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New research shows New Zealand is a top‑three study choice for international students
The latest Global Brand Health and Awareness Survey found that 22 percent of prospective international students now place New Zealand in their top three study destinations, achieving the target set out for 2034 in the Government’s International Education Going for Growth Plan, nearly a decade early.
ENZ’s key focus is to bring New Zealand’s education brand to life internationally, highlighting the factors that most influence student choice, high‑quality providers, great student experiences, and strong graduate outcomes.
ENZ Acting Chief Executive Dr Linda Sissons said the findings show New Zealand is increasingly being seriously considered, not just recognised.
“This research shows New Zealand is firmly positioned alongside established global study destinations,” Dr Sissons said.
“What matters most is preference – a strong signal of intent – and we are seeing that grow across a wider range of markets.”
The survey expands brand tracking beyond the traditional “Big Four” markets, including the United States, United Kingdom, Australia and Canada to a broader group of 11 global study markets, offering a clearer picture of New Zealand’s competitive position.
Across these markets, preference for New Zealand is growing across its priority markets, supporting a more diversified and resilient approach to growth.
Awareness of New Zealand as a study destination is high at 79 percent across key source markets, on par with leading European and Asian destinations.
Dr Sissons said while awareness is an important foundation, preference is a stronger signal of genuine student intent.
“Awareness of New Zealand has been consistently strong. What’s particularly encouraging is seeing more students now move beyond awareness to actively considering and showing a preference for study in New Zealand,” she said.
The findings, which build on strong growth in New Zealand’s international student enrolments in 2025, excellent student experience results and strong public support for international education, will also inform ENZ’s 2026-27 market planning and investment decisions.
The full 2025 Global Brand Health and Awareness Survey will be published on ENZ’s IntelliLab, alongside market‑specific insights and a sector briefing.
For further information:
Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao
sai.raje@enz.govt.nz | +64 21 479 649
About Education New Zealand Manapou ki te AoEducation New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.
With approximately 85 staff in 13 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (New Zealand Institute of Skills and Technology Te Pūkenga), and universities.
Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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Girls in Tech plugs women into a career with computers
This year’s lucky recipients – the top 18 out of 436 total applicants – will have the opportunity to participate in fully funded courses with Hacktiv8, an Indonesian coding bootcamp and training provider.
“We are so glad to be able to offer further learning opportunities to women in Indonesia who are either already in tech or thinking about entering this fast-growing industry,” ENZ Programme Manager, Naluri Bella Wati, said.
It’s the sister initiative to ENZ and Girls in Tech Indonesia’s Arisan Digital 2020, a series of workshops delivered to members of Girls in Tech Indonesia and members of the public throughout last year.
The workshops featured top New Zealand academics and covered a range of topics, including cyber security, artificial intelligence, augmented reality, big data, and more. A total of 1,141 women across 20 cities in Indonesia participated in the hybrid and then virtual sessions.
“This industry-specific partnership with Girls in Tech allowed us to accomplish two key things: position New Zealand as a world leader in the area of tech education, and second, to showcase New Zealand’s unique teaching style in an innovative, offshore format,” Desiree said.
Both Arisan 2020 and the Girls in Tech Scholarship are part of the government’s Recovery Plan for International Education, under the internationalisation section of the ‘strengthening the system’ stream.
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The Education New Zealand Journalism Fellowship for US students
An independent report from the Economist Intelligence Unit recently ranked New Zealand’s education system as the best in the world for preparing students for the future.
All eight of our universities are ranked in the top 2.5% of the world (QS World University Rankings 2018) and New Zealand has the seventh highest performing graduates in the world, ahead of graduates from many elite universities in the US, Canada and England (2016 OECD Programme for the International Assessment of Adult Competencies).
Education New Zealand will work with recipients to structure a programme of interviews and visits that most interest you, and can help suggest potential story ideas and angles and interviewees.
We will cover the cost of return economy class flights from the US, internal travel within New Zealand, shared meals and accommodation. Recipients will also have the opportunity to experience some uniquely New Zealand cultural and environmental visits.
Students will be expected to produce at least two news stories or one feature article, to be published in the US.
The student who is most successful in placing their stories will also be awarded the prestigious Top Education New Zealand Journalism Scholar award, and US$500.
Who can apply?
Students currently enrolled in US institutions or recent graduates working for media outlets. Applicants who are not working for publications should either be enrolled in a journalism programme and/or write for media outlets. Successful applicants must be available to travel to New Zealand for a week in June, 2018.
