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• Advertising opportunity for Japan’s 2025 New Zealand Study Guidebook

  The KBUNSHA New Zealand Study Guidebook is a trusted publication and is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand Manapou ki te Ao (ENZ). KBUNSHA distributes 20,000 copies of the study guidebook to Japanese schools, universities and education organisations as well as education fairs and seminars.    

  ENZ Business Development Manager – Japan, Tomomi Kontani said advertising here is a great opportunity to leverage an increased demand for information on New Zealand’s education offering.

  “We are continuing to see significant interest in New Zealand as an education destination from students and their parents, schools, and education agents here in Japan” she said.

  “This is a great opportunity to showcase what makes New Zealand unique, especially in the regions. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus,” Tomomi added.

  The guidebook’s last edition was distributed at the annual student fair and stakeholder focus events hosted by ENZ Japan. The events attracted around 1,000 people. The guidebook remains the main information source ENZ refers to and distributes at upcoming events in 2025.  

  Advertisement rates for individual providers range from approx. $2,560 NZD to $6,120 NZD for guidebook and or website listings. With the ‘Premier Plan’ and ‘Advertorial Plan’, the school logo will be listed on the new scholarship campaign page built by KBUNSHA. Individual providers can download the proposal here. Advertising copy can be provided in English.   

  For regional groups, download the proposal here for further details on the guidebook and pricing (approx. $2,200 NZD for a two-page colour advertisement and $3,300 NZD for a four-page colour advertisement). 

  Bookings must be made by 27 June 2025 directly with KBUNSHA. For more information, visit the KBUNSHA website here. The 2024 guidebook can be viewed here.  

  KBUNSHA contact:  

  Minori Takahashi (Director) 

  Tel: +81-3-3234-1744 

  Email: minori@kbunsha.com 

   

   

   

• New code for student care established

  You are invited to contribute to the development of guidelines that will accompany the new Code.

  Launched by Minister Joyce on 10 March, the new Code better reflects the outcomes expected by students and their families, and the high standards of student support that our industry seeks to maintain.

  Find out more about the Code and the new contract disputes resolution scheme on the Ministry of Education’s website here.

  As the administrator of the Code, NZQA is inviting our industry to contribute to the development of guidelines to help providers understand, in practical terms, what being a Code signatory involves and offer best-practice examples of pastoral care of international students.

  Ensure your voice is heard as NZQA drafts these guidelines. As an industry we want to have a high bar of expected practice when it comes to the pastoral care of students. The guidelines should demonstrate examples of what good practice looks like and what, as an industry, you see as the minimum that should be expected.

  The Ministry of Education, along with NZQA and Education New Zealand would like to acknowledge the important contribution many of you made to the development of the new Code by sharing your ideas and suggestions throughout the consultation process. It is through this sort of industry participation and commitment that New Zealand continues to be at the forefront of best practice in international student care.

  We encourage you to take part in developing the guidelines.

• Around the World in Five

  USA

  Recognising the need for Americans to improve their international awareness, this article views study abroad as a “solution” to American foreign policy isolation. The article discusses the imbalance between the number of international students who study in the US (975,000) and the number of US students who study overseas (304,000), the Generation Study Abroad initiative that aims to double the number of US students who study abroad (and which ENZ is a signatory to), current US government support of study abroad and ideas around potential policy changes to further support study abroad.

  Read more
  
  

  China

  During the National People’s Congress (NPC) and Chinese People’s Political Consultative Conference (CPPCC) annual sessions in March 2016 (called the “Lianghui”, or “Two Meetings”), it was identified that skills in the high-end manufacturing industry, the science and technology service industry, IT, the cultural products and creative industries and the finance industry will likely become the most sought-after over the “13th Five-Year Plan” period (2016 – 2020).

  Read more
  
  

  Taiwan

  The number of Taiwanese people with a college, university or other type of higher education degree has increased to 5 million (42.68 of the population) in 2015, according to the latest statistics released by the Ministry of the Interior (MOI) on Saturday. This is higher than the OECD average.

  Read more
  
  

  Brazil

  Jose Celso Freire, head of the international office of Sao Paulo State University (UNESP) and also president of the international education association of Brazil, FAUBAI, is optimistic about the future of the Science without Borders scholarship programme. Mr Freire said, “I don’t believe they will just cut the programme, but there’s a huge push that scholarships will be more focused on postgraduate studies.”

  Read more
  
  

  Vietnam

  Transnational education, study abroad and opportunities for collaboration were all on the agenda at an international education conference on integration in education jointly held last week by the Association of Vietnam Universities and Colleges (AVUC) and the Vietnam International Education Consultants Association (VIECA). Held at the Government Guest House Hanoi, the one-day conference welcomed international education experts from both provider and agent sides of the industry and was attended by more than 200 AVUC members, foreign embassy officials and representatives from several government ministries.

  Read more

• Planning for success in Taranaki

  The Taranaki International Education Strategy was launched by Minister Joyce in New Plymouth on Tuesday 23 February, when he announced that the government is investing $162,000 in the initiative over two years, through the RPP.

  And, the news of the launch reached China!

  A partnership between Venture Taranaki and local education providers will allow the group to share resources and make strategic and targeted investments. It will also enable collateral and pathway products to be developed, agent familiarisation visits to take place, and make it possible for the region to be represented at the Australia New Zealand Agent (ANZA) Workshop on 13 – 15 April 2016.  

  Minister Joyce’s visit to Taranaki sends out a strong message that international education in New Zealand’s non-metro regions is high on the agenda.

  The government has committed an additional $2 million in 2016/17 to ENZ’s RPP for supporting growth initiatives in the regions. The additional funding is to build on the successes in 2015, with 11 out of 14 regions experiencing an increase in international student numbers.

