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Ceremony honours Korea-NZ school programme success
More than 500 guests attended the three-hour ceremony including proud family members.
The scholarship programme is a result of the Korea New Zealand Free Trade Agreement (KNZFTA) signed in December 2015. The 150 students were selected from a number of Korean rural schools by EPIS (the Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries) and placed in New Zealand schools by SIEBA (Schools International Education Business Association).
For eight weeks in July to August, the students studied with their Kiwi counterparts at rural and semi-rural schools throughout the Waikato, Canterbury and Nelson/Marlborough regions.
Richard Kyle presenting in Seoul

ENZ Business Development Manager Richard Kyle, who worked closely on the programme, travelled to Seoul to present the students with certificates. He did the honours along with Chul-soo Park, the President of EPIS.
During the trip, Richard met with EPIS officials to conduct an evaluation of the 2016 programme and plan for the 2017 trip.
EPIS shared a survey that showed a 96 per cent satisfaction rate from the Korean students, validating the strength of New Zealand schools, the warmth of our homestay families, and the welcoming nature of our communities.
“With such high satisfaction from the Korean students, we’re not likely to make any substantive changes to how the programme is delivered,” said Richard.
“However, some tweaks can be made to ensure that next year’s satisfaction rate is even higher!”
A video created by EPIS showing the students’ experiences can be viewed here [Korean-language].
A booklet of the students' reports on their trip (with English translations) can be downloaded here.
Five steps to studying in New Zealand
Lucia Alarcon, ENZ International Digital Project Manager, says the tool was developed to better support prospective international students, who often find it hard to know where to begin.
“Choosing to study abroad is a big decision, so we want to make it easier for students to start the process by breaking the study abroad journey into five easy steps.
“Research tells us that breaking down a decision into steps makes people more likely to start the process. User testing has shown our 5 Steps guide is a compelling way to encourage students to get started on their New Zealand study adventure.”
Using appealing graphics and simple language, the five steps cover study options, budgeting, applying for a course, applying for a visa and departure.
Each step guides students to relevant content on the SiNZ website, leading them to a wider range of pages. It also directs students to content added to SiNZ in recent months, such as the Cost of Living and Explore NZ pages.
From the Chief Executive
Read the Minister’s letter.
This letter summarises the first in-person meeting with the Minister and peak bodies since December last year. At the meeting, the Minister reiterated that the Government is committed to the international education sector, and acknowledged that it has endured many challenges over the past year. The letter also signalled a direction of travel through this period of uncertainty.
We know that much of the sector’s current uncertainty stems from the question of when New Zealand might open its borders. As the Minister says in his letter, there is likely to be limited re-engagement with countries in which we have high levels of trust and confidence, and those pursuing similar Elimination Strategies to New Zealand through most of 2021.
The Minister is currently revising the Government’s Recovery Plan for International Education. He wants to provide “as much direction and certainty as possible” by drawing up a roadmap for the sector’s rebuild. His office has also proactively released the sector’s feedback on the Strategic Recovery Plan for International Education.
One thing that remains true is the New Zealand International Education Strategy 2018 (NZIES) continues to be the overarching long-term strategy for New Zealand’s international education. The need for diversification, building a resilient industry and developing global citizenship continues to support the New Zealand Government’s goal for a more inclusive, sustainable and productive future.
Over the year, many of us have had to adapt quickly to changing circumstances. While the short-term outlook around the border remains uncertain, we are committed to ensuring that international students will again be onshore when the time is right.
At ENZ, we continue to support the NZIES and will incorporate the outcomes of the Government’s Recovery Plan into our plans to ensure that we look to the future to create improvements for the sector.
International education is based on mutual benefit. It’s good for New Zealand providers, good for New Zealanders and good for our international partners and learners.
Wherever you are in the world, thank you for your continued commitment to international education and New Zealand. We appreciate all your hard work.
Ngā mihi,
Grant McPherson
Education New Zealand Manapou ki te Ao
NauMai NZ and the NauMai NZ WeChat mini programme
‘Nau mai’ is a te reo Māori phrase of invitation and welcome and NauMai NZ is the NZ government's official student experience platform, designed to support international students living and studying in Aotearoa New Zealand
NauMai NZ is written in plain English and provides practical, trusted, peer-reviewed content, designed to support and improve students’ living and study experiences. This includes information and resources to support students before arriving in Aotearoa (including useful tips on moving to New Zealand and what they need to bring), though to information to help them navigate daily life once here, including on:
- Making friends and building social connections
- Exploring and experiencing Aotearoa – the culture and the country
- Getting advice to improve wellbeing, study and living experiences
- Managing money, finding accommodation, and understanding healthcare in New Zealand
- Balancing work and study and understanding workplace culture, and much more.
You can explore more via this link.
ENZ has also developed the NauMai NZ WeChat Mini Programme. This is a companion platform to the English platform, to better support Chinese students who prefer the WeChat ecosystem. Information from the English platform is available in Chinese on the mini programme, as well as specific features that provide peer-to-peer support, such as video sharing, livestreams, forum functionality and student stories.
The following QR codes can be shared with your international students. Printed flyers are also available and so if you would like these sent to you, or have any questions for our Student Experience team, please do not hesitate to contact Faymie Li, faymie.li@enz.govt.nz, and Ross Crosson, ross.crosson@enz.govt.nz.

