities in Indonesia participated in the hybrid and then virtual sessions.
“This industry-specific partnership with Girls in Tech allowed us to accomplish two key things: position New Zealand as a world leader in the area of tech education, and second, to showcase New Zealand’s unique teaching style in an innovative, offshore format,” Desiree said.
Both Arisan 2020 and the Girls in Tech Scholarship are part of the government’s Recovery Plan for International Education, under the internationalisation section of the ‘strengthening the system’ stream.
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The Education New Zealand Journalism Fellowship for US students
An independent report from the Economist Intelligence Unit recently ranked New Zealand’s education system as the best in the world for preparing students for the future.
All eight of our universities are ranked in the top 2.5% of the world (QS World University Rankings 2018) and New Zealand has the seventh highest performing graduates in the world, ahead of graduates from many elite universities in the US, Canada and England (2016 OECD Programme for the International Assessment of Adult Competencies).
Education New Zealand will work with recipients to structure a programme of interviews and visits that most interest you, and can help suggest potential story ideas and angles and interviewees.
We will cover the cost of return economy class flights from the US, internal travel within New Zealand, shared meals and accommodation. Recipients will also have the opportunity to experience some uniquely New Zealand cultural and environmental visits.
Students will be expected to produce at least two news stories or one feature article, to be published in the US.
The student who is most successful in placing their stories will also be awarded the prestigious Top Education New Zealand Journalism Scholar award, and US$500.
Who can apply?
Students currently enrolled in US institutions or recent graduates working for media outlets. Applicants who are not working for publications should either be enrolled in a journalism programme and/or write for media outlets. Successful applicants must be available to travel to New Zealand for a week in June, 2018.
For more information please email: Lucy.Johnston@enz.govt.nz
Click here to apply.
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Opportunity to meet the ‘Voice of the Oceans’ crew in Auckland in November
What is the Voice of the Oceans (VOO) Initiative?
VOO is a maritime expedition that began in August 2021 in Brazil by New Zealand alumni David Schurmann and his family. David is a globally renowned film maker and environmentalist, former NZ secondary school and Auckland University of Technology (AUT) film student.
VOO’s mission is to examine and record the environmental state of the oceans including plastic pollution so that this data can raise awareness and inform education, science, and innovation that improves the health of our oceans. It has the global support of the United Nations Environment Programme.
The VOO crew will arrive in Auckland to mark the end of the first stage of their journey, after travelling for two years and visiting more than 100 destinations, recording the levels of plastic pollution they see as they go.
Who is David Shurmann?
Living and studying in Aotearoa New Zealand inspired David to create VOO. He first came to New Zealand as a child when sailing around the world with his family and decided to stay on to study here.
His study led him to tell the story of his family’s connections to NZ, including the sister he gained, through film. David directed Little Secret to tell his story, this film went on to be nominated for an Oscar in the 2016 Academy Awards. David said that the decision to complete the first stage in New Zealand was straight forward due to the close relationship they have with our country.
“Our relationship with New Zealand goes beyond the sentimental ties however as we recognise New Zealand’s leadership in its conservation of the environment, and particularly the marine environment. In our travels we share with other countries, the sustainable and best practices that we see here in New Zealand, including its waste management and the prevention habits and practices of waste entering the ocean,” said David.
The Event
To celebrate their arrival, the Latin America New Zealand Business Council has organised this event on November 3 to bring together experts in the fields of sustainability, innovation, the environment and climate change to join David on a panel discussion on the topic of sustainability and innovation. Following the discussion, event participants can visit the KAT sailboat moored in the Viaduct harbour.
The event will have the participation of His Excellency Marcos Arbizu, Ambassador of Brazil and Dr Matthew O’Meagher, Director of the Latin America Centre of Asia-Pacific Excellence.
Event panellists include:
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Colum Rice - Head of Strategy & CFO at Mint Innovation
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Dhanya Herath - Co-founder Climate Club NZ
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James Ferrier - Co-founder BioFab NZ
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Rachel Williams - Founder and Managing Director Viva Expeditions Ltd
Please join us to recognise the important trip the Schumann family have taken so far and engage in a discussion about sustainability and innovation.
Click here to register: Brazil and New Zealand: Sustainability and Innovation
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Thank you to NZIEC KI TUA 2024 Partners
This year’s conference was attended by 449 delegates and saw 31 sessions delivered over two days by 96 speakers, including expert panellists.
