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  • Physically distant, digitally connected

    Since early March, the team’s strategy for student-facing content has prioritised three areas: keeping students updated with official information about COVID-19 in New Zealand, supporting their wellbeing, and keeping New Zealand top of mind for prospective students, so we are well-positioned to recruit new students when borders reopen.

    Our main focus is on supporting and connecting with international students within New Zealand, and helping them connect with each other.

    The campaign takes a three-pronged approach to this through: 

    1. Growing our audience on NauMai NZ through a digital advertising campaign so that we can offer more students information and support to enhance their experience. The ‘Stay well, stay connected’ page on NauMai NZ is a main landing page for website traffic coming through the campaign.
    2. Connecting students through our International Student Support Facebook Group. We have transitioned the ‘Ask New Anything’ Facebook group into the ‘International Student Support Group (NZ).’ This private group is a space for international students in New Zealand to connect with one another, ask questions, find help and offer advice. The group currently has 2,300 members including 475 new member who have joined in the past two weeks. 
    3. Concentrating on content created by students, for students. We are predominantly using content made by students on our channels to present their own authentic experiences, through blog and video content and weekly Instagram live Q&A sessions.

    Check out our YouTube playlist ‘International students in lockdown in New Zealand because of COVID-19'. As we move out of lockdown and into Alert Level 2, we will continue to support students with relevant content.

    China channels 

    To ensure we’re reaching our Chinese students on the channels that they use, we are running a Chinese version of the campaign specifically for this audience. We are doing this by: 

    New content

    Keep an eye out for new content across our platforms and social media channels, including NauMai NZ, Study in New Zealand, our Facebook page, Instagram, YouTube, WeChat and Weibo.

    As you can see, there is a lot happening in the student content space at ENZ. We are working hard to ensure much needed information and support is provided to the many international students who are still in the country, as well as continuing to engage with the prospective students in our database and across our social media channels.

  • How New Zealand education compares around the world

    Education at a Glance provides comparable national statistics measuring the state of education worldwide. The report analyses the education systems of 34 OECD member countries, as well as Argentina, Brazil, China, India, Indonesia, Russia, Saudi Arabia and South Africa.  Most of the recent data in the report relates to 2011.

    The findings show New Zealand is performing well.

    In terms of international education, key findings include:

    • New Zealand has the 11th largest market in absolute market share terms (at 1.7 percent), about the same as last year, but much higher than its share in 2000 (0.4 percent)

    • In 2011, we ranked fourth in terms of proportion of tertiary-level students who were international (16 percent). In particular, we had the highest proportion of diploma-level students who were international (at 21 percent ), and the fifth highest (with 13 percent ) at degree level

    • The level of international doctorate students has continued its significant rise since 2005 (since the introduction of domestic-fees policy). Nearly 40 percent  of doctorate-level students were international in 2011 (the third highest level after UK and Switzerland).

    The report shows that New Zealand is:

    • investing 7.3 percent of its GDP in education - the seventh highest in the OECD

    • ·investing 20 percent of all public expenditure in education, which is the second highest percentage in the OECD

    • in the top third of countries for participation in early childhood education - 95 percent of four year olds enrolled in 2011

    • in the top 10 of the OECD for the highest proportion of tertiary qualified adults, with 39 percent of 25 to 64 year-olds and 47 percent of 25 to 34 year-olds in New Zealand having a diploma or higher qualification

    • increasing significantly the number of 15 to 19 year olds enrolled in study - 81.5 percent in 2011, up from 74 percent in 2008.

    The OECD report, Education at a Glance 2013 is available here

  • Building links with Colombian scholarship agency

    COLFUTURO is a public/private partnership agency tasked with assisting the brightest young Colombians to pursue postgraduate studies overseas.

    Each university showcased its distinctive strengths during the visit and have all expressed keen interest in working with COLFUTURO to receive top Colombian students.

    Jerónimo was impressed with the quality of our universities, and in particular, the attractiveness of New Zealand’s PhD programmes, which he identified as holding great potential for growth for New Zealand in the Colombian market.

    During the trip, Jerónimo stressed the importance of people-to-people connections in developing links with COLFUTURO – something he regarded as particular success of the visit.