Manaakitanga is at the heart of what we all do, and ENZ aims to support you and your mahi. He waka eke noa. We are all in this together.
International education contributes $5.1 billion to New Zealand
Announced by Education Minister Chris Hipkins, the figure consists of $4.8 billion attributed to international students visiting New Zealand and $0.3 billion to education and training goods and services delivered offshore. This places international education (onshore and offshore delivery) as New Zealand’s fourth largest export industry.
The report, based on 2017 data, also shows that 49,631 jobs are supported by the international education sector.
ENZ Chief Executive Grant McPherson says the figures reflect the hard work of education providers, government and everyday New Zealanders who welcome international students into their homes and communities.
“While economic contribution is one positive aspect of international education, it also brings a range of social and cultural benefits.
“This is reflected in the International Education Strategy, which sets out a path for the future of New Zealand’s international education sector focussed on offering an excellent student experience and building a sustainable sector that provides benefits for all New Zealanders.”
National infographics, as well as regional infographics covering Northland, Auckland, Bay of Plenty (including Tauranga, the Western Bay of Plenty and Rotorua), Waikato, Taranaki, Manawatu, Whanganui, Wellington, Hawke’s Bay, Nelson-Marlborough-Tasman, Canterbury, Otago (including Dunedin and Queenstown) and Southland, are available here.
A factsheet with further detail can be found here.
Meet the Dream NEW scholarship winners
The initiative was launched in December 2015 by Prime Minister John Key as part of the FTA campaigning in Europe. The scholarship offers EU students one study abroad semester in New Zealand (valued at $12,500 NZD) - sending one student to each of New Zealand’s eight universities.
We received nearly 400 applications from across 21 EU countries, with the majority of students applying from Germany. Candidates were selected based on a combination of their fantastic academic results as well as creative motivational essays or videos.
The winners begin their New Zealand adventure in February 2017, and as official ‘Kiwi Ambassadors’ will keep us updated throughout their time in New Zealand.
Here the eight winners share with us the moment they heard the news, as well as what they are most looking forward to.
Patrick Rebacz (from Germany, going to Massey University)
“I have never been to New Zealand, so I am very curious about the culture, the landscape, the education system and the food. I am looking forward to meeting new people, getting lots of new ideas, being part of a great educational infrastructure and exploring the amazing landscapes. It will be an inspiring and rewarding experience.”
Veronika Rudolf (from Germany, going to University of Waikato)
"When I received the call about the Dream NEW Scholarship I couldn't believe it! Even after telling my family and friends, and starting the preparations, it still feels like a dream. I'm looking forward to my papers about Māori culture at the University of Waikato - I can't wait to start my journey and experience a whole new part of the world."
Lisa Kullander (from Sweden, going to Lincoln University)
“I was so excited when I found out that I won that I wanted to jump and scream with joy. It has given me the opportunity to fulfil my dream to study in New Zealand. There are so many things that I am looking forward to, like exploring the amazing nature. But as a landscape architecture student, what makes me most excited is all the knowledge and inspiration this opportunity will provide me with.”
Marvin Stüde (from Germany, going to University of Auckland)
“I am most excited to explore the beautiful country and to attend interesting courses about topics which are not taught at my home university. I have no doubt that I will have a great time during my study abroad!”
Read his essay submission here.
Laura Schnelle (from Germany, going to University of Canterbury)
"I am looking forward to living in Christchurch, exploring the great outdoors and learning new things about health education and motivational psychology!"
Read her essay entry here.
Simone Grilli (from Italy, going to Auckland University of Technology)
“I am definitely ready for this new adventure and know it will be one of the most important of my life. My mind is focused on the beautiful landscapes of New Zealand, the unique culture and the All Blacks - the best rugby team in the World!”
Anna Czerwinska (from Poland, going to Victoria University of Wellington)
“I only shared the news with my best friend, my boyfriend and my sister – telling them that it could not be true, it was a dream. During the first week I didn’t tell anyone else about it - I still can't believe that it really happened!”
Watch her video entry here.
Svenja Niederkrome (from Germany going to University of Otago)
“I can’t put into words how happy I was when I found out that I’m one of the lucky recipients! For me, New Zealand is a little paradise at the other side of the world and I can’t wait to spend a whole term studying in such a unique place!”
Watch her video entry here.
Step up to the World, Tū māia ki te ao, a forum on global citizenship education, 11-13 September
Educators, those who work in education or anyone with a keen interest in growing their understanding of Global Citizenship Education are invited to attend this free forum. The forum aims to bring individuals and organisations together and share some of the wonderful work being done in the education sector while also looking at how we can collaborate and champion each other's workstreams in the future.
The forum will also support participants to:
- Understand Global Citizenship Education (GCED)
- Explore ways to honour our commitment to Te Tiriti o Waitangi through GCED
- Make links between key frameworks and strategies and the New Zealand context
- Explore the role of GCED in Asia-Pacific contexts and in international education
- Connect and share best practice with local and international experts and practitioners
You can register your interest for the event via this form here: https://forms.gle/NiBTqGxAzt9P2VrY8 or by sending an email to: tyler.tekiri@enz.govt.nz
Engaging with Italian students and agents

