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The new Study with New Zealand study matching tool is now live
Education New Zealand Manapou ki te Ao (ENZ) has launched this revamped study matching tool on the SwNZ website to replace the previous MyStudyNZ tool. It is a useful tool for Aotearoa New Zealand's education providers to be able to promote their courses to students online.
Geoff Bilbrough, ENZ’s General Manager of Marketing said that with the launch of the new StudywithNewZealand website, it was important to continue with the study matching tool as feedback from the sector had indicated it was a valuable tool for providers to connect with potential students and make them aware of the courses they offered.
"The sector told us that the previous matching tool, MyStudyNZ, had been positively received and tended to generate leads that were more engaged.
“We believe this new tool will continue to provide significant benefits to education providers and prospective students as it guides international students to study options that match their personal interests and past qualifications.
“To get the most out of the new tool, it is important that education providers’ profiles and course listings on the SwNZ site are up to date and accurate. This will help present your institution and your courses to the right students”, he added.
While ENZ does carry out a major data upgrade for all institutions twice a year (via our partner IDP), now is a good time to check your information is displaying accurately on our Study with New Zealand website. Education providers will have recently received an email with information on how to do this. It is a very straightforward process, and ENZ encourages providers to check their profiles and ensure that the name of your institution or school is correct and that your profile makes the most of all the features the system offers. Make sure your keywords are relevant and your profile includes full descriptions and photos to help you stand out to potential students.
Tertiary providers are being asked to check course study mode, start dates, costs, venue, and the duration as this information is used in the new study matching tool and the SwNZ search tool. The link to the admin platform to be able to check these details is available here: www.idp-connect.com/sign-in
If you did not receive this email, do not currently have access to the admin platform, or have any questions about the tool, you can email: info@studywithnewzealand.govt.nz.
A how to guide for tertiary providers has been developed and is available here.
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From the Chief Executive: Stepping up the promotion of international education
We’re about to embark on education-focussed travel that will include three of our important markets for international education – the United States, Chile and Brazil. As part of the trip, the delegation led by Education Minister Chris Hipkins will attend NAFSA, the world’s biggest international education event, held in Denver, Colorado.
This trip will also feature the launch of ENZ’s amazing new global marketing campaign on 31 May 2022 at NAFSA – there’s a sneak preview in this issue of E-News.
I’m also delighted to let you know that planning is well underway for the 29th New Zealand International Education Conference (NZIEC) to be held in August. To ensure we reach the widest possible audience at a critical time for the rebuild of the industry, NZIEC 2022 will be delivered in a virtual format this year, at no cost to attendees.
Following on from the government’s announcements earlier this month on changes to immigration settings and the restart of student visa applications from 31 July 2022, there have been two further announcements that are important for the international education sector. These relate to the outcome of recent consultation on enrolling international fee-paying students under Year 9, and a refresh of the New Zealand International Education Strategy.
International students up to Year 9
The government has decided to make no change to the ability of international students to enrol in New Zealand primary and intermediate schools. This follows earlier consultation on possible options to restrict the enrolment of international students below Year 9, which closed in March 2022.
This announcement has been widely welcomed, and demonstrates the government listened closely to feedback received from the sector and other interested parties. It’s good news that we can resume welcoming young students and groups to New Zealand schools across all age levels as our borders reopen.
New Zealand International Education Strategy (NZIES)
The existing NZIES dates back to 2018, and the impact of Covid-19 and the changed global education environment mean another look at the strategy is timely. Consultation on a refreshed NZIES 2022-2030 is underway, and I encourage you to provide your views and feedback before consultation closes on 24 June 2022.
The draft refreshed NZIES 2022-2030 reflects the government’s continued commitment to international education, and the need for us to focus on building back better from the pandemic. It includes two phases. The first phase is about rebuilding and recovery – promoting New Zealand’s education brand and supporting student recruitment. The second phase aims to build capability and investment in a more diverse and resilient international education sector.