    He also stressed that COLFUTURO is different from most scholarship programmes in that:

    • it carefully matches quality students with quality faculties

    • it supports study in all subject areas

    • an unlimited number of students can apply to any one institution

    Although COLFUTURO does not directly influence where students study, they do have an Academic Advisory Centre where students can research potential study destinations. It is here that institutions can provide targeted information to potential COLFUTURO students.

    COLFUTURO also has a service for self-funded students to look at English study abroad options.  Agreements with English language centres within a number of New Zealand universities are under discussion. 

    COLFUTURO operates a talent recruitment programme whereby it selects high-achieving students from top Colombian universities and supports them to become COLFUTURO scholarship recipients. It also helps them access funding from other sources. ENZ will talk with these students while attending the Latin American and Caribbean Higher Education Conference in Barranquilla, Colombia in mid-November this year.

    If you have queries or would like further information, contact Cecily Lin at Education New Zealand Cecily.Lin@educationnz.govt.nz

  • PM’s Scholarships for Asia announced

    The PMSA is an outbound scholarship programme, with funding of $9 million over five years provided in Budget 2013 as part of the Government's Internationally Focused Growth Package.

    This first round sees 89 of New Zealand's outstanding students selected to attend some of the top universities in Asia. Successful scholarship recipients for this first round include a Bachelor of Science student from Victoria University who will study at Osaka University for two trimesters, a Bachelor of Design (Hons) student from Massey University who will study for one semester at NanyangTechnological University in Singapore.

    Students will gain an international education experience, helping them to develop skills to prosper in the global economy, operate comfortably in different countries and cultures, and increase our people-to-people links with the world.

    Scholarship recipients will bring back new ideas and develop a deeper understanding of other cultures, and while away, will act as ambassadors for New Zealand, helping to promote the quality of our education system.

    The scholarships will also help us develop deeper links with some of the top education institutions in Asia, and help build networks with our key Asian trading partners.

    Education New Zealand (ENZ), who is managing this outbound scholarship programme, has been working closely with all our universities to ensure the success of this first selection round.

    Selections were made by a panel made up of members from the Asia New Zealand Foundation, Universities New Zealand, New Zealand Trade and Enterprise, Ministry of Foreign Affairs and Trade and ENZ.

    Applications for the 2014/15 rounds of the Prime Minister's Scholarships for Asia will open in January 2014.

  • PM’s Scholarships for Asia announced

    The Prime Minister’s Scholarships for Asia cover overseas study, research or internships ranging from six week to two years at undergraduate or postgraduate level at top Asian institutions.

    At an event to mark the programme’s first year, Prime Minister John Key and Tertiary Education, Skills and Employment Minister Steven Joyce congratulated recipients.

    Successful recipients include a student from Otago University, who will study chemistry and pharmacology at the National University of Singapore, and a group from the New Zealand Institute of Fashion Technology who will deepen their design and manufacturing knowledge working on a collaborative project with Indian students at a partner institution in Tamil Nadu.

    The inaugural awards were made in December 2013, with many recipients still completing their studies throughout Asia. This next round of scholarships will enable 103 people to study overseas.

    Peter Bull, Education New Zealand’s General Manager International, says the scholarship programme was established to give New Zealanders the opportunity to experience what it's like to operate in a different country and culture, and build all important people-to-people networks with our trading partners.

    “Listening to returned students talk about their experiences; it’s clear it’s an opportunity that’s had a significant impact on those involved. One recipient got in touch recently to report her experience studying in Hong Kong had an immediate impact – helping her to secure a job with a top law firm who were very interested in her overseas experience.”

    “I’m delighted at how quickly people have leaped at this opportunity to develop their international outlook and act as ambassadors for New Zealand education in parts of the world where there’s generally very low awareness about our country, let alone our way of thinking, learning or teaching.”

    Mr Bull says the scholarships demonstrate reciprocity in New Zealand’s education relationships, something that’s very important as ENZ works to intensify education recruitment, business development and government relations activity throughout the region.

    Applications are open for the next round of the Prime Minister’s Scholarships for Asia and close 28 September 2014. Applications can be made by individuals or groups.

    Mr Bull says overall, the quantity and quality of applications greatly exceeded expectations; a fantastic outcome for a programme that’s only just begun.

    “I encourage future applications to take the time to prepare high quality applications – the bar is only going to go up.”