It was a pleasure to have India as our Country of Honour and the support of the High Commissioner of India to New Zealand, Her Excellency Ms. Neeta Bhushan and the High Commission of India.
To our NZIEC KI TUA 2024 partners; CANIE: Climate Action Network for International Educators, Edified, Education USA, ETS TOEFL, Flywire, Hiremaster, Host Families NZ, ICEF, IDP Education Ltd and IELTS Official, Immigration New Zealand and NZQA, Pearson, Streamliner Productions, Studentsafe (Allianz Partners New Zealand), The PIE, ByteEd, Chasing Time English, JIX Reality and Pipi Learning, Touchprint, Te Kunenga ki Pūrehuroa Massey University and Te Herenga Waka Victoria University of Wellington - thank you for your support.
ENZ Manager, Global Events and Agents, Janine Huxford says, 'We are so appreciative for the fantastic support from our suppliers and partners who went above and beyond to help us achieve our vision.”
“The conference wouldn't have been possible without you" Janine added.
The High Commission of India provided the entertainment for the gala dinner, with the Natraj Dance Company and Shivam dance company dance groups delivering dazzling performances to delegates.
To highlight the country of honour’s unique culture, henna artist Saburi Kesharwani adorned delegates with henna tattoos in the Experience Garden.
There were many other engaging activations in our Experience Garden, which was a place delegates could do just that – engage, connect, and experience.
Education USA helped attendees uncover their inner superhero. Teacher Tapahia Heke is New Zealand’s only ‘superhero reader’ and was at the conference to help delegates find their superhero alter-ego – right down to the outfit. Graphic designer and animation professional Pita Mei brought the readings to life, providing delegates with a personalised superhero illustration to take home.
Delicious refreshments were key in the experience garden. Delegates enjoyed locally made ICEF-cream provided by ICEF and barista-made coffee from Student Safe.
Thanks to IDP Education Ltd there was a dedicated breakout space for conference attendees. The IDP IELTS lounge was a space to network, learn about the latest international education insights and catch up on their emails.
Thanks to Touchprint, who created the ‘Touchprint School Yard’, a space for the school sector delegates to connect and share.
The Pearson photography headshots activation was a hit, with just under 100 photos taken by local professional photographer Rebecca McMillan.
Delegates got the opportunity to try out some of the cutting-edge technology that some of our New Zealand EdTech companies offer. Pictured here is Dr Anatole Bogatski, Executive Director of QTI trying out the mixed reality prototype that ENZ is testing as part of its innovation and growth programme. Next to him is JIX Founder Sakthi Ranganathan trying out the tool that he has helped develop. Other New Zealand EdTechs also found in the Experience Garden included Pipi Learning, ByteEd and Chasing Time English.
Much appreciation goes to our partner Flywire as the Education New Zealand Manapou ki te Ao Tāmaki Makaurau Auckland office now has a new piece of artwork based on insights from attendees for their office wall.
NZIEC KI TUA 2024 was not just about nurturing the relationships within our sector. Thanks to our conference partner Edified, it was about nurturing our whenua (land) too! In our commitment to sustainability; for every delegate registration, Edified planted a native tree, fostering a greener future for generations to come.
449 native trees were planted over the weekend after conference.
We’re grateful for the local hāpu, iwi and community who got stuck in and helped with the planting. Part of the team was international student Momone Akiyoshi, who’s from Japan and is currently studying at Paraparaumu College. Her host sister Marion Daste (left) and host mum Jo Picot (right) brought her along because they thought it would be nice for Momone to be part of regenerating the land and having the opportunity of planting native trees while in New Zealand.
Thanks to all our 2024 partners in making this year’s conference a great one!
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More website enhancements
In this issue, we alert you to changes to the site’s navigation and content, and remind you about the content that is available in to our audiences in their local language.
New navigation
The new tabs across the top of the website (see below) reflect the most popular content searches our prospective students make.
The ‘Study options’ tab has only been in place for a month and already it’s ranking as the third most popular section of the website.
Each section has a new landing page, designed to display the most popular content as clearly as possible to our student and parent audiences.
New content
Work rights and work ready pages have been developed, as we all know there’s always high demand for information around employment.
These new pages complement the dedicated pages that recently went live for:
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Programmes and Courses (Science, Technology, Engineering, Maths (STEM) and Business Management programmes. All the programme pages profile students from various institutions)
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Parents, graduates and those interested in scholarships.