As a package, the recent government decisions including the immigration rebalance mean we now have increased certainty about the operating environment for the international education sector. We look forward to working with you to rebuild our international education sector to be a major contributor to New Zealand. And we look forward to students from all around the world enjoying the benefits of a New Zealand education, and New Zealanders enjoying the benefits these students bring to our communities.
He rā ki tua – better times are coming.
Grant McPherson
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Workshops on supporting international students’ mental health
Monday 30 May 2022 at Helen Kitson Centre, Rangi Ruru Girls’ School, Christchurch
Register here by 26 May.
Monday 20 June 2022 at Lower Hutt Events Centre, Wellington
Register here by 13 June.
About the workshop:
Culture shock, language barriers, isolation, loneliness, homesickness, separation from support groups, the loss of confidence — these are just a few of the challenges faced by many international students in New Zealand. Add to these differences in how different societies view, talk about and seek solutions for challenges relating to mental health, and we can see why it is difficult for schools to support their students effectively when they are struggling.
This workshop will be jointly facilitated by Ivan Yeo, Deputy Director of Asian Family Services and Jennifer Kirkham, PLD Operations Manager of SIEBA. The goal is to explore what might be going on for students struggling with their mental health, and how providers might best support them. The workshop will be highly interactive with a focus on sharing and discussion of the topics provided, guided by the facilitators.
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Korea alumni association reinvigorated
The Association has been energised by the arrival of new members, including recent graduates, and has plans for championing the New Zealand education story with prospective students in Korea and with industry.
Prime Minister Key met 13 alumni of New Zealand education institutions – both Koreans and New Zealanders now based in Korea – who briefed him on the Association’s future direction and activities, and shared their study experiences in New Zealand. The alumni present at the event hold a wide range of positions including fashion designer, music company executive, children’s book illustrator, attorney, CEO of a technology company, a former professor of design and officers in the Korean military.
“A New Zealand education provides many Korean students with a platform from which to launch successful careers in business, academia, and a range of other industries in Korea and New Zealand,” said Lisa Futschek, Education New Zealand’s Regional Director for Americas, Japan, and Korea.
“New Zealand education has strong links with industry and business, meaning New Zealand-educated graduates are work-ready, innovative and flexible. The diversity of the local Korean-Kiwi community in Korea shows the range of choices that can open up with a New Zealand education.”
The Association will organise various activities catering to shared interests and goals of other Korean-Kiwi community such as job opportunities, charitable activities, and a grand networking event in October 2015.
To find out more and join (or recommend a friend that they join!): https://www.facebook.com/NZAAkorea
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Tapping the undergraduate market in India with High School Career Counsellors Workshops
The interactive He Hui educated the counsellors from Delhi and Bangalore on what makes New Zealand one of the most attractive choices for undergraduate students and breadth of opportunities offered by our universities for international students. It was also an opportune time to socialise the New Zealand Excellence Awards | Study with New Zealand which are partial scholarships curated exclusively for Indian students.
High school counsellors play a vital role in influencing undergraduate students and therefore are considered an important stakeholder in the student journey abroad. He Hui was a follow on from the interaction with High School Career Counsellors during the annual IC3 Conference held earlier this year.
New Zealand universities India representatives at ENZ desk at the IC3 annual conference in Hyderabad on 23 August
The IC3 annual conference is India’s largest forum for school career counsellors and tertiary education providers to congregate, connect, network and deliberate on ethical career counselling practices for students. It provides a fantastic platform for international providers to educate and connect with key influencers for the undergraduate learners. As a gold sponsor at the IC3 conference, ENZ received greater visibility to showcase all New Zealand universities as well as the overall sector.
Ankit Mehta, International Recruitment Manager, Victoria University of Wellington presenting at the Delhi workshop
These initiatives are part of India’s rebuild and reconnect strategy, especially with a focus on the undergraduate market. The range of activities have supported an increased level of interest from premier high schools from across the country.