  • Brazilian university professors visit

    Last month Education New Zealand and MFAT joined forces with Latino New Zealand to host representatives from top Brazilian universities on a visit to New Zealand. The visit aimed to establish institution to institution links between universities of the two countries, to increase the Brazilian institutions’ understanding of our universities and to raise our profile in the Science Without Borders programme.

    Eight Brazilian universities participated in the visit, including State University of Campinas (UNICAMP), Federal University of Rio de Janeiro (UFRJ), Federal University of Minas Gerais (UFMG) and Paulista State University (UNESP), all ranked in the top 500 in world.

    The visiting professors met with representatives from all eight of our universities as well as with ENZ, UNZ and the Brazilian Ambassador in New Zealand. 

    This is the first significant contact between the universities of the two countries and all of the participating universities were very keen to establish long-term research linkages with New Zealand institutions. Most of the Brazilian universities represented are well resourced in various areas of research, particularly in areas such as agriculture and plant and animal sciences.

    As a result of the visit, ENZ has received invitations to present to some of the universities and one of the professors also offered to join the New Zealand SWB presentation at his university to share his positive experience in New Zealand. Most of the visiting professors have also uploaded photos of their trip on Facebook and their university pages where they will be widely viewed by their contacts and university communities.

    Brazil is New Zealand’s largest source country for international students in Latin America. Traditionally Brazilian students come to New Zealand for short-term language courses, but in recent years we have seen an increase in the number of students from the school sector, mainly due to the Pernambuco state’s Win the World scholarship programme.

    Since New Zealand joined the Science without Borders (SWB) scheme in 2013, more than 170 Brazilian students have studied in New Zealand under the undergraduate sandwich programme.

    Although the undergraduate sandwich (study abroad) awards take up the majority of the SWB funding, the programme also funds full PhD and sandwich PhD studies. A new Masters programme has also been established and ENZ and UNZ are currently working on New Zealand’s inclusion in this programme.

    SWB also provides the following awards:

    • Inbound Fellowships which aim to bring early-career researchers and senior scholars to Brazilian universities and research centres.

    • Young Talent awards fully fund one to three year research stays in Brazil with an attractive package including round-trip tickets, relocation expenses, a tax-free highly competitive lecturer-level monthly allowance, a contribution toward research costs and funding for research assistantship.

    • Special Visiting Researcher Programme for joint projects with research groups in Brazil and work in the country for up to three months every year over two to three years. A generous grant is available to researchers including round-trip tickets for every annual visit, a tax-free highly competitive senior-level monthly allowance, a contribution toward research costs and funding for a sandwich PhD at home and a Post-doctoral Fellowship in Brazil.

    • Offshore Technological and Innovation Development awards that support the participation of Brazilian researchers, specialists and technicians in development and training activities overseas.

  • Game On English a hit in Tokyo

    The event provided an opportunity to showcase the benefits of the programme and to get feedback from the students to help with discussions on the further development of the programme.
     
    Held at the New Zealand Embassy in Tokyo, the event brought together the students, Japanese Ministry of Education officials, Japan Rugby Union representatives, media and other stakeholders. Adding real star power to the event was Black Ferns Captain Huriana Manuel – along with a black moonboot – following up on her attendance at the launch of Game On English in Auckland back in July. 
     
    Students from both of the pilots presented on their experience in New Zealand– many in English. The students were full of confidence and enthusiasm about what they had learnt and experienced in New Zealand.
     
    Vice Minister for Education Shinichi Yamanaka spent time with the students as they talked about their time in New Zealand. Chairman of the Japanese Rugby Football Union, Tatsuzo Yabe also attended the event and spoke positively about this NZ Inc. initiative. Both commented on the holistic nature of the programme, equally developing students’ English language and rugby skills which are necessary to play at the top level. 
     
    Japan is now looking towards hosting the 2019 Rugby World Cup and the 2020 Olympics which will feature Sevens Rugby, sparking an increased interest in rugby in Japan. We are now exploring how the Game On English programme might be developed in 2015 and beyond. 
     
    Two teams participated in the pilot programmes. The first, a top girls’ sevens team from Iwami Chisuikan High School spent four weeks in Auckland working on their English with the Auckland Institute of Studies and their rugby skills with the Auckland Rugby Academy. Their visit coincided with Japanese Prime Minister Abe’s visit to New Zealand, and he and Prime Minister Key launched Game On English in style in Auckland.
     