For more information please email: Lucy.Johnston@enz.govt.nz
Click here to apply.
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Around the world in five - August 2022
International
New Zealand border fully open for international travellers
New Zealand’s reopening to all students...
New Zealand sector optimistic as it reopens to all students
Chris Hipkins, New Zealand Minister of Education
NZ Centre at Peking University to continue
New Zealand visa fees to increase
Former int’l student in New Zealand deported due to drink-driving offence
China an anomaly as usual choice factors return
How universities can support international students beyond orientation week
New Zealand
Safest country in the world revealed: New Zealand climbs to second in Peace Index
Kiwi high schoolers are the future of entrepreneurship with award-winning pitch
Overseas students welcomed back to Hamilton as travel restrictions end
International students finally return to Christchurch
Positive signs Indian students still find NZ an 'attractive destination'
Aotearoa's EdTech companies are taking on the world
China
PM Speech to China Business Summit
India
New Zealand announces Soha Ali Khan as its new education brand advocate for India
University Of Auckland: Mumbai Team Win University Of Auckland Business Case Competition
The Inaugural Round of Joint-Research Proposals at New Zealand Centre at IIT Delhi Announced
Te Pūkenga announces new international education strategy to boost global connectedness
Japan
New Zealand and Japan mark 70th anniversary of diplomatic relations
Japan aiming to recover international education sector in five years
Thailand
New Zealand launches I AM NEW 2022 campaign to accept international students
United States
Internationals behind quarter of US billion-dollar startups
Viet Nam
Seeing the value of education better through the pandemic
Director of ENZ Vietnam: "Being a mother helps me master financial balance skills"
New Zealand offers 30 Scholarships for Global Certificate of Competence 2022 to Vietnamese teachers
Migration and ROI fuelling Vietnamese interest in overseas study
The first international conference on “Global Citizen Education”
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PM’s Scholarships for Asia announced
The PMSA is an outbound scholarship programme, with funding of $9 million over five years provided in Budget 2013 as part of the Government's Internationally Focused Growth Package.
This first round sees 89 of New Zealand's outstanding students selected to attend some of the top universities in Asia. Successful scholarship recipients for this first round include a Bachelor of Science student from Victoria University who will study at Osaka University for two trimesters, a Bachelor of Design (Hons) student from Massey University who will study for one semester at NanyangTechnological University in Singapore.
Students will gain an international education experience, helping them to develop skills to prosper in the global economy, operate comfortably in different countries and cultures, and increase our people-to-people links with the world.
Scholarship recipients will bring back new ideas and develop a deeper understanding of other cultures, and while away, will act as ambassadors for New Zealand, helping to promote the quality of our education system.
The scholarships will also help us develop deeper links with some of the top education institutions in Asia, and help build networks with our key Asian trading partners.
Education New Zealand (ENZ), who is managing this outbound scholarship programme, has been working closely with all our universities to ensure the success of this first selection round.
Selections were made by a panel made up of members from the Asia New Zealand Foundation, Universities New Zealand, New Zealand Trade and Enterprise, Ministry of Foreign Affairs and Trade and ENZ.
Applications for the 2014/15 rounds of the Prime Minister's Scholarships for Asia will open in January 2014.
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PM’s Scholarships for Asia announced
The Prime Minister’s Scholarships for Asia cover overseas study, research or internships ranging from six week to two years at undergraduate or postgraduate level at top Asian institutions.
At an event to mark the programme’s first year, Prime Minister John Key and Tertiary Education, Skills and Employment Minister Steven Joyce congratulated recipients.
Successful recipients include a student from Otago University, who will study chemistry and pharmacology at the National University of Singapore, and a group from the New Zealand Institute of Fashion Technology who will deepen their design and manufacturing knowledge working on a collaborative project with Indian students at a partner institution in Tamil Nadu.
The inaugural awards were made in December 2013, with many recipients still completing their studies throughout Asia. This next round of scholarships will enable 103 people to study overseas.
Peter Bull, Education New Zealand’s General Manager International, says the scholarship programme was established to give New Zealanders the opportunity to experience what it's like to operate in a different country and culture, and build all important people-to-people networks with our trading partners.
“Listening to returned students talk about their experiences; it’s clear it’s an opportunity that’s had a significant impact on those involved. One recipient got in touch recently to report her experience studying in Hong Kong had an immediate impact – helping her to secure a job with a top law firm who were very interested in her overseas experience.”