India is an established market for post graduate students. However, growing the undergraduate market requires a defined strategy as Indian students from the metropolitan cities are inclined to favour competitor countries like Australia, US, UK and Canada.
With the high investment and commitment shown by agents and the New Zealand higher education sectors, India can be a very promising undergraduate market for New Zealand.
ENZ will continue to create awareness of New Zealand among High school students through social media campaigns, newsletters, subject-ready reckoners, and the New Zealand Excellence Awards to regain the reputation and visibility that has been affected over the last couple of years.
For more information, please contact Jugnu Roy, ENZ’s Director of Engagement-East Asia and India, Jugnu.roy@enz.govt.nz
Jugnu Roy, Director of Engagement-East Asia and India interacting with counsellors at the Bengaluru workshop
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ENZ moves to Study with New Zealand website
The official government site for advice on how to study with New Zealand has been completely rebuilt and rebranded, in line with ENZ’s new global brand campaign to attract more international students to a New Zealand education.
The Study with New Zealand website showcases the full range of choices available to international students, from studying in New Zealand to new, flexible options for online and offshore courses, and pathways from these courses to further onshore study or blended learning programmes. It replaces the Study in New Zealand site.
Students can search for a course, a school, an education agent or a scholarship in a more intuitive and comprehensive way. ENZ will add new functions to the site in early 2022, including more enhancements to the Finder tool.
The new website is a key part of ENZ’s strategy for the evolution of the New Zealand education brand, in line with the Strategic Recovery Plan for International Education, which aims to diversify our education offerings and rebuild a more resilient sector.
Inviting students to study with New Zealand is more than just a subtle shift in language.
The website asks students to take a new look at a New Zealand education. It features ENZ’s new brand messages, photographs and videos showing students learning online. All brand and campaign materials are available for use by international education providers and agents on the ENZ Brand Lab.
We welcome your comments and suggestions on the new site. Get in touch with Study with New Zealand digital project manager Brooke Dyer at feedback@studywithnewzealand.govt.nz
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IEGF funding broadens markets
Unsure how you can use the International Education Growth Fund (IEGF) to help innovate your offering?
We talked to Mike Walmsley, Chief Executive of Code Avengers, about how he has used the IEGF to grow his business.
ENZ: So Mike, what’s Code Avengers all about?
Mike: We have developed an online learning platform that teaches people how to build their own apps, games and websites in a way that is effective and fun as possible.
We are looking to expand into other related subject areas. Starting with a design focus – so, not only how to code software but also how to make it look nice. And, moving on to things like copy writing – making sure the content on your website or app engages learners – and tips on digital marketing that will get people actually using the product!
What has the International Education Growth Fund enabled you to do?
Our IEGF proposal was for internationalising our website. Our online courses contain a whole series of interactive exercises where people actually write code and build products as they learn. Initially, the instructions in these exercises were only available in English and those who didn’t have a reading age above 12 would struggle to follow them.
The fund enabled us to translate the course material into other languages – Russian, Portuguese, Spanish and Dutch! We’re also working on a Japanese translation. Thankfully, we’d developed the material with this in mind, so the translation process has been relatively straightforward.
Dutch is sort of the odd one out there. How that arose, was that one of our customers in the Netherlands offered to translate the content into Dutch while she was on holiday in Thailand. We jumped at the chance, and used that as a translation test case, which was really helpful.
This young woman is now working with us full time on marketing and promoting Code Avengers, including the code camps and clubs that we run. The IEGF funding has also enabled her to promote our products and engage partner organisations in other parts of Europe.
While we’re here, do you have any advice for others considering launching an EdTech business?
In any start up, passion is the key. You’ve got big competition, there are a lot of challenges and it’s not easy. In my case, I’m also doing a PhD part time and have a couple of kids, so that all adds to the challenge. For at least the first year and a half, I didn’t have anyone working with me full time, so really I think it’s the passion that keeps you going. The passion, combined with the feedback you get from customers, means you end up building a product that they like. Those two things are key.