Italy is New Zealand’s third-largest source of school students in Europe, the sixth-largest European market across all sectors, and our 25th largest market globally. The number of international students coming to New Zealand from Italy has grown steadily in recent years to 617 in 2017.

In October, the ENZ team attended bustling student fairs in Rome and Milan, targeting students looking for study abroad opportunities at tertiary level.

ENZ’s Market Development Manager Europe, Olga Elli, said it was a great opportunity to talk to students one-on-one – particularly at tertiary level, there is much interest in postgraduate study programmes.

“Italian students are really attracted to the idea of New Zealand but their knowledge of our education offering is still fairly low,” said Olga.

“Talking to hundreds of students and making presentations at each fair provided an opportunity to promote New Zealand education. There is also a growing focus on vocational training and pathways to employment – which fits well with our current ‘future-proof’ messaging.”

Over half of Italian students coming to New Zealand choose to study in Auckland, but education agents who attended an ENZ workshop in Milan were keen to hear more about opportunities in other areas of New Zealand.

“Italian agents are very engaged and several of the workshop attendees had recently been on a familiarisation visit to New Zealand, visiting Northland, Tauranga, Wellington and Christchurch.

“We are working with regional development agencies to run a series of webinars for agents in Europe to boost their knowledge, so they have the tools to advise their clients about what New Zealand can offer international students.”

New Zealand’s profile as an education destination for Italian high school students was boosted this year by ENZ’s Follow the Kiwi scholarship campaign which ran in France, Germany and Italy. Italy led the way in generating digital engagement, with the highest number of visits to the scholarship application page, and a strong showing in completed applications and requests for further information.

Building on this engagement, Olga paid a surprise visit to the school of Italian Follow the Kiwi scholar Gaia Leidi, from Busto Arsizio, near Milan, who will use the NZ$15,000 award to study at Kerikeri High School from January to September next year.

“Our visit to Gaia’s school generated lots of media attention. She’s a huge rugby fan and was blown away to be invited to the All Blacks vs. Italy game in Rome later this month!

“ENZ intends to build on the success of this year’s campaign and will run it again next year – watch this space!”

If you would like to get in touch with an ENZ Recognised Education Agent in Italy, please take a look here.

L-R: Olga Elli engaging with students at the student fair in Milan; and meeting Gaia during a surprise visit to Gaia's school.
Felix Loh: kūwaha a symbol of enduring ties to New Zealand

Now chief executive of the stunning and expansive botanical attraction that is Singapore’s Gardens by the Bay, Felix is delighted that it was selected as the site for a Māori kūwaha, or carved doorway, which feels personally symbolic to him.

Recently unveiled by Prime Minister Jacinda Ardern, the kūwaha celebrates the long-standing friendship between Aotearoa New Zealand and Singapore. “New Zealand has a special place in my heart, and I am honoured to host this precious Māori artefact. I hope the kūwaha will be a symbol of our friendship for many years to come.”

New Zealand now feels like a second home to Felix, but he shocked his parents and perplexed the scholarship selection committee back in 1988 when he told them he wanted to study horticulture at Massey University.

“I knew that Massey was well-known as an agricultural centre of excellence, and that horticulture was a very popular course,” he says. “But they were puzzled and asked me why I wanted to be a farmer in an urban city state like Singapore.

“My Dad did not speak to me for a few years, because Asians all want their kids to be lawyers, engineers, and doctors, and I chose to be a plant doctor instead. But I never regretted that decision.”

Felix says he felt welcome from the moment he arrived in New Zealand and enjoyed his four years as an international student so much he would have stayed on if he could. But the terms of his scholarship meant he needed to return to Singapore.