“I’m delighted at how quickly people have leaped at this opportunity to develop their international outlook and act as ambassadors for New Zealand education in parts of the world where there’s generally very low awareness about our country, let alone our way of thinking, learning or teaching.”
Mr Bull says the scholarships demonstrate reciprocity in New Zealand’s education relationships, something that’s very important as ENZ works to intensify education recruitment, business development and government relations activity throughout the region.
Applications are open for the next round of the Prime Minister’s Scholarships for Asia and close 28 September 2014. Applications can be made by individuals or groups.
Mr Bull says overall, the quantity and quality of applications greatly exceeded expectations; a fantastic outcome for a programme that’s only just begun.
“I encourage future applications to take the time to prepare high quality applications – the bar is only going to go up.”
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Building links with Colombian scholarship agency
COLFUTURO is a public/private partnership agency tasked with assisting the brightest young Colombians to pursue postgraduate studies overseas.
Each university showcased its distinctive strengths during the visit and have all expressed keen interest in working with COLFUTURO to receive top Colombian students.
Jerónimo was impressed with the quality of our universities, and in particular, the attractiveness of New Zealand’s PhD programmes, which he identified as holding great potential for growth for New Zealand in the Colombian market.
During the trip, Jerónimo stressed the importance of people-to-people connections in developing links with COLFUTURO – something he regarded as particular success of the visit.
He also stressed that COLFUTURO is different from most scholarship programmes in that:
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it carefully matches quality students with quality faculties
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it supports study in all subject areas
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an unlimited number of students can apply to any one institution
Although COLFUTURO does not directly influence where students study, they do have an Academic Advisory Centre where students can research potential study destinations. It is here that institutions can provide targeted information to potential COLFUTURO students.
COLFUTURO also has a service for self-funded students to look at English study abroad options. Agreements with English language centres within a number of New Zealand universities are under discussion.
COLFUTURO operates a talent recruitment programme whereby it selects high-achieving students from top Colombian universities and supports them to become COLFUTURO scholarship recipients. It also helps them access funding from other sources. ENZ will talk with these students while attending the Latin American and Caribbean Higher Education Conference in Barranquilla, Colombia in mid-November this year.
If you have queries or would like further information, contact Cecily Lin at Education New Zealand Cecily.Lin@educationnz.govt.nz
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Korean education relationship strengthened
Minister Joyce took part in three key education-related events while there.
NZ/Korea joint qualification recognition one step closer
Minister Joyce and Republic of Korea's Deputy Prime Minister and Minister of Education, Hwang Woo Yea (left) exchange gifts following the bilateral meeting.
Minister Joyce met the Republic of Korea's Deputy Prime Minister and Minister of Education, Hwang Woo Yea, on 19 October, and announced the completion of a research project which confirmed the comparability of the two countries’ senior secondary school curricula and qualifications. They also discussed other bilateral cooperation matters, such as increasing the two-way flow of students and Korean language teaching in New Zealand.
“Working towards joint recognition of secondary schools qualification will encourage more Korean and New Zealand students to study in each other’s country, particularly as New Zealand and Korea are set to become even closer partners as we implement our new Free Trade Agreement,” said Minister Joyce.
Game On English - Golf scholars and Minister exchange swing and putting tips
Minister Joyce demonstrates his putting prowess
Four aspiring Korean golfers will get the opportunity to walk the footsteps of world-famous Kiwi-Korean golfers thanks to a Game On English - Golf scholarship awarded to them in Seoul on 19 October by Minister Joyce. Game On English - Golf provides intensive English language classes and top quality golf coaching to talented young Koreans who want to become professional golfers.
ENZ’s Regional Director for Japan, Korea and the Americas, Lisa Futschek, explained, “‘Game On English - Golf’ brings together New Zealand’s expertise in golf coaching with our education system that consistently ranks amongst the best in the world.
Fifteen year-old scholarship recipient, Ms Lim Hee Jeong, commented at the awards ceremony, “I am honoured to be the first Game On English - Golf scholarship winner. I will train very hard at New Zealand’s best golf training academy, the Institute of Golf, and study very hard at Unique New Zealand, and [one day] become a top professional golfer!”
L-R, scholarship recipients: Kim Beom Soo (age 17), Jung Teayang (age 15), Lim Heejeong (age 15). Absent: Kim Sojung (age 17)
Kiwi Alumni Association supporting New Zealand graduates in Korea
There was a warm and friendly atmosphere at the Kiwi Alumni reception
More than 100 graduates of New Zealand education institutions turned up to the second networking event organised by the Kiwi Alumni Association and held at the New Zealand Residence on 19 October.