    Player Ran Aoki said: “The best part of the programme was the training. Auckland Rugby made it fun and give invaluable comments and feedback.
     
    “Kiwis value the quality of training in a given timeframe over accumulated hours which allowed us to get the most out of our short stay in New Zealand.”
     
    The second team in the Game On English pilot was a group of 11 boys from the 11 schools making up the Kanto Super League who were in Dunedin from mid-July through early August. The boys divided their time between the gym and training ground with the Otago Rugby Football Union and the classroom at the University of Otago Language Centre.
     
    “Partnerships between English language schools and rugby unions were key to the success of the pilot programmes. For the month they were in New Zealand, the students were fully immersed in an English speaking environment which started with their homestay families and went on the through the classroom and into their rugby,” said Francesca Hilbron, ENZ’s International Market Manager.
     
    “And they’ve had a New Zealand rugby experience that could see them on the way to being stars of the future.”
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  • South and South East Asia fair season off to flying start!

    More Malaysian students studying in New Zealand this year

    After a two-year hiatus ENZ successfully reintroduced the New Zealand Education Fair in to Malaysia to boost New Zealand’s profile in the market. Attracting almost 800 visitors, the fair was a marked success on the 2013 event which hosted around 100 visitors. With an overwhelming number of prospective students quickly filling the room, the ENZ team managed the influx by spontaneously hosting two “Studying in New Zealand” seminars outside the main function room.

    The fair was well supported by New Zealand education institutions and had a strong NZ Inc flavour, being opened by New Zealand’s High Commissioner to Malaysia, Dr John Subritzky.

    “Education is a critical part of our ever-growing relationship with Malaysia, and we are proud of our long history of providing education opportunities for Malaysians. It’s great to see more Malaysian students choosing New Zealand as their education destination, especially as this creates life-long connections between our two countries,” said Dr Subritzky.

    A prize-giving ceremony for the winners of ENZ’s ‘Think New’ Essay Writing competition and the New Zealand Marketing Strategy competition was also held. As part of his prize, the winner of the marketing strategy competition, UCSI University student Eric Kong, arrived in New Zealand recently to start his four-week internship with the Choose New Zealand alliance. We’ll bring you an update on how Eric and the other competition winners are going in the next issue of E-News.

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     Winners of “Think New” Essay Writing and New Zealand Marketing Strategy competitions receiving their certificates and prizes.

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    AboveAaaaGuests at the New Zealand Alumni Function and Networking Event in Kuala Lumpur.

    ENZ hosted an alumni reception the evening before the fair at the Residence of the New Zealand High Commission. Institutions networked with past students and with new and existing education agents.

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    H.E. Dr. John Subritzky presented a token of appreciation to the alumni who participated in Alumni Voices project.

    The alumni reception presented an opportunity to thank two of the Malaysia alumni who took part in ‘Alumni Voices’, a project celebrating 40 years of diplomatic relations between New Zealand and ASEAN, by profiling successful alumni who credit their New Zealand education with having a strong and positive impact on their lives.

    India’s events campaign leverages the Fleming brand

    Fourteen events in 10 days – ENZ’s India team has been running on pure adrenalin to deliver a series of powerful promotional events in India and Sri Lanka, centred around the flagship fairs held across India last month.

    As part of ENZ’s wider SSEA team, ENZ India is the second team in the region to hold its New Zealand Education Fairs for the August – October season. Leveraging the profile of New Zealand Education Brand Ambassador and international cricket legend Stephen Fleming has again been a successful approach in extending New Zealand’s reach into the vast student population in India.

    ENZ India Country Manager, Jugnu Roy, worked closely with Stephen Fleming to make the most of his strong following.

    “Stephen’s brand is New Zealand’s brand – it’s about integrity, about being open and about connecting across borders. Importantly, Stephen has also made it fundamentally about the value of a New Zealand education because he understands both what we are trying to achieve and also how much his New Zealand education helped his career.”

    Using the New Zealand education fairs as the centre piece of New Zealand’s key promotional season in South Asia, the India team also delivered a series of related profile-raising activities including networking events, and round table sessions with close to 40 school principals from prominent secondary and international schools. Stephen also visited leading institutions, including top-ranked universities such as Delhi University and SRM University in Chennai where he addressed more than 2000 students. The immediate result of this visit was the flow of quality SRM students to the Chennai New Zealand Education Fair later that week.