What’s the most rewarding thing about your work?
One is definitely the feedback you get from customers. One customer emailed us saying that for their whole life – for 45 years – they thought they were really bad at maths and useless at learning anything that was quantitative.
After doing our courses, which have quite a bit of math in them, they’re feeling really good about themselves. They said, “for 45 years, I thought I was dumb and now it’s just I’ve been taught in the wrong way.”
Realising that your work can actually have real impact on someone’s life is probably the most satisfying thing.
Find out more about Code Avengers here.
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Aotearoa New Zealand Indigenous led Education Technology
Founded in 1987 in Austin, Texas, this was the first time South by Southwest® (SXSW®) has been hosted in the South Pacific. Taking place from 15 to 20 October, the conference celebrated the convergence of technology, film, music, education, and culture.
With kaupapa Māori at the heart of the Aotearoa Whare, Education New Zealand Manapou ki te Ao (ENZ) was asked to support a showcase of Aotearoa Indigenous Education Technology (EdTech) companies in a panel conversation. Represented on the panel were four EdTech Founders who whakapapa Māori, from TŌNUI Collab based in Te Tairāwhiti (Gisborne), Tiaki Global based in Te Whanganui-a-Tara (Wellington), Code Avengers based in Waikato (Hamilton) and ARA Journeys based in Tāmaki Makaurau (Auckland).
The theme of “Aotearoa NZ Indigenous-led Education Technology” was explored by this group of Māori owned companies. Their initiatives have indigenous researchers, designers, and content developers creating innovative digital learning experiences for indigenous learners, their whānau and communities, and learning experiences for non-indigenous learners that draw on indigenous knowledge and know-how.
From left to Right – Duane Grace – Tiaki Global, Amber Taylor – ARA Journeys, Shanon O’Connor – Tōnui Collab, Hamish Day – Code Avengers.
Adrienne Bonell, Public Diplomacy Manager, MFAT said that it was a fascinating panel, expertly moderated by Duane Grace (Tiaki Global).
“The passion, smarts and energy Shanon O’Connor, Amber Taylor, and Hamish Day contributed as panellists on this vital kaupapa was palpable in the room.
“It was obvious the crowd felt the same given the number of pātai (questions) and that we ran out of time in the end,” said Adrienne.
Supporting our Māori and Pasifika EdTech community is essential for the New Zealand education sector, as it enriches our curriculum with diverse perspectives and aligns to our community values. It also enhances Aotearoa New Zealand’s distinct and unique indigenous voice in the world, uplifting our global competitiveness.
Amber Taylor of ARA Journeys said that the connections made during the conference are starting to bear fruit.
“Since the conference, I have received emails from a few attendees who expressed a keen interest in our projects and initiatives.
We are excited about the possibilities they hold for our future collaborations and expanding our reach to audiences beyond our current business sphere," added Amber.
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From the CE: The need to connect remains critical
Kia ora tatou,
This month I want to add some colour, and give credit, to the work New Zealand institutions and the Education New Zealand Manapou ki te Ao (ENZ) team have been undertaking offshore in the continuing drive to raise awareness of NZ education options and opportunities.
I have mentioned before how much of this activity is often ‘unseen’ from New Zealand, and yet it is pivotal to our marketing and outreach to potential students, their parents, agents, institutional and government partners. The principle focus of this effort is to engage with students, build awareness, and drive interest and enrolment in New Zealand education providers. But that is not all. These activities and events, play an important role of ensuring the sector and its institutions remain connected to key international counterparts and government agencies, lifting the profile of New Zealand as a destination for international education while building long term resilience for the sector.
Here is a quick update on some of this International activity. Images of some of these interactions are shared in our international photo gallery update here.
China: Massey University and ENZ organised a Massey University friends and alumni reception in the New Zealand Embassy in Beijing on 27 August. About 50 participants attended the event including alumni and partners of Massey University. The event was particularly timely following China being the Country of Honour at NZIEC Ki Tua earlier in the month and highlights the important linkages between government to government and institutional relationships in key markets.