The Kiwi Alumni Association was launched in March 2015 during the Prime Minister’s visit to Seoul as a way to tap into the growing number of New Zealand-educated Koreans who are returning to Korea. Maintaining contact with the alumni, who go on to work in diverse industries, helps build a constituency of supporters for New Zealand across Korea.
“The Kiwi Alumni Association provides opportunities to develop and grow partnerships between New Zealand and Korea. The networking opportunities offered by the Kiwi Alumni Association are hugely important, providing a strong basis on which partnerships and other collaborative prospects can be formed,” said Minister Joyce.
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Brazilian university professors visit
Last month Education New Zealand and MFAT joined forces with Latino New Zealand to host representatives from top Brazilian universities on a visit to New Zealand. The visit aimed to establish institution to institution links between universities of the two countries, to increase the Brazilian institutions’ understanding of our universities and to raise our profile in the Science Without Borders programme.
Eight Brazilian universities participated in the visit, including State University of Campinas (UNICAMP), Federal University of Rio de Janeiro (UFRJ), Federal University of Minas Gerais (UFMG) and Paulista State University (UNESP), all ranked in the top 500 in world.
The visiting professors met with representatives from all eight of our universities as well as with ENZ, UNZ and the Brazilian Ambassador in New Zealand.
This is the first significant contact between the universities of the two countries and all of the participating universities were very keen to establish long-term research linkages with New Zealand institutions. Most of the Brazilian universities represented are well resourced in various areas of research, particularly in areas such as agriculture and plant and animal sciences.
As a result of the visit, ENZ has received invitations to present to some of the universities and one of the professors also offered to join the New Zealand SWB presentation at his university to share his positive experience in New Zealand. Most of the visiting professors have also uploaded photos of their trip on Facebook and their university pages where they will be widely viewed by their contacts and university communities.
Brazil is New Zealand’s largest source country for international students in Latin America. Traditionally Brazilian students come to New Zealand for short-term language courses, but in recent years we have seen an increase in the number of students from the school sector, mainly due to the Pernambuco state’s Win the World scholarship programme.
Since New Zealand joined the Science without Borders (SWB) scheme in 2013, more than 170 Brazilian students have studied in New Zealand under the undergraduate sandwich programme.
Although the undergraduate sandwich (study abroad) awards take up the majority of the SWB funding, the programme also funds full PhD and sandwich PhD studies. A new Masters programme has also been established and ENZ and UNZ are currently working on New Zealand’s inclusion in this programme.
SWB also provides the following awards:
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Inbound Fellowships which aim to bring early-career researchers and senior scholars to Brazilian universities and research centres.
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Young Talent awards fully fund one to three year research stays in Brazil with an attractive package including round-trip tickets, relocation expenses, a tax-free highly competitive lecturer-level monthly allowance, a contribution toward research costs and funding for research assistantship.
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Special Visiting Researcher Programme for joint projects with research groups in Brazil and work in the country for up to three months every year over two to three years. A generous grant is available to researchers including round-trip tickets for every annual visit, a tax-free highly competitive senior-level monthly allowance, a contribution toward research costs and funding for a sandwich PhD at home and a Post-doctoral Fellowship in Brazil.
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Offshore Technological and Innovation Development awards that support the participation of Brazilian researchers, specialists and technicians in development and training activities overseas.
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Education New Zealand welcomes new Board member
Daniel was appointed to the Board on 13 December 2019 by Minister of Education Chris Hipkins.
ENZ Board Chair Steve Maharey says the Board is delighted to welcome him to Education New Zealand.
“Daniel comes to us from the school sector with a wide knowledge of education, experience in governance and a passion for international education. We are looking forward to his contribution at what is a challenging and exciting time,” Steve says.
Daniel began his career as a music teacher in Auckland. He has been the principal at Nayland College since 2015, where he has overseen a transformational shift in the school’s pedagogy and learning environment. His work was recognised at the 2019 Prime Minister’s Education Excellence Awards, when the school was selected as one of four national finalists in the ‘Excellence in Leading’ category. The awards panel credited the school for initiating a “values-based learning revolution”.
Under Daniel’s leadership at Nayland College, international student enrolment has increased by 40 percent. In 2020, the school will host 80 students from around the globe.
Alongside his role at Nayland College, Daniel is also the lead principal and governance chairperson for the Top of the South Trades Academy. In his spare time, he is an accomplished brass musician, playing trombone in a variety of musical groups around Nelson and serving as president of Nelson City Brass.
