New global campaign invites students to discover what New Zealand can teach them

The ‘New Zealand Taught Me’ campaign was launched on 11 August and has started to roll out across key global markets, showcasing the unique value of a New Zealand education through the voices of its alumni.

Real stories with real impact

At the heart of the campaign is a 30-second hero video, backed by a suite of alumni stories that highlight the life lessons and experiences gained while studying in New Zealand. 

Hero video 

Alumni stories

These stories aim to connect emotionally with globally minded students and their families, showing that learning here goes far beyond the classroom.

Why now?

The campaign is a strategic move ahead of the full launch of a global brand platform for New Zealand international education. 

It’s designed to deliver strong results in high-growth markets, replacing the previous ‘Learn New Every Day’ campaign in nine countries: China, India, Japan, South Korea, Sri Lanka, Thailand, the Philippines, the USA, and Vietnam.

A welcoming message

ENZ Brand Lead Nick Sinclair said the campaign is a major opportunity for us to present New Zealand as the living and breathing learning destination that is. 

“We want to show students how in New Zealand knowledge comes from everywhere.”

“Given the shifting global climate that we are currently seeing with international education, it's a timely opportunity for New Zealand to strengthen its position as a welcoming and inclusive destination.

“The message to students is clear: we’re open, and you’re welcome,” Nick said.

A fresh direction

‘New Zealand Taught Me’ signals a shift toward a more emotionally resonant and globally competitive brand identity. It positions New Zealand as a vibrant, welcoming learning environment where knowledge comes from everywhere, not just the classroom.

Where to see it

The campaign has started to appear across paid digital media, the ENZ Study with New Zealand website, and all communications with prospective students. 

ENZ encourages education agents and partners to use the market-specific materials in their promotions. 

These assets are live on ENZ’s Brand Lab for you to make the most of:

• Translated hero videos
• Translated Alumni videos across education sectors
• Social media guidelines (coming soon)
• A sector engagement pack (coming soon)

Contact ENZ Brand Lead Nick Sinclair via Nick.Sinclair@enz.govt.nz if you have questions or ideas about leveraging the campaign assets. If you have a success story on how the campaign assets have supported your work, please also get in touch.