ENZ strengthens applied education connections in Viet Nam through targeted engagement

Education New Zealand Manapou ki te Ao (ENZ) has successfully delivered a targeted engagement programme in Viet Nam for New Zealand’s ITP and PTE sector, supporting providers to build connections, raise profile and position applied education as a strong pathway for Vietnamese students.

Delivered from 29 March to 5 April 2026, the eight‑day programme spanned four key cities and marked the first sector‑specific, ENZ‑led initiative focused on applied and work‑integrated education in Viet Nam.

Strengthening sector visibility and connections

The programme was strategically designed to lift awareness of New Zealand’s applied education offering and to support providers to engage more deeply with the local education system. ENZ led a structured programme of in‑market activity, including:

• networking sessions with education agents and applied education partners
• targeted school visits, reaching around 350 students through career‑focused engagement
• student‑facing outreach activities
• a country briefing and a high‑level meeting with the Department of Vocational Education under Viet Nam’s Ministry of Education and Training.

ENZ also worked closely with selected market partners to amplify reach and impact, with partner‑led activity including additional agent meetings, student engagement events and education workshops.

Above: Representatives from New Zealand education institutions provided career guidance to students at various high schools

Strong market response and growing awareness outcomes

Market response throughout the programme was consistently positive, with strong interest from education agents, schools and students in applied and work‑integrated programmes. Key areas of interest included scholarships, tuition affordability, updated entry requirements for Vietnamese students, and post‑study work opportunities that support longer‑term career outcomes.

The programme also delivered strong media results that significantly strengthened awareness of New Zealand’s applied education offering and reinforced positive perceptions of its education quality and experience in Viet Nam.

Building momentum in Viet Nam

ENZ’s Market Manager – Viet Nam, Van Banh, said the programme is helping build momentum and setting New Zealand’s vocational education sector up for sustainable growth in Viet Nam.

“The response we have seen in Viet Nam has been very encouraging. Education agents, schools and students are showing strong interest in New Zealand’s applied and work‑integrated education, particularly around scholarships, affordability and clear pathways to employment,” Van said.

“The strong media coverage from this programme has also helped lift awareness of what New Zealand offers, reinforcing its positive attributes around quality, employability and accessibility. We’re looking forward to building on this through targeted digital activity and local storytelling.”

Building on this momentum, ENZ will deliver a follow‑up digital campaign featuring local influencers and stories from alumni and current students to further amplify the visibility and impact of New Zealand’s ITP and PTE sectors.