More languages
Throughout 2014/15, studyinnewzealand.com progressed from a website that provided the same content to all markets in English language only, to one that now provides tailored content to each of ENZ’s ‘Promote’ and ‘Rebalance’ markets. In many cases, this content is provided in the local language.
Since late September, content pages in the Chinese, Vietnamese and Thai languages have been accessible via the drop down menu at the top right hand corner of the studyinnewzealand.com homepage.
Content is also now provided in Japanese, Arabic, Spanish and Portuguese. This content is only accessible by people in market at this stage.
As more programme pages are rolled out in 2016, we’ll be able to provide you with a more detailed picture as to how referrals are tracking.
Why are these developments important?
Effective digital marketing, and sharing relevant content, is critical in reaching prospective students and the people who influence their decisions. It’s also important for driving referrals to your websites and to agents.
The target student audience for our marketing is the ‘Millennials’ – the first generation that has never known life without the internet. More than 90 percent of Millennials use the internet to connect with friends and to find information to help make decisions.
A desire for Millennials to access relevant and useful information as readily as possible, and be motivated to seek more information from institutions and agents, is what drives these website developments.
Audience testing, plus gap and data analysis, inform what kind of developments are made. All developments have the ultimate aim of driving referrals to institutions and agents.
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Agents get a taste of ENZ’s ‘Future of Sustainable Food’ pilot at ICEF ANZA 2024
Over 50 international education agents at the ICEF ANZA workshop held in Ōtautahi Christchurch from 22 to 24 April experienced Education New Zealand Manapou ki te Ao's (ENZ) education pathways prototype (Stage 1). The prototype was designed to introduce students to the huge global opportunity around sustainable food design and production, and the world-leading education pathways from New Zealand institutions that can open employment doors into a wide range of exciting careers.
“In New Zealand, you can learn from top experts and study in the heart of where food is grown, technology is advanced, and industry opportunities abound."
This pilot came about in response to agents’ demand for more information about what expertise sets New Zealand apart from other destinations and makes a New Zealand education unique.
An education agent from Australia trials the ‘Future of Sustainable Food’ prototype at the ICEF ANZA conference held in Ōtautahi Christchurch last month.
To develop the pilot, ENZ worked with Jix Reality – a Christchurch-based tech company headed up by an ex-international student to New Zealand – using virtual reality to provide an immersive and engaging experience, including examples of real New Zealand study environments. The user journey involved a visualisation of the full breadth of the food production value chain, illustrating how this goes well beyond agriculture to encompass other domains and careers such as food engineering, value chain management and marketing. The experience went on to highlight New Zealand’s credentials as one of the world’s top food developers and exporters, and allowed the user to browse relevant study programmes and consider which one could lead them to their desired future career.
Jix Reality Founder, Sakthi Ranganathan, (right) is seen here demonstrating the sustainable food production narrative on an interactive table with an education agent from Kenya.
ENZ’s General Manager Sector Engagement and Innovation, Wendy Kerr, was on hand at the workshop to talk to the agents and collect feedback via a survey. Wendy said that the results were very clear – agents agreed almost unanimously that the prototype provided new and useful information about New Zealand’s strengths, study pathways for students and future employment opportunities in this field.
“92% also confirmed that this experience made it more likely that they would recommend New Zealand as a study destination.
“One agent said that they think it is a great tool to market New Zealand as students can see their future and make informed decisions while another told me that it was a great experience and the tech and approach is ahead of its time,” added Wendy.
ICEF ANZA Chief Executive, Markus Badde, trialled the VR experience and is pictured here providing his feedback to Jix Reality Founder, Sakthi Ranganathan, and ENZ’s GM Sector Engagement and Innovation, Wendy Kerr.
Attending education providers also had the opportunity to try the prototype, one describing it as “a wonderful virtual reality marketing tool which is of enormous value to agents, schools and service providers. A great investment and even better you have used a Christchurch based company to develop it.”
This pilot forms part of ENZ’s Innovation and Growth programme, seeking new ways to support the diversification and growth of the international education sector. The next stage for the pilot will be for ENZ’s Innovation and Growth team to use the feedback collected to develop the prototype further. It will then be turned into a marketing tool that is more accessible, informative and scalable for agents to use with students.
If you’d like to help us with beta testing or contribute content to future stages please register your interest with tim.brown@enz.govt.nz.