India: ENZ was a gold sponsor of the IC3 Institute annual conference, held in Hyderabad on 23 - 24 August. ENZ was joined at the event by representatives of seven New Zealand universities and saw strong interest among counsellors in New Zealand as a study destination. More than 2,000 delegates attended the two-day event.
Brazil; Colombia - Latin America: Following on from strong interest shown in New Zealand at the first in person expo at the Australian Centre Expo in Sāo Paulo in August, ENZ’s Director of Engagement Latin America, Javiera Visedo, took the opportunity to reconnect with providers and stakeholders across New Zealand after attending NZIEC Ki Tua. In Auckland, she delivered a market insights session to local ELS and PTE sector representatives highlighting opportunities for growth.
Malaysia: The first instalment of the Indigenous People Talk series took place on 13 August with Dr Hazel Abraham from AUT joining Malaysian academics to discuss the importance of education and technology to empower indigenous communities in both countries.
Indonesia: Universities New Zealand signed an arrangement with LPDP (the Indonesian Endowment Fund for Education) on 2 August in Jakarta. The Arrangement was signed by Prof Neil Quigley, University of Waikato Vice Chancellor and Chair of the UNZ International Committee, and Andin Hadiyanto, President director of LPDP. New Zealand Ambassador to Indonesia, HE Kevin Burnett joined representatives of all eight New Zealand universities to witness the ceremony.
South Korea: In three short days from 31 August to 2 September, the ENZ team organised an Agent seminar, a New Zealand Education night reception and the New Zealand Education Fair. All were well attended and interest from attendees was high.
Thailand: Similarly, in a compressed week from 25 - 30 August, the ENZ Thai Team coordinated Agent seminars, the New Zealand Education Fair in Bangkok, and follow-up school visits and agent fairs in the Thai provinces of Chiang Mai, Phuket and Chonburi.
Vietnam: In the lead up to the New Zealand Education Fairs which will take place in October, the ENZ Vietnam team participated in the GSE Education Fair by hosting a ‘Study with New Zealand’ session on 9 September.
If you are interested in learning more about how your school or institution can participate in building connections with international students, contact our international team through this link.
Within New Zealand, we were delighted to welcome the first cohort of students from Ichihara City to undertake a study tour at Waimea College in Nelson from 6 - 20 August. Reinforcing the importance of the study trip, ENZ’s Lisa Futschek joined the Mayor of Ichihara in Wellington to discuss further strengthening of the Education Cooperation Arrangement with Ichihara City that was originally signed in 2020.
Our sector engagement team continued its briefings of key sub-sector peak bodies to outline the ENZ Annual Plan and how it impacts their sector. This included briefings for the SEIBA Board, QTI and ITENZ, and English New Zealand. This followed briefings early in August with international directors of New Zealand universities and Te Pūkenga. Feedback from the bodies was appreciative of the explanation and sharing of the plan, with questions raised at the briefings a key part of the transparent and helpful feedback we received.
The urgency for the international education sector to address challenges and opportunities of the future continued on from the NZIEC Ki Tua conference in mid-August through to the recent ITENZ conference held in Christchurch on 12 and 13 September. The PTE sector has faced some of the most challenging conditions in recent times, but the determination of those attending to identify and take opportunities to regain their previous strength was impressive and bodes well for the sector’s path to a brighter future.
On the marketing front, visits to the Study with New Zealand (SWNZ) website continued to perform well with the total number of active sessions lifting nine percent to 125,203 during August. Of particular interest was the strong interest from Thailand which overtook India in August as the main source of interest with a spike in activity before and during the Education Fair in Bangkok. As we move through the year, other markets are also expected to show lifts in activity associated with local market fairs and promotion.