    The fairs themselves appealed to a good pool of potential quality students, attracting over 1200 students in total. With more than 25 prominent New Zealand institutions meeting prospective students at the fairs, the New Zealand value proposition was positively championed.

    Sri Lanka has been an important market in the South Asia region, and ENZ introduced a ‘university only’ school roadshow for the first time to stimulate the market. The university representatives hadan opportunity to interact with secondary school students of two top international schools of this island country.

    Overall, New Zealand’s promotional events in India and Sri Lanka in August reached over 7,000 people.

    With New Zealand education fairs and associated events still to come in Thailand, Viet Nam and Indonesia, the SSEA team is continuing to ramp up fair fever across the region. They are always well-supported by Immigration New Zealand and the Ministry of Foreign Affairs and Trade and, of course, the all-important industry providers

    “South Asia and South East Asia is an enormous region and it’s an important region for international education. Our team members from Indonesia right up to India are committed to providing first-class events to raise the profile of New Zealand. Fair season is an exceptionally busy time for us and we’re always focused on providing the best events we can for New Zealand’s institutions.” Said Ziena Jalil, ENZ’s Regional Director SSEA.

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    ENZ Brand Ambassador, Stephen Fleming welcoming students at the Delhi fair

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    Students at the Delhi fair

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    AUT University and others at the Chennai fair

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    ENZ Brand Ambassador Stephen Fleming having a photo moment with students of Somaiya Institutes in Mumbai

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    Selfies with potential students at the New Delhi fair

  • Sharing the international student experience

    In August, ENZ and the Ministry of Foreign Affairs and Trade brought together 30 international tertiary students representing all ten ASEAN countries, and ten New Zealand students who had participated in the Prime Minister’s Scholarships for Asia Understanding South East Asia programme. The purpose? To celebrate 40 years of diplomatic relations between New Zealand and ASEAN by strengthening connections among students, and to provide the students with a platform for sharing their views on the international student experience in New Zealand.

    Over 100 nominations were received from a range of New Zealand’s universities, institutes of technology and polytechnics, and private training establishments for students from ASEAN countries to participate. Each nominating institution had at least one representative at the two-day programme in Wellington. Participating students were enrolled in a range of programmes from Level 4 certificates through to doctoral level.

    Many of the nominating institutions created online media content around Student Voice and the students themselves set up a Facebook page especially for the event which attracted media attention both in New Zealand and overseas.

    The students heard from industry experts on the importance of alumni networks, the value of a New Zealand education, and the importance of ASEAN-New Zealand links in business.

    Lester Khoo from AUT University engaged the students on how a New Zealand education can launch careers in ASEAN, with one student responding:

    “The launch pad was really useful and changed my perspective of being an ASEAN student. I used to think very selfishly about my own career not about the development of my country and other ASEAN countries. The launch pad makes me realize there might be something that I can do to improve my country and the relationship between New Zealand and ASEAN countries.”

    In the key download session of Student Voice 2015, the students employed “Design Thinking” methodology to share their international student experiences and to think creatively together to reframe any challenges as opportunities.

    There was lots of discussion around the quirkiness of New Zealand life which the students rated as very appealing. This included getting to understand and use Kiwi slang, and the relaxed and welcoming way everyone treats each other. Life in New Zealand is “sweet as”.

    Integration in New Zealand was a topic that was very important to the students. They collaborated to develop a range of solutions to improve the integration process for international students in New Zealand. These included initiatives for New Zealand institutions but also advice for international students themselves. Some of the ideas for initiatives focused on campus events, and social media activity, to encourage an appreciation of cultures, and for international students to actively look for opportunities to engage with their New Zealand peers.

    ENZ will be sharing further detail directly with the New Zealand institutions who engaged in Student Voice.

    One student commented on the integration process by saying, “independence especially in a foreign country is a challenge, making it more difficult when homesickness strikes and adaptation is hard. But I think it’s all part of the process, because in a brighter perspective, New Zealand offers a wide opportunity to search for new paths in expressing yourself and adopting to different cultures and people.”

    The students also listed some of their “top fives” on a range of topics.