The Māori kūwaha recently unveiled at Gardens by the Bay.

No such thing as a stupid question

A less formal approach to education, with an emphasis on inquiry and collaborative learning, proved an initial challenge for Felix but ended up being one of the reasons he rates his New Zealand education experience so highly.

“At my first class we were told that we were expected to ask questions. This was the first time that I heard the phrase ‘there’s no such thing as a stupid question’,” he says. “That shook me, because in Singapore in those days nobody answered a question in class unless they were sure they had the right answer. For the first time, someone was willing to explore an alternative point of view.”

He turned up to English classes thinking it would simply be language tuition but discovered it was all about writing for your audience, with essays to be critiqued by classmates. “I initially questioned why fellow students would judge my work, but I quickly understood the value in taking on board a diversity of views to refine an idea or get a better product.”

And group project work certainly provided a life lesson for Felix, who had been conditioned to individual success based on exam results. “Not only did we have to work in groups, but we couldn’t choose our project partners,” he says.

“I’ll never forget the lecturer telling us that when we get to the workplace, we cannot choose our boss or even our colleagues, so we need to be able to work with different people. I learned that New Zealanders place people at the centre of what they do, and that we need to learn to appreciate the input of others.”

“I learned that New Zealanders place people at the centre of what they do”

Felix says his New Zealand education set him up for life-long learning which has helped to drive his career success. “You’ve got to learn and unlearn throughout your whole lifetime. It’s not so much about the content, but about being curious and knowing where to go for the answers.”

Friendships lead to enduring ties

It is through the people he met that he has forged an enduring relationship with New Zealand. Fellow churchgoers and schoolmates became life-long friends and “a moral and emotional support base” over the years. He has returned to New Zealand many times and stays in touch with former lecturers and teaching staff, some of whom are now plant suppliers for him in his role at Gardens by the Bay.

Felix at Gardens by the Bay.

“When I took on this job, one of my first trips was to go back to New Zealand to source new plants for our temperate Flower Dome. I visited a number of nurseries, just knocking on their doors, and I was made to feel so welcome. It just felt like I was at home.”

The world is a very different place from what it was in the 1990s, but Felix says the value of international education remains as important as ever.

“International education helps us to understand other perspectives better and demystify misconceptions we have about each other.

“In today’s uncertain world it is always good to have friends in other places. You discover that we have more things in common than set us apart.”
What do Kiwis think about international education?
Our sector’s successful future requires the public and other stakeholders to know about, and value, international education.
ENZ Director Student Experience & Global Citizens, Sahinde Pala, says the research shows us international education is not front of mind for most New Zealanders.
“However, when the benefits of international education were explained to the research participants, most were really onboard. They were also surprised they hadn’t heard it being talked about publicly and in the media.”
Participants responded extremely positively to the fact international students spend in their community, including to help create jobs across many sectors.
Sahinde says the research showed it is vital that communications broaden the conversation. This means sharing stories about the rich full breadth of other international education benefits New Zealanders care about now including, global citizenship, cultural diversity, tourism, and the fact education is a way to share our innovative ways of thinking, learning and living to benefit the world.
Great fresh insights into how to communicate with Kiwis
Sahinde notes this research gives us the first understanding of the ‘profiles’ of New Zealanders regarding international education – promoters, passives and detractors – and how to share communications that will increase public support.
Encouragingly, half of the NZ population are in the promoter group, with a further 47% in the passive group, and only 3% in the detractor group.
“The greatest social licence gains can be made through the ‘promoter’ group which makes up half of Kiwis. These people either know about international education or they fit a profile of having experiences or attributes that mean they are interested in New Zealand’s place in the world and cultural connectivity. The really great news is promoters will talk to others about international education if they hear it being discussed, and in a way that is meaningful to them.
“This is the task for all of us across the international education system,” she says.
The research also shows that two-thirds of New Zealanders are supportive of students coming into the country in 2021. “This is helpful to understand as we want to ensure those who have stayed and those who come this year receive the manaakitanga Think New promises them,” Sahinde says.
Putting the research findings to work and next steps
Using the insights from this research, ENZ is developing a communications toolkit, including ‘right fit’ messaging, for those in the international education system to use in their own public and stakeholder communications. This is scheduled for release in May.
The toolkit will sit alongside this research, and ENZ’s new regular The Insight Story publication, which provides international education data and insight, as social licence tools to help increase awareness and support for international education.
ENZ is also increasing its own communications to help increase awareness of what international education is, where it is going under the Recovery Plan and NZIES and ultimately, how it benefits students, New Zealand and our global relationships.
ENZ will continue research to understand perceptions and support for international education, including to look at ways of getting real time insights into public sentiment and support.
Read all about it!
The report is now on IntelliLab.