This week also saw ENZ host the first Tertiary Education Institution Manaaki Scholarship workshop in Auckland since ENZ took over the management of the scholarships programme last November. The workshop was attended by all eight universities and Te Pūkenga, with support and involvement from MFAT, Manaaki alumni and Skills Consulting Group. The scholarships not only benefit the students, but also the sector who gain access to many international students through this unique programme.
As I look back on this month’s review it is obvious to me that to continue the rebuild of the international education sector for New Zealand the need to connect remains a critical part of the recovery. Whether it is happening in other countries or here in New Zealand, it is important to remember we are a ‘people’ business – we need to get out there and connect. Safe connecting.
He aha te mea nui o te ao? He tangata! He tangata! He tangata!
What is the most important thing in the world?
It is people! It is people! It is people!
Ngā mihi,
Grant
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ENZ Chair optimistic for the future of international education sector
The New Zealand international education sector should be optimistic about its future.
This was the message the Chair of Education New Zealand Manapou ki te Ao (ENZ), Tracey Bridges, delivered to members of the sector attending the New Zealand International Education Conference Ki Tua in Christchurch (New Zealand) today.
The conference is the first in-person gathering of the sector since 2019 and attracted more than 590 guests and sector representatives.
Speaking at the opening plenary session of the conference, Ms Bridges said that just as the sector had much to celebrate in the shared endeavours and achievements of the past 30 years, there was also cause for optimism looking forward.
“I’m optimistic about the future of this sector, and the contribution it can make to all the people in Aotearoa (New Zealand) and beyond.”
Ms Bridges said this optimism was underpinned by the diversity and strength of the sector that spans schools, polytechnic institutions through Te Pūkenga, universities, private training establishments (PTEs), English language schools, Education products and services, and Wanaga.
Another key strength was the industry’s ability to adapt.
“In early 2020 our world changed forever, and in the three and a half years since, we have all had to – time and time again – prove our ability to adapt.
“I want to acknowledge the work that everyone has done in recent years, and to acknowledge the fact that you continue to adapt to meet these challenges.
“Your presence here today is testimony to your resilience and commitment to ongoing change. So I’m optimistic not because everything will now return to the old normal, but because I know that together we will find ways to forge a new approach that’s right for the time we are in: we will continue to seek our ‘pae tawhiti’(distant horizon)”.
Ms Bridges said ENZ had also refocused and confirmed its approach for the coming 12 months by concentrating on Focus Area One of the refreshed 2022 New Zealand International Education Strategy, “helping providers of international education build back their bases through inbound student mobility growth”.
While prioritising its resources and targeting its efforts, ENZ had not lost sight of the need to build long term resilience and stability, and had a number of initiatives in this area, consistent with Focus Area Two. This had involved hosting a visit earlier in August of Professor Martin Bean, and work through the COVID-19 Response and Recovery Fund (CRRF) to explore the diversification of products, services and modes of delivery.
ENZ was also looking forward to working alongside Ōtautahi, Christchurch to bring the ICEF Australia New Zealand Agent Conference to Christchurch in April next year.
Ms Bridges also acknowledged the importance of leveraging diplomatic engagement and Ministerial travel to enhance New Zealand’s reputation as a partner for international education.
“The value of these initiatives is shown in the response to recent promotional trips to India, the US and Canada. More recently, education was a significant part of the Prime Minister’s visit to China where its importance as part of our bilateral relationship was mentioned in almost every major engagement.”
This had continued with the conference welcoming the People’s Republic of China as the Country of Honour, with the Minister for Education, His Excellency, Huai Jinpeng joining the conference as a keynote speaker on Friday.
A full transcript of the speech can be found here.
For further information:
Justin Barnett | Director of Communications, Education New Zealand
+64 21 875 132
Notes to Editors:
About Education New Zealand (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency responsible for taking New Zealand’s education experiences to the world. ENZ promotes a New Zealand education as one that teaches students to be critical thinkers, problem solvers and lifelong learners, which will help them succeed in their future careers and create a positive impact on the world.
With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Te Pūkenga (Institutes of Technology and Polytechnics), universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities.