    Reasons for picking NZ as your study destination

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    • Overseas graduates are inspirational and exceptional

    • Experience new things and independence

    • Higher quality of education

    • Financial support i.e. scholarships

    • To fulfil my fly fishing obsession

    Things I hope my NZ education will provide for me

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    • Change

    • Professional development

    • Friendship network

    • World class education

    • Personal development

    Things that influenced my decision to study abroad

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    • Safe, clean and student friendly environment

    • More job opportunities and linkages

    • Multicultural environment

    • State of the art technology and top notch quality of education system 

    Things that surprised me about NZ

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    • You can take a banana to the exam room

    • Slang is the new English

    • You can banter with professors – no more ‘yes sir’

    • Four seasons in one day

    • Ethics approval is required for animal studies – even for mussels!

    Things I would tell my friends about studying in NZ 

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    • Surprising kindness – a kiwi high school teacher decided to pay for my studies overnight

    • To see people go to school bare footed

    • NZ institutions offer a world class standard of education and you will definitely change as individuals to become a well-rounded person

    • Explore – do outdoor activities

    • The freedom of expression

    Things I would say to recommend NZ to potential students

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    • Come to one country and see the whole world

    • Number 1 place to experience study and witness the best of nature

    • The best place for study and family life

    • It is really safe here – 2nd safest county in the world. Low crime rate, Low accident rate.

    • Mixed religion – freedom to practice our beliefs

  • Korean education relationship strengthened

    Minister Joyce took part in three key education-related events while there.  

    NZ/Korea joint qualification recognition one step closer

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    Minister Joyce and Republic of Korea's Deputy Prime Minister and Minister of Education, Hwang Woo Yea (left) exchange gifts following the bilateral meeting.

    Minister Joyce met the Republic of Korea's Deputy Prime Minister and Minister of Education, Hwang Woo Yea, on 19 October, and announced the completion of a research project which confirmed the comparability of the two countries’ senior secondary school curricula and qualifications. They also discussed other bilateral cooperation matters, such as increasing the two-way flow of students and Korean language teaching in New Zealand.

    “Working towards joint recognition of secondary schools qualification will encourage more Korean and New Zealand students to study in each other’s country, particularly as New Zealand and Korea are set to become even closer partners as we implement our new Free Trade Agreement,” said Minister Joyce.  

    Game On English - Golf scholars and Minister exchange swing and putting tips

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    Minister Joyce demonstrates his putting prowess

    Four aspiring Korean golfers will get the opportunity to walk the footsteps of world-famous Kiwi-Korean golfers thanks to a Game On English - Golf scholarship awarded to them in Seoul on 19 October by Minister Joyce. Game On English - Golf provides intensive English language classes and top quality golf coaching to talented young Koreans who want to become professional golfers.

    ENZ’s Regional Director for Japan, Korea and the Americas, Lisa Futschek, explained, “‘Game On English - Golf’ brings together New Zealand’s expertise in golf coaching with our education system that consistently ranks amongst the best in the world.

    Fifteen year-old scholarship recipient, Ms Lim Hee Jeong, commented at the awards ceremony, “I am honoured to be the first Game On English - Golf scholarship winner. I will train very hard at New Zealand’s best golf training academy, the Institute of Golf, and study very hard at Unique New Zealand, and [one day] become a top professional golfer!”

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    L-R, scholarship recipients: Kim Beom Soo (age 17), Jung Teayang (age 15), Lim Heejeong (age 15). Absent: Kim Sojung (age 17)

    Kiwi Alumni Association supporting New Zealand graduates in Korea

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    There was a warm and friendly atmosphere at the Kiwi Alumni reception

    More than 100 graduates of New Zealand education institutions turned up to the second networking event organised by the Kiwi Alumni Association and held at the New Zealand Residence on 19 October.

    The Kiwi Alumni Association was launched in March 2015 during the Prime Minister’s visit to Seoul as a way to tap into the growing number of New Zealand-educated Koreans who are returning to Korea. Maintaining contact with the alumni, who go on to work in diverse industries, helps build a constituency of supporters for New Zealand across Korea.

    “The Kiwi Alumni Association provides opportunities to develop and grow partnerships between New Zealand and Korea. The networking opportunities offered by the Kiwi Alumni Association are hugely important, providing a strong basis on which partnerships and other collaborative prospects can be formed,” said Minister Joyce.

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