  The RPP will support the implementation of growth projects involving our regions outside of the metro centres. As announced previously in E-News, three new Regional Project Managers join our Business Development Managers in supporting regional growth initiatives: Sahinde Pala, based in Auckland with a focus on the regions north of Taupo; Jo Keane, based in Wellington and supporting our central regions from Taranaki to Nelson Marlborough; and Sarah Gauthier who will manage a range of pan-regional projects including New Zealand’s regional presence at ANZA, the development of an online regional resource and an agent familariisation programme.

  For more information about ENZ’s RPP contact Greg Scott, Programme Manager Regional Partnership: greg.scott@enz.govt.nz  Phone: 64 3 3795575 Mobile: 64 21 2422868

• Upcoming VAC openings in Jakarta, Singapore and Bali

  From 18 March in Indonesia, and 25 March in Singapore, Immigration New Zealand offices in Jakarta and Singapore will no longer receive visa applications.
  
  All applications that were previously received by these offices should be sent by mail or courier to the New Zealand Visa Application Centre (VAC) in Jakarta from 18 March, or Bali from 22 April, and from 25 March in Singapore.
  
  Applications can be submitted to the relevant VAC by mail or in person.
  
  INZ has more information, including contacts and fees, here.

• Stephen Fleming Live Facebook campaign launched in India

  The aim is to increase the traffic to our India Facebook page as well as building a large database of potential international students.
  
  The Stephen Fleming Live campaign leverages Fleming’s superstar status in India, with potential international students “liking” our India Facebook page, answering a few questions and uploading their photograph into a virtual First XI team photo.
  
  Eleven lucky winners in each of five cities (55 people) across India will get to meet with Fleming’s at an exclusive, closed door, question and answer session in their chosen city.
  
  All entrants will receive a ‘personalised’ photograph of themselves and Stephen to re-post onto their own Facebook page to ‘share’ with their friends.
  
  We’d then like to develop a relationship with them through a post-competition event-driven marketing campaign.
  
  The first two meet and greet events with Fleming were based around Education New Zealand Fairs in Cochin and Pune earlier this month. Further meet and greets will be held in Chennai, Mumbai, Hydrabad, Bangalore and Pune again.
  
  The promotion includes a video for Pune with Fleming talking about studying in New Zealand.

• Los Angeles VAC opens next week

  All applications that were previously received by this office should be sent or delivered in person to the New Zealand Visa Application Centre (VAC) in Los Angeles.
  
  For more information on the Los Angeles VAC, visit the Immigration New Zealand website.

• Budget update 2013

  Education New Zealand Chief Executive Grant McPherson says the majority of the additional funding will be invested in growing awareness and preference for New Zealand as an international education destination in key markets, promoting New Zealand’s education services and products abroad, and supporting industry-led opportunities for growth.

  Broadly, Education New Zealand will invest the funding in:

  • Broadening and intensifying our marketing activities in tier one and two target markets

  • Offering increased support to New Zealand international education providers and businesses to achieve greater growth.

  • Deepening our engagement with overseas education institutions and governments

  • Increasing the number of New Zealanders studying overseas by establishing new scholarships and encouraging the take up of existing scholarships.

  “In addition to our own efforts, we will also continue to work with other government agencies to capitalise on all-of-government initiatives to market New Zealand internationally – ensuring a New Zealand education is promoted alongside tourism and other trade initiatives.”

  Education New Zealand will continue to update industry throughout the year about where and how these additional resources are being invested, beginning with the release of our Statement of Intent in May. Following this, we will host a series of industry forums around the country to present our new Business Plan, which sets out Education New Zealand’s priorities for the next three years. These will be scheduled for late June/July and registration information will be sent soon.

  Read the Minister’s press release

• Visa options checker live

  The options checker provides better information specific to student circumstances on the range of visas that applicants may be eligible for.
  
  The new Visa Options Check is easy to use. Users start by choosing one of four simple options: Visit, Study, Work or Live. From there, the navigation is straightforward.

  The new options checker is the first, small step in the rollout of Immigration New Zealand’s new technology platform, Immigration ONLINE.
  
  When fully implemented by the end of 2015, Immigration ONLINE will allow all visa applicants to apply online. Information entered into Visa Options Check will be used to pre-populate part of a customer’s application form. Many will be able to complete the entire process online, through to final decision and receiving their visa.
  
  Visa applicants, or advisers acting for them, will be able to complete and upload forms, supporting documents and photos, pay fees and ask questions online.
  
  Online visa applications will start later this year with students and some temporary workers. By mid-2014, full online student visa processing will be possible through to final decision, and advisers will be able to view appropriate details of their clients’ applications online.

• Jovem Nerds hitting the right spot in Brazil and New Zealand

  Every semester the Jovem (or 'Young') Nerds travel to a new part of the world giving viewers the inside guide to local 'nerd' culture.

  In this trip the Nerds promoted New Zealand as an English language destination to their large youth audience, and showcased some of the best that our tourism industry has to offer.

  While here, the Nerds published on Twitter and Instagram and have, since returning to Brazil, published two video blogs on YouTube, which have received more than 250,000 views collectively. There have been 550,000 downloads of the Nerdcast and 600,000 views of the videos released to date.

  Traffic from Brazil to ENZ's student website increased by 125% for the month of June, and English language schools featured in the videos have reported an increase in traffic to their websites – one school received their usual monthly traffic in one day.

  Five videos will be posted in total.

  ENZ is looking to identify key opinion leaders in other priority markets to replicate this highly-successful awareness-raising campaign.

  View the New Zealand highlights of the Jovem Nerds' trip on their blog.